Course: Data Mining for Business

Faculty Member Name: Aamer Hanif

Weekly Lecture Plan (tentative):

Week Topics Planned to be Covered

1 Course Introduction, Business analytics and Data mining, Core ideas

in Data mining, A process model for Data Mining

2 Data exploration and visualization, Basic charts, Multidimensional

visualization, multivariate plots, Data summaries and aggregates

3 Correlation analysis, Data preprocessing techniques for Data Mining

4 Prediction methods, simple and multiple linear regression techniques

5 Logistic regression model and applications of logistic regression

6 Classification trees, Measures of impurity, Classification rules

7 The k-nearest neighbor and Naïve Bayesian classification techniques

8 Evaluating classification model performance, Model evaluation

metrics

9 Mid Term Examination

10 Discriminant Analysis and classification performance of discriminant

analysis

11 Association rule mining, market basket analysis, collaborative filtering

and recommendation systems

12 Cluster analysis techniques, Measuring distance between records

and clusters

13 Hierarchical and non-hierarchical clustering techniques, The k-means

clustering algorithm

14 Software Techniques for Business Analytics and Data Mining

15 Final Project Presentations