LONGPIA

ANALYSES

Competitor

A. School Canteen

Strength Weakness

- Budget friendly - Their catsup doesn’t taste good

- Served with rice - Unsatisfying because of the short size
- Tasty - Lacks variety of flavors
- Servers are joyful - Oily

- Poor food serving

B. Jollibee

Strength Weakness

- Tasty - Not affordable

- Good Quality foods - Plain
- Good Service - No other flavor or sauce
- Popular
- Good location
- Comfortable eating space

C. Tropics Lumpia

Strength Weakness

- Family pack - Pricey

- Ready to cook - Have preservatives
- Hassle free - Not sure if the mixture is right because it is already
wrapped

BUSINESS

A. School canteen
School canteen sells lumpiang shanghai to the students of PLMar SSS campus. They have
stall that offers affordable lumapiang shanghai good for lung of the students. Many students
 patronize it because it taste good and the sellers have an attracting sales talk that urges the
students to buy their product.

B. Jollibee
Jollibee is a fast food chain that has many franchise nation-wide. Jollibee foods are very
attractive to the children because it has a cute mascot that greets every customer with a big
smile. It also offers good service and high quality foods. Their customers are the people who
seeks for delicious foods but in low price.

C. Tropics Lumpia
Tropics Lumpia distributes their products in grocery stores like Puregold and Save More.
Their products are in packs that consist same pieces of lumpiang shanghai every pack. They sell
their products ready to cook and easy to eat so it will be hassle free to the customers.

STRATEGY

The group’s Longpia (long lumpia) is an innovated lumpia that is extraordinary. Extraordinary
because it ranges from 6-8 inches good for two persons or as many you can share the food with. It has
variety flavors accompanied with sauce that’ll make the food even tastier. Longpia is served with an
appropriate packaging that will attract customers. The group’s business; lumpiang shanghai has a high
quality but in low price but compared to the competitors, Longpia has more price but has more benefit.

QUALITY

Our business Longpia has many flavors in which the customers can choose and combine with
different sauces. It has fresh ingredients and it is freshly made that the customers can see how we
prepare and cook our product through the glass window. It doesn’t have preservatives that may harm
the health of the customers and the oil is drained well so the customers will not be easily fed up.
Longpia is sold at affordable price yet it is very satisfying not just because of the food itself but also
because of the entrepreneur’s good service.

Price

The target customers of our product is the students of PLMar who crave for lumpiang shanghai.
In order to be budget friendly to the students, our Longpia is priced from 12.00 to 15.00 very affordable
for the students.