Idea Multiplier Impact Effort Score [1] Notes Status

Launch email cross-sell campaign AOV 5 - High 5 - Days 5.0

Automate a second order campaign Churn 5 - High 5 - Days 5.0
Automate an email welcome campaign Conversion Rate
5 - High 5 - Days 5.0
Automate an abandoned cart campaign Conversion Rate
5 - High 5 - Days 5.0
Launch Google Shopping Traffic 5 - High 5 - Days 5.0
Create Dashboards Traffic 5 - High 5 - Days 5.0
Integrate with Mailchimp or Klaviyo Traffic 5 - High 5 - Days 5.0
Automate a win-back campaign Churn 2 - Medium 5 - Days 3.5
Build Adwords ad funnel Traffic 5 - High 2 - Weeks 3.5
Launch remarketing Traffic 5 - High 2 - Weeks 3.5
Product Review Emails Conversion Rate
2 - Medium 5 - Days 3.5
Launch referral program Traffic 5 - High 1 - Months 3.0
Integrate existing content with relevant products Conversion Rate
2 - Medium 2 - Weeks 2.0
Add quantity discounts AOV 2 - Medium 2 - Weeks 2.0
Test premium service upsell AOV 2 - Medium 2 - Weeks 2.0
Build Facebook ad funnel Traffic 2 - Medium 2 - Weeks 2.0
Test cross-sell on product page, in cart AOV 2 - Medium 1 - Months 1.5
Port over loyalty program or implement new one Churn 2 - Medium 1 - Months 1.5
Develop long-tail keyword content Traffic 2 - Medium 1 - Months 1.5
Current and prospective customer surveys Conversion Rate
2 - Medium 2 - Weeks 2.0
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
Channels Products Muliplier Statuses Impact / Confidence
Effort
Viral Marketing CRO-P AOV 1 - Idea 5 - High 5 - Days
Public Relations Audits Churn 2 - Testing 2 - Medium 2 - Weeks
Unconventional PR Blog Traffic 3 - Tested 1 - Low 1 - Months
Search Engine Marketing Email Conversion Rate 4 - Focusing
Social & Display Ads Mastermind Brand 5 - Abandoned
Offline Ads AOV-P
Search Engine Optimization
Content Marketing
Email Marketing
Engineering as Marketing
Target Blogs
Business Development
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
Website
[1] higher = better