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This section explores your attitude and perceptions regarding minute maid consumption.
4) When you buy a bottled drink at a store, what drink do you normally choose?
7) To what extent do you agree with each of the following statements? Please indicate your answer
using the following 5-point scale where:
1. = Strongly disagree
2. = Disagree
3. = Neutral
4. = Agree
5. = Strongly Agree
Strongly Strongly
Disagree Disagree Neutral Agree Agree
1 Drinking juice gives me an energy boost. 1 2 3 4 5
2 I drink juice because my friends do. 1 2 3 4 5
3 I drink juice for the taste. 1 2 3 4 5
4 I drink juice because it is fashionable. 1 2 3 4 5
5 Drinking juice relaxes me. 1 2 3 4 5
6 I prefer drinking aerated drinks to drinking juice. 1 2 3 4 5
7 I prefer local brands of juice to imported ones. 1 2 3 4 5
8) How important is each of the following to you when purchasing/ordering juice? Please indicate your
answer using the following 4-point scale where
1 = Totally unimportant
2 = Unimportant
3 = Important
4 = Very important
Totally Very
Unimportant Unimportant Important important
Low price 1 2 3 4
Smooth taste 1 2 3 4
Purchasing/ordering a specific flavor 1 2 3 4
Purchasing/ordering a local brand 1 2 3 4
Purchasing/Ordering an imported brand 1 2 3 4
This section of the questionnaire explores your habits and preferences, if any, with regard to the
consumption of Juice
9) Have you drunk juice which contains no preservatives in the past 1 month?
Yes 1
No 2
If you answered no to question 9, please answer question 10 only. If you answered yes to question 9,
please skip question 10 and continue from question 11.
10) Please rank, in order of importance, each of the following reasons for not consuming juice in the last
1 month.
Allocate a rank of 1 to the most important reason for not consuming juice in the last 1 month, and a
rank of 4 to the least important reason. Use each of the numbers 1 to 4 only once.
The following questions only pertain to people who have consumed no-preservative juice in the last 1
month.
1 glass or less 1
2-3 glasses 2
3-4 glasses 3
5-6 glasses 4
12) How often do you drink no-preservative juice on each of the following occasions?
Reason Rank
Taste
Availability
Customer loyalty
Brand image
Price
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Nutritional Value
14) Which brand will you prefer?
15) Would you go for other brands if your favourite brand is not available?
a) Yes b) No c) May be
16) In what aspects do you think your most preferred brand is more impressive than other brands?
Reason Rank
Taste
Availability
Brand image
Price
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