Documente Academic
Documente Profesional
Documente Cultură
IS115-8_AM1
Submitted by
De Guzman, Danielle
Mirasol, Samuel Reiyu
Mandario, Dion Karl
Landingin, Justin
Submitted to:
Grace Lorraine Intal
2019
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TABLE OF CONTENTS
I. Company Background
4.1 Diagram
4.2 Discussion
V. Business Process Re-design
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I. Company Background
The company started as a small marketing business. Since there are families that
centered around marketing who prospered, the founding personnel thought about that
business which was the alternative to the initial idea of painting and dying shirts. They took
clients whose main business revolves around product supplying, particularly those who are
catered in hotel management. They acquire products straight from manufacturers, which are
the client’s request, they would get the needed stocks from the manufacturers in order to
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The company was founded by Mrs. Salve Perez. Being the founder, she’s tasked to
handle the receipts, as well as the stocks needed to be ordered. She also manages every
manager are done through actual, real-time conversations or through the company’s hotline.
They distribute this contact information via calling-cards, handed directly to their client’s
facilities.
The other founding personnel, Mr. Elmer Perez, who’s the husband of Mrs. Salve
Perez, is in charge of the delivery. He handles the signing and verification of receipts as a
part of the delivery process. He also instigates the proper retail pricing of the commodities
as part of the company’s marketing strategy, in a way which would be a boon to both them
KE and ES Marketing. The marketing was founded upon the acronyms (Salve Perez
and Elmer Perez). As of now, they aim to promote a vision and mission, despite being the
proprietor business.
The company aims to focus internationally, since a lot of products originate from
there (Spain and Italy). The restaurants and bistros which are affiliated to the business
requires products from these countries, so the organization handles the task of purchasing it.
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II. Organizational Structure
Marketing department
The marketing department is in charge of the presentation and introduction of the company
in order to garner sales. The department heads the company by allowing the company to
In the case of the company, the marketing department is in charge of dealing with select
dealers, knowing that the selected company functions by pre-ordering goods (from another
Sales department
The sales department is in charge of trading and reselling by the company. The sales
department takes charge of the various acquisitions by the seller to the buyer, while also
taking note of the goods resold. The sales department of the given company is the one who
takes note on the quantity and specificity on the discussed terms acc. to the marketing
company.
Delivery department
The delivery department works by being the main mode of transport for selected goods to
be sold. The delivery department receives the pre-ordered goods and loads them, awaiting
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2.2 Determining the issues of each Department
Marketing Department
As of now, the chosen company transacts with a select range of dealers and customers.
Being in charge of international purchases for the most part, assuring that the dealer would
send the products as per request of the client ensures a certain date for the products’ arrival.
The customer did not receive the product on time of said delivery,
The company did not facilitate communication between the two departments, and
The source for pre-ordering did not guarantee the aforementioned date of delivery
and product condition, which leads to the customer not accepting the product.
Sales Department
Assuring responses from both sides give the chosen company the credit and assurance of its
reliability in determining its purpose. If not accomplished, the sales department would
encounter issues based on communication between the parties. The sales department
functions in a way that the broker does- it takes note of the relationship between the
customer and source company. Without the right questions, intentions, and logical data, the
Delivery Department
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Not taking count of product quantity along with the possibility of loss,
Since the issues have repeatedly revolved around client and source relationships, the
department to be focused on should be the one who would be the most adaptable in
changing the strategic position of the company for the benefit of expanding its range.
Considerably, the Marketing department puts focus on a given audience, with a few
limitations. The Marketing department oversees management and customers, but it can be
said to lack short into bolstering sales due to the specificity involved. The marketing
department would then guarantee the resolution on issues on the products to be accounted
for.
The Sales department takes note of the revenue, but the Marketing department functions as
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III. Business Process Analysis
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3.2 Discussion for Swimlane Diagram
The swimlane diagram provides a descriptive portrayal of the multiple process behind
the organization, from how it starts in the market office to how it ends in the distribution of
the items.
First and foremost, which is the prerequisite for the business to function, is finding
the clients who will subscribe to their services who are usually from large to medium
institutions such as restaurants and hotels. The first decision point, which would be if whether
the client they found already has a supplier for the goods they need or not, would decide if
they would be having a guaranteed business subscriber or not. If it leads to them answering
that they do have a supplier, a calling card would be given, but possible transactions have
already been expected to be cut-off, marking the whole process as ended. On the other hand,
if the client does not have any suppliers, the marketing business would then offer their contact
information and thus allowing the process to move on to its next phase.
the client requesting for product supply. The marketing company is now then tasked to sort
out their list of manufacturers for the specific stock that is required and contact each to secure
the items. In the operations procedure, once the items had been delivered to the storage
facility of the company, it’s now up to the managers to decide how the pricing of the
commodities would go, with consideration to market value and competition. Once done with
the price assignment, each product would then be sorted and labeled, and would undergo a
process of defect inspection. If the product has any unwanted properties or its quality is
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lacking, it would immediately be complained, and a request for replacement would be issued
to the manufacturer. If the product is good, then its well on its way to being delivered to the
clients.
Off to distribution, the highlight of the process. Here, all specific items ordered by
the clients are shipped from storage to the respective target facilities. Here they are given the
choice if they are willing to pay the check to the company right off the bat or schedule it for
a later date and have it delivered directly to the business account. And this officially closes
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3.3 Flow Process Chart
3.4 Discussion for Flow Process Chart
For the business Flow process, it all starts by searching available clients and
restaurants, which is a Value Adding Activity, and through this, the next steps are inquiry,
and dealing with settled price rates agreeable to both business, and settling terms with
managers for the benefit of transaction and establishment to stabilize, which are Essential
Non-Value Adding Activity, that can be further changed and shortened. Next, the client can
request for a product through the business and make order, which is a Value Adding
Activity. Then, the business will contact the manufacturer for the supply and request of the
product/s, which is a Value Adding Activity. And what follows next is the receiving and
scheduling for payment completion, which are also Value Adding Activity.
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IV. Root-cause Analysis
4.1 Diagram
4.2 Discussion
Problem: Limited Market Range
The KE and ES marketing business is not yet a full-blown large organization and
since the marketing strategies are limited, this hampers the progress of the company to
extend its scopes. With limited to no advertising methods, the list of potential clients to
acquire is quite a challenge to receive, and the company is forced to find them instead of
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Sub problems
Specificity
The nature of the business concentrates around a specific client product, limiting the
number of customers available.
The number of clients fluctuates and increases over time; this results in the
irregularity of management deals.
Inefficient Communication
The mode of communication for the business is dealt with through phone calls most
of the time.
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V. Business Process Re-design
5.1 Swimlane Diagram
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5.2 Discussion for Swimlane Diagram
Starting off the transaction between the three parties (the supplier, business, and
customer) originates from finding out an ideal source and from establishing a standardized
customer relationship in order to ensure a steady flow and increased reliability to accelerate
income and revenue for the business. Contacting new clients, in this case, would allow
allotment on whether a company has an existing supplier or not; it is up to the given business
to choose if it would like to work either as a temporary supplier or not. In some cases, the
business has the option if it would like to work as a source for the client within a designated
time frame. If the client has another supplier, the business has the opportunity to work with
the clients and/or to find new ones (In order to further understand the business flowchart, the
As soon as the case for setting product details, price, and delivery is agreed upon, the
product can be brought to the delivery location upon arrival. The given product will be
inspected for the benefit of the supplier. In some cases, there are instances of product damage.
Since a rescheduled target date is requested for refunds and replacement, the delivery process
must start over at that point. Once done, the product is brought back to the office for client
delivery.
The final part would be delivering the goods to the client. Most clients are
considerably located for easier delivery rate. The client would be issued an official receipt.
If the client has the option to pre-pay goods, transaction would be acknowledged – in cases
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in which the client is not, the client has predetermined the option whether to pay in full or
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5.3 Flow Process Chart
5.4 Discussion for Flow Process Chart
Issuing the choice for prepaid payment (notably via credit card/check).
The option to allot a rescheduled date and/or refund (in case of damaging via
transport).
The option to receive payment if not fully completed.
Specifically, the business will reduce the need for contacting various suppliers since
the given clients would have partial to total dependency when it comes to resupplying their
needed products. It is in order to improve the steady flow of customers, inquiring in terms
of availability that ensures the amount of supplies needed to be garnered.
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VI. Conclusion
Overall, the group have learned the problems of KE and ES Marketing business with the
help of visual representations of Diagrams, and have created a recommendation for business
process improvement based from the group observations, thus the group recommends the
following procedures to be done in order to simplify the flow of the business:
With the practice of the following procedures, the business will be able to attain more
operation efficiency, less cost on expenses and a secured list of clientele.
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