MARKET SEGMENTATION

SEGMENTATION VARIABLES

Geographic Demographics Psychographics Behavioural

• Country: India • Age: 18-50 • Personality: Office

• City or State: Delhi, • Income: Middle going and Young • Usage :Daily
Bangalore, class. people • Benefits : Effective
Kolkata. • Gender: • Social Class: against the
• Population: Urban Specifically for Professional appearance of
Suburban men. products division spots
• Climate: Tropical
 TARGETING

Age : People going to office(18-40).

Distribution channel : Online customer’s and

Saloon where these products can be
purchased.

Customer Segment: 28% of India’s

population is middle class of which 14% is
lower middle class and about 3% is upper
middle class.

Source :India Human Development Survey (2011–12)

 POSITIONING

L’Oreal India is number 2 with 14 international brands

Make in India 90% produced locally.

Beauty for All

THANK YOU