Teresa Gamez

ENG – 240
Professor Helfers
October 19, 2017

Organization Promotion

Based on the research the advertising team has done on Wundermind, we believe that the

following promotional strategies will be of great help to lead Wundermind to a higher success:

In an article by Mike Michalowicz named The 50 Best Marketing Strategies For Small Business

include traditional strategies that will benefit Wundermind. The article includes creating active

social networks on Facebook, Instagram and Twitter—apps in which their main audiences use on

a daily bases. Michalowicz says, “Create an interactive, regularly updated site or blog, or by

build informative yet informal profiles on social networking sites like Facebook or Twitter.

Being active on social media sites will not only increase brand awareness, it’ll also boost your

company’s rank on search engines, and prove that you’re a business that is in sync with the

times.” This helps support the fact that having social network sites will increase Wundermind’s

audience from a variety of ages. Andrew Gazdecki wrote an article 10 New App Marketing

Strategies and says, “Companies have found their best spending on promoting their apps is

through mobile advertising networks and real-time bidding exchanges.” Wundermind should

consider paying for advertisements on apps that contain ads, such as mobile games, YouTube,

music apps, and other apps that most of their needed audience already have installed in their

phones.

Because Wundermind is an app to help educate kids and adults, the company should connect

with elementary schools, middle schools, high schools and even colleges, promoting the app

along with having students use them at school as an exercise for studying. By having a
Teresa Gamez
ENG – 240
Professor Helfers
October 19, 2017

connection through schools, this gives Wundermind the upper hand in which exposes their

mobile app to a lot of people. The biggest advantage Wundermind has is that it is a gaming app

and it is very often that users obsess over mobile games. When exposing users to these obsessive

but helpful apps at an early age, it often helps those users to continue using the app, which is

why being connected with schools would be a great asset to Wundermind’s success.

Lastly another great way of helping to promote Wundermind would be including it in events

such a Student Expos in which students themselves go and look through the different types of

apps that can help increase their knowledge, Wundermind being one of them. The Student Expo

would also include a trial run into Wundermind’s app so that students can see exactly how the

app works, play through different types of games and become familiar with the app. And by the

end of the Expo, students will have Wundermind downloaded onto their mobiles and will be able

to use them on the go and tell their fellow classmates and friends about the app.
Teresa Gamez
ENG – 240
Professor Helfers
October 19, 2017

References
The 50 Best Marketing Strategies For Small Business. (2013, February 11). Retrieved October
22, 2017, from http://www.mikemichalowicz.com/the-50-best-marketing-strategies-for-small-
business/
10 New App Marketing Strategies. (2017, October 18). Retrieved October 22, 2017, from
https://www.apptentive.com/blog/2016/08/18/10-new-app-marketing-strategies/