Personal Goods 2010: Categories Geographies

Personal Goods 2010
extracted
5-Mar-12
Categories Geographies
Jewellery Sweden
Costume Jewellery
Real Jewellery
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434982095.xls Market Sizes
Region Country Industry Category Subcategory Lowest Level Data Type Unit
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP SEK million
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP US$ million
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP EUR million
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP £ million
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP ¥ million
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP CHF million
SAMPLE
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP SEK million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP SEK million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP US$ million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP EUR million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP £ million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP ¥ million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP CHF million
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP SEK million
© Euromonitor International Plc 05 March 2012 09:16 4 of 149

Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP SEK million
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP US$ million
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP EUR million
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP £ million
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP ¥ million
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP CHF million
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP SEK million
© Euromonitor International 2011

Current/Constant Currency Conversion 1999 2000
Historic Current Prices, Forecast Current Prices Local Currency DATA HAS BEEN REMOVED FROM
Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
Historic Current Prices, Forecast Current Prices Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates
LE
Historic Constant 2009 Prices, Forecast Constant 2009 Prices Local Currency
Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates
Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange DATA HAS BEEN REMOVED FROM
Historic Current Prices, Forecast Current Prices Local Currency
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Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange DATA HAS BEEN REMOVED FROM
Historic Current Prices, Forecast Current Prices Local Currency
Historic Constant 2009 Prices, Forecast Constant 2009 Prices Local Currency DATA HAS BEEN REMOVED FROM

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
EEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES


PerCap Unit PC 99 PC 00 PC 01 PC 02 PC 03 PC 04 PC 05 PC 06 PC 07 PC 08 PC 09 PC 10 PC 11 PC 12 PC 13
SEK per capita DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
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Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
PC 14 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11
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Growth% Growth% Growth% Historic Period Historic Historic Forecast Period Forecast Forecast
11-12 12-13 13-14 Growth Years PGrowth% CAGR% Growth Years PGrowth% CAGR%
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434982095.xls Company Shares NBO
Region Country Industry Category Subcategory Lowest Level Data Type
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP
SAMPLE
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP

Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP

National Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% Current/Constant Currency Conversion
Brand Owner P8S3 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
Brand Owner E6B5 Historic Current Prices Local Currency
Brand Owner L3B5 Historic Current Prices Local Currency
Brand Owner E1X1 Historic Current Prices Local Currency
Brand Owner A5U7 Historic Current Prices Local Currency
Brand Owner E2H1 Historic Current Prices Local Currency
Brand Owner P0E7 Historic Current Prices Local Currency
Brand Owner K0U7 Historic Current Prices Local Currency
Brand Owner G5D9 Historic Current Prices Local Currency
Brand Owner X1L1 Historic Current Prices Local Currency
PLE
Others Historic Current Prices Local Currency
Total Historic Current Prices Local Currency
Brand Owner P8S3 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner E6B5 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner L3B5 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner E1X1 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner A5U7 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner E2H1 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner P0E7 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner K0U7 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner G5D9 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner X1L1 Historic Current Prices Fixed 2009 Exchange Rates
Others Historic Current Prices Fixed 2009 Exchange Rates
Total Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner P8S3 Historic Current Prices Local Currency
Brand Owner K0U7 Historic Current Prices Local Currency
Brand Owner G5D9 Historic Current Prices Local Currency

Total DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
Brand Owner K0U7 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner G5D9 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner P8S3 Historic Current Prices Local Currency
Brand Owner E6B5 Historic Current Prices Local Currency
Brand Owner L3B5 Historic Current Prices Local Currency
Brand Owner A5U7 Historic Current Prices Local Currency
Brand Owner E2H1 Historic Current Prices Local Currency
Brand Owner P0E7 Historic Current Prices Local Currency
Brand Owner X1L1 Historic Current Prices Local Currency
Others DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
Brand Owner E6B5 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner L3B5 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner A5U7 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner E2H1 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner P0E7 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner X1L1 Historic Current Prices Fixed 2009 Exchange Rates

Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Currency Conversion Unit
SEK million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS Year-on-Year Exchange Rates US$ million
SEK million Year-on-Year Exchange Rates US$ million
US$ million Fixed 2009 Exchange Rates £ million
US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS Fixed 2009 Exchange Rates £ million


Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Currency Conversion Unit Unit 2002 Unit 2003
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS Year-on-Year Exchange Rates £ million DATA HAS BEEN REMOVED
Year-on-Year Exchange Rates £ million
Fixed 2009 Exchange Rates EUR million
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS Fixed 2009 Exchange Rates EUR million DATA HAS BEEN REMOVED


Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005
N REMOVED FROM SAMPLES DATA HAS Year-on-Year Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES
Year-on-Year Exchange Rates EUR million
Fixed 2009 Exchange Rates CHF million
N REMOVED FROM SAMPLES DATA HAS Fixed 2009 Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES


Unit 2006 Unit 2007 Unit 2008 Unit 2009 Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007
MPLES DATA HAS Year-on-Year Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES
Year-on-Year Exchange Rates CHF million
Fixed 2009 Exchange Rates ¥ million
MPLES DATA HAS Fixed 2009 Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES


Unit 2008 Unit 2009 Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
DATA HAS Year-on-Year Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM
Year-on-Year Exchange Rates ¥ million
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM




Growth% Growth% Growth% Growth% Growth%

Rank 2002 Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 02-03 03-04 04-05 05-06 06-07
A HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES


Growth% Growth% Historic Period Historic Historic

07-08 08-09 Growth Years PGrowth% CAGR%
DATA HAS BEEN REM 2004-09 DATA HAS BEEN REMOVED FROM SAMPLES
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434982095.xls Company Shares GBO
Region Country Industry Category Subcategory Lowest Level Data Type
SAMPLE


Global Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% Current/Constant Currency Conversion
Brand Owner O7M8 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
Brand Owner V5A0 Historic Current Prices Local Currency
Brand Owner R9E8 Historic Current Prices Local Currency
Brand Owner F7Q8 Historic Current Prices Local Currency
Brand Owner C6P2 Historic Current Prices Local Currency
Brand Owner U7M0 Historic Current Prices Local Currency
Brand Owner S2A8 Historic Current Prices Local Currency
Brand Owner L0P2 Historic Current Prices Local Currency
Brand Owner L3E8 Historic Current Prices Local Currency
Brand Owner B4L2 Historic Current Prices Local Currency
Brand Owner G2I8 Historic Current Prices Local Currency
PLE
Brand Owner O7M8 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner V5A0 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner R9E8 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner F7Q8 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner C6P2 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner U7M0 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner S2A8 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner L0P2 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner L3E8 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner B4L2 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner G2I8 Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner O7M8 Historic Current Prices Local Currency

Total DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
Brand Owner R9E8 Historic Current Prices Fixed 2009 Exchange Rates

















2004-09
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434982095.xls Brand Shares LBN
Region Country Industry Category Subcategory Lowest Level Data Type Brand Name
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name F9F2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S1C0
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name N6M4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name G3W0
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name I9F2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name X3W8
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name E5U4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name R7V2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name W6Q4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name Q9K8
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name H4A4
SAMPLE
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name I5K8
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name E1B2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name N3H6
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name I9I4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Others
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Total
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name F9F2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S1C0
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name N6M4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name G3W0
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name I9F2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name X3W8
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name E5U4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name R7V2
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name W6Q4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name Q9K8
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name H4A4
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name I5K8
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name E1B2

Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name N3H6
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name I9I4
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name I5K8
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name E1B2
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name N3H6
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Others
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Total
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name I5K8
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name E1B2
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name N3H6
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name F9F2
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name S1C0
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name N6M4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name G3W0
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name I9F2
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name X3W8
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name E5U4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name R7V2
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name W6Q4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name Q9K8
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name H4A4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name I9I4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Others
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Total
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name F9F2
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name S1C0
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name N6M4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name G3W0
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name I9F2
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name X3W8
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name E5U4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name R7V2
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name W6Q4
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name Q9K8
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name H4A4

Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name I9I4

Global Brand Name National Brand Owner Global Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009%
Brand Name L5C1 Brand Owner E6B5 Brand Owner V5A0 DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name T0K1 Brand Owner P8S3 Brand Owner O7M8
Brand Name P3D7 Brand Owner L3B5 Brand Owner R9E8
Brand Name T7S1 Brand Owner E1X1 Brand Owner F7Q8
Brand Name R1K9 Brand Owner P8S3 Brand Owner O7M8
Brand Name L4O1 Brand Owner E0X1 Brand Owner C6P2
Brand Name C8A5 Brand Owner P8S3 Brand Owner O7M8
Brand Name S7A5 Brand Owner P8S3 Brand Owner O7M8
Brand Name M7W9 Brand Owner A5U7 Brand Owner U7M0
Brand Name N6P7 Brand Owner E2H1 Brand Owner S2A8
Brand Name W7L7 Brand Owner P0E7 Brand Owner L0P2
E
Brand Name S6V3 Brand Owner P8S3 Brand Owner O7M8
Brand Name S8A5 Brand Owner K0U7 Brand Owner L3E8
Brand Name S8P7 Brand Owner G5D9 Brand Owner B4L2
Brand Name B5K1 Brand Owner X1L1 Brand Owner G2I8
Others Others Others DATA HAS BEEN REMOVED FROM SAMPLES
Total Total Total
Brand Name L5C1 Brand Owner E6B5 Brand Owner V5A0

Brand Name S8P7 Brand Owner G5D9 Brand Owner B4L2 DATA HAS BEEN REMOVED FROM SAMPLES
Others Others Others
Total Total Total
Total Total Total
Total Total Total
Brand Name T0K1 Brand Owner P8S3 Brand Owner O7M8 DATA HAS BEEN REMOVED FROM SAMPLES
Total Total Total
Brand Name P3D7 Brand Owner L3B5 Brand Owner R9E8 DATA HAS BEEN REMOVED FROM SAMPLES


Total Total Total

Current/Constant Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
Historic Current Prices Local Currency SEK million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS
Historic Current Prices Local Currency SEK million
Historic Current Prices Fixed 2009 Exchange Rates US$ million

Historic Current Prices Fixed 2009 Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS
Historic Current Prices Fixed 2009 Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS



Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
Year-on-Year Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS
Year-on-Year Exchange Rates US$ million
Fixed 2009 Exchange Rates £ million

Fixed 2009 Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS
Fixed 2009 Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS



Year-on-Year Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS

Fixed 2009 Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS
Fixed 2009 Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS



Year-on-Year Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS

Fixed 2009 Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS
Fixed 2009 Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS



Year-on-Year Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS

Fixed 2009 Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAM
Fixed 2009 Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAM



Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Rank 2002 Rank 2003
Year-on-Year Exchange Rates ¥ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL

A HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL


A HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL

Growth% Growth% Growth% Growth% Growth% Growth% Growth%

Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 02-03 03-04 04-05 05-06 06-07 07-08 08-09
FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM


Historic Period Historic Historic

Growth Years PGrowth% CAGR%
2004-09 DATA HAS BEEN REMOVED FROM SAMPLES

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434982095.xls Brand Shares GBN
Region Country Industry Category Subcategory Lowest Level Data Type Global Brand Name
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name L5C1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name T0K1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name P3D7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name T7S1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name R1K9
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name L4O1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name C8A5
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S7A5
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name M7W9
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name N6P7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name W7L7
SAMPLE
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S6V3
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S8P7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name B5K1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name L5C1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name T0K1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name P3D7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name T7S1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name R1K9
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name L4O1
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name C8A5
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name M7W9
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name N6P7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name W7L7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S6V3

Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name S8P7
Western Europe Sweden Personal Goods Jewellery Jewellery no Retail Value RSP Brand Name B5K1
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name S6V3
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name S8A5
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name S8P7
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name S6V3
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name S8A5
Western Europe Sweden Personal Goods Jewellery Costume Jewellery yes Retail Value RSP Brand Name S8P7
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name L5C1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name T0K1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name P3D7
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name T7S1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name R1K9
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name L4O1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name C8A5
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name S7A5
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name M7W9
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name N6P7
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name W7L7
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name B5K1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name L5C1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name T0K1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name P3D7
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name T7S1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name R1K9
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name L4O1
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name C8A5
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name S7A5
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name M7W9
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name N6P7
Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name W7L7

Western Europe Sweden Personal Goods Jewellery Real Jewellery yes Retail Value RSP Brand Name B5K1

Global Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% Current/Constant Currency Conversion
Brand Owner V5A0 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
E
Brand Owner R9E8 Historic Current Prices Fixed 2009 Exchange Rates

Brand Owner B4L2 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Fixed 2009 Exchange Rates
Brand Owner O7M8 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Local Currency
Brand Owner R9E8 DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Fixed 2009 Exchange Rates


























2004-09
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2004-09
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434982095.xls Channel
Region Country Industry Category Subcategory Data Type Outlet
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Store-Based Retailing
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Grocery Retailers
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Non-Grocery Retailers
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Electronics and Appliance Specialist Retailers
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Health and Beauty Retailers
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Leisure and personal goods retailers
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Mixed Retailers
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Other store-based retailing
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Non-Store Retailing
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Direct Selling
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Homeshopping
SAMPLE
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Internet Retailing
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Vending
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Total

Outlet Hierarchy 1999% 2000% 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% Unit Unit 1999
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FR SEK million (Historic Current Prices) DATA HAS BEEN
SEK million (Historic Current Prices)
E

Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
A HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE

Unit Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006
US$ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
US$ million (Historic Current Prices, Year-on-Year Exchange Rates)

Unit 2007 Unit 2008 Unit 2009 Unit Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003
A HAS BEEN REMOVED FROM SAMPLE US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES
US$ million (Historic Current Prices, Fixed 2009 Exchange Rates)

Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit Unit 1999 Unit 2000
DATA HAS BEEN REMOVED FROM SAMPLE £ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED F
£ million (Historic Current Prices, Year-on-Year Exchange Rates)

Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLE

£ million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM
£ million (Historic Current Prices, Fixed 2009 Exchange Rates)

A HAS BEEN REMOVED FROM SAMPLE EUR million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES
EUR million (Historic Current Prices, Year-on-Year Exchange Rates)

DATA HAS BEEN REMOVED FROM SAMPLE EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED F
EUR million (Historic Current Prices, Fixed 2009 Exchange Rates)


CHF million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
CHF million (Historic Current Prices, Year-on-Year Exchange Rates)

A HAS BEEN REMOVED FROM SAMPLE CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES
CHF million (Historic Current Prices, Fixed 2009 Exchange Rates)

DATA HAS BEEN REMOVED FROM SAMPLE ¥ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED F
¥ million (Historic Current Prices, Year-on-Year Exchange Rates)


¥ million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM
¥ million (Historic Current Prices, Fixed 2009 Exchange Rates)

Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
Unit 2007 Unit 2008 Unit 2009 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09

Historic Period Historic Historic

Growth Years PGrowth% CAGR%

2004-09
2004-09
2004-09
2004-09
2004-09
2004-09
2004-09
2004-09
2004-09
2004-09
2004-09
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434982095.xls Analysis by Type
Region Country Industry Category Subcategory Data Type Measure 2003% 2004% 2005% 2006%
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Earrings DATA HAS BEEN REMOVED FROM SAMPLES
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Neckwear
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Rings
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Wristwear
Western Europe Sweden Personal Goods Jewellery Jewellery Retail Value RSP Total
SAMPLE

2007% 2008% 2009% Unit Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
ED FROM SAMPLES SEK million (Historic Current Prices) DATA HAS BEEN REMOVED FROM SAMPLES

Unit Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
US$ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

£ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

£ million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

EUR million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

CHF million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

¥ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES

Growth%
Unit Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 03-04
¥ million (Historic Current Prices, Fixed 2009 Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM

Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic

04-05 05-06 06-07 07-08 08-09 Growth Years PGrowth% CAGR%
A HAS BEEN REMOVED FROM SAMPLES 2004-09 DATA HAS BEEN REMOVED FROM SAMPLES
2004-09
2004-09
2004-09
2004-09

434982095.xls Definitions
Definitions
Category definitions
Industry Category
Personal Goods Jewellery
Personal Goods Costume Jewellery
Personal Goods Real Jewellery
SAMPLE

Definition
This is the aggregation of Real Jewellery and Costume Jewellery.
Rings, chains/neckwear, necklaces, earrings, brooches, pendants, bracelets/wristwear, tiaras, earrings,
ornate combs, body jewellery and cuff links made of non precious metals or silver (a soft white
precious univalent metallic element having the highest electrical and thermal conductivity of any metal;
used in coins and jewelry and tableware), with or without semi-precious stones, faux jewellery (zirconia
and pearls). Watches are excluded from the data.
Rings, chains/neckwear, necklaces, earrings, brooches, pendants, bracelets/wristwear, tiaras, ornate
combs, body jewellery and cuff links made of precious metal such as gold, sterling silver (Sterling silver
PLE
is an alloy of silver containing 92.5% by weight of silver and 7.5% by weight of other metals, usually
copper) and platinum, with or without gemstones/ real pearls. Excludes watches

Definitions
Channel outlet definitions
Industry Outlet Name
Personal Goods Store-Based Retailing
Personal Goods
Personal Goods
SAMPLE
Grocery Retailers
Non-Grocery Retailers

Personal Goods Electronics and Appliance Specialist Retailers
Personal Goods Health and Beauty Retailers
Personal Goods Leisure and personal goods retailers

Personal Goods Mixed Retailers
Personal Goods Other store-based retailing

Personal Goods Non-Store Retailing
Personal Goods Direct Selling
Personal Goods Homeshopping

Personal Goods Internet Retailing
Personal Goods Vending

Definition
Store-based retailing is the aggregation of grocery retailers and non-grocery retailers. Sales of new
and used goods to the general public for personal or household consumption from retail outlets or
market stalls. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also
excludes foodservice, rental and hire and wholesale industries, including Cash and Carry. Excludes the
informal retail sector. There are three main data types: Sales, Outlets, Selling space. Sales: Retail
sales value excluding or including VAT/Sales Tax. Outlets: A fixed (ie not mobile) business unit that is
used principally for retailing, ie selling consumer goods to the general public (see definition of retailing).
Each store within a shopping mall is counted separately. Measured at the end of the year. Selling
space: Floor space within a retail store used for trading. Also known as sales floor area, trade area,
PLE
trading area, sales area, retail square footage. • Includes sales floor, changing rooms, checkouts,
areas behind counters, etc • Excludes warehousing, offices, car parks, etc Measured, as per store
count, at the end of the year Includes self-service warehouse space at Ikea stores and outdoor space
in garden centres
N/A
Retail outlets selling predominantly non-grocery consumer goods. Excludes retailers selling
predominantly food, beverages and tobacco, as well as fuel, automotives and parts. Non-grocery
retailers is the aggregation of mixed retailers, health & beauty retailers, clothing and footwear retailers,
home furniture and household goods retailers, durable goods retailers, leisure and personal goods
retailers, other non-grocery retailers.

Retail outlets specialising in the sale of large or small domestic electrical appliances, consumer
electronic equipment (including mobile phones), computers or a combination of these. For mobile
phone retailers, this excludes revenues derived from telecoms service plans and top-up cards, etc.
Example brands include Best Buy, Euronics, PC World, Darty, But, Media Markt, Yamada Denki, Gome
(China).
Health and Beauty Specialist Retailers

This is the aggregation of chemists/pharmacies, parapharmacies/drugstores, Beauty specialist retailers
and Other healthcare specialist retailers
Chemists/Pharmacies
Retail outlets selling prescription-bound medicines under the supervision of a pharmacist and as its
core activity (other activities include sales of OTC healthcare and cosmetics and toiletries products).
Parapharmacies/Drugstores
Retail outlets selling mainly OTC healthcare, cosmetics and toiletries, disposable paper products,
household care products and other general merchandise. Such outlets may also offer prescription-
bound medicines under the supervision of a pharmacist. Drugstores in Spain (Droguerías) also sell
household cleaning agents, paint, DIY products and sometimes pet products and services such as
photo processing. Example brands include Schlecker (Germany), Rossmann (Germany), Kruidvat
(Netherlands), Walgreen’s (US), CVS (US), Medicine Shoppe (US), Matsumoto Kiyoshi (Japan), HAC
Kimisawa (Japan).
Beauty Specialist Retailers

Beauty specialist retailers are chained or independent retail outlets with a primary focus on selling
fragrances, other cosmetics and toiletries, beauty accessories or a combination of these. Example
Beauty specialist retailers brands include: Body Shop, Marionnaud, Sephora and Bath and Body
Works
Other Healthcare Specialist Retailers

Other retail outlets specialising in the sale of healthcare products, including vitamins and dietary
supplement specialists, opticians and hearing aid specialists.
N/A
N/A
N/A

The retail sale of new and used goods to the general public for personal or household consumption
from locations other than retail outlets or market stalls. Excludes specialist retailers of motor vehicles,
motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire, wholesale industries. For
the purposes of this study, non-store retailing is the aggregation of Vending, Direct Selling,
Homeshopping and Internet Retailing.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the
homes of others, at their workplace and other places away from permanent retail locations. Direct
selling occurs in two primary ways: -one-to-one basis (usually by prior arrangement a demonstration is
given by a direct seller to a customer) or -party-plan basis (selling through explanation and
demonstration of products to a group of prospective customers by a direct seller usually in the home of
a host(ess) who invites other persons for this purpose). The prime example of a one-to-one method is
Avon. Tupperware is famous for its party-plan method. For the purposes of this study, direct selling of
services - such as insurance, telecoms, other utilities, financial services - are excluded.
Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV
shopping and direct mail. Consumers purchase goods in direct response to an advertisement or
promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue
whereby the order is placed and payment is made by phone, by post or through other media such as
digital TV. Excludes sales on returned products/unpaid invoices. Excludes Internet retailing. Example
brands include Otto, Neckermann, QVC.

Sales of consumer goods to the general public via the Internet. Consumers purchase goods online
through the web platform. Sales data is attributed to the country where the consumer is based, rather
than where the retailer is based. Also includes orders placed through the web for which payment is
then made through a storecard, an online credit account subsequent to delivery or on delivery of the
product. This payment may be by any mode of payment including postal cheque, direct debit, standing
order or other banking tools. Includes mobile retailing (m-commerce): consumers use wireless devices
such as mobile phone, PDA, BlackBerry, to connect to Internet and purchase the goods online.
Excludes sales of wallpapers and ringtones. Includes digital music and movie downloads. Example
brands include Amazon.com, Zappos.com, Apple.com, Tesco.com, Dell.com, Coles Online, Quelle,
Americanas Internet retailing excludes sales of: (a) Products generated over consumer-to-consumer
sales sites, such as eBay. All sales over such sites are excluded, even if they were generated by
companies operating through the site; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c)
Tickets for events (sports, music concerts etc) and travel; (d) Sales of holidays; (e) Revenue generated
by online gambling sites; (f) Quick delivery services of food, magazines, household goods and DVD
rentals, for example: MaxDelivery.com, LicketyShip.com, Netflix.com, LoveFilm (g) Returned
products/unpaid invoices.
Automatic machine in a public place selling a limited range of low-price goods eg soft drinks,
confectionery and tobacco.

434982095.xls Calculation Variables
Region Country Industry Data Type Unit 1999 2000 2001 2002
Western Europe Sweden Personal Goods Units of local currency per US$ (y-o-y ex rates) 8.262 9.162 10.329 9.737
Western Europe Sweden Personal Goods Units of local currency per US$ (fixed year ex rate) 0.000 0.000 0.000 0.000
Western Europe Sweden Personal Goods Units of local currency per CHF (y-o-y ex rates) 5.500 5.425 6.121 6.247
Western Europe Sweden Personal Goods Units of local currency per CHF (fixed year ex rate) 0.000 0.000 0.000 0.000
Western Europe Sweden Personal Goods Units of local currency per Euro (y-o-y ex rates) 8.804 8.451 9.254 9.176
Western Europe Sweden Personal Goods Units of local currency per Euro (fixed year ex rate) 0.000 0.000 0.000 0.000
Western Europe Sweden Personal Goods Units of local currency per £ (y-o-y ex rates) 13.368 13.870 14.877 14.608
Western Europe Sweden Personal Goods Units of local currency per £ (fixed year ex rate) 0.000 0.000 0.000 0.000
Western Europe Sweden Personal Goods Units of local currency per JPY (y-o-y ex rates) 0.073 0.085 0.085 0.078
Western Europe Sweden Personal Goods Units of local currency per JPY (fixed year ex rate) 0.000 0.000 0.000 0.000
Western Europe Sweden Personal Goods Households 000 4,356.3 4,363.0 4,375.5 4,390.0
Western Europe Sweden Personal Goods Inflation % 0.90 2.41 2.16
SAMPLE
Western Europe Sweden Personal Goods Population 000 8,854.3 8,861.4 8,882.8 8,909.1

434982095.xls Calculation Variables
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.086 7.349 7.473 7.378 6.759 6.591 7.636 7.162 6.997 6.944 6.967 7.034
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
6.005 5.910 6.002 5.885 5.631 6.085 7.038 6.715 6.526 6.433 6.373 6.341
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
9.133 9.131 9.294 9.257 9.264 9.700 10.630 10.227 9.945 9.797 9.742 9.726
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
13.207 13.465 13.585 13.578 13.525 12.117 11.929 11.750 11.464 11.363 11.386 11.480
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
0.070 0.068 0.068 0.063 0.057 0.064 0.082 0.078 0.076 0.077 0.079 0.081
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
4,407.0 4,426.0 4,445.4 4,465.2 4,499.6 4,523.3 4,547.4 4,570.9 4,594.9 4,619.1 4,643.7 4,668.8
1.93 0.37 0.45 1.36 2.21 3.44 -0.20 0.00 1.00 1.80 2.00 2.00
E
8,940.8 8,975.7 9,011.4 9,047.8 9,113.3 9,157.1 9,201.5 9,244.3 9,287.8 9,331.5 9,375.7 9,420.5

434982095.xls Sources
Key sources per industry irrespective of categories.

Region Country Industry Source Type
Western Europe Sweden Personal Goods Trade Associations

Western Europe Sweden Personal Goods Trade Associations
Western Europe Sweden Personal Goods Trade Press
Western Europe Sweden Personal Goods Company Sources
SAMPLE

434982095.xls Sources
Source
KEPA
Smycken & Klockor
Allt om Resor
King
Nordisk Papper & Massa
Råd & Rön
Tid & Smycken
Vagabond
AB Thure Bünger
Albrekts Guld
B&M Design
E
Ballograf
Büngers
Café
Fossil
Guldfynd
Haglöfs
Hallbergs Guld
Libro Group
Pilot
Samsonite
Smycka
Stjärnurmakarna
Venue Retail Group (Accent)

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Copyright © and database right Euromonitor International 2011.

© Euromonitor International Plc 05 March 2012 09:16 4 of 149

© Euromonitor International 2011

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Current/Constant Currency Conversion 1999 2000

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Region Country Industry Category Subcategory Lowest Level Data Type

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Year-on-Year Exchange Rates ¥ million

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Year-on-Year Exchange Rates ¥ million

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Growth% Growth% Growth% Growth% Growth%

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Growth% Growth% Historic Period Historic Historic

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Region Country Industry Category Subcategory Lowest Level Data Type

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© Euromonitor International Plc 05 March 2012 09:16 45 of 149

Year-on-Year Exchange Rates ¥ million

© Euromonitor International Plc 05 March 2012 09:16 46 of 149

Year-on-Year Exchange Rates ¥ million

© Euromonitor International Plc 05 March 2012 09:16 47 of 149

Growth% Growth% Growth% Growth% Growth%

© Euromonitor International Plc 05 March 2012 09:16 48 of 149

© Euromonitor International Plc 05 March 2012 09:16 49 of 149

Growth% Growth% Historic Period Historic Historic