Corporate Identity Manual

Kuwait Energy
Corporate Identity Manual

Welcome to the new Kuwait Energy Corporate Identity.
We hope you’ll find this manual helpful and easy to use.
Thanks,
The Kuwait Energy Brand Team
Created & Certified by Member of P&A Group

Kuwait Energy | Corporate Identity Manual
OUTDOOR MEDIA
MEGA
011 01 BRAND STRATEGY
Brand Proposition
MUPI Brand Mission
UNIPOLE
02 PRIMARY IDENTITY
LITERATURE 010 Basic Elements

Primary Colour Palette
Typography
03
09
PHILOSOPHY & RATIONALE
Logo Philosophy
INDUSTRY
The External Shape Of The Logo
The Core Value Of The Shape Of The Name
VEHICLE BRANDING 08 04 CORPORATE STATIONERY

Business cards
Letterhead
Contents Continuation sheet
Compliment slip
07 05 Folder - Outside
Folder - Inside
06
SIGNAGE BROCHURES Notepad
Exterior - Primary Envelopes - DL
Envelopes - A4
CLOTHING ITEMS
UNIFORM
GOLF SHIRTS
CAPS
Our Strategy
Simple but Sound
Kuwait Energy Company’s strategy is sound and simple: through utilising our unique
competitive advantages, we will profit from exploiting economically and technically
sound oil and gas properties.
We focus on the acquisition and enhancement of mature producing properties
with immediate cash flow and potential for reducing costs in addition to the upside
provided by exploration potential in the surrounding acreage. Our acquisitions are
of intermediate size. They are profitable and held jointly with our strategic partners.
The Company’s participation interests range as high as 60% depending on the
asset type and stage of the project, providing a balance of risk diversification, profit
potential, and ability to influence projects with our technical analysis.
The Company intends to assume operatorship of selected properties. It is presently a
01
BRAND STRATEGY
technical operator.
Focus Countries
Without limiting ourselves geographically, Kuwait Energy Company will operate
primarily in the Middle East, including North Africa, Central Asia and South East Asia.
Within the Middle East and North Africa, we are focusing on Kuwait, Egypt, Oman,
Syria and Yemen, with a longer term view on Iraq and Iran. In Central Asia, we
are looking at both Kazakhstan and Russia. In South East Asia, we are considering
opportunities in Indonesia and Pakistan.
01
BRAND PROPOSITION
Kuwait Energy Company’s

mission is to leverage its
technical excellence, experience
and business relationships to
acquire, develop and manage
oil and gas properties to
01
BRAND MISSION
generate superior returns for its
shareholders.
Kuwait Energy’s brand

identity communicates
with our clients as a visual
message. As a graphic
statement it tells people
who we are and sets us
apart from our competitors.
By adhering to the rules outlined in this manual you help
reinforce the consistency of the brand, in building familiarity
02
PRIMARY IDENTITY
and trust for our clients.
Consistency plays an important part of the Kuwait Energy
brand and should be viewed as one of our key values.
This manual illustrates how the brand should be implemented
in most situations.
For applications that may not be covered in this document
please contact the Design Department.
The Kuwait Energy brand should always be reproduced as
outlined within these manual.
The Kuwait Energy logo is the focal

point of our identity.
The lettering and symbol has
undergone modifications to bring it
up to date.
1.1 Signature elements
1.2 The logo
1.3 Logo - Construction
02.1
Basic Elements
1.4 Logo - Minimum size
1.5 Logo - Clear space
1.6 Logo - Misuse
1.7 Logo - Secondary
1.8 Logo - Colour variations
1.9 Logo - Colour variations
1 Symbol
2 Logotype
1
Kuwait Energy
02.1
1.1 Signature Elements
2
Our symbol and word mark

are unique and should never
be re-drawn.
This horizontal off-set construction
should be applied most often.
02.1
1.2 The Logo
The measurements
indicated are
provided as
reference for
checking the
integrity of our
identity KK KK
construction.
02.1
1.3 Logo - Contruction
The measurement of Kuwait Energy’s logo is

always specified across its full horizontal width.
The logo should never appear smaller
than 50mm in width.
02.1
50mm
1.4 Logo - Minimum Size

An exclusion zone has been

established for our logo to allow it to
stand out and to protect it from being
undermined by other elements.
A clear space should always be
provided around the logo as shown.
This space is defined by Kuwait Energy’s ‘K’ taken
from the logo at usage size.
This means that the space surrounding the logo
will proportionately have the same amount of
space around it regardless of usage size.
Placing the brand mark on imagery, use the clear K
K
space area as a guide to protect the brand mark
from distracting elements.
This clear space area is a minimum and should be
K
K
increased wherever possible.
02.1
1.5 Logo - Clear Space
Everything we do creates an 1
impression, consistency and fanatical
attention to detail is extremely
important! Using our logo incorrectly 2
weakens our brand.
1 Never swap the symbol separately before or
after the logotype 3
2 Never add a gradient effect to the logo
3 Never make the logotype italics
4 Never add a shadow to the logo
5 Never reflect or move the symbol 4
6 Never distort the logo
7 Never change the colour of the logotype
8 Never add the logo to a busy background
5
02.1 6
1.6 Logo - Misuse
8
You will notice that we have developed a

secondary variation of our logo. It is known
as the ‘stacked option’, and has been created
specifically for those applications where the
primary application is not possible. In this option
the symbol appears above the wordmark.
The secondary identity has been developed
specifically for application to signage and
promotional items, keeping in mind visibility on
a large and small scale. In the example shown,
the symbol towers above the wordmark and
carries a lot more weight, perfect for signage
applications.
In our manual you will be able to see specific
examples of where each of these options should
be applied. Our logo should never be applied in
any manner not specified in the manual.
The area of isolation also applies to the
secondary identity, as indicated here.
K
K
02.1
1.7 Logo - Secondary Identity
K K
As our identity is the visual

Solid backgrounds
representation of our brand, it
is important that you choose
the correct version for your
production requirements.
When it comes to applying our white
logo you may choose one of
the variants shown here.
These are the only colour
versions of our identity that
may be applied.
C0 M88 Y89 K0
02.1
1.8 Logo - Colour Variations
100 K
Used correctly, Kuwait Energy’s

primary colours will help
to achieve consistency and
increase the impact of our
communications.
02.2 Colours are a vital ingredient in
Primary Colour Palette communicating our brand.
The primary palette is based on

the colours of our identity - yellow,
orange, and red - which reflects a
professional and global brand. C0 M88 Y89 K0 R293 G71 B49 BLACK 61%
Please take note of the coverage that each colour
has in relation to the next. The red should be
applied in small doses and used as an accent
colour.
Use areas of red wisely for emphasis and pace.
As a rule, tints of the primary colours are to be C0 M50 Y90 K0 R247 G148 B52 BLACK 40%
used only with silver/grey and black. Tints of red
should never be used.
Custom CMYK colour breakdowns have been
selected to provide the best possible starting
point for process colour reproduction.
RGB colour breakdowns have been selected for C0 M20 Y100 K0 R255 G203 B5 BLACK 23%
on-screen applications.
02.2 C0 M0 Y100 K0 R255 G242 B0 BLACK 10%

2.1 Primary Colour Palette
YELLOW ORANGE RED

An important part
of building a strong
and distinctive
visual identity is the
consistent and correct
use of the typefaces.
Kuwait Energy has chosen Bordeaux® as
its own unique primary typeface, but
the supporting typefaces are also very
02.3 important in maintaining a constant
‘look and feel’.
Typography
Typography Primary Typeface: Bordeaux

creates an important visual distinction and
Bordeaux Light
allows us to be recognised at a glance.
Careful use of typography reinforces Kuwait AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
Energy’s personality and ensures clarity and TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
harmony in all communications.
We have chosen a unique font for Kuwait Bordeaux Heavy
Energy. This font that runs under the name AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
of Bordeaux is suggested to be exclusively TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
for the headers, captions and titles; while
the body text and all the other write ups will Secondary Typeface: Praxis
be used in Praxis font.
To keep the same image in electronic Praxis Light
wording (Digital) we suggested the use of AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
Arial font. TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
It should never be distorted or modified in
Praxis Regular
any way and always take care to apply the
type in appropriate sizes and colours. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
02.3
Praxis Heavy
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
3.1 English - Primary typeface
Electronic Typeface: Arial
Arial Regualar
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
Arial Bold
TtUuVvWwXxYyZz123456890$%&(,.:;# !?)
Logo Philosophy
Being in the business of Gas & Oil exploration and Production, the
logo inspires the first sign of this natural wealth i.e. the (Drop)
which comes out of the depth of land.
Selecting the color variants is based on the vision that reveals
03.1 our belief of the use of this energy sources and products for the
prosperity of the humankind. Therefore, the colors are technically
(hot) to deliver the message of energy, sustainability and
PHILOSOPHY & RATIONALE
continuous progress.
In this implementation, we extract the core value of energy and
inject it in a solid and message-delivering logo that is perceptible
and impactful.
The External
Shape Of The Logo
When this (Drop) of oil multiplies, it starts to be a source of
energy that fuels the prosperity of our lives. Therefore, the (Drop)
multiplies in a circular shape that is a close-to-flower outline to
03.2 signify growth, welfare and life.

Centralizing the circle of drops (the symbol) in the mid of the
logo outline helps in adding a new dimension to this Symbol to
PHILOSOPHY & RATIONALE look like a sun that gives us energy, life and hope.
The circular shape of the Symbol plays a vital role also
in delivering the image of the Company’s solidity and
comprehensiveness through the integrated (Drop tails) to look
like a well-tied chain.
The font type completes the simple and bold look of the logo
using the red color as a recommended color.
Kuwait Energy
The Core Value Of

The Shape Of The
Name
03.3 The Red color used in the Kuwait Energy’s
name was selected to connect the company to
PHILOSOPHY & RATIONALE Red being the symbol of hot, wealth, ﬁnancial
efﬁciency as well as being one of the precious
metals.
Stationery is one of the

most important means of
communication because
it is a direct and personal
form of contact. We use a
very simple style, allowing
for application of our brand
to many different items.
Our stationery items can be conveniently printed or
04 electronically transmitted. Our full colour logo must only

be printed professionally to ensure we always adhere to
our guidelines. Pre-printed shells will be required in certain
STATIONERY
instances but this is outlined in various sections of your
guidelines. The following pages show just a few of the
potential uses.
Our style is one of simplicity,

allowing for application
of our brand to numerous
items. Corporate stationery
include all pre-printed
items.
The following examples show how the basic elements are applied across
04.1 Kuwait Energy’s preprinted stationery materials.

1.1 Business cards
1.2 Letterhead
CORPORATE STATIONERY 1.3 Continuation sheet
1.4 Compliment slip
1.5 Folder - Outside
1.6 Folder - Inside
1.7 Notepad
1.8 Envelopes - DL
1.9 Envelopes - A4
Graphic Elements
Business Cards are an important point of contact
25mm
between ourselves and our customers and are a

vital expression of our brand. Our identity should
always appear in the position shown as well as all
the other relevant information.
Typography 25mm
As indicated
Layout
Margins as indicated
Size
Card size: 50 mm x 80mm
50mm
Paper
A high quality Glossy white paper, 300gms
04.1
1.1 Business cards
5mm
5mm
Graphic Elements 10 mm 60 mm
Our identity always appears in the top left hand
corner. All other relevant information to appear as
shown.
Typography
Url: Praxis regular 8pt
Subsequent company information:
Praxis light 8pt
Body text: Praxis regular 10pt
Layout
Size
Paper size: 297 x 210mm (A4)
Paper
A high quality bright white paper, 90gms
04.1
1.2 Letterhead
Graphic Elements 10 mm 60 mm
Our identity as well as our url address appear in

the exact same position as on the letterhead. All
other relevant information to appear as shown.
Typography
Layout
Size
Paper
04.1
1.3 Continuation sheet
Graphic Elements
Our identity appears in the center. All other
relevant information to appear as shown.
Typography
Praxis light 8pt
Layout
Size
Paper size: 100 x 120mm
Paper
04.1
1.4 Compliment Slip
Graphic Elements
Our identity positioned as shown.
Typography
Layout
Size
Overall paper size including a pocket:
480 x 435mm
Paper
04.1
1.5 Folder - Outside
Graphic Elements
Size
Overall paper size including a pocket:
480 x 435mm
Paper
A high quality bright white paper,
250gms
04.1
1.6 Folder - Inside
Graphic Elements
Dashed silver lines, 0.5pt thick, across the
page as indicated.
Layout
Size
Paper
04.1
1.7 Notepad
Graphic Elements
Our identity always appears in the top left hand corner.
All other relevant information to appear as shown.
Typography
Praxis light 8pt
Layout
Size
DL envelope, 110 x 220mm
Paper
04.1
1.8 Envelopes - DL
Graphic Elements
Our identity always appears in the top left
hand corner. All other relevant information to
appear as shown.
Typography
Praxis light 8pt
Layout
Size
320 x 220mm
Paper
04.1
1.9 Envelopes A4
Each cover, page or spread

brings together combinations
of type, colour, imagery
and our graphic device. The
general ‘look and feel’ or
visual identity is in colours
with the examples shown.
brochures are designed to fold open to
an (220 x 220mm) size. Shown here is
a hypothetical application for the use
of imagery, the graphic device and
typography in a layout.
The example illustrates the typographic
hierarchy from title through to body copy.
Although an uncomplicated layout style
was designed, it allows for numerous
variations and possibilities in layout. This
will ensure a visually interesting end
product.
05
BROCHURES
If you need to brand t-shirts

or any other clothing apparel
we recommend that you use
yellow as your first option,
with White as the second
option.
Ensure that the chosen promotional
items reflect our corporate colour
palette. Ensure that the correct
version of our logo is applied to the
items of clothing. Either silkscreen or
embroider our full colour identity, in
the correct places as illustrated.
Wear these with pride!
06
UNIFORM
Caps are another fantastic

opportunity to display our brand.
Simply follow our guidelines on how to convey our
brand, as illustrated here. Our identity should always
appear on either the front or the back of the cap.
Make use of the full colour version of the identity for
embroidery and for silkscreening.
06
CAPS
If you need to brand t-shirts

or any other clothing
apparel we recommend
that you use yellow as your
first option, with White as
the second option.
Ensure that the chosen promotional items
reflect our corporate colour palette.
Ensure that the correct version of our
logo is applied to the items of clothing.
Either silkscreen or embroider our full
colour identity, in the correct places as
illustrated.
Wear these with pride!
06
GOLF SHIRTS
Signage is one of the most visible

elements of our brand. It not only
creates awareness for passers-by
but also extends a warm welcome
to our visitors. It also communicates
any relevant information which we
wish to express.
Our range of signs and their correct utilisation
are outlined in the following guidelines to ensure
consistency of our brand.
All signs or configuration of our signs must carry our
identity according to our guidelines.
07
SIGNAGE
Our fleet provides us with a unique opportunity

to display out brand. Our style is simple and
uncluttered, communicating a contemporary and
forward thinking brand.
The identity elements is applied in
the form of self-adhesive vinyl decals.
These my either be screen printed or
digitally generated depending on size
requirements. Our brand is optimised
against a yellow background and all
new veichles purchased should be
yellow with no additional decals, such
as racing stripes.
Our logo should always be printed on
a clear backing. The following pages
show just a few of the potential uses.
08
VEHICLE BRANDING
Our buildings and plant premises

create a strong, yet impactful
brand image. They also help in
making this constructions look
like a landmark in its area.
The identity element is applied using a water-resistant
exterior painting that also does not fade quickly being
exposed to dust and sun. Polyurethane might be a good
solution as it provides the exact colors of the logo.
It is also recommended that the logo appears on a white
backing and in a vacant space of the wall where no
industrial equipment may obstacle or block seeing the
logo from different distances and angles.
Such applications for the logo need a kind of
maintenance to protect the bright look of the logo from
being contaminated by smoke or dust.
09
INDUSTRY
When applied consistently and

correctly, the Kuwait Energy identity
is very distinctive.
It has the ability to convey clear
messages about our organisation
and to build, and maintain, a strong
reputation with our audiences.
The following section show examples of
applying the basic elements together within
applications.
Our collateral pieces deliver key information
about our products, services and technologies
to a variety of audiences all over the world. For
this reason, each piece must communicate
clearly and concisely while maintaining a
consistent look.
010
LITERATURE
When applied consistently and

correctly, the Kuwait Energy identity
is very distinctive.
It has the ability to convey clear
messages about our organisation
and to build, and maintain, a strong
reputation with our audiences.
The following section show examples of
applying the basic elements together within
applications.
Our collateral pieces deliver key information
about our products, services and technologies
to a variety of audiences all over the world. For
this reason, each piece must
communicate clearly and concisely while
maintaining a consistent look, feel and quality.
010
LITERATURE
011
CORPORATE MEGA
011
MUPI
011
UNIPOLE
THANK YOU!

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Kuwait Energy

Created & Certified by Member of P&A Group

LITERATURE 010 Basic Elements

VEHICLE BRANDING 08 04 CORPORATE STATIONERY

The Company intends to assume operatorship of selected properties. It is presently a

Kuwait Energy Company’s

Kuwait Energy’s brand

The Kuwait Energy logo is the focal

Our symbol and word mark

The measurement of Kuwait Energy’s logo is

1.4 Logo - Minimum Size

An exclusion zone has been

You will notice that we have developed a

As our identity is the visual

Used correctly, Kuwait Energy’s

The primary palette is based on

02.2 C0 M0 Y100 K0 R255 G242 B0 BLACK 10%

YELLOW ORANGE RED

Typography Primary Typeface: Bordeaux

03.2 signify growth, welfare and life.

The Core Value Of

Stationery is one of the

04 electronically transmitted. Our full colour logo must only

Our style is one of simplicity,

04.1 Kuwait Energy’s preprinted stationery materials.

between ourselves and our customers and are a

Our identity as well as our url address appear in

Each cover, page or spread

If you need to brand t-shirts

Caps are another fantastic

If you need to brand t-shirts

Signage is one of the most visible

Our fleet provides us with a unique opportunity

Our buildings and plant premises

When applied consistently and

When applied consistently and

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