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1. Analysis
The first and most important skill on this list is analysis, a vague concept that
applies to a number of individual SEO areas.
2. Research
The second most important skill after analysis is research -- and you’ll be doing
a lot of it. Research for an SEO campaign often starts with a basic keyword and
competitor analysis, which provides the insights necessary to create the
strategic foundation for your campaign. But SEO demands far more research
than that; you’ll also need to read up on the latest news about search engine
technology.
3. Coding basics
You don’t need to be a professional programmer to be successful in SEO.
Today’s CMS systems often have basic SEO functionality built in, and if push
comes to shove, you can follow step-by-step instructions online .
4. Humility
After a few years on the job, search marketers may feel that they’ve learned
everything and that they’re some of the best experts in the business. But SEO is
a field full of surprises; just because you think you know something doesn’t
mean that's objectively true for all clients, or that things won’t change in a few
weeks or months.
5. Communication
The importance of communication in an SEO environment can’t be understated.
You’ll need to communicate proactively with your other team members to
ensure your directives are carried out. You’ll need to explain complex concepts
to your clients, who may or may not have much technical proficiency in the
subject.
6. Learning speed
Learning speed is also important, in part because there’s always new
information emerging about SEO and the effectiveness of specific strategies
within that field. It’s also important to be a fast learner because there are many
different platforms and tools you’ll be using to get the job done.