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College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil Engineers
STARK
CONSTRUCTION
AND DEVELOPMENT SUBMITTED BY:
01 EXECUTIVE
SUMMARY 02 COMPANY
DESCRIPTION 03 SERVICES
MARKET MARKET ORGANIZATION
04 ANALYSIS 05 STRATEGIES 06 AND
MANAGEMENT
2
STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION
8
GUIDING PRINCIPLES
THAT LABOR AND CAPITAL SHOULD COOPERATE WITH
04 ONE ANOTHER SO THAT LABOR MAY LIVE WITH
DIGNITY AND CAPITAL MAY FIND ITS JUST REWARDS.
10
COMPANY DESCRIPTION
DAY WORKING HOURS
CLINKER
02 • CLINKER IS AN INTERMEDIATE PRODUCT IN CEMENT
PRODUCTION. IT IS PRODUCED BY GRINDING AND
BURNING A PROPORTIONED MIXTURE OF LIMESTONE,
SHALE AND SILICA. WHEN CLINKER IS FURTHER
SUBJECTED TO GRINDING AND ADDED WITH GYPSUM,
PORTLAND CEMENT IS PRODUCED.
AGGREGATES
• AGGREGATES ARE GRANULAR MATERIALS OF MINERAL
05 COMPOSITIONS USED FOR VARIOUS CONSTRUCTION
APPLICATIONS. IT IS USED WITH A BINDING MEDIUM TO FORM
CONCRETE, BITUMOUS CONCRETE, PRECAST CONCRETE, MORTAR,
PLASTER AND OTHER CONCRETE AND ASPHALT APPLICATIONS. IT
CAN BE USED ALONE FOR ROAD BASES, STRUCTURAL BEDDINGS,
RAILROAD BALLAST, FILTER BEDS, BACKFILLS, ETC.
SKIM COAT
• SKIM COAT IS A CEMENTITIOUS PLASTER SPECIALLY DESIGNED TO
SMOOTHEN VERTICAL STRUCTURES SUITABLE FOR BOTH INDOOR
06 AND OUTDOOR USE. SKIM COAT IS USED FOR RENDERING AND
SMOOTHENING SURFACES PRIOR TO APPLICATION OF SEALANTS
OR DECORATIVE PAINTS 13
START UP SUMMARY
ALLOCATION PRICE
INSTALLATIONS 10 MILLION
OFFICE 5 MILLION
TOTAL 60 MILLION
COMPETITION
THERE ARE EIGHT CEMENT MANUFACTURERS IN
THE PHILIPPINES, INCLUDING: LAFARGE-HOLCIM,
REPUBLIC, CEMEX, TAIHEIYO, NORTHERN, EAGLE,
GOODFOUND AND MABUHAY. ACCORDING TO
DATA FROM THE CEMENT MANUFACTURERS
ASSOCIATION OF THE PHILIPPINES (CEMAP),
THESE MANUFACTURERS OPERATE A TOTAL OF 19
PLANTS ALL OVER THE COUNTRY, GRINDING
STATIONS INCLUDED.
MARKET ANALYSIS
BUSINESS GROWTH BRANCHING
BRAND POPULARITY
EXPANSION
PROMOTION/ADVERTISING
STRATEGIES
MAGAZINES/ EVENT
WORD OF MOUTH
NEWSPAPER SECTIONS MARKETING
01 02 03 04 05 06
SOCIAL MEDIA LOCATION DIRECT MAILING
SWOT
A N A LY S I S