Abhishek Project Report .

SUMMER INTERNSHIP PROJECT REPORT
On
“Market Research on Brand Awareness”
At
"Prasanna Purple Mobility Solutions PVT LTD"
By
"Bondarde Abhishek"
Under the guidance of
"Prof. Avsarikar Dhananjay"
Submitted to
"Savitribai Phule Pune University"

In partial fulfillment of the requirement for the award of the degree
Master of Business Administration (MBA) 2019-20
Through
Suryadatta Education Foundation’s

Suryadatta Institute of Management & Mass Communication (SIMMC)
Pune- 411021
BRAND AWARNESS OF
PRASANNA PURPLE MOBILITY SOLUTIONS PRIVATE LIMITED IN AN AROUND
SILIGU CERTIFICATE FROM THE CONPANY
RI
FROM KHOKAN MOTORS
SUBMITTED ON PARTIAL FULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION
PREPARED BY
NAME: PRAMIT CHHETRI
ROLL NO: 75/BBA/067149
DATE: 05-06-2010
EXTERNAL GUIDE INTERNAL GUIDE
(ARCHANA DIAZ) (SUVAMAY BHOWMICK)
SUBMITED TO
INFORMATION TECHNOLOGY CENTRE
UNIVERSITY OF NORTH BENGAL
DARJEELING: 734
013
CERTIFICATE FROM THE INSTITUTE
DECLARATION
I hereby declare that the project work entitled “Market Research and Brand Awareness” submitted to the
Suryadatta Institute of Management and Mass Communication,Pune is a record of an original work done by me
under the guidance of Mr. Dhananjay Avsarikar and this project work is submitted in the partial fulfillment
of the requirements for the award of the degree of Master of Business Administration (M.B.A.) . The results
embodied in this thesis have not been submitted to any other University or Institute for the award of any degree.
Abhishek Bondarde
MBA ( 3rd SEM)

ACKNOWLEDGEMENT
I am using this opportunity to express my gratitude to everyone who supported me throughout the course of this
MBA Project. I am thankful for their aspiring guidance an invaluably constructive criticism and friendly advice
during the project work. I am sincerely grateful to them for sharing their truthful and illuminating views on a
number of issues related to the project.
I express my warm thanks to Mr. Vishal Singh and Mr. Suman Shekhar for their Support and guidance at
Prasanna Purple Mobility Solutions Private Limited.
I would also like to thank my project guide Mr. Dhananjay Avsarikar and all the people who provided me with
the facilities being required and conductive conditions for my MBA Project.
Date: -
Place: -Pune
Signature
Abhishek Subhash Bondarde

PREFACE
Project work is something that every Management student should carry out seriously at any organization
irrespective of their topic they choose to do. This is a part of complete management study and carrying out such
a project work is required by the examination and evaluation Department of different Universities necessary for
the partial fulfilment of MBA course.
Carrying and completing such a project work is not an easy task. One must be careful before gathering
the data required otherwise the very essence of the project will get lost in the midway and the real and correct
idea will remain unexposed before the reader.
I took my project in Marketing on Market Research and Brand awareness of Prasanna Purple Mobility
Solutions PVT LTD, Pune. I had tried to compile the clear picture regarding the level of brand awareness,
measure to increase the Market Research and retain the brand awareness, and the advertising and the
promotional tools effective for enhancing the awareness level of the potential customers.
The project has played a significant role in my life in gaining knowledge in marketing field.
TABLE OF CONTENT
Chapters Content Page No.
Chapter 1 Introduction to Transportation
a. Meaning and Definition
b. Indian Transportation Industry
c. Indian Transportation System
d. Major Players in India
Introduction to Market Research on Brand

Awareness
a. Meaning and Definition
b. Brand Awareness
c. Objectives of the Study
Chapter 2 Literature Review
Chapter 3 Industry & Company Profile
a. History of Prasanna Purple Mobility

solutions Private Limited
b. Mission & Vision
c. Management at Prasanna Purple Mobility

Soltutions Private Limited
d. Corporate Profile
e. Ratings/Awards
f. Services of Prasanna Purple Mobility

Solutions Private Limited
g. Digital Services of Prasanna Purple

Mobility Solutions Private Limited
h. Departments at Prasanna Purple Mobility

i. SWOT Analysis of Prasanna Purple Mobility

Chapter 4 Research Methodology
a. Research Design
b. Research Type
c. Sampling Design
d. Sources of Data Collection
e. Data Collection Tools
f. Methods of Data Collection
d. Sources of Data Collection
e. Data Collection Tools
f. Methods of Data Collection
Chapter 5 Data Analysis & Interpretations
Chapter 6 Conclusions
Chapter 7 Recommendations and Suggestions
Chapter 8 Limitations & Scope for Further Research
ANNEXURES
Bibliography
References
Questionnaires
Detailed Note on Statistical Tools Used

INTRODUCTION TO TRANSPORTATION
Transport or Transportation is the movement of humans, animals and goods from one location to another. In
other words, the action of transport is defined as a particular movement of an organism or thing from a point A
to a Point B. Modes of transport include air, land (rail and road), water, cable, pipeline and space. The field can
be divided into infrastructure, vehicles and operations. Transport enables trade between people, which is
essential for the development of civilizations.
Transport infrastructure consists of the fixed installations,
including roads, railways, airways, waterways, canals and pipelines and terminals such as airports, railway
stations, bus stations, warehouses, trucking terminals, refueling depots (including fueling docks and fuel
stations) and seaports. Terminals may be used both for interchange of passengers and cargo and for
maintenance.
Vehicles traveling on these networks may
include automobiles, bicycles, buses, trains, trucks, helicopters, watercraft, spacecraft and aircraft.
Operations deal with the way the vehicles are operated, and the procedures set for this purpose, including
financing, legalities, and policies. In the transport industry, operations and ownership of infrastructure can be
either public or private, depending on the country and mode.
Passenger transport may be public, where operators provide scheduled services, or private. Freight transport has
become focused on containerization, although bulk transport is used for large volumes of durable items.
Transport plays an important part in economic growth and globalization, but most types cause air
pollution and use large amounts of land. While it is heavily subsidized by governments, good planning of
transport is essential to make traffic flow and restrain urban sprawl.
Humans' first means of transport involved walking, running and swimming. The domestication of animals
introduced a new way to lay the burden of transport on more powerful creatures, allowing the hauling of heavier
loads, or humans riding animals for greater speed and duration. Inventions such as the wheel and the sled helped
make animal transport more efficient through the introduction of vehicles. Water transport, including rowed and
sailed vessels, dates back to time immemorial, and was the only efficient way to transport large quantities or
over large distances prior to the Industrial Revolution.
The first forms of road transport involved animals, such as horses (domesticated in the 4th or the 3rd
millennium BCE), oxen (from about 8000 BCE) or humans carrying goods over dirt tracks that often
followed game trails. Many early civilizations, including those in Mesopotamia and the Indus Valley,
constructed paved roads. In classical antiquity, the Persian and Roman empires built stone-paved roads to allow
armies to travel quickly. Deep roadbeds of crushed stone underneath kept such roads dry. The
medieval Caliphate later built tar-paved roads. The first watercraft were canoes cut out from tree trunks. Early
water transport was accomplished with ships that were either rowed or used the wind for propulsion, or a
combination of the two. The importance of water has led to most cities that grew up as sites for trading being
located on rivers or on the sea-shore, often at the intersection of two bodies of water. Until the Industrial
Revolution, transport remained slow and costly, and production and consumption gravitated as close to each
other as feasible.
INDIAN TRANSPORTATION INDUSTRY
The Indian transportation industry is diligently creating at a CAGR of 15 per cent. With in excess of seven
million stock vehicles moving around the country, the freight volume has accomplished 1,325 billion ton-km, an
expectation that should two fold by 2025. We spend appropriate around 14 per cent of our GDP on transportation
and collaborations, however, in made countries, the spend is around 6–8 per cent. Regardless, the industry
remains seriously isolated, disordered and unforgiving in nature. In order to get a predominant appreciation of the
issues, we ought to grasp the ordinary exercises in the business and its key accomplices.
Synchronized Supply Systems Ltd
In the trucking business, spot grandstand or mandi accept a basic occupation, especially in the Indian setting.
Notwithstanding how immense or little a player is, one needs to contact the spot market to fulfil their step by step
transportation necessities. The infographic underneath evidently clears up the workings of the spot grandstand.
The key players in the market are -
• Shipper — The shipper is the fundamental proprietor of the items, who needs it to be transported from a
territory to the objective. Once in a while, the stock sent may have various stacking and exhausting core interests.
Shipper is a retailer, creator, trader or some other firm — any similarity to ITC, Asian Paints, Patanjali, Tata Steel
et cetera — that necessities to move stock constantly.
• Transporter — The transporter puts it all on the line (money related/credit) of conveyance the stock and it is
his obligation to put the vehicles at the stacking point, ensure that the vital written word is done, and pay the
improvement money to the vehicle supplier with the objective that the items can be dispatched. Transporters
generally need to pay 80–90 per cent of the charges early and the remaining on the receipt of the confirmation of
movement, and they can’t raise a receipt to the shipper with the exception of on the off chance that they get a
proof-of-movement, or, at the end of the day 3 weeks from the day the items are passed on. When the receipt is
exhibited, the shipper, consistently, takes 30–60 days to make the portion. So the activity of the transporter is
seriously capital-subordinate.
• Broker — As the name suggests the agent is a trusted in neighbourhood contact who heads the supply side. The
merchant exists so a vehicle can be re-coordinated back to its source. If anything turns out gravely with the
vehicle in the midst of the movement time period, it is the operator’s commitment to ensuring that the vehicle is
superseded and the items are dispatched. In India, this is normally a one-man shop that spots wherever someplace
in the scope of five and 100 vehicles on an ordinary introduce. The agent exists since it’s unfathomable for the
transporter or shipper to direct execute with the fleet proprietor as he is missing locally.
• A fleet proprietor or carrier– He is the proprietor of the vehicle and his basic goal is to ensure the most
outrageous utilization of the vehicle. For reliably the vehicle is ‘un-set’ he needs to hold up under the cost. Naval
force proprietors once in a while approach the transporter particularly. Regardless, in such cases, there is an
accreditation of a base load from the intrigue side and a strict KYC is done by the transporter. The naval force
proprietors are energetically separated in India, with more than 80 per cent of the fleets asserted by people having
under 10 vehicles, which delivers the representatives.
Designating a pile to a vehicle is anything but a basic methodology, as there are distinctive substances related
with the entire trade and various activities happen outside of anyone’s ability to see before the vehicle can be in-
travel. Spot promote is such it is vivaciously time-bound i.e., a shipper requires a vehicle frantically and
associates with the transporter who, subsequently, contacts the live spot grandstand (specialists and naval force
proprietors) to get the present rates, and since these trades are bound by time, this prompts colossal esteem
unconventionality.
In India, there are various techniques for assertions did by shippers to administer truck stack exercises. The
normal estimation essentially is that in India, lawfully restricting associations cover around 30–40 per cent of the
market, while spot involves whatever is left off. Shippers normally use a mix of various sorts of associations with
managing their truckload exercises.
How do spot markets function?
In a vehicle association drives start arranging toward the beginning of the day i.e., the shippers assert the essential
of truck stack advancement for the next day. Meanwhile, the vehicle suppliers get honest to goodness be careful
with a load of vehicles available as a huge segment of the vehicles are done with their discharging and are set up
for their next trip. Parallels can be drawn between the spot promote and the trading floor at currency markets i.e.,
they are both spoken to by the premium and supply. By 5 pm, the vehicle openness is made open by the suppliers
and the errand starts. Regardless, the suppliers keep their secret weapon close to the chest and the errand does not
happen until after a sensible round of course of action on the consistently evaluating happens. Something as safe
as different phone requires a specific course can drive the expense up certainly as it hurls a sign that the intrigue
is high.
All the above activities occur with moderate or no development and in light of the fact that the market is broad,
partitioned and tumultuous, the truck stack errand has been exposed to endless age procurement frameworks.
When the pile vehicle assignment is done, the transporters have the last check to ensure that the drivers fathom
the stacking point adequately and are on course. The vehicles are stacked, the documentation process is done, and
the, transporters pay out the advancement of money to the vehicle suppliers. In this trade 80–90 per cent of the
money is paid out to the vehicle supplier as improvement and the rest is paid out on the transport of the items.
By what strategy would innovation have the capacity to smoothen the working of spot feature?
There have been different undertakings made to develop an exchange that can recreate the spot publicize in the
online world. What’s more, a lot of the shippers have endeavoured to move to electronic techniques for managing
their truck stack assignments, in any case, a pack have had the ability to move successfully in India. A lot of
shippers have used pitching stages to select ways, courses, or volumes to transporters. In any case,
notwithstanding the way that the shippers have picked the online way, the transporters, dealers and naval force
proprietors need to come down to the spot market to fulfil the consistent stacks.
Advancement can expect a colossal activity in bringing the spot showcases on the web. In any case, the going
with points of view ought to be tended to definitely –
• Trust — The transportation business is obnoxious in nature and players ordinarily are not open to executing
with one another aside from on the off chance that they realize their character overseeing. There are issues, for
instance, pilferage of money or stock or both at various layers that can’t be settled ahead of time. What’s more,
the portion cycles are not outstandingly magnificent, joined by terrible commitments, which augment the money
related hazard and can incite players shutting shop.
• Ease of usage — We are not overseeing in fact learned people here. The exchanges ought to be fundamental,
with multi-vernacular support and should get straightforwardness of-cooperating and meanwhile should possibly
build up the business. A vehicle proprietor in Gujarat, for example, should have the ability to execute with a
shipper in Assam, without being accessible physically.
• Cut down centre individuals — There should be some cleaved down in the number of layers required between
the shipper and the beneficiary. By then simply the esteeming would hint at enhancement and the naval force
proprietors would get their real pay.
• Educate — The industry ought to be instructed about a lot of issues, for instance, task force enhancement, road
prosperity measures, propitious movements and making the best use of the system. The more a vehicle moves the
better it is for the economy.
INDIAN TRANSPORATION SYSTEM
Transportation plays a key role in the growth of a country’s economic system; in shaping overall productiveness,
quality of life of people, access to commodity and services.
An effective and well devised transportation system plays a significant role in the economic development of a
nation. In a country like India, that is of a size of a continent, where economic resources and commercial
markets are dotted across the length and breadth of the land, the projection and implementation of an efficient,
affordable, dependable and safe transport facilities and services presumes additional importance.
The transportation system in India consists of assorted modes of transportation, which include road transport,
civil aviation, rail transport, inland water transport, coastal shipping, and pipelines and so on. The transportation
system in our country has registered a great run and a solid growth over the years in terms of network spread
and transport system output. Various dedicated ministries, authorities, directorates and departments including
Ministry of Road Transport and Highways, National Highways Authority of India, Ministry of Shipping,
Ministry of Civil Aviation are responsible for the establishment and execution of policies and programs for the
development of system of transportation in the country.
Traditional Transport System of India
The world we live today is a place that is driven by innovation and technology. Transportation is made easy with
diverse means of transport options that come with a wide range of facilities and offer high class services to
people. For instance, even small sized cars in the market today come packed with a long list of interior and
exterior feature which include power-assisted steering, power windows, airbags, tilt adjustable steering, GPS
and navigation systems and so on. Keeping the luxury factory aside, most of the cutting-edge features
introduced are primarily for the purpose of making the travel experience easier!
In ancient times, there were no automobiles and there were no roads either! But then, people those days had
many modes of transport to move around! Not just many modes, people those days used transportation system
that was absolutely non-motorized and 100% Eco-friendly. Well, the first transport form of Indians was Shanks
pony (walking; your own legs for walking as a means of transport). Those days, people preferred walking as the
most important mode of transport even for covering long distances.
The earliest mode of transportation has not lost its sheen that even today; walking is considered as one of the
most common mode of transport in India. Then came a time where the luxury tag entered the transport system
of India, for the first time, in the name of Palanquins. Popularly known as Palkis, Palanquins basically are wheel
less conveyance consisting of a chair or bed carried on two poles by bearers. Today, the usage of Palanquins is
limited to special occasions like wedding ceremonies.
Subsequently, people those days picked up the art of training and using the animals for the purpose of transport,
sooner or later. Bullock carts and horse carriages came into existence in India. As a matter of fact, bullock carts
were a huge hit and became the most leisurely mode of transportation in the rural parts of our country. The
commencement of the British rule in the Indian subcontinent furthered the usage of horse carriages in the
country. Today, bullock carts and horse carriages are mostly banned in the urban centers and are seen as a rare
mode of transport, that children today are jaw dropping when spotting one!
The subsequent years witnessed the introduction of hand pulled rickshaws and cycle rickshaws which are
operated even today in some parts of the country. Most of the urban centers in India banned the movement of
hand pulled rickshaws and cycle rickshaws in city limits due to their slow moving nature which potentially
create traffic congestion. However, both hand pulled rickshaws and cycle rickshaws are regarded as the most
uncomplicated, non-motorized mode of transport in India.
Road Transport in India

As of 2013, India has a whopping network of road of about 2,914,133 mi (4,689,842 km), which indicates the
fact that road transport is the most predominant mode of transport in India. At 660 meters of roads per square
kilometer of solid ground, the quantitative compactness of our country's network of road is much more eminent
than that of People's Republic of China and Federative Republic of Brazil. The official records from
the Government of India indicates that as of 2011, about 25,30,000 kilometers of roads were completed.
India's road network is the second largest network in the world
Major road development projects are being carried out under the National Highways Development Project, a
government initiative implemented in the year 1998. Besides, highway operators and private entities are
carrying out many important road development projects. For instance, the Yamuna Expressway - a six lane
(extendable to eight lanes), 102.52 miles (165 km) long, expressway exclusively designed for high-speed
vehicle traffic, linking Greater Noida with Agra in the northern state of Uttar Pradesh, was implemented by the
Jaypee Group of Noida.
At present, the Government of India is seeking to boost investments from foreign countries in road projects.
Foreign involvement in the Indian road network expansion has appealed to several international contractors and
engineering consultants, with Malaysia, Republic of Korea, United Kingdom of Great Britain and Northern
Ireland and United States of America being the most prominent participants.
India's extensive network of road holds over 65 % of its cargo and about 85 % of vehicular traffic
India's massive network of road is administrated by assorted government agencies. Find below the information
about the classification of roads in India and their length and authority (Data as of 2011):
Expressways
Total Length of Expressways in India: 942 km (585.33 mi)
National Highways (NH)

Total Length of National Highways in India: 92,851 km (57,694.93 mi)
Classification: Single, Intermediate, Double, Four, Six and Eight Lane
Regulating Body: Ministry of Road Transport and Highways, Government of India
State Highways (SH)

Total Length of State Highways in India: 1,63,898 km (1,01,841.49 mi)
Regulating Body: State Governments, especially Public Works Department of State Governments
Rural Roads
Total Length of Rural Roads in India: 27,49,805 km (17,08,649.61 mi)
Regulating Body: Municipalities, Panchayats and other Local Governing Bodies
Major and Other District Roads

Total Length of Major and Other District Roads in India: 17,05,706 (10,59,876.57 mi)
Regulating Body: Municipalities, Panchayats and other Local Governing Bodies
BUS TRANSPORT IN INDIA :

Bus Transport in India - A Boon to Common Man
Buses are considered as the most affordable and handy mode of transport for all economic classes of society in
India.
Buses take over 90% of public transport across the cities in India.
Typically, state government run corporations like Maharashtra State Road Transport Corporation (MSRTC),
Madhya Pradesh State Road Transport Corporation (MPSRTC), Nagaland State Transport (NST), Andhra
Pradesh State Road Transport Corporation (APSRTC), Gujarat State Road Transport Corporation (GSRTC) and
so on. It is important to mention that most of the state government owned transport corporations innovated the
bus transport services by bringing air conditioned buses, low floor buses, WiFi enabled buses, LCD television
installed buses and so on, on roads.
Across the Indian cities, an interesting initiative, popularly known as BRTS, that is, Bus Rapid Transit systems
have been implemented by many state governments to amend the existing public transport facilities and services
in systems in cities. BRTS is all about prioritizing bus commuters with forward-looking facilities and features
which include smart ticketing system, lenient boarding system, announcements for passengers, apportioning
exclusive space for BRTS and so on. Some of the cities which already have the BRTS in the country
include Mumbai, Delhi, Surat, Pune, Ahmedabad, Rajkot and Jaipur.
Furthermore, many Indian cities operate dedicated bus services (sightseeing buses) for visitors like HOHO
buses in the Indian capital Delhi.
INTERESTING FACTS:
Chennai, the Detroit of India, is the home of Asia's largest bus terminus, namely, the Chennai Mofussil Bus
Terminus also known as CMBT
Mumbai, the financial capital of India, was the first metropolitan city in the country to introduce air conditioned
buses (1998)
Bengaluru, the information technology capital of India, was the first metropolitan city in the country to
introduce Volvo B7LE - a low floor single deck city bus (2006)
Bengaluru is the first Indian megacity in India to feature a fully air conditioned bus stop (near Cubbon Park)
Tamil Nadu State Transport Corporation Limited (TNSTC) is the largest bus corporation in the world
RAIL TRANSPORT IN INDIA :
Indian Railways - Lifeline to the Nation
Introduced in 1853, rail transport services in India are one among the prominent and reliable mode of transport
in the country. Transporting more than 23,000,000 passengers a day and 1050.18 million metric tons of goods
annually, across the length and breadth of India, Indian Railways is nothing short of a crucial lifeline to the
nation. An Indian state owned enterprise, Indian Railways (shortly written as IR), controlled by the Government
of India through the Ministry of Railways, run both suburban and long distance services on a network of broad
gauge, metre gauge and narrow gauge lines.
Besides, the massive railways operate passenger car production and locomotive engine production facilities
across the country. The operations of Indian Railways address 29 Indian states and seven union territories (UTs)
and offers international services to the Kingdom of Nepal, People's Republic of Bangladesh and Islamic
Republic of Pakistan as well.
Indian Railways is the third largest network of rail transport in the world after the United States of America and
Russian Federation with 116,000 km (length) of rail lines
Indian Railways is separated into various railway zones, which are further sub-divided into various railway
divisions. At present, the Indian Railways have seventeen railway zones and sixty-eight railway divisions. Some
of the well known railway zones include southern railway, central railway, western railway, eastern railway,
northern railway, south central railway, south western railway and so on. Trains in India are broadly classified
based on their average speed.
AIR TRANSPORT IN INDIA :
Air Transport in India - Sky is (not) the Limit!
The Ministry of Civil Aviation of the Government of India is the principal governing body responsible for civil
air transport in the country. The Directorate General of Civil Aviation (DGCA), a (civil air transport) regulatory
body comes under the administrative ambit of the Ministry of Civil Aviation. Furthermore, the Ministry of Civil
Aviation in India also operates independent establishments like the Air India, Airports Authority of
India (AAI), Indira Gandhi Rashtriya Uran Akademi, Bureau of Civil Aviation Security (BCAS), Hindustan
Aeronautics Limited (HAL) and Pawan Hans Helicopters Limited.
On 18 February 1911, the first commercial flight of India departed from Allahabad for Naini
Air India is the national carrier of India, owned by the Air Indian Limited. Air India operates a large group of
aircraft operating together, serving several international and domestic destinations. As of 2014, Air India is the
third largest civil air transport carrier in the country after IndiGo and Jet Airways. Some of the popular names in
the Indian airlines industry include GoAir, Jet Airways, Spice Jet Airlines, Air Asia, Jet Konnect, Air Costa,
Deccan Shuttles, IndiGo Airlines, JetLite and so on.
WATER TRANSPORT IN INDIA :
Water transport in India is administrated by the Shipping Corporation of India (SCI), a Government of India
Public Sector Enterprise. Headquartered in Mumbai, SCI oversees offshore and other maritime transport
facilities and infrastructure in India. Rivers, canals, Creeks, Backwaters are some of the important inland
waterways of India.
The Inland Waterways Authority of India (IWAI) is the supreme agency that manages the waterways in India.
Find below some of the national waterways of India:
National Waterway 1 (NW1)

Allahabad–Haldia stretch of the Ganges–Bhagirathi–Hooghly river system
Estd: October 1986
Length: 1,620 km
Fixed Terminals: Haldia, BISN (Kolkata), Pakur, Farrakka and Patna.
Floating Terminals: Haldia, Kolkata, Diamond Harbour, Katwa, Tribeni, Baharampur, Jangipur, Bhagalpur,
Semaria, Doriganj, Ballia, Ghazipur, Varanasi, Chunar and Allahabad
National Waterway 2 (NW-2)

Estd: September 1988
Length : 891 km
North End: Sadiya
South End: Bangladesh border
No. of Terminals: 11
Fixed Terminals: Pandu
Floating Terminals: Dhubri, Jogighopa, Tezpur, Silghat, Dibrugarh, Jamuguri, Bogibil, Saikhowa and Sadiya

Kottapuram-Kollam stretch of the West Coast Canal, Champakara Canal and Udyogmandal Canal.
Estd: February 1993
Length: 205 km
Fixed Terminals: Aluva, Vaikom, Kayamkulam, Kottappuram, Maradu, Cherthala, Thrikkunnapuzha, Kollam
and Alappuzha.

Kakinada-Pondicherry stretch of canals and the Kaluvelly Tank, Bhadrachalam - Rajahmundry stretch of River
Godavari and Wazirabad - Vijayawada stretch of River Krishna.
Estd: November 2008
Length: 1,095 km

Talcher-Dhamra stretch of the Brahmani River, the Geonkhali - Charbatia stretch of the East Coast Canal, the
Charbatia-Dhamra stretch of Matai river and the Mangalgadi - Paradip stretch of the Mahanadi River Delta.
Estd: November 2008
Length: 623 km

In Assam,Lakhipur to Bhanga of river Barak.
Estd: 2013
Length: 121 km
MAJOR PLAYERS IN TRANSPORTATION IN INDIA
 Parveen Travels
Parveen Travels headquartered in Chennai and one of the most trusted travel and tourism operator in the South
India. They were the first owners of the Mercedes Benz multi axle buses in India. The travel & tourism operator
has headquartered at Chennai and National award winner for Tourism across 600 destinations in South India
 VRL Logistics
VRL TravelsVRL Group of Karnataka is India’s largest logistics firm and one of the biggest transport
companies in India also known by VijayAnand Road Lines Travels. It owns 550 buses of Volvo buses of multi-
axle models and luxurious Multi-Axle Volvo buses were introduced to India by VRL Travels.Limited is the
largest leading teleportation and logistics company in India and also has largest fleet of commercial vehicles in
country’s private bus sector as well as has the largest newspaper circulation in Karnataka
 SRS Travels
SRS Travels is the biggest names in Karnataka and host list of multi axle bus including multi axle Volvo buses
and recently added multi axle Volvo buses and Scania buses from Hyderabad.
 Prasanna Travels
Prasanna Purple Travels mostly operates in Maharashtra from one major routes to another such as Pune Nagpur,
Ahmednagar-Nagpur and Amravati Pune etc and 20 fleet of buses including Volvos.
 Orange Travels
Orange Travels was started from Andhra Pradesh and today most popular travel company in South India that
offers large fleet of buses including Volvo, Multi axle and sleeper.
 Kallada Travels
Kallada Travels operates in all the major routes in 4 states of South India and has very good reputation in
Hyderabad, Bangalore.
 Jabbar Travels
Jabbar Travels operates in South India and Maharashtra, Important routes are Hyderabad – Pune, Bangalore-
Hyderabad and Bangalore-Chennai.
 Neeta Travels
Neeta Travels from North India is the one of the most popular travels in India and host fleet of over 250 buses.
 Hans Travels
Hans Travels is another pioneer players of road travels in Central India and has a good name in the market. Hans
Travels is one of India’s most popular out bus operator and has offices in over 27 cities across India
 Girikand Travels Private Limited
TGirikand Travels Private Limited is a Private incorporated on 31 August 1987. It is classified as Non-govt
company and is registered at Registrar of Companies, Pune. Its authorized share capital is Rs. 16,000,000 and its
paid up capital is Rs. 13,000,000. It is inolved in Other land transport
 TRAVELTIME
TRAVELTIME Car Rental Pvt. Ltd., journey began more than 2 decades ago as Surya Tours and Travels in
1992, plying 2 buses between Pune-Latur and Pune-Nagpur routes. The operations were conducted without any
office space with just a table under a tree in Shivaji Nagar, Pune. From these humble beginnings,
TRAVELTIME today has evolved from cab and bus operating company into a major transportation solutions
provider for the public and the private sector and its name is synonymous with safe and reliable transport.
Today, with an employee strength of more than a 2000 and with a fleet of over 700 vehicles under the able
leadership of its' founders Mr. Vivek Kalkar and Mr. Shailesh Kalkar the company is poised to further increase
its reach into India.
INTRODUCTION TO MARKET RESEARCH ON BRAND AWARENESS
INTRODUCTION TO MARKET RESEARCH
Good instincts and intuition certainly play important roles in business. But gut feelings about your customers’
needs and preferences aren’t enough. If you want to minimize risk and improve your chances of success, you
need sound and objective data. That’s where market research comes in.
Market research is the process of collecting and analyzing information about the customers you want to reach,
called your target market. This information provides you with the business intelligence you need to make
informed decisions. Market research can help you create a business plan, launch a new product or service, fine
tune your existing products and services, expand into new markets, develop an advertising campaign, set prices,
and/or select a business location.
TYPES OF MARKET RESEARCH
Market research methods fall into two basic categories: primary and secondary. Your research might involve one
or both, depending on your company’s needs.
Primary research involves collecting original data about the preferences, buying habits, opinions, and attitudes
of current or prospective customers. This data can be gathered in focus groups, surveys, and field tests.
Secondary research is based on existing data from reference books, magazines and newspapers, industry
publications, chambers of commerce, government agencies, or trade associations. It yields information about
industry sales trends and growth rates, demographic profiles, and regional business statistics.
The bulk of your secondary research now is available on the Internet thanks to the proliferation of sites that
provide or sell data about individuals and companies and because most publications now are available online.
USING MARKET RESEARCH
Market research allows you to pinpoint a host of key business factors about your market. It can help you
identify:
 Growth trends in your business sector
 Size of your target market
 Best location for your business
 How your business stacks up against the competition
 Factors that influence buying decisions
 Degree of demand for your product or service
It also can reveal key information about your customers and prospects, including:
 Their demographic profile

 The types of features or special services they want
 What they like and dislike about your product or service
 How they use your product or service
 How often they buy and how much they will pay for your product or service
Once you analyze the results of your market research, you’ll be in a better position to create a focused business
plan, develop a targeted advertising campaign, set competitive prices, select a new business location, or take
other steps to grow your company.
BRAND AWARENESS :
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.
Brand awareness is a key consideration in consumer behavior, advertising management, brand management and
strategy development. The consumer's ability to recognise or recall a brand is central to purchasing decision-
making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within
that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand
name, but he or she must be able to recall sufficient distinguishing features for purchasing to proceed. For
instance, if a consumer asks her friend to buy her some gum in a "blue pack", the friend would be expected to
know which gum to buy, even though neither friend can recall the precise brand name at the time.
Different types of brand awareness have been identified, namely brand recall and brand recognition. Key
researchers argue that these different types of awareness operate in fundamentally different ways and that this
has important implications for the purchase decision process and for marketing communications. Brand
awareness is closely related to concepts such as the evoked set and consideration set which describe specific
aspects of the consumer's purchase decision. Consumers are believed to hold between three and seven brands in
their consideration set across a broad range of product categories.
Consumers will normally purchase one of the top three brands in their consideration set.
Brand awareness is a key indicator of a brand's competitive market performance. Given the importance of brand
awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to
measure brand awareness and other measures of brand health. These metrics are collectively known
as Awareness, Attitudes and Usage (AAU) metrics.
To ensure a product or brand's market success, awareness levels must be managed across the entire product life-
cycle - from product launch through to market decline. Many marketers regularly monitor brand awareness
levels, and if they fall below a predetermined threshold, the advertising and promotional effort is intensified
until awareness returns to the desired level.
IMPORTANCE OF BRAND AWARENESS :
Brand awareness is related to the functions of brand identities in consumers’ memory and can be measured by
how well the consumers can identify the brand under various conditions.
Brand awareness is also central to understanding the consumer purchase decision process. Strong brand
awareness can be a predictor of brand success.
It is an important measure of brand strength or brand equity and is also involved in customer satisfaction, brand
loyalty and the customer's brand relationships.
Brand awareness is a key indicator of a brand's market performance. Every year advertisers invest substantial
sums of money attempting to improve a brand's overall awareness levels. Many marketers regularly monitor
brand awareness levels, and if they fall below a predetermined threshold, the advertising and promotional effort
is intensified until awareness returns to the desired level. Setting brand awareness goals/ objectives is a key
decision in marketing planning and strategy development.
Brand awareness is one of major brand assets that adds value to the product, service or company.
Investments in building brand awareness can lead to sustainable competitive advantages, thus, leading to long-
term value
TYPES OF BRAND AWARENESS:
Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided
recall or occasionally spontaneous recall) and brand recognition (also known as aided brand recall).
These types of awareness operate in entirely different ways with important implications for marketing strategy
and advertising.
BRAND RECALL :
Brand recall is also known as unaided recall or spontaneous recall and refers to the ability of the consumers to
correctly elicit a brand name from memory when prompted by a product category.
Brand recall indicates a relatively strong link between a category and a brand while brand recognition indicates
a weaker link. When prompted by a product category, most consumers can only recall a relatively small set of
brands, typically around 3–5 brand names. In consumer tests, few consumers can recall more than seven brand
names within a given category and for low-interest product categories, most consumers can only recall one or
two brand names.
Research suggests that the number of brands that consumers can recall is affected by both individual and
product factors including; brand loyalty, awareness set size, situational, usage factors and education level. For
instance, consumers who are involved with a category, such as heavy users or product enthusiasts, may be able
to recall a slightly larger set of brand names than those who are less involved.
BRAND RECOGNITION
Brand recognition is also known as aided recall and refers to the ability of the consumers to correctly
differentiate the brand when they come into contact with it. This does not necessarily require that the consumers
identify the brand name. Instead, it means that consumers can recognise the brand when presented with it at the
point-of-sale or after viewing its visual packaging.In contrast to brand recall, where few consumers are able to
spontaneously recall brand names within a given category, when prompted with a brand name, a larger number
of consumers are typically able to recognise it.
TOP-OF-MIND AWARENESS
Consumers will normally purchase one of the top three brands in their consideration set. This is known as top-
of-mind awareness. Consequently, one of the goals for most marketing communications is to increase the
probability that consumers will include the brand in their consideration sets.
By definition, top-of-mind awareness is "the first brand that comes to mind when a customer is asked an
unprompted question about a category." When discussing top-of-mind awareness among larger groups of
consumers (as opposed to a single consumer), it is more often defined as the "most remembered" or "most
recalled" brand name(s).
A brand that enjoys top-of-mind awareness will generally be considered as a genuine purchase option, provided
that the consumer is favourably disposed to the brand name. Top-of-mind awareness is relevant when consumers
make a quick choice between competing brands in low-involvement categories or for impulse type purchases.
OBJECTIVES OF THE STUDY
the study has been conducted with the following objectives in mind:-
 To know the market position of Prasanna purple mobility solutions private limited
 To know other company’s preferences towards using services of Prasanna purple mobility solutions
private limited
 To identify the the factors which influences company’s decisions to choose the appropriate cab service
provider
 To identify the brand awareness level of prasanna purple mobility solutions private limited amongst the
competitors.
 To convince the companies to use prasanna purple mobility solutions private limited’s cab services for
the effective & efficient transportation of employees.

Chapter 2
Literature Review
Literature Reviews How to Put It All Together PATRICK CASEY GREG LANDGRAF CTC & Associates LLC espite its
importance, the literature review is a relatively poorly understood component of research, and many authors in a
number of fields have lamented the poor quality of literature reviews submitted for publication (1–3). Research agencies,
professors, and others with research administration responsibilities often expect that researchers understand the
importance and expectations for a literature review when, in fact, there is often little focus on it or dialogue about its
intended contribution in a given research project. This document, drawing from the literature surrounding the topic, aims
to summarize the characteristics of effective literature reviews and approaches for writing them. The intended audience
is principal investigators and their teams who conduct research for transportation agencies and who are expected to
deliver a literature review as part of each research project. The literature search and literature resources are treated in
Part I and Appendix E, respectively, of this e-circular. DEFINITION AND PURPOSE OF A LITERATURE REVIEW The literature
review is a critical portion of the research process in any field of inquiry and an important component of the final
research report. For the researcher, a literature review helps to clarify the scope of the research project by creating a
narrative of what is and is not known in the field and where there are areas of dispute. For the customer of the research
and other readers, the review also provides valuable context, establishes the researcher’s expertise and relates the
findings of the project to what is already known. In the case of transportation research, identifying the hallmarks of a
good literature review is complicated by the wide range of business functions and research subject areas falling under
the jurisdiction of federal and state transportation agencies. What might be a good approach for a literature review in
pavement research and related materials sciences may be inappropriate for a literature review related to psychology and
human factors in safety research. In addition, the applied nature of most state-sponsored research often means the
project scope is already well-defined by the customer and not as open-ended as some academic research. It is important
to remember what a literature review is not (4). A bibliography, for example, is merely a list of published works with
author, publisher, date, etc. An annotated bibliography includes a summary or evaluation with each work, but it is still not
a literature review, though it may be a useful step and a separate product of value for both the author and reader. A
literature review is not a list but rather a narrative, organized by topic, with connections between papers made as
appropriate. Within each topic of the literature re works should be given prominence according to their importance and
relevance rather than being presented equally (5): A good literature review comprises a flowing, easy-to-understand
narrative, written in the author’s own style. Each topic should be discussed in turn and, while it is often appropriate to
discuss the literature on each topic in chronological order, this should not be done slavishly. The topics are then
combined in a chapter that should be well organized, and gives the reader a brief, yet reasonably complete picture of the
status of the research in the subject area reviewed (5, p. 55). A properly researched and written literature review
performs many important functions for a research project. Several sources have outlined the value that a literature
review provides to both the researcher and the reader: view, cited
Chapter 3
Industry & Company Profile

History of Prasanna Purple Mobility Solution Private Limited
Prasanna Patwardhan, Chairman & Managing Director of Prasanna Purple, was once a sportsman – he was captain of
the Maharashtra basketball team and represented the country as well - and this reflects in his stately persona even
today.
The company was named after him by his father and today Prasanna runs three companies: The parent company
Prasanna Purple Mobility Solutions Pvt. Ltd. (Intercity & City Bus Passenger Transport, Corporate & School
Mobility, Domestic & International Holiday Packages), and two sister concerns, Prasanna Transport Network Pvt.
Ltd. (Goods Transport) and Smilestone Motels Pvt. Ltd.
Prasanna Purple’s partner in all this is Ambit Pragma, a private equity firm that invested in it in 2009 and owns 64%
of the parent company.
In 2010, Prasanna Travels, which was the name of the small company that started back in 1964, changed its name to
Prasanna Purple for a more modern makeover.
Prasanna Patwardhan’s story will be inspiring for those who are looking to not only take their family business
forward but also make it expand and multiply successfully.
Born in 1962 in Pune into a joint family, Prasanna grew up with 24 people under one roof. His upbringing was like
any typical middle-class Maharashtrian family and, after studying in Nutan Marathi School and graduating in science
from Fergusson, he did his post-graduation in management from Symbiosis.
“My uncles had a restaurant and dairy business,” says Prasanna. “Their restaurant Wadeshwar has many branches
now but when I was young there was only one.”
His father used to run a taxi service and his only client was the Pune University that would use the taxis for its
professors and visiting faculty. “We made a decent earning out of that,” says Prasanna.
Keshav Waman Patwardhan, his father, was in turn the sole contractor of Pune University so all the business went to
him.
"In 1985, the University’s Vice Chancellor told the professors to carpool instead of using taxis,” recalls Prasanna,
“and said they would call for our taxis only when they really needed it. This really affected our business. We had no
other client.”
This was a bad time for Prasanna Travels and they were on the verge of shutting down. The sudden drop in business
meant a sharp decline in the family income.
“This is when I realized I needed to step in to help,” says Prasanna, who completed his management degree that year.
From December 1985, he started working at Prasanna Travels to help his father plan the way ahead.
This was not what Prasanna had planned for in life. He had wanted to become a sportsman – he had represented India
in basketball and was the captain, and later coach, of the Maharashtra team. A knee injury, however, kept him away
from a future in sports.
“If I would have continued as a sportsperson then all this wouldn’t have happened and I would’ve probably have
become a TC (ticket collector) in the railways at the end of my career,” laughs Prasanna, calling the injury a blessing
in disguise.
As Prasanna entered his father’s business, the first thing he did was renovate the office and spruce up the Fiat and
Ambassador cars they had.
"It took six months to rebuild everything and I spent around Rs 5,000 per car to include things like air conditioner,
curtains, music system, uniform for the drivers plus water and newspaper in every car,” remembers Prasanna about
his first year. “Earlier only university professors used our cars but now we were looking for corporate clients.”
With the revamped cars and a new client-base that Prasanna built one by one, the turnover for Prasanna Travels
doubled and tripled – it went from Rs 3 lakh per annum in 1985 to Rs 10 crore in the next 10 years, by 1995.
“I was a management student so I had knowledge about the business aspect but to build clients was the difficult
part,” says Prasanna about the struggles of the early days. “I used to walk into any office and ask them if they wanted
our taxi service, or I would give my card to the watchman of a company hoping that he would give it to the right
person.”
His first client was Philips, and then Telco, and then the business started snowballing and many respectable names
joined the client list. Every year the turnover would double and he would buy new cars and tempos.
In 1988, Prasanna started his first bus service, investing Rs 10 lakh in an air-conditioned bus. He sold four cars and
two tempos out of the 25 taxis and six tempos Prasanna Travels had acquired by this time.
"We started a Mahabaleshwar to Pune bus service but it failed,” recalls Prasanna. “Then I entered into a partnership
with Jalgaon's Sangitam Travels and we started a Pune-Jalgaon service – we had one bus from our side (Pune) and
one from Sangitam (Jalgaon) – and this arrangement worked. We earned a good profit.”
In the next four years, Prasanna started other routes like Kolhapur-Pune, Akola-Pune, and Bangalore-Pune. Soon the
bus service became the main business for Prasanna Travels, and in 2009 they got investment from Ambit Pragma.
That year Prasanna also entered into a public-private partnership (PPP) with civic authorities in Jalgaon
(Maharashtra) and Indore (Madhya Pradesh) to run intercity bus services.
Soon, Prasanna Travels spread their business to 10 cities including Pune, Ludhiana, Delhi and Ahmednagar under the
Jawaharlal Nehru National Urban Renewal Mission that allows private-public sector partnerships.
These days, the majority of his revenue comes from shorter, intercity bus services, as for longer routes people prefer
to fly.
“With intercity, we provide the driver and the conductor is provided by the state government and the business is
profitable,” says Prasanna. “But now with toll taxes and rising petrol/diesel prices, the profit is taking a hit.”
What shines through his story is Prasanna’s spirit. He never treated any work as too low for himself and always took
initiative and ownership of the task at hand.
"In 1988 I once drove my bus to Jalgaon for three days as no driver was available,” he recalls. “The bus had to reach
Jalgaon as we had confirmed passengers so I took charge as the driver. With my life their lives were on stake too, but
these are all part of challenges you face when you run your own company.”
He wasn’t a bus driver but had learnt to drive a bus in his spare time from his drivers. “Today I have 3,000 drivers
but that day I had none,” smiles Prasanna.
Prasanna Purple trains its drivers and has opened driving school, too. They have also started the ‘Hop On Hop Off’
tourist bus services in Goa and in Delhi. Soon they are hoping to get one started in Mumbai with BEST (Bombay
Electric Supply and Transport Corporation), but as of now the decision is on hold.
Prasanna has visited several countries and thinks public transport in India has the potential to reach international
standards.
"Our government doesn't give that much attention to public transport, which should be a priority,” he says. “People
should use it more often instead of cars.”
Prasanna wants to use more technology in their business, and provide customers with advanced services like GPS
tracking.
He got married in 1986 to Monica and they have two sons. Their elder son Saurabh takes care of the company’s
cargo business while his other son, Harshavardhan, has a footwear manufacturing business of his own.
Today Prasanna travels the world whenever he gets the time to survey the public transport systems of other countries,
so that he can update the services in India too.
He has learnt most of business tactics from sports where nobody is a permanent enemy or friend.
“Though I don't play basketball anymore, it taught me a lot in life,” he says. “When I was playing for Maharashtra
other state player were my enemies but then at the national level they were my teammates so they became friends.”
Mission
 Proactively understand customer needs and fulfil them, by continuously challenging ourselves to provide
innovative mobility solutions to revolutionize the industry
 Ensure consistent and sustainable quality standards
 Guaranteed value for money given to customers
 Create opportunities to expand universally
 Ensure profitability by building accountability at every level
 Ensure overall growth of employees aligned with company’s growth
 Ensure healthy returns on equity capital
 Ensure commitment towards a green planet
 Ensure our contribution to make the world a better place to live

VISION
 To be people’s chosen brand universally, in mobility solutions, by serving beyond their expectations for
every journey whilst adding value to all stakeholders and society at large.
 We undertake Public Transport projects under Public Private Partnership initiative taken by Central
Government under the scheme of JnNURM from City administration.
 Under the scheme entire responsibility to run City bus operation is given to private player wherein the
bus operator is responsible for running & maintenance of the buses, recruitment of crew, collection of
revenue etc.
C) MANGEMENT AT PRASANNA PURPLE MOBILITY SOLUTATION
PRIVATR LIMITED.
The Management Team comprises of many professionals from diverse domains and are well qualified and
experienced to handle the day to day operations.Purple’s explosive growth warranted the inclusion of
professionals with proven track records to carry forward, consolidate and charter new horizons of growth in the
following years.
Mr. Prasanna Patwardhan CHAIRMAN & MANAGING DIRECTOR
Shri Prasanna Patwardhan, the present Chairman & Managing Director, has been instrumental in not only
consolidating the group activities, but also taking the group to the next higher levels.
Such exponential growth has been accomplished through his Visionary Business acumen and the respect that he
commands within the business fraternity. Mr. Patwardhan is a science graduate with professional management
education.
As an avid sportsman in his youth, he was the captain of the Maharashtra team for the national Basketball team.
Mrs. Monica PatwardhanDIRECTOR

Mrs. Monica Patwardhan heads Prasanna Holidays vertical. Being passionate traveller, she has travelled all over
India and many popular international tourism destinations and off beat destinations that gives the real insight,
helping in planning smart itineraries. Her rich experience brings real knowledge to the team to enable them to
plan and offer experiential travel-tour services to our clients who intend to explore India and International
tourism destinations
Mrs. Chhaya PalrechaCFO
Chhaya Palrecha brings along with her more than 20 years’ worth of experience in the Finance domain. She is a
Chartered Accountant (from ICAI India), CISA (from ISACA USA), and also done her Diploma in IFRS from
ACCA, UK. She has led strategic finance and accounts functions of corporate entities for the last 20 years in
varied manufacturing and service industries and has also served as CFO of various high growth (& venture
funded) companies. Since 2015 she has been practicing as a Consulting CFO for companies with a turnover of
INR 1 to 200+ crores in varied industries. She has since also been mentoring and advising start-ups for their
finance and accounting systems. She is also one of the regional partners for Faster Capital, an online virtual
incubator for start-ups based out of UAE. Another hat she wears is that of an “Independent director” on the
board of some Indian companies.
Mr. Rohit PardeshiCHIEF OPERATING OFFICER
Mr. Rohit Pardeshi is working as Purple’s Chief Operating Officer-Group. He has a very rich experience in this
domain with in-depth knowledge on fleet machinery, route planning, maintenance etc. He has been associated
with this group for past 22 years and is an integral part of the growth and development of this organization.
Col Nikhil Vaidya (Retd)GM, Operations
Col Nikhil Vaidya is working as the General Manager of City Bus Operations. He has over two decades of
experience in the Indian Army. He was responsible for designing and implementing strategic and operational
plans at multi locational, regional and Greenfield Project levels, in addition to managing large scale human
resources and vehicle fleets. He has an MBA from IIM Bangalore and professional qualifications on Defence
Financial Planning, Senior Defence Management and Transport Management. He handles the pan India
operations of our City Bus vertical.
Mr Vishal Sinha Head – Employee Mobility and School
Vishal has more than 19 years of experience in Business operations and sales and marketing. He has a Master’s
degree in marketing and operations and is an Arts graduate with honours in sociology. With expertise in strategic
planning, sales analysis, launching new products and services, he is a dynamic leader with an extremely
successful sales career. Under his leadership, his region got “Best city in India” thrice. His extensive travelling
has taught him about many cultures and about the importance of adjustment and humility. He is a very results-
driven leader.His previous stints include being a Vertical head, National sales head and General Manager sales
with companies like Leeway logistics limited, V link fleet solutions (Branded as MERU), Smartalk - An Essel
group company, Beltron telecommunications and Sterling holidays. He has served in multiple cities like
Mumbai, Chennai, Kolkata, Surat and Pune.
He is a dedicated and talented organizer, motivator, team player and a decisive leader with a successful track
record in taking an original concept and developing it into a fully formed project which is capable of handling
diverse market dynamics.
Mr. Ravindra MoreGM INTERCITY
Mr. Ravindra More is working as the General Manager of Intercity. His association with this organization is
over 25 years old. He handles day to day operation & management of this vertical. When he joined the
organization, the company had 2 buses and today that number is more than 50 buses for the Intercity vertical
Mr Manoj Kumar DanielHead – Purple Experience
Manoj Daniel brings more than 23 years of experience to the Prasanna Group in the field of marketing. He was
the Chief Marketing and Sales Officer (CMSO) for Keolis Hyderabad, the O&M partners for Hyderabad Metro
Rail. Keolis is a one of the leading global public mass transportation organization, managing different formats
of mass transit across 18 countries.Mr Manoj joined the FMCG industry (1991-1998) as head Marketing
Communications at PepsiCo Hyderabad and later moved to PepsiCo Nepal operations where he handled the
additional vertical of Business Development and Key Accounts.He also worked with Prasanna Purple as our
Marketing Head for a short period of time to roll out a few city transport projects in a couple of cities in
Maharashtra, Madhya Pradesh and then moved to New Delhi to support the teams which rolled out the DMRC
Feeder Buses and also the first of its kind of buses, the 'Hop On Hop Off' (HOHO) city tourism buses for Delhi
Tourism in New Delhi.He is an expert in Marketing Communications, Brand Management, PR and Events &
Promotions. He is a first class post graduate in Business Management in Marketing and Finance.
Mr. Mazhar ShaikhGM – Prasanna Holiday
Mr. Mazhar Shaikh is working as the General Manager of the Holiday Vertical. He is a Commerce Graduate
with a MBA in Marketing & Diploma in Travel & Tourism, from the University of Mumbai. With more than 15
years of experience, he has handled & lead teams in all departments of the Tours business.
Mr Tushar KshirsagarHead – Information Technology
Tushar heads the Information Technology wing at Prasanna Purple. He is an expert at rolling out large IT
initiatives and projects for the group. As an IT professional he specializes in working with multiple teams and
understands the business of successfully implementing IT projects inside and out. A competent technology guru
with more than 20 years of hands on experience, Tushar is excellent at customer and vendor engagement with
proper expectation management. He is responsible for the commercial success of many different projects. He is
a strong motivator with effective interpersonal skills and with a solid network. A leader who leads his team from
the frontline by maintaining strong people relations and conducting business with a personal touch.
\
D)Corporate/ Company Profile
Prasanna Purple holds a strong history of over 30 years in Passenger Mass TransitOperations and a pioneer in
Mobility Solutions in the country.
Prasanna Purple offers an array of Mobility Solutions like City and InterCity buses, Bus and Car rentals,
Employee Mobility and School Bus services, Hop-on Hop-off City Sightseeing services, Customised Individual
and Group tours to travel within India and abroad, MICE within India and abroad.
Prasanna Purple understands the concept of customer service in deep and a highly trained and motivated team of
professionals ensures committed services 24/7
Today, Prasanna Purple operates 1200+ vehicles of different categories and carries 240 Million Passengers by
City buses and 1.5 million passengers by Inter City buses per annum.
At Prasanna Purple, very high levels of service standards are and maintained and to achieve this, a professional
training of minimum 52 hours per year is given across all hierarchy levels
Prasanna Purple is very sensitive to subjects related to environment, health and safety issues and as a part of
corporate social responsibility; priority is given to practice the best and proactively, enhance the policy towards,
Complete Commutation Solutions
City Bus
Under the ‘Public Private Partnership’ initiative taken by the Central Government, We operate Transport
services in over 6 prominent cities in India
Our capability includes; Planning, Designing of routes, Schedule matrix, Frequency, Training of crews,
monitoring the performance of buses and overall management of Citybus operations with the use of modern
technological tools such as, Vehicle Locator Device (VDL), Intelligent Transport Systems (ITS), Passenger
Information System (PIS), and web based Video Surveillance Systems.
To plan and monitor performance of daily operations more efficiently, we also use a specially designed software
systems Trapeze
Integrated Transport Solutions

As an initiative to provide integrated transport solutions to citizens, we operate Metro Feeder services for last
mile connectivity in better way.
Intercity
We provide intercity commuting services with high-end Super Luxury air-conditioned coaches. We operate on
all major routes within Western India from major cities such as Mumbai, Pune, Ahmedabad, Indore, and Goa.
Our coaches are of various types such as Seating Coaches, Semi Sleeper and Sleeper coaches which are unique
in India.We provide Individual Infotainment Systems in these coaches. For booking, selection of seat, payments,
cancellations, tracking of their coach etc we encourage passengers to transact on the website and the mobile app
Employee Transportation Services
Over the last 2 decades, the manufacturing and IT sector in India have grown very rapidly. This rapid growth
created a demand for a 24 x 7 Employee Transportation Services facilitating transportation service from the
place of their residence to their place of work. The inadequate supply of public transport added to employee’s
specific requirements and due to this huge demand for a specially designed mobility solutions, Employee
Transportation Services is created. To cater to these demands, we operate Employee Transportation Services
under 3 distinctly different categories:
Business to Business (B2B)
Business to Customer (B2C)
Business to Business to Customer (B2B2C)
We use latest technology including a mobile app based employee transportation solutions. The technology used
for Women’s Safety has been awarded and recognised by the Government of India, Ministry of Home Affairs.
School Bus Services
India’s population is growing fast, and it has created a huge demand for schools. For better and safer transport,
schools provide transport facilities to students studying in their schools. Under this activity, we supply buses to
schools to fulfil their requirement. Some of the schools do not wish to take the responsibility of transportation of
students with them; for such schools we provide services directly to students on payment of annual subscription.
To ensure safety and security of the students on board, we use latest monitoring technology.
Hop On Hop Off (HOHO)
Delhi
India's first Hop-on Hop-off (HOHO) was launched for sight-seeing tour service in Delhi under the flagship
collaboration with Delhi Tourism in 2009 HOHO fleet comprises 14 low floor Air-conditioned buses that loops
around 19 major tourist destinations and over 100 additional adjoining sightseeing spots on the route.
Goa
We have started Hop-on Hop-off (HOHO) sightseeing service in Goa in collaboration with Goa Tourism at
Panjim, Goa. These are Double Decker Open Top buses with well trained Tour Guides/Guest Relationship
Executives (GRE) to assist every tourist on board. While on board, tourists would enjoy multi-lingual running
commentary about the monuments and its history around the route. Tourists can board the sightseeing buses by
buying a 1 day pass or a 2 day pass as per requirement. We offer multiple pass options to buy for families and
for groups.
Bus Tours
We operate short distance tours by luxury coach which includes tours to beaches, hill stations, forts, and
pilgrimages. Along with this, our weekend tours to important tourist places of leisure and pilgrimage are also
very popular. These services are professionally managed by well-trained tour managers. These services are
inclusive of transportation by luxury coaches, accommodation, food, and are escorted by experienced tour
guides.
e. Ratings/Awards
2011
Excellence in Bus Transport(West)
2012
India Road Transportation Award by CEAT
2013
Private Sector Bus Fleet Operator of the Year

2014
WINNER of the top 100 SME's of INDIA
2015
Best PPP Initiative in Urban Transport.
2016
India's Small Giants

2017
1.Private Bus Operator - India

2.Corporate Mobility
3.Marketing Initiative
2018
2019
f) Services of Prasanna Purple Mobility Solutions Private Limited.
1. City Bus
Setting New Standards In Public Transportation Services
200+ No. Of Buses
30,000+ Daily Passenger
30+Years Of Experience
We undertake Public Transport projects under Public Private Partnership initiative taken by Central Government
under the scheme of JnNURM from City administration. Under the scheme entire responsibility to run City bus
operation is given to private player wherein the bus operator is responsible for running & maintenance of the
buses, recruitment of crew, collection of revenue etc. Our capability includes planning and designing of routes,
schedules and frequency, training and monitoring performance of crew members and overall management of
city bus operations.
Public transportation improves the quality of life in communities across the country by providing safe, efficient
and economical service. It also serves as a vital component necessary for a healthy economy. Public transit not
only benefits the people using it but also society as a whole. Purple’s City-Bus business on Public Private
Partnership (PPP) basis is spread in various cities across India. These operations are conducted in partnership
with the local authorities of respective city and can be broadly divided into 2 types of models from Investment
and Revenue risk point of view:
2. Intercity
Daily Super Luxury Air-Conditioned Coach Services
We provide intercity mobility services with high end Super Luxury air-conditioned coaches. We operate on all
major routes within Western India from Major cities such as Mumbai, Pune, Ahmedabad, Indore, Goa etc. Our
coaches include seating coaches, semi sleeper and sleeping coaches which are unique to India. Within the
coaches, we provide individual infotainment systems. We encourage passengers to transact on the website &
mobile app for their booking, selection of seat, payments, cancellations, tracking of their coach etc.
QUALITY ASSURANCE
 On Time departures guaranteed
 Dry cleaned bed sheets & Blankets
 Hygiene & clean interiors
VEHICLES
 Buses – 3 to 5 year old only
 Customized for comfort
 Stringent Maintenance schedules
 Inspections before every departure
SYSTEM
 Personal Entertainment system
 Customer booking app
 Convenient Feedback system
 GPS tracked buses
 Auto announcement of locations
 Loyalty program with instant cashback
 Customer Delight program

PEOPLE
 Zero tolerance to alcohol, drugs etc
 Permanent employees with all benefits
 Medically & Physically fit crew
 Well rested & alert crew
 Family Welfare Program
TRAINING
 Trained & Experience staff
 Training by Industry experts
 Yearly Training Calendar
 Customer Aligned Training
All over Maharashtra & Neighboring States - serving 52 cities
3. Employee Mobility
Safe & Comfortable Commutation Of Corporates
Over the last 2 decades, the manufacturing and IT sector in India has grown very rapidly, which has created a
demand to ply the employees of these companies from their place of residence to their place of work 24x7. The
inadequate supply of public transport added to the specific requirements of these employees and due to a huge
demand for a specially designed mobility solution, Employee Transportation Services has been created. To cater
to these demands, we operate employee transportation services under 3 distinctly different categories:
22 220+ No. Of Buses

6000 Daily Passengers
30+ Years Experience
App Based Employee Mobility Service
4. School Bus
Safe & Cheerful Ride To School
Indian population is growing fast, and it has created a huge demand for schools. For better and safer transport,
schools provide transport facilities to students studying in their schools. Under this activity, we supply buses to
schools to fulfil their requirement. Some of the schools do not wish to take the responsibility of transportation of
students with them; for such schools we provide services directly to students on payment of annual subscription.
We make use of latest monitoring technology to ensure safety and security of the students.
22 200+ No. Of Buses

3000 Daily Passengers
30+ Years Experience
QUALITY ASSURANCE
 On Time departures
 Hygiene & clean Coaches
VEHICLES
 Buses – 3 to 5 year old only
 Customized for comfort
 Stringent Maintenance schedules
 Inspections before every departure
SYSTEM
 GPS tracked buses
 Camera
 Convenient Feedback system
 Student Delight program

PEOPLE
 Zero tolerance to alcohol, drugs etc
 Permanent employees with all benefits
 Medically & Physically fit crew
 Well rested & alert crew
TRAINING
 Trained & Experience staff
 Training by Industry experts
 Yearly Training Calendar
 Customer Aligned Training
5. Hop On Hop Bus – Sightseeing Bus

India’s First Hop On Hop Off Sightseeing Bus Service
Delhi– Hop on Hop Off
India's first Hop on Hop off (HOHO) sightseeing tour service, which was launched in Delhi under the flagship
collaboration with Delhi Tourism in 2009. HOHO has 14 low floor Air-conditioned buses which loop around 19
major tourist destinations and 100 additional adjoining sightseeing points.
Goa – Hop on Hop Off
We have started a similar sight-seeing service in collaboration with Goa Tourism at Panjim, Goa with Double
Decker buses (Open Top) from December 2016. These buses will have location based multi-lingual running
commentary about the monuments & its history with the help of mobile app.
These services have well trained Tour Guides/Guest Relationship Executives (GRE) to assist tourists. Tourists
can use these services by taking a 1 or 2-day pass. We offer multiple options for families and
groups.www.hohogoa.in
Bus
 Air-conditioned Bus
 Low Floor
Multilingual Commentary System
 GPS Triggered, multilingual commentary system
Flexible boarding
 Multiple route with 40 minutes bus frequency from every tourist stops.
GRE - Guest Relationship Executive
 On board well trained & experience guest relationship executive
GPS
 GPS monitored central control room for safety & security
6. Bus & Car Rentals

Accessible - Affordable – Flexible
We have a wide variety of range in Cars and Buses. We have a fleet of cars ranging from Economy, compact,
mid-size to full size sedans & SUV. We have buses with a varied seating capacities right from 13, 18, 28, 35, 45,
49 to 53 seaters in air conditioned and non-air conditioned categories, similarly in luxury to super luxury
segments. Our commitment is to provide timely and efficient services which have helped us widen our loyal
customer base. Our vehicles are hired for Corporate Events, Family Functions, Airport Transfers, Weekend
getaways etc. We train our drivers regularly on safety, security and other important aspects like emergency
evacuation procedures etc. We have had the honour of becoming official travel partners of many international
sporting events including the Commonwealth Youth Games. We were the official travel partner to Indian Cricket
Team, catering for their entire logistic requirement during International matches.
 PERSONAL HIRE
 CORPORATE RENTAL
 BIG EVENTS
 WEDDING OCCASION
 PRIVATE TOUR
Our Services
 Long Term & Short Term rentals
 Pick up and drops to any destination in and around Pune
 Car Rentals Pickup-drop facility for Pune and Mumbai Airport
 Car hire weekend trips to Lonavla, Khandala, Lavasa, Matheran and Mahabaleshwar.
 Special car rental packages for corporates and government.
 Affordable Car Holiday Packages for families
 Super Luxurious BMW and Limousine car hire service to our premium customers.
7. Prasanna Holidays
Customized Holidayz Worldwide – Jaise Aap Chaho
 Worldwide & India Tours
We offer special tailor-made holidays to Exotic Destinations Worldwide and Alluring Destinations all over India
for individuals, families & friends, honeymooners, private groups and M.I.C.E.
Our customized tours have been very popular amongst discerning and quality conscious travellers. Our products
range from Beach Resorts to Hill Station in India to World Cities, Amazing Inter-Continental Scenic Train
Journeys, Amusement Parks, Experiential Cruises, Exotic Stays on Mountains, Fjords, Seaside, Rivers, Rivieras
& whatever you can dream and desire.
Experience Unmatched Expertise in designing unique itineraries specifically fulfilling your requirements
whether they are two persons or two hundred or more.
 M.I.C.E – Corporate Tours & Educational Tours
In Corporate tours we customize solutions for various MICE (Meetings, Incentives, Conferences and
Events/Educational Tours). We take responsibility from initial stage of planning, including pre-tour
familiarization visits (RECCE), booking of air seats, arranging accommodation at the finest hotels, gala dinners,
collateral preparation, technical back up, meal arrangements, event management & Study Tours/Lectures for
Educational Tours.
 Special Honeymoon- Fascinating delicate moments...Once in a lifetime journey... Everything
needs to be perfect...
 Tours Family Tours- Stop being the pressure cooker of your work, home, school and discover yourself
and your loved once again.
 Corporate Tours- Purple MICE' offers expertise for their MICE related travel needs with innovative
planning precise execution.
8. Short Trips – Purple Trips

Daily Short Trips By Comfortable Coaches
We operate short distance tours by luxury coach which includes tours to beaches, hill stations, forts, and
pilgrimages. Along with this, our weekend tours to important tourist places of leisure and pilgrimage are also
very popular. These services are professionally managed by well-trained tour managers. These services are
inclusive of transportation by luxury coaches, accommodation, food, and are escorted by experienced tour
guides.
Chapter 4
RESEARCH METHODOLOGY
Research methodology is the process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and other research
techniques.
Research Design
A research design serves as a bridge between what has been established (the research objectives) and how to
accomplish these objectives. In fact, the research design is the conceptual structure within which research is
conducted; it constitutes the blueprint for the collection, measurement and analysis of data. More explicitly, the
design decisions happen to be in respect of:
i) What is the study about?
ii) Why is the study being made?
iii) Where will the study be carried out?
iv) What type of data is required?
v) Where can be the required data found?
vi) What period of time will the study include?
vii) What will be the sample design?
viii) What technique of data collection will be used?
ix) How will the data be analyzed?
x) In what style will the report be prepared?
The function of research design is to provide for the collection of relevant evidence with minimal expenditure of
effort, time and money. But how all these can be achieved depends mainly on the research purpose.
Research Type:
In this report I have used Descriptive research technique.
Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of
descriptive research is description of the state of affairs as it exists at present. The main characteristic of this
method is that the researcher has no control over the variables.
Sampling Design:
For my survey I have used Convenience sampling technique.
Convenience sampling is a non-probability sampling technique where subjects are selected because of their
convenient accessibility and proximity to the researcher.
SAMPLE SIZE - Sample of 50 Companies were taken in order to conduct the research.
UNIVERSE - In accordance to the specified research universe is Pune city.
Sources of Data Collection:
PRIMARY DATA is the data which has been collected through personal contact.
 Through Questionnaire – Questionnaire is a written set of questions, the answers to which are
recorded by the respondents.
 Through Personal Interaction – In personal interaction an interviewer ask questions in a face to
face contact to the other person.
SECONDARY DATA is the data which are available in the form of fact and figures. The sources of secondary
data are:
 Websites
 References
 Articles
Data Collection Tools:
In this research, Researcher have used Pie chart, Graphs.
Methods of Data Collection:
In this research, Researcher have collected data through Questionnaire.

FINDINGS
In our study we find that 40% Companies are aware with the Cab Services that are being provided by the
Prasanna Purple Mobility Solutions Private Limited and around 60% of them were unaware about such services
of the company.
Most of Companies believe that cab services are more convenient way of transportation and most of them use
cab services in order to save time and also as it has 24 hour access.
Companies are using cab services of Prasanna Purple Mobility Solutions Private Limited mostly for the quality
and services provided by the company.
Most of the Companies who are not using cab services, it is because of their nature of being small scale
industries
The Companies which are using the cab services for the purpose of transportation, they were satisfied with the
timely services of the company.
Most of companies which are not using the cab services ,it is because most number of the employees working in
that company are using their own vehicles for the purpose of transportation.
The response of the companies indicates that cab services has a good and positive impact on the transportation
services.
According to the response of the Companies, it shows that Providing cab services improved the Transportation
services very much for the employess working in different different companies.
APPENDIX
Questionnaire
COMPANY NAME ……………………………………
HR/ADMIN NAME ………………………………..
EMAIL ID………………………………
CONTACT NUMBER …………………….
Q1. Do you provide cab services?
Yes No
Q2. How many employees in your company use company’s transportation ?
100-500 500-1000
1000-2000 Any Other
Q3. Since how long you are providing cab services?
0 – 1 year 1 – 2 years
2 - 3 years 3 years & above
Q4. According to you what is more convenient way for Transportation?
4 Seater Cab 7 Seater Cab

17 Seater TT 32 Seater TT
Q5. How many routes you have for Transportation of Employees?
1-3 4-6
6-10 Any Other
Q6. Which Cab Service Provider are you using currently?
Local Provider Girikand Travels
Travel Time Giriraj Travels
Q7. How often do you use cab services?
Daily Monthly
Several times in a week Other
Q8. In how many shifts do you provide cab services?
Morning General Shift
Night Shift Any Other
Q9. Are you satisfied with the Services of current cab Service Provider?
Yes No
Q10. What are your requirements for using cab services for employess?

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SUMMER INTERNSHIP PROJECT REPORT

“Market Research on Brand Awareness”

"Prasanna Purple Mobility Solutions PVT LTD"

Under the guidance of

"Prof. Avsarikar Dhananjay"

"Savitribai Phule Pune University"

Suryadatta Education Foundation’s

FROM KHOKAN MOTORS

SUBMITTED ON PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

NAME: PRAMIT CHHETRI

ROLL NO: 75/BBA/067149

EXTERNAL GUIDE INTERNAL GUIDE

(ARCHANA DIAZ) (SUVAMAY BHOWMICK)

INFORMATION TECHNOLOGY CENTRE

UNIVERSITY OF NORTH BENGAL

MBA ( 3rd SEM)

Abhishek Subhash Bondarde

Chapters Content Page No.

Chapter 1 Introduction to Transportation

a. Meaning and Definition

b. Indian Transportation Industry

c. Indian Transportation System

d. Major Players in India

Introduction to Market Research on Brand

a. Meaning and Definition

c. Objectives of the Study

Chapter 2 Literature Review

Chapter 3 Industry & Company Profile

a. History of Prasanna Purple Mobility

b. Mission & Vision

c. Management at Prasanna Purple Mobility

f. Services of Prasanna Purple Mobility

g. Digital Services of Prasanna Purple

h. Departments at Prasanna Purple Mobility

i. SWOT Analysis of Prasanna Purple Mobility

Chapter 4 Research Methodology

d. Sources of Data Collection

e. Data Collection Tools

f. Methods of Data Collection

d. Sources of Data Collection

e. Data Collection Tools

f. Methods of Data Collection

Chapter 5 Data Analysis & Interpretations

Chapter 7 Recommendations and Suggestions

Chapter 8 Limitations & Scope for Further Research

Detailed Note on Statistical Tools Used

INDIAN TRANSPORTATION INDUSTRY

Synchronized Supply Systems Ltd

How do spot markets function?

INDIAN TRANSPORATION SYSTEM

Traditional Transport System of India

Road Transport in India

India's road network is the second largest network in the world

National Highways (NH)

State Highways (SH)

Major and Other District Roads

BUS TRANSPORT IN INDIA :

Indian Railways - Lifeline to the Nation

Air Transport in India - Sky is (not) the Limit!

National Waterway 1 (NW1)

National Waterway 2 (NW-2)

National Waterway 3 (NW-3)