PREPARED BY:

NITIKA VOHRA
DIVYA SOMANI
 MEANING:
Travel for recreational, leisure or business
purposes.
 Involves temporary, short term movement of
people- to destination place from their
residence.
 India ranked among the top 10 tourist
destinations of the world.
 Large no. of domestic & foreign tourists visit
every year.
- more than 17.9 million annual foreign tourists
& 740million domestic tourism visits.
 Uttar Pradesh, Rajasthan, Gujarat & Kerala are
top tourist places in India.
 2nd highest foreign exchange earner for India.
 Contributes around 5.9% of country’s GDP.
 Good source of employment - around 41.8
million people are employed.
 Online tourism getting famous- accounted a
turnover of over 800 million.
 HISTORY TOURISM

 ADVENTURE TOURISM

 MEDICAL TOURISM

 ECO TOURISM
 CULTURAL TOURISM

 RURAL TOURISM

 PILGRIMAGE TOURISM

 BEACH TOURISM
 More disposable income in the hands of middle
class.
 Concept of holiday is gaining popularity.
 Aggressive advertising campaigns like
‘Incredible India’ by tourism ministry of India.
 Easily accesable tourist packages by tourist
companies.
 TAJ MAHAL – AGRA.
 MOUNTAINS IN HIMALAYA.
 BANK OF RIVER GANGA – VARANASI.
 JAISALMER – IN RAJASTHAN.
 PALOLEM – IN GOA.
 GOLDEN TEMPLE – AMRITSAR.
 AJANTA CAVES – MAHARASHTRA.
Generation of income & employment
opportunities.

Source of foreign exchange earnings.

Preservation of national heritage & environment.

Development of infrastructure.

Inter regional interaction.

Improper communication system to interior &
remote places.

Economical exploitation of tourists.

Pollution problem.

Poor hygienic conditions

Security problems.
 In 2002, Govt. announced a New Tourist
Policy of 7S mantras:-
 Swaagat (Welcome)
 Soochanaa (Information)
 Suvidha (Facilitation)
 Suraksha (Security)
 Sahyog (Co-operation)
 Sanrachnaa (Infrastructure)
 Safaai (Cleanliness)
 INCREDIBLE INDIA – Under this program, the
govt. creates, promotes India through various
integrated marketing programs.
 ATITHI DEVO BHAVA – Under this program, the
govt. creates awareness among Indian people
who come in contact with the tourists.
 Various infrastructure building initiatives.
 Expected to grow by 8.2% by 2019.
 To be 2nd largest employer in the world.
 To become the 5th fastest growing business
travel destination.
 Very immense effect.
 Sectors like horticulture, poultry, handicraft &
construction-benefitted immensly.
 Provide indirect employment to million of people
through linkages with other sectors.