PC ‘16 Modern Day Link Building

Jon Cooper, Point Blank SEO

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CONTEXT

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STRATEGY

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Stop Ignoring Bigger Issues

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Do Old Tactics Better

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Use Ahrefs/Majestic for CE

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Keep A List of Savvy SEO Websites

www.movoto.com

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Observe International Markets

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Observe Local Markets

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TACTICS

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Target Brand Websites w/ Review Content

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Target News Sections for Discounts

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Get Sponsored Sub-Forums

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Add Internal Links in Guest Posts

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TOOLS

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Get Link Metrics w/ URL Profiler

URLProfiler.com

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Pick Off New Competitor Links

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Pick Off New Competitor Links

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View Prospects w/ BuzzMarker

bit.ly/buzzmarker

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Find Broken Link Opps w/ LinkMiner

pointblankseo.com/linkminer

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Bulk Open Links w/ LinkClump

bit.ly/linkclump-chrome

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Prioritize Link Opps w/ Co-Cites Tool

citationlabs.com/co-citation-tool

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Find Influencers w/ Co-Citation

bit.ly/social-co-citation
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Prospect w/ Frequently Used Anchors

bit.ly/anchor-prospecting

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Norbert for Guessing Email Address

Voilanorbert.com

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Use An Email Validator

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PROSPECTING

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Use “X..Y” Search Operator

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Reverse Image Search w/ Infographics

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Prospect for Tag Pages

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OUTREACH

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Give Broken Link Replacements

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Use Social Proof

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Point Out Comment Spam to Bloggers

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Use Their Language

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Track Reasons for Rejections

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THANKS FOR
LISTENING!
jcooper@pointblankseo.com

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