NATALIE WINTER 

253 Fuller Ave SE Grand Rapids, MI 49506 ┃ (734) 679-6285 

nwinter102@gmail.com​ ┃ Aboutnataliewinter.weebly.com 
 

EDUCATION 
Michigan State University East Lansing, MI 
B.S. Media and Information, Media Management 
 

EXPERIENCE 
Digital Operations Specialist 
Mlive Media Group ┃ July 2018-Current 
● Collaborate with account executives to plan and execute digital advertising 
strategies using the full range of digital services 
● Quality assurance for launch and duration of campaigns 
● Developed new procedures and solutions to enhance operational efficiency, 
systems, and workflows 
● Implemented new standards for campaign maintenance used by the Digital 
Operations team members statewide 
● Member of the inaugural team for MI Best, a category of sponsorships that 
allowed clients to engage dynamically with Mlive’s audience 
● Analyze data trends to develop improvements to future campaigns and 
present results with clients 
● Educate account executives on new processes and changes to existing 
while ensuring transition was smooth 
 
Digital Optimization Specialist 
Michigan.com/ Gannett ┃ February 2018-July 2018  
● Utilized Ad Network tools and Digital Marketing Service tracking systems to 
monitor the performance of active campaigns of the Detroit Key Accounts 
● Identified opportunities for improving the effectiveness of future and 
current campaigns 
● Engaged with sales teams to provide scheduled reporting for their client’s 
campaigns, up to 30 at a time 
● Served as a contact with vendors for tasks including troubleshooting 
delivery problems, reporting results, and other optimizations 
 
Client Services Intern 
Michigan.com/Gannett ┃ August 2017-February 2018 
● Schedule and traffic artwork; review and coordinate proof changes 
● Assisted Account Executives with campaign planning and coordination 
● Identified and presented opportunities for account growth and potential 
revenue 
● Communicated with clients to identify and evaluate needs, putting together 
a plan best suited for their goals 
 
Public Relations Intern 
M3 Group ┃ January 2017-April 2017 
● Directly worked with agency’s Public Relations and Brand Manager 
● Wrote and edited client press releases and media alerts 
● Gathered client research and competitive analysis to better client’s reach 
● Wrote articles published in Capital Area Women's Lifestyle Magazine and 
Greater Lansing Business Monthly 
● Created content for clients on social media 
 

SKILLS 
● Proficient in Microsoft Office 
● Google Analytics certified 
● Experienced in Simpli.fi, MediaMath, Google AdWords, Google Ad Manager, 
Display and Video 360, MOAT, and Salesforce 
● Strong verbal and written communication skills 
● Experienced writing content for publication and distribution both printed 
and digital