ANALYSIS OF DESK SURVEY

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1 Potential / Less Potential City
of West Java
General Indicators

Indicators PWK SMD MJL

Population (million) 0,93 1,14 1,2

Number of KK
(Thousands) 175 363 402

UMP (million) 3,4 2,7 1,7

Competitors (ISP
Existing) 2 1 1

Number of Malls 1 3 1

Number of Exclusive
Retails 4 6 0
Other Insights of Segment Indicators
ASSUMPTIONS (1/2)
General indicators by using the ordinal scale : Note :
1. Average of population in West Java is 1.75M (BPS, 2016) Grade D = Scale 1
Grade C = Scale 2
Pop ≤ 0.5M = 1; 0.5M < Pop ≤ 1M = 2; 1M < Pop ≤ 1.5M = 3; Pop > 1.5M = 4 Grade B = Scale 3
2. Minimum life needs per month in West Java is 947K (www.bps.go.id) Grade A = Scale 4

UMP ≤ 1.5M =1; 1.5M < UMP ≤ 2M = 2; 2M < UMP ≤ 2.5M = 3; UMP > 2.5M =4
3. Top four competitors / ISP existing (Telkom, First Media, MyRepublic & Biznet)
0 Player = 1; 1 Player = 2; 2-3 Players = 3; > 3 Players = 4
4. Number of Mall (Indicates about the purchasing power)
0 Mall = 1; 1 Mall = 2; 2 Malls = 3; > 2 Malls = 4
5. Number of Exclusive Retails (Indicates about the purchasing power)
0 Retail = 1; 1-2 Retails = 2; 3-4 Retails = 3; > 4 Retails = 4
ASSUMPTIONS (2/2)
General indicators by using the ordinal scale :

Table 1 : West Java Area

Indicators PWK SMD MJL

1. Population 2 3 3

2. UMP 4 4 2

3. ISP Existing (Competitors) 3 2 2

4. Number of Malls 2 4 2

5. Number of Exclusive Retails 3 4 1

Scale Average 3 3 2
SUMMARY
Based on the prior data on table 1 and some segment indicators, here are some conclusions as a guidance :
1. Purwakarta (Grade B which is Potential area)
Other considerations :
Number of segments of property, Hotel, Finance, manufacture (the highest) which have been existed also
support to be considered as a propose of this decision.
2. Sumedang (Grade B which is Potential area)
Other considerations :
As Purwarkarta, Sumedang needs to be considered as well (refer to some segments)
3. Majalengka (Grade C which is Less Potential area)
Other considerations :
The least amount of some segments which are Manufacture, Education, and Retails that are only dominated
by small retailing store such as Alfamart and Indomaret is being consideration.
2 Potential / Less Potential City
of Central Java
General Indicators

Indicators BBS TGL PML PKL KDL MGG SLT BYL

Population
(million) 1,8 0,25 1,3 0,8 0,95 1,3 0,19 0,97

Number of KK
(Thousands) 727 483 429 82 322 374 56 198

UMP (million) 1,5 1,6 1,58 1,7 1,93 1,74 1,7 1,65

Competitors
(ISP Existing) 2 2 2 2 2 1 2 2

Number of
1 3 2 2 1 2 3 0
Malls

Number of
Exclusive
Retails 0 4 0 6 1 13 3 0
Other Insights of Segment Indicators
ASSUMPTIONS (1/2)
General indicators by using the ordinal scale :
1. Average of population in Central Java is 0.97M (BPS, 2016)
Pop ≤ 0.25M = 1; 0,25M < Pop ≤ 0.5M = 2; 0.5M < Pop ≤ 0.75M = 3; Pop > 0.75M = 4
2. Minimum life needs per month in Central Java is 858K (www.bps.go.id)
UMP ≤ 1.25M =1; 1.25M < UMP ≤ 1.75M = 2; 1.75M < UMP ≤ 2.25M = 3; UMP > 2.25M =4
3. Top four competitors / ISP existing (Telkom, First Media, MyRepublic & Biznet)
0 Player = 1; 1 Players = 2; 2-3 Players = 3; > 3 Players = 4
4. Number of Mall (Indicates about the purchasing power)
0 Mall = 1; 1 Mall = 2; 2 Malls = 3; > 2 Malls = 4
5. Number of Exclusive Retails (Indicates about the purchasing power)
0 Retail = 1; 1-2 Retails = 2; 3-4 Retails = 3; > 4 Retails = 4
ASSUMPTIONS (2/2)
General indicators by using the ordinal scale :

Table 2 : Central Java Area

Indicators BBS TGL PML PKL KDL MGG SLT BYL

1. Population 4 2 4 4 4 4 1 4

2. UMP 2 2 2 2 3 2 2 2

3. ISP Existing (Competitors) 3 3 3 3 3 2 3 3

4. Number of Malls 2 4 3 3 2 3 4 1

5. Number of Exclusive
Retails 1 3 1 4 2 4 3 1

Scale Average 2 3 3 3 3 3 3 2
SUMMARY
Based on the prior data on table 2 and some segment indicators, the following conclusions :
1. Tegal, Pemalang, Pekalongan, Kendal, Magelang and Salatiga (Grade B which is Potential area)
Other considerations :
All of above cities have potential area because other segment data support them to be proposed
to roll out as well.
2. Brebes and Boyolali (Grade C which is Less Potential area)
Other considerations :
if we can see the data from general indicators, mostly they have segment of Retails which are
dominated by small retailing stores such as Alfamart and Indomaret and there is only one mall in Brebes.
Other segments also support the data that they don’t have potential area such as segment of property
and hotels (less amount)
3 Potential / Less Potential City
of East Java
General Indicators

Indicators MAD JBG MJK PSN

Population (million) 0,17 1,25 0,13 1,6

Number of KK
(Thousands) 346 445 347 419

UMP (million) 1,6 2,3 3,6 3,6

Competitors (ISP Existing) 2 2 2 2

Number of Malls 5 2 2 2

Number of Exclusive
Retails 3 7 7 3
Other Insights of Segment Indicators
ASSUMPTIONS (1/2)
General indicators by using the ordinal scale :
1. Average of population in East Java is 1.03M (BPS, 2016)
Pop ≤ 0.25M = 1; 0,25M < Pop ≤ 0.5M = 2; 0.5M < Pop ≤ 0.75M = 3; Pop > 0.75M = 4
2. Minimum life needs per month in East Java is 825K (www.bps.go.id)
UMP ≤ 1.25M =1; 1.25M < UMP ≤ 1.75M = 2; 1.75M < UMP ≤ 2.25M = 3; UMP > 2.25M =4
3. Top four competitors / ISP existing (Telkom, First Media, MyRepublic & Biznet)
0 Player = 1; 1 Players = 2; 2-3 Players = 3; > 3 Players = 4
4. Number of Mall (Indicates about the purchasing power)
0 Mall = 1; 1 Mall = 2; 2 Malls = 3; > 2 Malls = 4
5. Number of Exclusive Retails (Indicates about the purchasing power)
0 Retail = 1; 1-2 Retails = 2; 3-4 Retails = 3; > 4 Retails = 4
ASSUMPTIONS (2/2)
General indicators by using the ordinal scale :

Table 3 : East Java Area

Indicators MAD JBG MJK PSN

1. Population 1 4 1 4

2. UMP 2 4 4 4

3. ISP Existing (Competitors) 3 3 3 3

4. Number of Malls 4 3 3 3

5. Number of Exclusive Retails 3 4 4 3

Average 3 4 3 3
SUMMARY
Based on the prior data on table 3 and some segment indicators, the following conclusions :
1. Jombang (Grade A which is Very Potential area)
Other considerations :
It has potential area because other segment data (the segment of Property and Manufacture)
support it to be proposed to roll out as well.
2. Madiun, Mojokerto, and Pasuruan (Grade B which is Potential area)
Other considerations :
If we can see the data from other segment indicators (Hotels, Finance, and Education), mostly
they have potential which already have been existed.
4 Potential / Less Potential City
of Sumatera Island
General Indicators

Indicators NAD PKU PDG JMB BGL PLG BDL BTM

Population
(million) 0,25 1,06 0,9 0,6 0,36 1,6 0,99 1,24

Number of KK
(Thousands) 53 272 190 140 49 409 109 280

UMP (million) 2,7 2,56 2,1 2,4 1,89 2,7 2,3 3,5

Competitors (ISP
Existing) 2 5 2 2 2 5 3 5

Number of Malls 4 11 8 14 9 15 5 15

Number of
Exclusive Retails 9 18 12 7 6 26 20 19
Other Insights of Segment Indicators
ASSUMPTIONS (1/4)
General indicators by using the ordinal scale :
1. Average of population in NAD is 0.22M (BPS, 2016)
Pop ≤ 0.10M = 1; 0,10M < Pop ≤ 0.15M = 2; 0.15M < Pop ≤ 0.20M = 3; Pop > 0.20M = 4
2. Average of population in Riau is 0.54M (BPS, 2016)
Pop ≤ 0.15M = 1; 0,25M < Pop ≤ 0.35M = 2; 0.35M < Pop ≤ 0.45M = 3; Pop > 0.45M = 4
3. Average of population in West Sumatera is 0.28M (BPS, 2016)
Pop ≤ 0.15M = 1; 0,15M < Pop ≤ 0.20M = 2; 0.20M < Pop ≤ 0.25M = 3; Pop > 0.25M = 4
4. Average of population in Jambi is 0.31M (BPS, 2016)
Pop ≤ 0.20M = 1; 0,20M < Pop ≤ 0.25M = 2; 0.25M < Pop ≤ 0.30M = 3; Pop > 0.30M = 4
5. Average of population in Bengkulu is 0.19M (BPS, 2016)
Pop ≤ 0.10M = 1; 0,10M < Pop ≤ 0.15M = 2; 0.15M < Pop ≤ 0.20M = 3; Pop > 0.20M = 4
6. Average of population in South Sumatera is 0.48M (BPS, 2016)
Pop ≤ 0.15M = 1; 0,25M < Pop ≤ 0.35M = 2; 0.35M < Pop ≤ 0.45M = 3; Pop > 0.45M = 4
ASSUMPTIONS (2/4)
7. Average of population in Lampung is 0.55M (BPS, 2016)
Pop ≤ 0.15M = 1; 0,25M < Pop ≤ 0.35M = 2; 0.35M < Pop ≤ 0.45M = 3; Pop > 0.45M = 4
8. Average of population in Kepulauan Riau is 0.29M (BPS, 2016)
Pop ≤ 0.15M = 1; 0,15M < Pop ≤ 0.20M = 2; 0.20M < Pop ≤ 0.25M = 3; Pop > 0.25M = 4
9. Minimum life needs per month per Province in Sumatera Island (www.bps.go.id) :
NAD PKU PDG JMB BGL PLG BDL BTM
1732K 1872K 1474K 1708K 1499K 1974K 1442K 1902K
NAD -> UMP ≤ 2.2M =1; 2.2M < UMP ≤ 2.7M = 2; 2.7M < UMP ≤ 3.2M = 3; UMP > 3.2M =4
PKU -> UMP ≤ 2.2M =1; 2.2M < UMP ≤ 2.7M = 2; 2.7M < UMP ≤ 3.2M = 3; UMP > 3.2M =4
PDG -> UMP ≤ 1.8M =1; 1.8M < UMP ≤ 2.3M = 2; 2.3M < UMP ≤ 2.8M = 3; UMP > 2.8M =4
JMB -> UMP ≤ 2.2M =1; 2.2M < UMP ≤ 2.7M = 2; 2.7M < UMP ≤ 3.2M = 3; UMP > 3.2M =4
BGL -> UMP ≤ 1.8M =1; 1.8M < UMP ≤ 2.3M = 2; 2.3M < UMP ≤ 2.8M = 3; UMP > 2.8M =4
PLG -> UMP ≤ 2.2M =1; 2.2M < UMP ≤ 2.7M = 2; 2.7M < UMP ≤ 3.2M = 3; UMP > 3.2M =4
BDL -> UMP ≤ 1.8M =1; 1.8M < UMP ≤ 2.3M = 2; 2.3M < UMP ≤ 2.8M = 3; UMP > 2.8M =4
BTM -> UMP ≤ 2.2M =1; 2.2M < UMP ≤ 2.7M = 2; 2.7M < UMP ≤ 3.2M = 3; UMP > 3.2M =4
10. Top four competitors / ISP existing (Telkom, First Media, MyRepublic & Biznet)

0 Player = 1; 1 Players = 2; 2-3 Players = 3; > 3 Players = 4

ASSUMPTIONS (3/4)
General indicators by using the ordinal scale :
11. Number of Mall (Indicates about the purchasing power)
0 Mall = 1; 1 Mall = 2; 2 Malls = 3; > 2 Malls = 4
12. Number of Exclusive Retails (Indicates about the purchasing power)
0 Retail = 1; 1-2 Retails = 2; 3-4 Retails = 3; > 4 Retails = 4

Table 4 : Sumatera Area

ASSUMPTIONS (4/4)
General indicators by using the ordinal scale :

Table 4 : Sumatera Area

Indicators NAD PKU PDG JMB BGL PLG BDL BTM

1. Population 4 4 4 4 4 4 4 4

2. UMP 2 2 2 2 2 2 2 4

3. ISP Existing
(Competitors) 3 3 3 3 3 4 3 4

4. Number of Malls 4 4 4 4 4 4 4 4

5. Number of Exclusive
Retails 4 4 4 4 4 4 4 4

Average 3 3 3 3 3 4 3 4
SUMMARY
Based on the prior data on table 4 and some segment indicators, the following conclusions :
1. Palembang and Batam /Bintan (Grade A which is Very Potential area)
Other considerations :
They have very potential area because other segment data (the segment Hotel, Finance,
Manufacture, and Education) support them to be proposed to roll out as well.
2. Aceh, Pekanbaru, Padang, Jambi, Bengkulu and Lampung (Grade B which is Potential area)
Other considerations :
Other segment indicators also contribute to be considered as well for them.
HEAD SUMMARY
Regarding to the prior explanation we have four grade classifications such as :
a. Grade A = Very Potential Area
- East Java (Jombang)
- Sumatera (Palembang and Batam)
b. Grade B = Potential Area
- West Java (Purwakarta and Sumedang)
- Central Java (Tegal, Pemalang, Pekalongan, Kendal, Magelang and Salatiga)
- East Java (Madiun, Mojokerto and Pasuruan)
- Sumatera (Aceh, Pekanbaru, Padang, Jambi, Bengkulu, Lampung)
c. Grade C = Less Potential Area
- West Java (Majalengka)
- Central Java (Boyolali and Brebes)
d. Grade D = No Potential Area
Thank You