QUESTIONNAIRE

“A STUDY OF SUSTAINABILITY OF THE SMALL CAR

SEGMENT IN AUTOMOBILE SECTOR OF INDIA.”

Dear Sir/Madam,

This is to request you to kindly spare your valuable time to respond to a questionnaire
for a research project on the above stated topic.

Many thanks for agreeing to respond to this questionnaire .Let me assure you that all
responses given by you will be strictly kept confidential. The data collected from you
will be used only for academic purpose.

Thank you.

S.B.Mathur

Part I

Details of Respondent:-

1 Name :

Place of
2 :
Residence

3 Age : Below 25 : 25-30:

30-40: 40-50:

Above 50 :

4 Sex : Male : Female:

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5 Marital Single : Married:
:
Status

Single : Nuclear:
Family
6 :
Type
Joint:

Family Size
7 (in :
Number) Adult : Children:

Service : Private:
8 Occupation :

Govt.:

Business : Others :
(Please
Specify)

Less Than Rs. 25000.00:

Rs. 25000.00 to Rs. 50000.00:

Monthly
9 :
Income Rs. 50000.00 to Rs 750000.00:

Rs. 75000.00 to Rs 100000.00:

Above Rs. 100000.00:

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 Part-II

Each question or statement has possible reposes which are as follows:

SA: Strongly Agree

A: Agree
UD: Undecided
DA: Disagree
SDA: Strongly disagree
Note: Small car is defined as a car having Engine Size less than 1200 c.c. (e.g.
Alto, Estilo, Zen, Swift, A-star, Ritz, Indica, Santro, I-10, I-20, Eon, Spark, Beat,
Honda Brio, Ford Figo, etc.)

You are requested to please put a tick mark (√) under the appropriate column.

Sr. Details SA A UD DA SDA

No
1 I will prefer a low engine capacity car to get higher
fuel Efficiency
2 Due to traffic on road I will prefer a small car
3 For the parking convenience on roads the small car is
my choice
4 I am happy to purchase a small car as the number of
models available in this segment are large with
features as comparable to Big Car
5 My disposable income permits me to buy only a
small car
6 I am OK with small car as I have a small family
7 I am mainly using my car for attending my office and
happy with my small car
8 If there is a need, I will purchase 2nd small car for my
family with the first car.
9 Since the population of small car is large, repairs

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 facility is available conveniently
10 Increased level of Literacy has induced the buyers to
buy a Small car
11 The increased Women Employment has increased the
sale of the small cars
12 Every year large no of Two Wheeler users are
shifting to purchase their First car which is a small car
13 Growing urban population has boost the market of a
small car
14 With improved road conditions even in small cities
the demand of a small car has increased
15 The favorable Govt. policies for small cars is
Boosting its market
16 The price of the car is prime consideration in choice
of my car.
17 With my present and near future income I can afford
only small car.
18 The lower cost of Repair/ Maintenance of small car
has influenced my choice
19 The Govt. Taxes & Insurance are low on small cars
and therefore I have opted for the small car
20 Replacement of parts and accessories are cheaper for
small car.
21 The easy financing facility to middle class will
contribute to the sustainability of the small car
22 The price of the small car is low due to use of less
sophisticated technology. This will make the small
car sustainable.
23 The small Car meeting the family needs of Indian
Middle class

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24 Small car is considered a status symbol for Indian
Middle Class
25 The running of big car is not possible for a middle
class person due to financial constraints.
26 The maintenance of big car is costly affair for a
middle class person.
27 The parking convenience at the residence induces
Middle Class to buy a small car
28 The family need of Middle Class family is fulfilled
well by the small car
29 The Family and peer pressure is reason for purchasing
car(Small) by me
30 The working Women in Indian Middle class prefer to
buy a small car due to driving comfort
31 Small car is preferred choice as a Second Car in the
Indian Middle Class Families
32 Changing Life style of Indian Middle Class will
contribute to the sustainability of small car
33 Increased status consciousness in Indian Middle class
will contribute to the Suitability of Small Car
34 With growing Middle Class in India small car will be
Sustained
35 Desire to lead comfortable life in Indian Middle class
will lead to the sustainability of small car
36 Very small car like Nano is not my choice as it is not
safe and Stable
37 The Nano of Tata Motors is low price and more Fuel
Efficient but I will prefer other small cars as it is not
durable and dependable
38 Nano is a good choice for a middle class family

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39 I consider NANO as a good family Car
40 I consider Nano as an attractive small car
41 Instead of taking my wife and children out on a
Motorcycle or scooter I Prefer Nano
42 Nano is suitable only for use in the city
43 Nano is suitable for long distance travel also
44 Nano is considered as ladies’ car
45 I will consider Nano as my First Car
46 I will consider Nano as my Second/additional Car

47. Are you using a small car?

Yes No

48. If Yes, Your overall Satisfaction Level with your car.

A. Highly Satisfied B. Satisfied C. Undecided

D. Dissatisfied E. Highly Dissatisfied

49. Would you like to recommend the car you are currently using to other prospective
Buyers?
Yes No Can’t Say

50. Do you feel small car will sustain in Indian Car Market?
Yes No Can’t Say

51. Do you feel that small car will be preferred choice of Indian Middle Class?
Yes No Can’t Say

* Signature: _______________

Note-Signature is not mandatory

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