A study on brand switching taking shampoo

as an example
1. Do you usually think regarding which brand of shampoo to buy?
a. Yes b. No
2. Have you changed shampoo brand during the last six months?
a. No, I haven’t b. yes, I have
3. Which brand(s) of shampoo have you purchased during the last six purchases?
a. ____________ b. ___________ c. ____________ d. ____________
4. Which factors plays important role in switching to other brand of shampoo?
a. Advertising b. Sales promotions c. peer influence d. price difference
5. For which of the following product category will you tend to switch brand frequently?
a. FMCG b. Electronic devices c. Vehicles (car/bike) d. clothing

Brand switching:

1 2 3 4 5
Strongly Disagree Moderately Agree Strongly agree
disagree agree
6. Please select the level of your agreement for each following statement.
S.NO QUESTIONS RATING
1 The reason for changing shampoo brand is usually because of my
dissatisfaction with the previous brand
2 I am usually motivated by promotions
3 I am usually attracted by advertisements
4 I am usually encouraged by good word of mouth from other
consumers who have already tried the new brand product
5 I usually change to other brand because of its reasonable price and
good value for money
6 I usually change to another brand because it is a high level product
with relatively higher price

Price consciousness:

7. Please select the level of your agreement for each of the following statement.
S.NO QUESTIONS RATING
1 I usually buy shampoo when there are freebies accompanying them
2 I usually buy the lowest priced shampoo that suit all my needs
3 When I am choosing shampoo, I rely heavily on price
4 I usually buy shampoo when they are on offer or price cuts
Effects of advertisement:

8. What role does the advertisement plays in your brand switching intention the most.
Please select the level of your agreement on each of the following questions

S.NO QUESTIONS RATING

1 Advertisement usually makes me aware of the shampoo brand
2 Advertisement usually makes me try the new shampoo brand
3 Advertisement usually makes me buy the new shampoo brand
4 Advertisement makes me aware of the offerings of a shampoo
brand which motivates me to buy
5 Advertisement usually have little to no impact on my brand
changing intention in case of shampoo

Effects of promotional tools:

9. Which factors of “sales promotion” influence your brand switching intention the most?
Say yes or no for each of the following questions.

S.NO QUESTIONS ANSWERS

1 I have switched to a competing brand due to price discount
(example: Rs. 5 off)
2 I have switched to other brand due to buy one get one offer
3 I have switched to a competing brand due to free gifts
(example: free conditioner)
4 I have switched to competing brand due to sample packets
5 I have switched to another brand due to extra quantity I get
(example: 20% extra)
6 If my favorite brand is not on promotion, I will postpone the
purchase till it is on sale.

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