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Executive Summary……………….….…….3
Advantage India…………………..….……...4
Strategies Adopted……………...…………..23
Growth Drivers……………………................25
Opportunities…….……….......………………30
Case Studies……………....……..………..…35
Useful Information……….......…………...….41
EXECUTIVE SUMMARY
The overall insurance industry is expected to reach US$ 280 billion by 2020
The domestic life insurance industry registered 10.99 per cent y-o-y growth for new business premium in
Rapidly growing 2017-18, generating a revenue of Rs 1.94 trillion (US$ 30.1 billion).
insurance segments
Gross direct premiums for non-life insurance industry increased by 17.54 per cent y-o-y in FY18.
Overall insurance penetration* in India reached 3.49 per cent in FY17 from 2.71 per cent in 2001.
Increasing private The market share of private sector companies in the non-life insurance market rose from 13.12 per cent in
sector contribution FY03 to 48.01 per cent in FY181.
Notes; 1as of October 2017, As per latest available data, next update expected in 2019
Source: Swiss-Re, IRDAI, General Insurance Council, Life Insurance Council, Economic Survey 2017-18
ADVANTAGE INDIA
ADVANTAGE INDIA
ADVANTAGE
INDIA
MARKET OVERVIEW
AND TRENDS
EVOLUTION OF THE INDIAN INSURANCE SECTOR
Post liberalisation, the insurance industry recorded significant growth; National Health Protection Scheme will be
All life insurance companies were the number of private players increased to 46 in 2017 launched under Ayushman Bharat, as per
nationalised to form LIC in 1956 to Union Budget 2018-19.
The industry has been spurred by product innovation, vibrant distribution
increase penetration and protect policy channels, coupled with targeted publicity and promotional campaigns by Insurance companies raised more than US$
holders from mismanagement the insurers 6 billion from public issues in 2017.
The non-life insurance business was In December 2014, Government approved the ordinance increasing FDI
nationalised to form GIC in 1972 limit in Insurance sector from 26 per cent to 49 per cent. This would
likely to attract investment of US$ 7-8 billion
2017
1956-72 1993-99 2000-14 2015
onwards
Notes: LIC - Life Insurance Corporation of India, GIC - General Insurance Corporation of India, IRDA - Insurance Regulatory and Development Authority
Source: IRDA
• Responsible for regulating, promoting and ensuring orderly growth of the insurance and re-insurance business in India
Ministry of Finance
Government of India)
Public (1) Public (4) Public (2) Private (6) Public (1) Private (7)
Source: IRDA
70.0
71.8 72.0
60.0 64.0
60.7
50.0 56.0
49.0
40.0
30.0
20.0
10.0
0.0
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
Note: * data for renewal premium (part of total life insurance premium) is up to December 2017
Source: Insurance Regulatory and Development Authority
37.7
35.0
increased 4.57 per cent year-on-year to Rs 7.28 billion (US$ 1.13
35.3
33.3
billion).
30.0
30.1
30.1
Over FY12–18, premium from new business of life insurance
27.3
27.2
27.1
companies in India have increased at a 14.44 per cent CAGR to 25.0
26.3
reach Rs 1.94 trillion (US$ 30.1 billion).
20.0
21.5
18.6
17.7
17.6
15.0
13.4
10.0
5.0
0.0
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
New Business Premium Renewal Premium
Note: * data for renewal premium (part of total life insurance premium) is up to December 2017
Source: Insurance Regulatory and Development Authority, Financial Express
5 60
4.5
55.7
4.6
50
4 4.4
49
4.1
47.7
4
46.5
44
3.5
43.2
40
42.7
41.2
41
40.4
3.4
3
3.17
3.1
33.2
30
2.5
2.72
2.72
2.6
2
20
1.5
1 10
0.5
0
0
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Life insurance density in India increased from US$ 33.2 in 2006 to US$ 46.5 in 2016.
Note: Life insurance density* is defined as the ratio of premium underwritten to the total population in a given year, Figures as per latest available data
Source: Insurance Regulatory and Development Authority (IRDA)
Share of public and private sector in life insurance segment (%) Share of public and private sector in life insurance segment (%)
FY03 FY18
2.00%
30.6%
98.00%
Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 30.6 per cent in FY18.
Note: Figures are as per latest data available, FY18 share based on new business premium collection,
Source: IRDA, Life Insurance Council
With a 59.8 per cent share new business market share in April
2018, Life Insurance Corporation of India, the only public sector
life insurer in the country, continues to be the market leader
The share of non-linked insurance increased from 59.1 per cent in 120%
FY09 to 86.21 per cent in FY18*
100%
80%
60% 76%
83% 85%
88% 87% 87% 86%
40%
41% 42%
37%
20% 24%
17% 15%
12% 13% 13% 14%
0%
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18*
Gross Direct Premiums of Non-Life Insurers (US$ billion) Number of non-life insurance policies (million)
23.38
161.17
20.00 140
19.89
120
126.48
126.06
15.00
116.68
14.95
109.5
100
100.29
13.14
12.03
91.65
10.00 80
88.49
11.05
9.28
60
67.06
65.55
5.00
40
0.00 20
FY12
FY13
FY14
FY15
FY16
FY17
FY18 0
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
Gross direct premiums of non-life insurers in India reached Rs 1.51 trillion (US$ 23.38 billion) in FY18.
Over FY12-18, non-life insurance premiums (in Rs) increased at a CAGR of 16.65 per cent.
The number of policies issued increased from 65.55 million in FY08 to 161.17 million in FY17, at a CAGR of 10.5 per cent.
Note: Exchange rate used is average of 2017-18 i.e. USD = INR 64.45
Source: IRDAI
0.80
0.72 1000
0.69 0.68 0.70
0.70 0.66
958.0
0.61 0.60 0.61 0.62
0.60 800
724.0
0.50
600
657.0
614.0
0.40
572.0
498.0
0.30 400
398.0
329.0
0.20
286.0
263.0
200
0.10
0.00 0
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
Non life insurance density increased from Rs 263 (US$ 4.08) in FY08 to Rs 958 (US$ 14.86) in FY17.
As per IRDA, in order to increase the market penetration in health insurance people are needed to be educated about the benefits of health
insurance along with providing incentives and free check-ups.
25.20%
Marine
Others
Growing share of private sector Non-life insurance premium of private sector (US$ billion)
FY04 FY18 12
15% 10.89
46.6% 10
9.25
8
6 6.3
5.7 5.9
5.1
53.4% 4 4.7
75% 3.8
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
Public sector Private sector
The market share of private sector companies in non-life insurance segment rose from 15 per cent in FY04 to 46.6 per cent in FY18.
The Gross Direct Premium of private companies increased at 15 per cent CAGR between FY08-18 to reach Rs 70,178 crore (US$ 10.89 billion )
in FY18
There were 33 non-life insurers in India in FY18. Market share of major companies in terms of Gross Direct
Visakhapatnam
Premium port traffic (million
collected (FY18) tonnes)
Public sector insurers lead the non-life insurance market in India
with New India Assurance, United India Insurance and National
insurance Company having market shares of 15.1 per cent, 11.5
per cent and 10.9 per cent, respectively in FY18.
New India Assurance
In the private sector, ICICI-Lombard was the leader in FY18 with a
market share of 8.2 per cent, followed by Bajaj Allianz at 6.3 per
cent. United India Insurance
about 51.99 per cent of the total Gross Direct Premium in the non- National Insurance Company
life insurance segment FY18*. 40.5%
Total size: 11.5%
US$ 23.38 ICICI-Lombard
billion
10.9%
Bajaj Allianz
Others
New distribution channels like bancassurance, online distribution and NBFCs have widened the reach and reduced costs
Firms have tied up with local NGOs to target lucrative rural markets
Emergence of new In April 2017, IRDAI started a web portal – isnp.irda.gov.in – that will allow the insurers to sell and register policies online.
This portal is open to intermediaries in insurance business as well.
distribution channels
India Post Payments Bank (IPPB) plans to start selling insurance products and mutual funds of other companies by early
2018, and is to be open only to "non- exclusive" tie-ups. Nearly 100 firms, domestic as well as foreign, have showed keen
interest in partnering with the bank
Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 30.6
Growing market share per cent in FY18.
of private players
In the non-life insurance segment, share of private sector increased to 46.6 per cent in FY18 from 14.5 per cent in FY04
Launch of innovative The life insurance sector has witnessed the launch of innovative products such as Unit Linked Insurance Plans (ULIPs)
products Other traditional products have also been customised to meet specific needs of Indian consumers
Mounting focus on EV Large insurers continue to expand, focusing on cost rationalisation and aligning business models to realise reported
over profitability Embedded Value (EV), and generate value from future business rather than focus on present profits
Notes: NBFC - Non Banking Financial Company, NGO - Non-Governmental Organisation, EV - Embedded Value
PORTERS FIVE
FORCE ANALYSIS
Porter’s Five Forces Framework Analysis
Threat of Substitutes
Supplier being the distributor or Insurance industry is becoming Bargaining power of customers
agent have high bargaining power highly competitive with 52 players especially corporate is very high
because they have customer operating in the industry because they pay huge amount of
database and can influence Companies are competing on price premium
customers in making choices and also using low price and high
returns strategy for customers to lure
them
STRATEGIES
ADOPTED
STRATEGIES ADOPTED
Players in industry are investing in Information Technology to automate various processes and cut costs without
affecting service delivery. It is estimated that digitisation will reduce 15-20 per cent of total cost for life insurance
Cost optimisation and 20-30 per cent for non-life insurance
From October 2016, IRDAI has mandated having an E-insurance (electronic insurance) account to purchase
insurance policies
Companies are trying to differentiate themselves by providing wide range of products with unique features. For
example, New India Assurance launched Farmers’ Package Insurance to covering farmer’s house, assets, cattle
etc. United India launched Workmen Medicare Policy to cover hospitalisation expenses arising out of accidents
Differentiation during and in the course of employment
In March 2017, HDFC Life in collaboration with Haptik, has announced the launch of the country’s 1st life insurance
chatbot which will help the customer as a financial guide to aid them to choose the most suitable plans befitting their
needs.
Focus on providing one kind of service help insurance companies in differentiation. For example, SBI is
Focus concentrating on individual regular premium products as against single premium and group products
GROWTH DRIVERS
GROWTH DRIVERS FOR INSURANCE IN INDIA… (1/2)
3,274
Per capita GDP of India is expected to reach US$ 3,274 in 2023 from 3,000
3,007
US$ 2,135 in 2018.
2,762
2,500
2,539
2,334
2,135
2,000
1,983
1,749
1,639
1,500
1,610
1,486
1,482
1,000
500
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Notes: * estimates after 2013
Source: International Monetary Fund, World Economic Outlook Database, April 2018
Growth in Financial Overall growth in the financial industry; increasing working population with higher disposable income.
Industry Increasing awareness about financial products including insurance
Increase in potential insurance customers – individuals and companies across different industries, small and
Innovation and
medium enterprises, multinational companies.
Efficiency Expansion due of insurance universe due to professionalization of companies
Increasing number of insurance providers with various sophisticated products at competitive prices.
Competition
Regulations which are conducive for growth of the industry.
Insurance products are covered under the exempt, exempt, exempt (EEE) method of taxation. This translates to an
effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums) every
Tax incentives financial year
In 2015, Tax deduction under Health Insurance Scheme has been increased to US$409.43 from US$245.66 and for
senior citizens tax deduction has been increased to US$491.32
The government will merge three of the public sector insurance companies - The Oriental Insurance Co. Ltd,
National Insurance Co. Ltd and United India Insurance Co. Ltd and list the merged entity.
Union Budget
National Health Protection Scheme will be launched under Ayushman Bharat to provide coverage of up to Rs
2018-19 500,000 (US$ 7,723) to more than 100 million vulnerable families.
Life insurance IRDA recently allowed life insurance companies that have completed 10 years of operations to raise capital through
Initial Public Offerings (IPOs). Companies will be able to raise capital if they have embedded value of twice the paid
companies allowed up equity capital
to go public SBI Life has already raised funds through its IPO.
Approval of Revival package by government will help companies get faster product clearances, tax incentives and ease in
increase in FDI limit investment norms. FDI limit for insurance company has been raised from 26 per cent to 49 per cent, providing
safeguard and ownership control to Indian owners
and revival package
In 2017, insurance sector in India saw 10 merger and acquisition Major deals in insurance sector in 2017
(M&A) deals worth US$ 903 million.
In December 2017, the Insurance Regulatory and Development US$ 201.7 million for 26 per cent stake
Authority of India (IRDAI) allowed private equity investors to Kotak Mahindra Bank in Kotak Mahindra Old Mutual Life
become promoters in unlisted insurance companies. The move is Insurance
expected to enhance PE investments in the sector.
Increased its stake in IFFCO-Tokio
In 2015, Insurance Bill was passed that will raise the stake of General Insurance Company Limited
foreign investors in the insurance sector to 49 per cent, fuelling Tokio Marine Holdings
from 26 per cent to 49 per cent for US$
the participation of private sector investment in the insurance 392.7 million
sector in the country
OPPORTUNITIES
INDIA’S INSURANCE MARKET OFFERS A HOST OF
OPPORTUNITIES ACROSS BUSINESS LINES
Opportunities for
Indian
insurance market
Motor insurance Micro-insurance
markets
Health insurance
markets
Breakup of non-life insurance market in India FY18 Automobile Sales in India (million units)
30.00
25.00
Motor 24.97
Health 20.00 21.86
26.3% 20.47
Fire 19.72
17.79 18.42
39.40%
Marine 15.00
1.90% Others
7.20% 10.00
5.00
25.20%
0.00
FY13 FY14 FY15 FY16 FY17 FY18
Strong growth in the automotive industry over the next decade will be a key driver of motor insurance. Automobiles sales in India increased at 7.01
per cent CAGR between FY13-18 to reach 24.97 million vehicles.
Proposed IRDA draft envisages a 10–80 per cent rise in premium rates for the erstwhile loss-making 3rd party motor insurance
In FY18, Motor insurance constituted 39.40 per cent of the non-life insurance market in India
Note: E -estimates, CAGR - Compound Annual Growth Rate, ACMA - Automotive Component Manufacturers Association of India,
Source: IRDA, ACMA, SIAM, Aranca Research
Only 1.5–2 per cent of total healthcare expenditure in India is currently covered by insurance providers.
Only 18 per cent of people in urban areas and 14.1 per cent in rural areas are covered under any kind of health insurance scheme
Gross direct premium from health insurance reached Rs 378.97 billion (US$ 5.88 billion) in FY18 and contributed 25.2 per cent to the gross direct
premiums of non-life insurance companies in India.
Absence of a government-funded health insurance makes the market attractive for private players
Introduction of health insurance portability expected to boost the orderly growth of the health insurance sector
In July 2016, IRDA issued Health Insurance Regulations, 2016. These regulations replace the Health Insurance Regulations, 2013. As per these
new norms, companies will provide better data disclosure, pilot products, coverage in younger years, etc.
Private insurance coverage is estimated to grow by nearly 15per cent annually till 2020
Government-sponsored programmes expected to provide coverage to nearly 380 million people by 2020, driven by initiatives such as RSBY and
ESIC
RSBY is a centrally sponsored scheme to provide health insurance to Below Poverty Line (BPL) families and eleven other defined categories of
unorganised workers, namely building and other construction workers, licensed railway porters, street vendors, MGNREGA workers, etc.
Note: RSBY - Rashtriya Swasthya Bima Yojana, ESIC – Employees’ State Insurance Corporation, MREGA – Mahatma Gandhi National Rural Employment Guarantee Act., NSSO
CASE STUDIES
SBI LIFE
183.8
4.0
160.0
3.5 3.9
140.0
142.0
3.0
136.0
120.0
131.5
3.1
122.8
2.5
118.6
2.8 2.8
114.5
100.0
2.0 2.4 80.0
2.1 2.1
80.2
1.5 1.9 1.8 60.0
1.6
58.2
1.0 1.4 40.0
39.0
8.4
0.5 20.0
0.0 0.0
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
SBI Life Insurance is a joint venture between Indian banking giant State Bank of India (74 per cent) and France headquartered BNP Paribas
Assurance (26 per cent). The company’s IPO was in September 2017
The company primarily deals in life insurance and pension plans with 758 offices across India. In FY16, it issued around 1.274 million insurance
policies.
Total premium earned by the company in FY18 reached Rs 251.6 billion (US$ 3.9 billion) while its profit before tax reached Rs 118.4 billion (US$
183.8 million)
Total life insurance premium (US$ million) Total sum assured (US$ billion)
13.00
13.00
874
800 12.00
12.00
774
700
11.00
737
10.00
10.00
10.00
10.00
600
9.20
9.00
9.00
8.00
595
500
508
508
497
400 6.00
389
385
300
351
4.00
303
4.00
200
199
2.00
100
0 0.00
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture between Tata Sons (74 per cent) and AIA Group Limited (26 per cent).
Overall life insurance premium increased from US$ 198.8 million in FY06 to US$ 497 million in FY 17, witnessing growth at a CAGR of 8.68 per
cent over FY06-17.
Fulfilment of corporate social responsibility The micro insurance business model must be separated from
business model
Increase brand recognition to boost market entry –today’s micro
clients maybe tomorrow’s high-premium clients Selling micro insurance would require new, alternative distribution
mechanisms
To target untapped markets and income groups of rural India
Local operations
New business unit Partnering with NGOs Forming CRIGs
managed by NGOs
A special microinsurance Identify and partner with A group of micro-agents Local operations like
team called the Rural and credible NGOs operating in called a Community Rural collecting and aggregating
Social Team is formed the local community Insurance Group (CRIG) is the premiums, training
formed; it relies on direct
NGO suggests good micro-agents, and helping
marketing of
agents for microinsurance to distribute benefits
microinsurance policies to
policies (micro-agents) looked after by the NGO;
local community members
this saves administrative
costs for Tata-AIG
It is the largest non-life insurer in Afro-Asia, excluding Japan. 3.50 CAGR 12.04%
Gross Direct Premium of the company reached US$ 2.97 billion in
FY17. 3.00
2.97
The company raised Rs 9,600 crore (US$ 1.49 billion) through its
IPO in November 2017. 2.50
2.31
Insurance Company by IBN Lokmat Channel in association with 2.00
2.02
Maharashtra Chamber of Commerce, Industry and Agriculture
1.91
1.85
1.82
(MACCIA)
1.50
1.56
The company has overseas presence in 22 countries: Japan, UK,
1.27
Middle East, Fiji and Australia
1.19
1.00
It has been rated as "A-" (Excellent) for six consecutive years,
indicating its excellent risk-adjusted capitalisation, prospective 0.50
improvement in underwriting performance and leading business
profile in the direct insurance market in India
0.00
Gross Direct Premium of the company reached US$ 2.97 billion in
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
FY17.
The company raised Rs 9,600 crore (US$ 1.49 billion) through its
IPO in November 2017.
25.0
2.50
23.5
20.0
2.00
1.96
17.7
1.70 15.0
15.8
1.50
13.8
1.29
10.0
11.2
1.00
9.2
7.6
0.50 5.0
5.6
4.5
4.0
0.00
0.0
2016-17
2017-18
2018-19
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
ICICI Lombard GIC Ltd is a 74:26 joint venture between ICICI Bank Limited, India’s second largest bank, and Fairfax Financial Holdings Limited, a
Canada-based diversified financial services company. The company launched its Initial Public Offering in September 2017.
It has a market share of 8.2 per cent in the non-life insurance sector in FY18*
Gross written premium of the company increased from Rs 82.96 billion (US$ 1.29 billion) in FY17 to Rs 126 billion (US$ 1.86 billion) in FY18 while
number of policies increased 32.5 per cent year-on-year in FY18 to reach 23.5 million.
USEFUL
INFORMATION
INDUSTRY ORGANISATIONS
3rd Floor, Parisrama Bhavan, Basheer Bagh, Hyderabad–500 004 5th Floor, Royal Insurance Building, 14, Jamshedji TATA Road,
Churchgate, Mumbai–400020
Phone: 91-040-23381100
Phone: 91-22-22817511, 22817512
Fax: 91-040-66823334
Fax: 91-22-22817515
E-mail: irda@irda.gov.in
E-mail: gicouncil@gicouncil.in
Mumbai–400054
E-mail: ninad.narwilkar@lifeinscouncil.org
US$ : US Dollar
Where applicable, numbers have been rounded off to the nearest whole number
Year INR INR Equivalent of one US$ Year INR Equivalent of one US$
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