TABLE OF CONTENTS

Certificate i
Preface ii
Acknowledgement iii
CHAPTER NO. CHAPTER TITLE PAGE NO.
1 1.1 Introduction to the topic 2-16
1.2 Objectives of the Study 16
1.3 Need and Scope of the Study 16
1.4 Research Methodology 17-19
1.5 Limitations of the Study 19
2 Company Profile 20-25

3 Data Analysis and Interpretation 26-41

4 Findings of the Study 42-43

5 Conclusions of the Study 44-45

6 Recommendations of the Study 46-47

Reference 48-49

Annexure 50-54

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 LIST OF TABLES

TABLE NO. TABLE TITLE PAGE NO.

3.1 Demographic Profile of Respondents 27
3. 2 Awareness About Mutual Funds 28
3.3 Awareness of People Regarding Various Mutual Fund 29
3.4 Houses
Mutual Fund House Offering Most Lucrative Schemes 30
3.5 Preference of People for Mutual Fund Investment 31
3.6 Preference of People Towards a Mutual Fund House 32
3.7 Reasons for Investing in Mutual Fund 33
3.8 Factors Affecting Investment Decision 34
3.9 AMC Providing Better Services 35
3.10 Satisfaction Level of Respondents 36
3.11 AMC Having More Demand in the Market 38
3.12 AMC Having Greater Customer Base 39
3.13 AMC Has Made Most Advantageous Use of Print and 40
3.14 Electronic MediaFunds in the Market
Top Performing
41

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 LIST OF FIGURES

FIGURE NO. FIGURE TITLE PAGE NO.

3.1 Awareness About Mutual Funds 28
3. 2 Awareness of People Regarding Various Mutual Fund 29
3.3 Houses Fund House Offering Most Lucrative Schemes
Mutual 30
3.4 Preference of People for Mutual Fund Investment 31
3.5 Preference of People Towards a Mutual Fund House
32
3.6 Reasons for Investing in Mutual Fund 33
3.7 Factors Affecting Investment Decision 34
3.8 AMC Providing Better Services 35
3.9 Satisfaction Level of Respondents 36
3.10 AMC Having More Demand in the Market 38
3.11 AMC Having Greater Customer Base 39
3.12 AMC Has Made Most Advantageous Use of Print and 40
3.13 Electronic
Top MediaFunds in the Market
Performing 41

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