Documente Academic
Documente Profesional
Documente Cultură
• F. James McDonald
Products Automobiles
Parent Motors Liquidation Company
General Motors
Website Saturn.com
Saturn Corporation was an automobile manufacturer and marque, established on January 7,
1985 as a subsidiary of General Motors in response to the success of Japanese automobile
imports in the United States.[1] The company marketed itself as a "different kind of car
company," and operated somewhat independently from its parent company for a time, with its
own assembly plant in Spring Hill, Tennessee, unique models, and a separate retailer network.[2]
Following the withdrawal of a bid by Penske Automotive to acquire Saturn in September, 2009,
General Motors shut down Saturn in October, 2010.[3] All new production was halted on October
1, 2009.[4] Many former Saturn Corporation assets are held by Motors Liquidation Company,
although General Motors retains the trademark.
Contents
[hide]
• 1 History
○ 1.1 1982–90: formation
○ 1.2 1990–2000: "A new kind of car company"
○ 1.3 2000–08: model expansion
○ 1.4 2008–09: attempt to sell brand, market changes
○ 1.5 2009: sale falls through
• 2 Models
○ 2.1 Earlier models
○ 2.2 Final model line
• 3 Model lineup
○ 3.1 Concepts
• 4 Awards
• 5 Advertising slogans
• 6 Plants
• 7 References
• 8 External links
[edit] History
[edit] 1982–90: formation
Alex C. Mair began discussions of a revolutionary new, small-car project codenamed "Saturn"
in June, 1982. In November, 1983, the Saturn idea was publicized by General Motors' Chairman
Roger B. Smith and GM's President F. James McDonald. Twelve months later, the first Saturn
demonstration vehicle was revealed. On January 7, 1985, the Saturn Corporation was officially
founded.[5]
[edit] 1990–2000: "A new kind of car company"
Saturn S-Series
In July 1990, GM Chairman Roger Smith and UAW President Owen Bieber drove the very first
Saturn off the assembly line in Spring Hill, Tennessee. The brand was marketed as a "different
kind of car company," and Saturn operated outside the GM conglomerate, with its own assembly
plant in Spring Hill, unique models and a separate retailer network.
Results at Saturn were mixed. According to The Wall Street Journal, the project was too
ambitious, as "everything at Saturn is new: the car, the plant, the workforce, the dealer network
and the manufacturing process. Not even Toyota, everyone's candidate for the world's best
automaker, tackles more than two new items on any single project." While Saturn cars proved
very popular with buyers, actual sales never met the optimistic projected targets, in part because
of a recession in 1990. It also proved cannibalistic as 41% of Saturn buyers already owned a GM
car. Its separation from the rest of its GM parent, plus the fact that it drained $5 billion from
other car projects, stirred resentment within GM ranks. Also, Saturn opened at considerably
higher cost than the Japanese transplants (factories that Japanese automakers established in the
United States). [6][7]
Nonetheless, the brand was immediately known for its 'no haggle' prices. The first Saturn model,
the S-Series, was significantly successful. A year later, Saturn hit the Canadian market. 499,999
Saturns later, 'Carla' entered the market in 1993. In May 1995, 'Jasper', Saturn's Millionth car is
produced. In 1996, the short-lived GM EV1 hit Saturn Showrooms, later becoming the subject of
the 2006 documentary film Who Killed the Electric Car?. Almost all EV1s were reclaimed and
destroyed by GM by 2005. In 1997, Saturn entered the Japanese market. In January 1999, Saturn
rolled out its two millionth car. Later that year, Saturn began production of its all new L-Series.
Saturn L-Series
[edit] 2000–08: model expansion
Saturn's first compact crossover SUV was introduced for the 2002 model year as the Vue, based
on a globally used GM design. For 2003, Saturn introduced the Ion as a replacement to the S-
Series. For 2005, Saturn began selling the Relay, a minivan and the first Saturn based on similar
models from other GM brands. That same year, the L-Series was discontinued. The Sky roadster
was introduced in 2006 as a 2007 model. Also for 2007, the Aura midsize sedan made its way to
dealerships, alongside the Outlook, a larger CUV than the Vue, and was the last year the Ion was
produced. The Ion was replaced by the European-built Astra in 2008. During the 2008 North
American International Auto Show (NAIAS), Saturn revealed its Flextreme concept vehicle,
which was a rebadged Opel Flextreme.[5]
In 2004, GM and the United Auto Workers dissolved their unique labor contract for the Spring
Hill manufacturing plant, allowing Saturn operations to be integrated with the rest of GM.[8]
[edit] 2008–09: attempt to sell brand, market changes
In US Congressional hearings on December 2, 2008, General Motors announced its intentions to
focus on four core brands (Chevrolet, Cadillac, Buick, GMC), with the sale, consolidation, or
closure of Saturn and the remaining brands (Pontiac, Hummer, and Saab).[9] General Motors
Chairman and former CEO Rick Wagoner announced during a news conference on February 17,
2009 that Saturn will remain in operation through the end of the planned lifecycle for all Saturn
products (2010–11).
In February 2009, GM declared its intent to part with this brand by closing or selling the
division, either to investors or to dealers, as part of restructuring plans dependent upon the
receipt of a second round of government loans ("bailout" funding).[10] It is the third such action
for GM in the 21st century, following those of Oldsmobile, which ceased production in 2004,
and Pontiac, which ended production of the 2010 model year by the end of 2009.[11]
General Motors announced in June 2009 that it was selling the brand to Penske Automotive
Group.[12] The arrangement was similar to the deal under which Penske distributes Daimler AG's
Smart Car in the United States.[13] Penske was not planning to buy the factories and would
eventually have to contract other car companies to build cars sold as Saturns. GM would have
built the Aura, Vue, and Outlook for Penske for two years. To replace GM as the brand's
manufacturer, Penske was in discussions with several global automakers, including Renault
Samsung Motors of Korea.[14]
Wikinews has related news: Penske Auto selected to buy General Motors' Saturn unit
By the end of 2009, GM closed all of its 46 Saturn dealerships in Canada, even for Saturn
dealerships also selling Saab vehicles. GM and Penske decided that they could no longer make a
business case to distribute Saturn vehicles in Canada after the sale of the brand. Saturn's
customer service, parts, and warranty operations will move to other GM dealerships in Canada.
[15]
[edit] Plants
• Ramos Arizpe, Mexico (General Motors) – Vue (2007-2009)
• Spring Hill, Tennessee, (Spring Hill Manufacturing) – S-Series (1990-2002), Vue (2002-
2007), Ion (2002-2007)
• Doraville, Georgia, (Doraville Assembly) — Relay (2005-2007)
• Fairfax District (Kansas City, Kansas) (General Motors) – Aura
• Antwerp. Belgium (General Motors Europe) – Astra
• Lansing Delta Township Assembly, Delta Charter Township, Michigan (General Motors)
– Outlook
• Wilmington, Delaware (plant closed)[26] – Sky, L series, Pontiac Solstice
[edit] References
1. ^ "How Saturn Cars Work". howstuffworks.com. http://auto.howstuffworks.com/saturn-
cars.htm. Retrieved February 17, 2009.
2. ^ "International Directory of Company Histories, Vol. 21". St. James Press.
fundinguniverse.com. 1998. http://www.fundinguniverse.com/company-histories/Saturn-
Corporation-Company-History.html. Retrieved February 17, 2009.
3. ^ Reuters. "GM to wind down Saturn brand by October 2010". Montrealgazette.com.
http://www.montrealgazette.com/wind+down+Saturn+brand+October+2010/2052163/sto
ry.html. Retrieved October 1, 2009. [dead link]
4. ^ Nelson Ireson. "Saturn Production Halted, Remaining Cars Sold Off Within 4 Months".
Thecarconnection.com. http://blogs.thecarconnection.com/marty-blog/1036147_saturn-
production-halted-remaining-cars-sold-off-within-4-months. Retrieved October 5, 2009.
5. ^ a b "History Of The Saturn Car Company – Our Story | About Us". Saturn.
http://www.saturn.com/history/. Retrieved July 5, 2009.
6. ^ Robert A.G. Monks (2005). "Corporate Governance case study: General Motors".
Corporate Governance. Blackwell Publishers. Archived from the original on 2008-06-23.
http://web.archive.org/web/20080623201420/http://www.ragm.com/books/corp_gov/case
s/cs_gm.html#_edn45. Retrieved May 17, 2010.
7. ^ Greenwald, John (November 9, 1992). "What Went Wrong? Everything at Once.".
TIME. http://www.time.com/time/magazine/article/0,9171,976990-1,00.html. Retrieved
October 1, 2009.
8. ^ "Innovative Saturn-UAW Contract Dismantled". Saturnfans.com. June 26, 2004.
http://www.saturnfans.com/Company/2004/contractdismantled.shtml. Retrieved February
17, 2009.
9. ^ Vlasic, Bill (December 2, 2008). "Pursuing U.S. Aid, G.M. Accepts Need for Drastic
Cuts". New York Times. http://www.nytimes.com/2008/12/03/business/03auto.html.
Retrieved February 17, 2009.
10. ^ Krisher, Tom; Thomas, Ken (February 17, 2009). "GM seeks up to $30B in aid, will
cut 47,000 jobs". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?
f=/n/a/2009/02/17/national/a152805S45.DTL&hw=GM+Saturn&sn=002&sc=734.
Retrieved February 21, 2009. [dead link]
11. ^ "The Last Pontiac Built in the US". autoevolution.
http://www.autoevolution.com/news/the-last-pontiac-built-in-the-us-13810.html.
Retrieved 2010-09-27.
12. ^ Goldman, David (June 5, 2009). "GM to sell Saturn to Penske". CNN Money.
http://money.cnn.com/2009/06/05/news/companies/saturn_penske/?
postversion=2009060510. Retrieved May 23, 2010.
13. ^ By David Goldman and Peter Valdes-Dapena, CNNMoney.com staff writers (2009-06-
05). "GM to sell Saturn to Penske". Money.cnn.com.
http://money.cnn.com/2009/06/05/news/companies/saturn_penske/?
postversion=2009060515. Retrieved 2010-09-27.
14. ^ 2006 photo by Richard Lee/Detroit Free Press (June 6, 2009). "Saturn deal is called a
new business model | Freep.com | Detroit Free Press". Freep.com.
http://www.freep.com/apps/pbcs.dll/article?AID=2009906060412. Retrieved July 5,
2009. [dead link]
15. ^ Chrissie Thompson, Automotive News (September 1, 2009). "GM to close 46
Canadian Saturn stores by the end of the year". AutoWeek.
http://www.autoweek.com/article/20090901/FREE/909019997. Retrieved September 2,
2009.
16. ^ a b "GM to shut down Saturn after deal with Penske falls apart". USA Today. October 1,
2009. http://www.usatoday.com/money/autos/2009-09-30-penske-gm-ends-saturn-
talks_N.htm. Retrieved May 23, 2010.
17. ^ Ross, Andrew S (2009-10-01). "Confirmed: Renault-Nissan killed Saturn". Sfgate.com.
http://www.sfgate.com/cgi-bin/blogs/bottomline/detail?entry_id=48735&tsp=1.
Retrieved 2010-09-27.
18. ^ "GM to Wind Down Saturn Brand After Penske Halts Talks". Bloomberg. 2009.
http://www.bloomberg.com/apps/news?pid=20601087&sid=aeeh9Lis.7vA.
19. ^ Vijayenthiran, Viknesh (2010-02-14). "The Car Connection – GM Offering Saturn
Owners $2,000 to Stay with Company". Thecarconnection.com.
http://www.thecarconnection.com/marty-blog/1042596_gm-offering-saturn-owners-
2000-to-stay-with-company. Retrieved 2010-09-27.
20. ^ "Saturn: New 2009 Cars, SUVs, & Crossover Vehicles". Saturn Corporation.
http://www.saturn.com/saturn/SaturnIndex.jsp. Retrieved February 17, 2009.
21. ^ Deacon, Clinton (February 5, 2007). "Saturn to Debut 2008 Vue Red Line & Green
Line Hybrid". Worldcarfans.com. http://www.worldcarfans.com/2070205.003/saturn-to-
debut-2008-vue-red-line--green-line-hybrid. Retrieved February 17, 2009.
22. ^ "2008 Saturn Aura Hybrid Review". Edmunds.com. 2008.
http://www.edmunds.com/saturn/aurahybrid/2008/review.html. Retrieved February 17,
2009.
23. ^ "Flashback Friday: 1984 Saturn Prototype". SaturnFans.com. May 16, 2008.
http://www.saturnfans.com/cars/flashback-friday-1984-saturn-prototype. Retrieved
September 3, 2009.
24. ^ "Flashback Friday: 1988 Saturn Prototype". SaturnFans.com. December 19, 2008.
http://www.saturnfans.com/cars/s-series/flashback-friday-1988-saturn-prototype.
Retrieved July 5, 2009.
25. ^ "Flashback Friday: 2000 Saturn CV1 Concept". SaturnFans.com. August 8, 2008.
http://www.saturnfans.com/cars/cv1/flashback-friday-2000-saturn-cv1-concept.
Retrieved July 5, 2009.
26. ^ "GM closes Delaware plant, ceases Solstice, Sky production". Leftlanenews.com. July
29, 2009. http://www.leftlanenews.com/gm-closes-delaware-plant-ceases-solstice-sky-
production.html. Retrieved October 1, 2009.
[edit] External links
Wikimedia Commons has media related to: Saturn
• Official website
• Saturn official social network
• Saturn official Canadian website
• Saturn Corporation at the Open Directory Project
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Saturn automobile timeline, 1991–2010
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Sport
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Compac
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Vue Vue
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[show]
v•d•e
Automotive marques of General Motors Company, and those of its affiliates and
former affiliates
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GM-AvtoVAZ • GM Daewoo (70.1%) • Shanghai GM (49%) • Wuling (34%)
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Fiat (2000–2005; up to 20%) • Isuzu (c.1971–2006; up to 49%) • Lotus (c.1986–1993; up to 100%) • Saab
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(c.1989–2010; up to 100%) • Subaru (c.1999–2006; 20%) • Suzuki (1985–2008; up to 15%)
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Acadian (1962–1971) • Asüna (1992–1995) • Beaumont (1966–1969) • Bedford Vehicles (1930–1986) •
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tCartercar (1905–1915) • Elmore (1893–1912) • Geo (1989–1997) • Hummer (1992–2010) • LaSalle
(1927–1940) • Marquette (1929–1930) • McLaughlin (1918–1942) • Oakland (1907–1931) • Oldsmobile
(1897–2004) • Passport (1988–1991) • Pontiac (1926–2010) • Ranger (1968–1976) • Saturn (1985–2010) •
m
aScripps-Booth (1913–1923) • Statesman (1971–1984) • Viking (1929–1931) • Yellow Coach (1925–
1943)
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General Motors Company
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GM factories · GM platforms · GM engines · GM transmissions · GM vehicles by brand
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DAlly (9.9%) · CAMI Automotive · Coskata, Inc. · DMAX (engines) (50%) · GM Financial · GM
iPerformance Division · GM Powertrain Europe · · General Motors América do Sul · General
vMotors Canada · General Motors de Mexico · General Motors do Brasil · General Motors India ·
iGeneral Motors Research Laboratories · General Motors South Africa · General Motors
sVentures · Global Hybrid Cooperation · GM Goodwrench · GM Service and Parts Operations ·
iHolden · Holden New Zealand · Holden Special Vehicles · Hughes Research Laboratories
o(50%) · Hummer · Isuzu Motors Polska · OnStar · Adam Opel GmbH · Opel Performance Center
nGmbH
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Retrieved from "http://en.wikipedia.org/wiki/Saturn_Corporation"
Categories: General Motors marques | Defunct motor vehicle manufacturers of the United States
| Companies based in Tennessee | Maury County, Tennessee | Companies based in Detroit,
Michigan | Companies established in 1985 | Companies disestablished in 2010 | Saturn
Corporation
Hidden categories: All articles with dead external links | Articles with dead external links from
September 2010 | Articles with dead external links from October 2010 | Use mdy dates from
August 2010
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