Documente Academic
Documente Profesional
Documente Cultură
BBA Programme
BBA Semester I (Syllabus)
SUGGESTED READINGS
Diamond Allen, Fashion Retailing, Delmar Pub.
Levy, M. and Barton A. Weitz Retailing Management, Irwin, London
Morgenstein, M. and Harriat Strongin, Modern Retailing, Prentice Hall
Gopalaswamy, T.P. – Rural Marketing, Wheeler.
Sukhpal Singh, Rural Marketing Management,Vikas.
Samiuddin et.al. (Ed.), Rural Marketing, National.
Sanal Kumar, Rural Marketing, Response Books.
Raja Gopal, Rural Marketing, Rawat.