Alex Shepherd

CV

Personal Statement:

I have worked as a digital marketing contractor for the last 12 years. During that time, I
actively participated, enabled and contributed to many unethical practices, including
media manipulation/disinformation, astroturfing and user data abuse.

Having become disillusioned with the industry, I made the decision to make the switch
to online rights activism. Currently I volunteer for Open Rights Group (lead organiser,
Oxford chapter and member of Supporter Council) and am working on a digital
marketing reform initiative separately. I am also advising the Department of Digital
Culture Media and Sport (DCMS) on their disinformation investigation and will be guest
lecturing on marketing ethics at Oxford Brookes during the next academic year.

Subject Matter Expert:

● Media strategy
● Digital PR
● Strategic communications

Work History
(<5 years)

Digital Marketing Manager, Flair Leisure Products Plc

12/18 to 03/19

Daily duties:

● Media strategy development

● Digital PR
● Strategic communications (social media, digital advertising)
● Trainer for strategic communications
● Influencer management
Digital Project Manager, Saatchi & Saatchi Ltd
07/18 to 12/18

Daily duties:

● Media strategy development

● Digital PR
● Data analysis

Digital Marketing Executive, Pearson Ltd

02/17 to 06/18

Daily duties:

● Media strategy development

● Digital PR
● Strategic communications (social media, digital advertising, email marketing)
● Trainer for strategic communications
● Content management

Data analyst, Wiley Ltd

08/16 to 02/17

Daily duties:
● Data analysis

Digital Marketing Executive, Vets4Pets Ltd

03/16 to 08/16

Daily duties:

● Strategic communications (social media, online advertising, email marketing)

● Project management
● Content management
Community Manager, RJS IT Consulting Ltd
09/15 to 03/16
Daily duties:

● Strategic communications (social media)

● Content management

Digital Marketing Executive, Performance Marketing Ltd

02/13 to 08/15

Daily duties:

● Marketing strategy development

● Strategic communications (social media)
● Content management
● SEO

Education:
● 2 A-Level passes, English Language & Literature and Film Studies - Henley
College
● 10 GCSE passes (including Maths and English) - Pangbourne College