November 5, 2019

MS. ERIKA C. HAUTEA

Vice President for Marketing
Unilever
1351 United Nations Avenue
Paco, Manila City

Dear Ms. Hautea,

Good Day!

The Enterprise Management Association (EMA) is the professional academic organization of the School of
Management (SMN) within the University of Asia and the Pacific (UA&P). This holiday season, EMA will be
organizing its annual Christmas Outreach Project entitled “ChristmaSAYA”. With the organization’s recognition on
the value of service in bringing positive change to the society, the project will be dedicated for young people who are
less privileged. We are therefore writing this letter in order to invite you and your company to become part of sharing
the gift of love this season through our special event.
We believe that Christmas is a season of goodwill, to give back all the blessings we received to those who need it.
Hence, EMA’s ChristmaSAYA is focused on sharing joy and uplifting the spirits of children, especially those who
have been fighting their own little struggles every day. It has been our yearly mission to open for them an opportunity
of wonderful moments through offering a dynamic program which includes enjoyable activities and giving of presents.
ChristmaSAYA will happen on the 18th of December 2019 and will consists of three different programs for each of
our beneficiaries. The first chosen beneficiary is the street kids in the neighborhood of our university, University of
Asia and the Pacific, with the main goal of giving them school supplies and grocery items for a warmer celebration of
Christmas in their homes. The second beneficiary is the sick children aged 3-5 from Rizal Hospital. The visit will
include imparting to them words of encouragement, toys, food, and a monetary support for their medicines. Lastly,
the third beneficiary is orphaned children aged 7-10 of San Lazaro Orphanage which will enjoy an activity full of
games and prizes. They will also receive toys, foodstuff, and school supplies. With this, Christmas will remind us that
we are here for something else besides ourselves.
In order to further ensure the success of this project, we would like to invite you and your company to become one of
our partners as we strive to achieve our agenda. We are currently in need of donations stated above. Rest assured,
EMA will work to guarantee maximum exposure for your company. Attached herewith are copies of the Sponsorship
Proposal and Sponsorship Contract that you can send back to us by courier, fax, or email. Should you have any
questions, please do not hesitate to contact through our email ema@uap.asia or at 09775652501. Thank you very much
and happy holidays!

Truly yours,
Rose Anne B. Sison
Marketing Head
Enterprise Management Association
This holiday season, we invite you to become part of sharing the gift of love and care
trough our project

As Christmas approaches, we ask that you remember (insert name of organization) in

your holiday plans. While preparing for joyous holiday celebrations with your friend and
family, it’s important to stop and reflect on the joy and blessings in your own life while
also being aware that not everyone is so fortunate. While shopping for gifts and
gatherings with loved ones, please consider setting aside part of your budget to support
the work of (insert name of organization) with a tax-deductible charitable donation.

(Insert name of organization), provides a number of greatly needed services to needy

families and individuals in our community, including (insert examples of services). Last
year, we provided assistance to (insert number) of community residents; people who
wouldn’t have had anywhere else to turn for help without (insert name of organization).
Our work has a powerful impact not only on the people that we work with directly, but
also on the larger community as a whole. We are completely reliant on charitable
donations in order to be able to continue to provide these services. That is why we ask
you to remember (insert name of organization) with a charitable gift in support of our
important work during the Christmas season. Any amount you can share will be greatly
appreciated and put to good use right here at home.

We’ve simplified the donation procedure, allowing supporters to donate online, by

phone or by mail. Visit (insert URL) or calling (insert phone number) to make a gift
using a credit card, or send a check to (insert address). What better way to celebrate
Christmas than by sharing what you have with neighbors who are in need of assistance
to meet their basic needs? Your generosity will have a positive impact on people who
are in need, as well as the larger community. Every gift matters. Please, won’t you
decide to make a difference today?
Writing the informative message

The communication scenario: You are the marketing head of the EMA. Yearly, around Christmas time, you launch
your activities towards helping the less privileged. This year, you wish to make the life of some young people by
helping them have a cheerful Christmas. You are now preparing for the Christmas project to be executed December
18, 2019. You wish to do the following:

a] have a Christmas program for street kids in the neighborhood of the UA&P and give away grocery items and
school supplies;
b] have a Christmas program for the sick children aged 3-5 in Rizal Hospital. You wish to give away toys, foodstuff
and some money for their medicines;
c] have a Christmas program for the San Lorenzo Orphanage. You also want to give away toys, foodstuff, and
school supplies to children aged 7-10.

Your Task: As the marketing head of the org, ask the big corporations such as Unilever, P&G, Mondelez, Mercury
Drugstore, etc for the items you need to make the programs happen :

* explain convincingly that it’s good to share, especially during Christmas time;
* state specifically what you need from the companies.

Remember that your letter must have the following criteria: clear, courteous, complete, concise, and accurate. You
may add details to support your points as long as they do not contradict the facts. Do not just copy verbatim what is
on the exercise sheet. Use your imagination, be creative.

Remember that you must provide facts. No need for argumentation since this is not a persuasion letter.

The checklist on p. 286 is appropriate for this task. Use font size 10, Times New Roman, single spaced. One page
only. Don’t worry about the headings and closings. I’m more interested in the body.

NOTE: p. 286 is found in the subfolder RECENTLY SCANNED READINGS FOR BUSINESS WRITING.
This is deemed as one of the biggest events of the organization where fun-filled activities and engaging talks will be
held that primarily aims to spark the interests of the stakeholders. In line with this, this event aims to invite and inspire
students to showcase their passion and drive for management. On this note, it will also be an event that would build a
better foundation for showcasing UNITAS, the University motto that the SMN community embodies. The event will
take place on September 4, 2018 (Tuesday), 6:00 PM at Li Seng Giap Auditorium, 2nd Floor APEC Building,
University of Asia and the Pacific.

With that said, we are cordially inviting your company to become one of our partners as we strive to achieve our
agenda. Your participation in the event will truly ensure its success. Attached in this letter are the details of the
sponsorship packages we offer.

If you have any questions, please do not hesitate to contact us through our email ema2016.uap@gmail.com or the
details provided below:

Mr. Jonathan Demate Ms. Gail Roque Mr. Patrick Zeta

0927-390-6401
0917-570-6304 0917-537-8964

We are more than willing to discuss how the packages may best accommodate your company’s needs.
Thank you and we look forward to your most favorable response!

EMA’s ChristmaSAYA is a whole-day event consisted of three different programs.

held in the University of Asia and the Pacific. With the participation of every courses in SMN, the beneficiaries,
particularly those
will be given to open the opportunity for wonderful moments
t experience enjoyable activities through a dynamic program which includes games and booths prepared by the
students.