Introduction

Marketing strategy is a long-term, forward-looking approach to planning with the

fundamental goal achieving a sustainable competitive advantage. Strategic planning

involves an analysis of the company's strategic initial situation prior to the formulation,

evaluation and selection of market-oriented competitive position that contributes to the

company's goals and marketing objectives. Scholars continue to debate the precise

meaning of marketing strategy. Consequently, the literature offers many different

definitions. On close examination, however, these definitions appear to centre around the

notion that strategy refers to a broad statement of what is to be achieved. The marketing

strategy informs the marketing plan, which is a document that lays out the types and timing

of marketing activities. A company’s marketing strategy should have a longer lifespan than

any individual marketing plan as the strategy is where the value proposition and the key

elements of a company’s brand reside. These things ideally do not shift very much over

time. Marketing strategy involves mapping out the company's direction for the forthcoming

planning period, whether that be three, five or ten years. It involves undertaking a 360°

review of the firm and its operating environment with a view to identifying new business

opportunities that the firm could potentially leverage for competitive advantage. Strategic

planning may also reveal market threats that the firm may need to consider for long-term

sustainability.Strategic planning makes no assumptions about the firm continuing to offer

the same products to the same customers into the future. A marketing strategy grows out of

a company’s value proposition.

A marketing strategy is a business' overall game plan for reaching people and turning them

into customers of the product or service that the business provides. The marketing strategy

of a company contains the company’s value proposition, key marketing messages,

information on the target customer and other high-level elements.

The marketing strategy informs the marketing plan , which is a document that lays out the

types and timing of marketing activities. A company’s marketing strategy should have a

longer lifespan than any individual marketing plan as the strategy is where the value

proposition and the key elements of a company’s brand reside.

Marketing strategy is the total and unbeatable instrument or a plan shaped and designed

specifically for attaining the marketing objectives of a firm. A marketing mission and

objectives tell us as to where we want to go and marketing strategy provides us with the

grand design for reaching out there

Importance of Marketing Strategy

 Marketing strategy provides an organization an edge over it’s competitors.

 Strategy helps in developing goods and services with best profit making potential.

 Marketing strategy helps in discovering the areas affected by organizational growth

and thereby helps in creating an organizational plan to cater to the customer needs.

 It helps in fixing the right price for organization’s goods and services based on

information collected by market research.

 Strategy ensures effective departmental co-ordination.

  It helps an organization to make optimum utilization of its resources so as to

provide a sales message to it’s target market.

Essentials of Marketing Strategies:

1. It is consistent:

A marketing strategy to be effective is to be consistent with the overall and specific

objectives and policies and other, strategies and tactics of the marketing organisation.

Interval consistency is an essential ingredient of a good strategy as it identifies the areas

where the strategic decisions are to be made imminently or in the long run.

2. It is workable:

Any strategy however laudable and theoretically sound is meaningless unless it is able to

meet the ever changing need of a situation. In this business world contingency is quite

common and the strategy that strikes at the head to contribute to the progresses and

prosperity of marketing organisation.

3. It is suitable:

A strategy is emergent of situations or environment. It is the subservient of changing

environment of business world. It is but natural that any strategy not suiting to .the

environment can impound the marketing organisation in the compounds of danger, digress

and frustration.
4. It is not risky:

Any strategy involves risks as uncertainty is certain; what is important is that the extent of

the risk involved or associated with strategy is reasonably low as compared to its pay-off or

returns. It is because; a high risk very strategy may threaten the survival of the marketing

organisation, let alone its success, if calculations go fit.

5. It is resource based:

A sound strategy is one which is designed in the background of the available resources at

its command. A strategy involves certain amount of risk which can hardly be segregated. A

strategic decision warrants commitment of right amount of resources to the opportunity and

reservation of sufficient resources for an anticipated or “pass through” errors in such

demands of resources.

Types Of Marketing Strategies

A right marketing strategy plays an important role in the success of a business. Every

company chooses and spends a lot of money for the right marketing strategy to boost their

sales. Powerful companies opt for more than one marketing strategies.

Lets first learn about why businesses spend millions in the marketing of their products.

 Right marketing technique increases the visibility of the product.

 People become familiar with your product, thus, they start trusting you.
 Marketing creates loyalty for the brand for both prospects and existing

customers.

 Marketing builds the credibility and authority of the brand in the market.

 Effective marketing positions a brand as an expert in the market.

 Motivates customers to move through the purchase decision making.

Marketing Strategies

 Cost Leadership: A company pursuing cost leadership strategy aims to become

the low cost producer in its industry. The company has a broad scope; it can serve

many industry segments and may even operate in related industries. The sources of

cost advantage vary and depend on what the industry structure is. They may be the

pursuit of economies of scale, propriety technology, preferential access to raw

materials etc. For example, in the facility service industry, a company providing the

service of security guard could achieve cost advantage by maintaining low

overhead, an abundant source of low cost of labour and provide efficient training

procedures due to high turn over. If a firm can achieve and sustain overall cost

leadership, then it will be an above average performer in its industry provided it can

command price at or near the industry average. If a firm which is a cost leader

offers equivalent or lower prices than its rivals then its low cost position will yield

high returns. However, despite being a cost leader and relies on cost leadership for
 its competitive advantage a firm cannot ignore the bases of differentiation because

if its product is not perceived as comparable or acceptable by buyers, a cost leader

will be forced to lower prices well below its competitors’ in order for it to gain

sales. This may nullify the benefits of its favourable cost position. Also, the cost

leader must achieve parity or proximity in the bases of differentiation relative to its

competitors.

 Differentiation: In a differentiation strategy, a firm strives to be unique in its

industry along some dimensions that are widely valued by buyers. It selects one or

more an attribute that many buyers in an industry perceive as important and

uniquely position itself to meet that need. It is rewarded for its uniqueness with a

premium price. The means for differentiation is peculiar to each industry.

Differentiation can be based on the product itself, the delivery system by which it is

sold, the marketing approach, and a broad range of other factors. A firm that can

achieve and sustain differentiation will be an above average performer in its

industry if its premium price exceeds the cost it incurred to be unique. A

differentiator therefore must always seek ways of differentiating that lead to a price

premium greater than the cost of differentiating. A differentiator can not ignore its

cost position because its price premium will be nullified by a markedly inferior

position.
 Business To Business: Business-to-business marketing takes place when a

business markets its products and services to another business. For Instance IWP

provide Trained Candidates or Workforce, you are doing a business-to-business

space. It requires a different approach than business-to-consumer marketing

because there several more steps involved in it. You need to find out the decision

makers and find out ways to persuade them to business with you. to do this, you

need to build a relationship with them by providing superlative services.

 Internet Marketing: Internet marketing includes various marketing from social

media,email . Any type of marketing that you conduct on the internet is called

internet marketing. However, internet marketing requires a strategy that how and

when you post your posts and how you encourage people to purchase your product.

 Storytelling: Storytelling is an emotional way to reach your audience. You can

produce personal stories. There is one more trend of saying a story in exactly six

words. Here writer requires great writing skills to create a short meaningful story.

This type of marketing strategy helps you to win the trust and loyalty of your

customers.

 Networking Events: Yes, internet marketing will get your audience. But there

are other marketing techniques too that you cannot do from behind the computer

screen. For this, you need to step out in the real world and organize some

networking events to get prospects who might enjoy your services. For example, if

you are providing an course, you can set up a booth where people can reach you
 and you can share knowledge with them about your course. For Example I took

Linkdin as a Network Building with the hepl of which i connected to many

Businesses.

 Social Media Marketing: Businesses make the use of social media platforms

to share value-rich content and directing traffic to their websites and landing pages,

thereby, improving brand awareness and multiplying customers. social media

marketing strategy works better if you know how to use hashtag, links, images, and

videos to increase engagement.

 OBJECTIVE OF THE STUDY

1. To analyze the marketing strategies for IWP

2. To recommend the Marketing strategies so as to increase Profit for the organisation
3. To plan and implement useful marketing strategies that are result oriented

SCOPE OF THE STUDY

1. To concentrate on choice of the marketing strategies that are useful in company

2. To analyze the company performance through implementation of marketing

strategies
 COMPANY PROFILE

Established in 1998 in New Delhi, India, International Women Polytechnic (IWP) under

the aegis of KLGR Educational Society has been dedicated to Women Empowerment

through Skill based Education and is among the leading educational institutions in the

country focussing on skill development. We are known for our tireless effort towards

addressing diversity and inclusiveness, in sync with the policy makers of the nation to not

just raise the standards of Women in the country through making them better skilled.

Today the Society under the able leadership of Shri Vishal Nijhawan, President KLGR

Educational Society and Managing Director International Women Polytechnic is

spanning its wings to serve the Nation and Society at large on a broader platform.

KLGR Educational Society is proud to be associated with National Skill Development

Corporation (NSDC), India as an approved Training Partner and becoming a part of

fulfilling NSDC’s mission of skilling 150 million people in India by the Year 2022.

On Successful Completion of their study program at international women polytechnic

(IWP) Students recieve professional Diploma.Our fashion Designing, Dress Designing,

Beauty Hair & makeup, Retail management is NSDC approved.

International Women Polytechnic is not a degree-granting institution and is not accredited

by UGC, AICTE or any other regulatory body. India is a country of 1.25 billion people of

which 54% are below the age group of 25 years. In India, we have just 2-3% skilled

workforce. China, at a population of 1.4 billion people, has around 45 per cent of people
who are skilled. UK has 68 to 70 per cent skilled people, Japan at about 80 per cent,

Germany 74 per cent and Korea at 96 per cent.

NSDC is a Public Private Partnership promoted by the Union Ministry of Finance, with

49% equity held by the Government of India. NSDC was formed to achieve the target of

skilling / up- skilling 150 million people by 2022 by fostering private sector initiatives in

the skill development space.

In line with the vision of our Hon’ble Prime Minister of making our country a ‘Skilled

Nation’ and also support “Make in India”, it is today, our endeavour to promote skill

development for the youth of our country so as to increase their skills and employability,

and also garner growth for the nation. If ever, there was a time to reap India’s

demographic dividend – it is now.

International Women Polytechnic is a critically-acclaimed educational institution based in

Delhi. Dedicated to providing aspiring young women with amazing opportunities, IWP is a

beacon of excellence in many sectors. Since 1998, IWP has led the charge for women’s

education and liberation in many important fields. As a premier institution for women’s

education in India, IWP has had been at the forefront of this field. As the scope for

women’s education has grown in the country, so has the range of courses offered by IWP.
 Courses

FASHION DESIGNING

Fashion designing is one of the most prominent courses for women in India as well as all
over the world. That is why countless women apply for fashion designing course each year
at IWP. We are recognized as the best institute for fashion designing in Delhi, India.

Along with the glitz and glamour, there is a world of exposure and fun awaiting those who
can excel in this field. Get Diploma in fashion designing from Top fashion designing
Institute in Delhi and grow your carrier in fashion world.

However, you should not think that a career in Fashion Designing would be easy. Rather it
is one of the most competitive and challenging. Every fashion designing institute Delhi,
India, professional needs to have a fine balance of creativity and consistency. It is only
possible when they get trend from expert and top fashion designing institute/ colleges. In
Delhi, India there are lots of high rated and best fashion designing institute for learners.

You might have a lot of creative potential but you need to hone the skills you have to make
them profitable. Moreover, you need a sound education in the latest and most time-honored
traditions in the fashion designing industry.

At IWP, you will learn how to take your passion and make it into a profession. This
requires intensive study and understanding of the most important aspects of the fashion
designing business as well as industry.

Thankfully, IWP has famous teachers with years of experience in this field to help you
develop into a proficient professional in your own right. Let’s have a look in broad strokes
at what you will be learning if selected for the Fashion Designing Course at IWP.

 Giving Life to An Idea :Fashion Designing is a domain which is based on the creativity
of the professionals working it. Naturally, you need to have a good bit of creative talent to
even think of having a career here. However, it also means that you must be able to
develop your ideas and bring them into reality.
IWP offers the fashion designing coaching classes in Delhi. Students are taught how to
conceptualize their fashion designing ideas and commit them to paper or digital format.
 This requires developing the ability to think clearly and understand the basic parts of the
design you have in mind.

 From Mind to Material : IWP is a fashion designing institute Delhi, India, where we
enable you to develop unique ways of creating your piece of apparel. Naturally, this
requires you to have a complete understanding of the various kinds of materials used in
making clothes. Moreover, you need to also consider what kind of effect they will have on
the person wearing them.
IWP is a top-ranked fashion designing training institutes in Delhi, India you will be taught
how you can fabricate clothing and present samples to the persons concerned. You will
also be educated about the various trends and models used in different fashion designing
industries. This will also help you understand the process used to manufacture clothing.
Naturally, this is very important to understand and getting educated from the expert fashion
designing masters at IWP is the best way to move forward.

 From Material to Market : Once you have put the idea down and then evaluated the
aspects that impact it, it is time to understand how to integrate into the market. Obviously,
there are multiple factors that come into play here.
First among these is comprehending the dominant market forces that work for or against it.
Naturally, it will be difficult to introduce an entirely new trend in the market unless you are
already an established name. So, for starters, you should consider how you can
complement the most dominant fashion trends in the market.

IWP is one of the best fashion designing institutes in Delhi, India.Our fashion designing
students are trained to hone their creative talent and bring out their best. This is done
through a constantly innovative design strategy that evaluates what makes the hottest-
selling apparel sell and how those ideas can be enhanced further.

Learning how to ride-the-tide and make the most of prevalent trends is something we teach
to all students. Our extensive Fashion Theory segment has been devised for this very
purpose and enables students to understand what makes the fashion world tick.

Moreover, the students also examine if these ideas can be used in other kinds of apparel as
well. For example, as an IWP fashion designing student, you can take up their idea of using
 uncommon textiles and fabrics in evening gowns. This might not always work, but without
exploring the possibilities there is no way of knowing for sure.

Now that you know the general designing and idea development process we have adopted
at IWP, let’s have a look at how we take this process and make it an everyday part of our
students’ lives.

Now, let us talk in detail about the particulars of the course itself. If you want to how
IWP’s best fashion designing colleges in India, constantly churns out gems to bejewel the
Indian and international fashion industry, then keep reading!

 Drafting : When you want to join fashion institutes in Delhibecause you get great fashion
idea, what is the first thing you do? You put it on paper, right? But often it happens that
when a great feeling idea comes out, it does not feel that appealing anymore. This is
because you do not have the clarity of vision needed to enhance your idea as you put it on
paper.
The drafting segment of our Fashion designing course is rooted in understanding the
fundamentals of clothing design. Students are introduced to various aspects here such as
terms and key indications, kids bodice block, various types of sleeves and collars, dresses,
nighties, shift dresses, men’s wear, jumpsuit foundation and many more.

 Embroidery : One of the cornerstones of the Indian ethnic apparel industry, embroidery is
a must-learn for every fashion design student. In this segment, students not only study how
embroidery developed but also how it changed through time. They learn do decipher and
understand embroidery techniques as well as using them to fuel their own inspirations.
From the most traditional and time-honored methods of embroidery to various kinds of
hand-based and machine-based embroideries, IWP is fashion designing coaching classes in
Delhi a teach them all. However, due to time limitations, each diploma course has different
specializations with the Graduate Diploma course offering all the knowledge you will
need.

 Sketching : A major part of being a fashion designing artist is being able to bring your
passion to the fore. This means being able to show others what ideas you have in mind. So,
IWP puts a lot of emphasis on honing the sketching ability of its students.
 In this part of the course factors like drawing, shading, contouring particularly the female
face and figure are emphasized. This enables students to understand how their drafts will
befit the people who wear them. Understanding this also lets them modify their design
ideas accordingly.

 Construction : This is arguably one of the most important parts of each Fashion
Designing course offered at IWP. Here, students are taught how to handle and manage
sewing machines and produce impressive samples of their ideas. The variety of
construction techniques taught here varies in each course. The 3-year Graduate Diploma
consists of all the technique and is the complete construction training available in any
Fashion Designing Institute in India.
We encourage our students to learn as much as they can from our fashion designing experts
and polish their skills. Our fashion designing Institute Delhi, India gives students skills
such that they are able to replicate what they have been taught. But we also add their own
personal touch to customize the best design trends and techniques. As such, construction
becomes a key element in the skill set of all our students and one of the biggest reasons for
them finding great jobs with fashion powerhouses.

 Computer Applications : Computers have changed the way we work forever. It is

important for every fashion designer to embrace what they have to offer and IWP ensures
that our students get the best start with them. Using the latest software and digital
fabrication methodologies, our students get a thorough exposure to applications like MS
Office, Corel Draw, Illustrator, Photoshop, Tuka CAD etc.
Naturally, this is of immense help when they make their professional debuts. It enables
them to streamline their knowledge with the best practices of the fashion houses they work
with. Moreover, we encourage our students to stay current and happening by using the
latest software being used in international fashion design.

COSMETOLOGY

A great writer once said beauty is its own kind of genius. This means that beauty is nature's
way of showing its ability as an artist. But nature is not the only artist in the world. Rather,
there are countless people who make up the international cosmetology industry who are
artists in their own right.

The beauty culture and cosmetology industry has always been a very promising one for
women. In recent decades, its importance has only grown larger as the entertainment
industry has blossomed. However, it is not just the entertainment and fashion industry that
is a source of profitable employment but also many other fields. But these options are only
available to those who study from the top beauty training institutes in Delhi, India.
What is the Scope for Beauty Experts After Graduating from a Beauty Institute in
Delhi, India?
In India, beauty and cosmetology has its own significance and draws a lot of people
towards it. Contrary to popular belief, becoming a cosmetology and beauty expert requires
a lot of study and even more practice. Beyond that, the world of cosmetology is always
changing and so are course at Delhi beauty institute. So, all the best cosmetology institutes
need to keep pace with the changing trends and techniques.

It goes without saying that to have a successful career in this field, you need to get
educated from the right institution. While there are many such places around India, few can
compare to the quality education in beauty culture and cosmetology that is given by IWP.
As one of the best cosmetology institutes in Delhi, India, IWP offers a number of courses.
Among these, beauty culture and cosmetology course is one of the most popular because it
is highly rewarding. At the same time, the demand for beauty experts is immense.

From individual beauty salons to top-notch exclusive beauty and wellness centres, there are
countless places that a qualified beauty expert can find employment. However, it is
important to make a good start before you get into working this field professionally.

So, let us have a look at how IWP can help you gain a thorough understanding of this field.
Moreover, we are going to look at the professional approach you should adopt and what is
taught to Beauty and Cosmetology students at IWP.
What are Some Major Parts of the Beauty and Cosmetology Course at IWP at ?
The scope and range of the beauty courses in Delhi at IWP is very vast. Students are given
exposure to all aspects of the profession. This allows them to not only choose the domain
 they want to specialize in but also gain an understanding of how to manage others aspects
as well. Let see the course, in general, to understand it better:

 Skin : TThis is the first part of the course and introduces students to various aspects of
understanding and assessing different skin types. In addition, students learn a number of
other techniques such as threading, waxing, pedicure and manicure, bleaching, facials etc.
Also, they learn how to use the latest gadgets to produce a particular effect on the skin.
The highlight of this part of the course is that it covers all aspects of skin care from basic to
advanced. In addition to this, students also understand what products and cosmetics best fit
various skin types. As a result, they are able to comprehend the fundamentals of beauty and
wellness and make the most of the other parts of the course.

 Make-Up and Mehendi : In this part of the course, students get a thorough exposure to all
kinds of makeup techniques used widely in the world. In addition, they also learn about
mehendi designing which is of great help for them during the wedding season once they
start working.
In the makeup segment, the course is further divided into various kinds of makeup
including day makeup, evening makeup, party makeup and many other kinds that are
important to be learned.

In mehendi designing, students are taught two prominent forms of designs. These are –
Rajasthani designs and Arabic designs. Each of these has its own tradition and identity and
students are taught how to implement them effectively through regular practice.

 Hair : Hair is one of the most important parts of a look and often highly publicized. You
can almost always find the hairstyles of fashion icons and movie stars in the news. At IWP,
students are given a thorough exposure to all aspects that impact and influence hair. They
are also told of how to treat damaged hair and adopt techniques that have the least negative
effect. As a result, our students are able to deliver high-quality hair treatment and
beautification to clients while also ensuring that there is no excessive damage.
In addition to the above, students learn how to use chemical products to produce great
effects on hair and give them the kind of look often seen in fashion shows. Along with this,
students learn different kinds of haircuts and hairstyling techniques. This enables them to
bring all their knowledge together and frame the perfect look for clients.
Our beauty and cosmetology students at IWP also learn about salon management, client
handling, personal grooming, and appearance. Students are also introduced to professional
makeup, nail extension as well as personality development.= making our course the beauty
institutes in India.

DIPLOMA IN RETAIL MANAGEMENT

Retail management has become one of the fastest growing career in the industry with the
tremendous growth in the economy. Retail Market of India is the most attractive and
emerging market in the world and has demanded more number of trained professionals in
this field. It strives to create a new generation of smart retail professional of international
caliber and aims to equip them with the best practices being followed across the globe.

Retailing is a dynamic industry, comprising a vast variety of sectors and home to some of
the world's biggest companies. Candidates with the retail management can start career in
supervisory, client communication, merchandise shipment, sales, management and
administrative services. Retail management offers more than 2 million job opportunities
across the globe. Retail Management gives definite insights in business schools of all
disciplines, and beginners.

DURATION : 12 months

Minimum Eligibility Criteria : 10+2

INTERIOR DESIGNING

Interior Design is a very popular course for women around the world. In India, the scope
for interior designing is increasing with every passing year. This is largely thanks to the
boom in the economy and the sustained growth it is seeing. As a result, Indian graduates
from the interior designing institutes in Delhi are earning big money and are not shy about
spending it to accentuate their homes.

Even in the international market, the potential for gainful employment as an interior
designer and decorator is immense. However, the condition is that you should get educated
 from a reliable institution. Only then will you be able to tap into the interior design and
decoration market at a national and international scale.

To this end, IWP is the top interior designing institute in Delhi to provide comprehensive
interior designing and decoration courses in India. As one of the leading educational
institutes for women, it is well-known for its excellent curriculum and immense exposure.

The focus of the courses lies in developing the innate talent of each student through
exceptional theory and consistent practice. Moreover, students learn to comprehend the
dominant market trends and integrate them into their own unique creative vision.

As a result, IWP ranks as the institute for the best interior designing coaching in Delhi
which makes students job-ready right from the time they pass out. Naturally, this is of huge
help to them when they begin their professional careers. IWP also encourages students to
stay connected with our educators and get valuable insights into their professional projects.

So, you have a general idea of how we go about helping our Interior Designing students
become masters of their art. Now, let us have a look at the actual ideation, actuation and
implementation process that is at the core of the Interior Designing and Decoration
philosophy at IWP.
What is IWP Method for Becoming the Top Interior Designing Coaching in Delhi?
 Find Your Foundation : Interior Designing Institutes in Delhi, India is a very vast field
with a lot of different subsectors involved in it. Naturally, every student wants to master all
of these. But practically speaking, this is not easily accomplished. In fact, it takes years of
working experience and understanding to develop inborn talents into professionally
applicable skills and abilities.
Finding your foundation refers to developing what is best about your skills and using them
to the fullest. It provides the perfect base for developing the other skills important in
Interior Designing. Since the focus of our Interior Designing courses is always on making
students job-ready, we help students capitalize on their best skills. At the same time, they
are also taught how to cultivate other skills through constant exposure and vocational
learning.

What is important to understand is that Interior Designing is a collaborative process. No

good Interior Designer will ignore the inputs that their colleagues provide. They will
 always be receptive to insights and suggestions and try to work them into their general
design.

That is why the IWP is leads institutes for interior designing in Delhi and is always
fostering collaboration between students. By promoting teamwork and helping students
become comfortable with working in groups, we ensure that they are actualizing their
talents.

At the same time, this gives them the opportunity to learn from their batch mates. This is a
habit which we also recommend students develop in their professional efforts after they
graduate. Doing so, helps them evolve into professionals who continually refine their
skills.

 Making Winning a Habit : Every student wants to succeed. Every student also has the
talent they need to succeed. The difference lies in how they use their abilities to succeed.
Also, consistency is a major contributor. There is nothing worse than producing a good
output and then being unable to go beyond. The ability to constant enhance your work
quality and optimize your working process is what separates the best from the rest.
To help students maximize their skills and make the most of the IWP is a frontrunner
among the best interior designing colleges in Delhi to give simultaneous learning and
application. This means that as soon as you understand what the Interior Designing faculty
at IWP has taught you, the next step involves putting that knowledge into practice. At the
same time, students are encouraged to compare the different designs they make on a single
theme so that they can understand what they can do better.

All of this together contributes to a very dynamic learning environment which is full of
healthy competition. Students naturally rise to the challenge and acquire skills they would
never have learned otherwise. So, every IWP Interior Designing pass out has already made
winning a habit. This directly helps them succeed immensely as soon as they start their
professional careers.

Another important factor here is our hands-on approach to learning. By helping students
master their skills through practice, our educators strike the perfect balance between theory
and application. As a result, students are always ready to implement their newly acquired
 skills and continue to develop them even after they have earned their Diplomas. This
makes us top interior designing institutes in Delhi.

 Transcending Themes and Traditions : The final and most significant part of the
educational exposure at IWP revolves around actualizing the vision that every student has.
Thanks to the comprehensive learning routines that they are given, students easily identify
the major themes, patterns, and traditions that any Interior Design is based on. So, by the
time an IWP Interior Designing student is about to pass out, they are able to deconstruct
the dominant forces governing any design.
In other words, if an IWP Delhi interior designing institute student sees a building with a
colonial architecture, then they immediately understand that the interior should have an
old-world field. At the same time, they also consider the purpose of the design itself. Is the
building a corporate office? Is it a residence? If so, then what is the theme of the exterior?
Also, how can the interior design complement the exterior? What are the personal
preferences of the owners? How can we strike a balance between fashion and function etc.?

Over and above all themes and traditions, IWP encourages students to be forward-looking.
This means that they are helped in thinking about how current interior designing trends can
be developed. At the same time, students in our interior designing courses in Delhi also
consider what older designing trends can be brought back and modified to suit
contemporary settings. All of this results in students not only becoming exceptionally
capable of handling all types of projects but also developing the potential to become
trendsetters.

Now that you have a general idea of the core talents we develop in our Interior Designing
students at IWP, let us take a look at the biggest parts of the curriculum. This will tell you
how exactly you can develop the talents and abilities we have talked out above.
What Are the Major Parts of the Interior Designing Courses at IWP?
The first thing you should know about IWP’s is a top interior designing college in India is
that they are offered in three variations – 1 year, 2 year and 3 years. Out of these, the 3-
year course is the most enriching as well as the most popular. This is so because students
get the proud right to call themselves Graduate Diploma holders. But that is not all. They
also because they acquire knowledge of every little detail involved in Interior Designing.
Naturally, this helps them start their careers on the perfect note and succeeding
 professionally becomes almost guaranteed. The following are the most important aspects of
the Interior Designing Courses at IWP:

 Drafting : This is the first thing that students are taught in IWP’s Interior Designing
courses. Drafting, in essence, is the first step of any design process and provides the perfect
foundation for the development of ideas.
Let’s take the example of building a house to understand this process better. If you want to
build a sturdy house, then you need to lay a solid foundation. In Interior Designing, laying
a solid foundation means getting the basics right. Drafting helps designers conceptualize
their ideas and experiment with variations.

Every student taking top interior designing coaching in Delhi knows that as an idea is put
to paper, it grows and develops. This means that every creative person including Interior
Designers are constantly exploring how they can enhance their designs. As a result, they
are able to integrate different ideas and bring them together to produce a unique vision of
Interior Design.

Professionally speaking, knowing how to draft an idea is of vital importance. It provides

the basis for the future evolution of the project and provides a creative space for different
influences. That is why IWP educators put special emphasis on optimizing drafting
abilities. Students learn in a collaborative environment how to draw inspiration from
different sources and use them in their own unique way. Thus, the creative ability of every
student becomes special.

 Graphic Presentation : In the design development process, graphic presentation comes

right after drafting. The best interior designing colleges in India building on the ideas
developed in the previous stage, graphic presentation fills in the colors and truly brings
them to life. This stage is vital for the overall design process and highlights the biggest
hurdles and drawbacks of the concept.
Naturally, many students find their artistic vision being cut short in the process. This is
only natural because even the most creative of ideas need to fall into a structure and make
sequential sense. However, this does not mean that your artistic ideas need to be thrown
away. In fact, the whole point of studying from the best in the business is to understand
how to change ideas to fit the structure.
 To help students develop their graphic presentation ability, IWP is the best interior
designing colleges in India to give exposure them to professional created graphic
presentations. This helps the students understand how to modify ideas they created while
drafting and implement them effectively. Thus, students can work within the margins that
guarantee them success but also exercise their creative vision to produce unique designs.

As any professional graphic designer will tell you, success in this field requires a fine
balance between creativity and consistency. That is why IWP students are taught from the
beginning to be mindful of both aspects. As a result, they develop the ability to take both
things together and produce results that deliver quality with efficiency.

 Building Construction and Materials : A core aspect of being the best interior designing
institute is being able to teach students the perfect ways of complementing the exterior of
any building. Obviously, if a home is built in the contemporary style but has a classic look,
then it is going to look rather odd. Moreover, the materials being used in construction will
not match each other. This will cumulatively produce a weird effect that does not frame the
design ideas perfectly.
At IWP, students are taught the basics of building and the most widely used materials.
They learn about their properties and how to best compliment that with their designs. This
ensures that while the students have creative freedom, they still ground their ideas in
reality. Thus, students learn to combine design principles with construction practicalities.

Often you find that even the most talent Interior design students struggle to make their
vision real in light of ground realities. IWP is a top-ranked interior designing college in
India to give students the working knowledge of professionals, so that they do not
experience this problem. This means they are able to seamlessly integrate with the working
of any organization start working for.
NPTT- (NURSERY PRIMARY TEACHER'S TRAINING)

NPTT or Nursery Primary Teacher's Training has long been one of the most preferred
professions for women in India. Besides earning them handsome salaries, the field also
exposes them to different influences.

The fact that such teachers professionally deal with children only enhances their personal
ability to interact with and nurture young ones. Thus, NPTT graduates are often among the
most respected women in society.

With the rise of countless new public and private school across India, the need for skilled
primary teachers is rapidly rising. This has caused more and more women to look for
quality teacher training for nursery and primary schools across India.

Naturally, the number of institutions offering these kinds of training has also risen rapidly.
However, a select few among them like IWP have retained their prominent position right at
the top of the field. If you are looking for a top-tier education in NPTT, then IWP is the
best in the business.

Let's have a look at the teaching methodology that is at the core of the NPTT course at
IWP. This will also help you understand why we rank among the best and how you can
benefit from getting NPTT here.
NPTT at IWP: Turning Teachers into Educators
A lot of people think that nursery and primary teachers have among the easiest jobs in the
entire galaxy of occupations in the teaching domain. However, this is completely wrong.
As a matter of fact, nursery and primary teachers need to be highly trained in many fields
to have a good understanding of how to handle children and help them develop.

The reason for this is that children in nursery and primary are in the most fragile phase of
their lives. They need to be nurtured and helped in growing into beautiful people. You will
often see developmental psychologists putting a lot of emphasis on this stage of any child's
life. They do so because whatever the child absorbs and make a habit of during this time
will affect the remainder of their lives.

Understanding the fundamentals of cognitive development and recognizing the pivotal role
that you will play in your students' life is vital for success. More that achievement and even
 more than money, being a primary teacher is about dedicating yourself to the future of
children.

That is why at IWP our NPTT faculty comprises of experienced primary teachers with
practical knowledge of child psychology and growth. Let's have a look at the orientation
process we endorse to every NPTT student at IWP:

 Understanding your Students : This is the first thing that every NPTT student at IWP is
taught. They are given a thorough exposure to the kinds of personalities that any number of
children might have. This exposure is based partly on documented child psychology
studies as well as the real-life experience of our own NPTT educators. As a result, our
NPTT students get a complete overview of the most prominent kinds of personality traits
that they are likely to find in their students.
However, simply understanding a student's personality is not enough. As a matter of fact, it
is only the starting point of getting to know them in person. That is why our NPTT students
are made to develop interpersonal and conversational skills that will help them further
unravel their students' personalities when they begin working. This also helps them
critically assess the needs of every child and develop a unique nurturing plan to help them
grow and become better students later in life.

 Developing the Class Plan: The mark of a good teacher is evident when they are able to
accommodate the needs of every student within the class plan. This requires a lot of effort
as well as personal interest. What you need to understand here is that everyone cannot
become a nursery and primary teacher. In fact, you need to have a set of very specific skills
to be able to succeed in this field. The first among these in empathy, which is the ability to
intuitively understand your students and their needs.
That is why IWP puts a lot of emphasis on helping NPTT students develop emotional
intelligence. Through the duration, of course, this becomes a matter of habit for them and
then naturally integrate it into their class plan and teaching strategy. This plan is always
made according to the needs of individual students while also staying true to the prescribed
curriculum.

As a result, our NPTT students learn how to utilize the developmental framework
prescribed by the school but at the same time understand how they can make the process
more integral and interactive for their students.
 Application and Feedback: This is the practical phase of the teaching process and
strategy. This is where you get to see your plan at work. The best kind of teachers at any
level of education are able to modify their plans to fit the needs of the moment. So, you
might start with a general plan based on your evaluation of the personalities of your
students. But when you see the need for change or even an opportunity to impress and
influence them better, you can take advantage of it.
Now, once the plan has been implemented, it becomes necessary to understand how
successful it was. Naturally, while you are teaching, you would not have been taking notes
on how the students reacted. However, if you are a dedicated teacher, then you will
remember the reactions given by each student. Based on what you observed and what
direct feedback you got from your students, you will need to change your teaching strategy.

List of certified courses under NSDC and PMKVY

Courses under NSDC Courses under PMKVY

 Fashion Designing  Meet and Greet officer
 Dress Designing  Retail Trainee Associate
 Beauty Culture  Swing Machine Operator
 Retail Management

Vision and

Vision

"Skill Development"

Mission

"To Encourage and educate irrespective of Academic achievements"

 LITRATURE REVIEW

There are different definitions of strategy. However, for the purpose of this study, we must
select a definition. According to Tony Proctor, a strategy is a plan that integrates an
organization’s major goals, policies, decisions and sequences of action into a cohesive
whole. It can be applied at all levels in an organization and pertain to any of the functional
areas of management. Thus there may be production, financial, marketing, personnel and
corporate strategies, just to name a few. In marketing, there may be pricing, product,
promotion, distribution, marketing research, sales, advertising, merchandising, etc.
strategies. Strategy is concerned with effectiveness rather than efficiency and is the process
of analysing the environment and designing the fit between the organization, its resources
and objectives and the environment.

Michael Porter states that strategy is about the means or ways (steps) of attaining goals and not
their specification. He also indicates that strategy is one element in a four-part structure. According
to Porter, those four part structures are: (a) what are the goals to be attained? (b) How will the
resources be deployed? (c) The tactics; i.e. the ways in which resources that have been deployed are
actually used or employed and (d) are the resources (means) themselves available and at our
disposal? Both strategy and tactics bridge the gap between goals and means. In business, as in the
military, strategy bridges the gap between policy and tactics. It is the creation of a unique and
valuable position, involving a different set of activities. Meaning strategy is about competitive
position, about differentiating yourself in the eyes of the customer, about adding value through a
mix of activities different from those used by competitors.

The Hierarchies of Strategy

There are three major levels of strategy in most multi product/service organizations:
corporate strategy, business strategy and functional strategy

.
Corporate strategy: Strategy at this level attempts to bring together all the business lines
of a company and point them toward an overall goal. It is mainly concerned with defining
the set of businesses that should form the company’s overall profile.

Business strategy: At the business level, strategy focuses on defining the manner of
competition in a given industry or product/market segment. It usually covers a plan for a
single product or a group of related products. Today, most strategic action takes place at
the business unit level, where sophisticated tools and techniques permit the analysis of a
business; the forecasting of such variables as market growth, pricing, and the impact of
government regulation; and the establishment of a plan that can sidestep threats in an
erratic environment from competitors, economic cycles, and social, political, and consumer
changes.

Functional strategy: centers on how resources allocated to the various functional areas
can be used most efficiently to support the business-level strategy. The primary focus of
marketing strategy at this level is to allocate and coordinate marketing resources and
activities to achieve the firm’s objective within a specific product market.

Marketing Strategy

According to Philip Kotler (1999) marketing strategy is the marketing logic by which the
business unit hopes to achieve its marketing objectives.

It is an endeavour by a corporation (or any organization) to differentiate itself positively

from its competitors, using its relative corporate strengths to better satisfy customer needs
in a given environmental setting For an organization, target consumers are at the centre of
the marketing strategy. The company identifies the total market it wants to serve and
divides it into smaller segments. It then selects the most promising segments and focuses

on serving them. It designs a marketing mix using mechanisms under its control: product,
price, place and promotion.