PROPOSAL

AI-Powered Chatbot Solution

Prepared by:
Gisella | Business Development
PT YesBoss Group Indonesia
© 2016 PT YESBOSS GROUP INDONESIA
 Kata.ai | AI-Powered Chatbot

AGENDA

01 Overview

02 Clients & Study Case

03 Our Solution

04 Our Process

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

The Rise of Global Messaging

MAU of big 4 chat apps (WhatsApp, FB Messenger, Viber, WeChat)
MAU of big 4 social networking apps

3.000

2.250

Millions
1.500

750

4Q11 4Q12 4Q13 4Q14 4Q15

Emerging opportunities for chat as a platform for business

 | AI-Powered Chatbot

Messaging Trends in Indonesia

4.2messaging apps
installed on smartphone
97% 39%
access messaging apps
multiple times per day
prefer messaging apps as main
mobile communication channel
 | AI-Powered Chatbot

Popular Messaging App in Indonesia

58% 80M+ 130M

installed on every active users in Indonesia. Monthly Active Users
in Indonesia.
smartphones in Indonesia. Famous among Millennials
+287% since September ‘15 and Generation-Z Ranked 4th Worldwide
 Kata.ai | AI-Powered Chatbot

AGENDA

01 Overview

02 Clients & Study Case

03 Chatbot Capability

04 Our Process

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Kata.ai Client Portfolio

in collaboration with

Veronika Jemma Sabrina Shalma

Hai Veronika Hai Jemma Hai Sabrina Hai Shalma

Halo, Reynir. Ada yang Reynir! Kangen deh.. Hai, Reynir! Kamu Hai jugaa, Rey! Shalma
bisa Veronika bantu? :) Ngobrol2 yuk sm aku! butuh bantuan Brina siap membantu kamu :)
seputar layanan BRI?
Kamu apa kabar?

Trusted by the top leaders in various industries

 | AI-Powered Chatbot

Our Case Study: Unilever Jemma

UNILEVER INDONESIA FIRST OFFICIAL LINE CHATBOT

Jemma is branded as ‘Virtual Friend for Girls’ on LINE. The main purpose of this
chatbot project is data gathering for Unilever Indonesia re-marketing in the
future. Jemma is able to handle casual conversations using Kata.ai Natural
Language Understanding in Bahasa Indonesia.

SUCCESS STORY

2M
of total friends

40%conversion rate,

4h
the longest chat

who added Jemma within 800k out of 2M Jemma friends session Jemma

12 months shared 5 data points to Jemma ever had with her friend

 | AI-Powered Chatbot

Our Case Study: Telkomsel Veronika

SOUTHEAST ASIA’S FIRST TELCO CHATBOT
Telkomsel chatbot is available on LINE, FB Messenger, and Telegram in 2
languages: Bahasa Indonesia & English. The main purpose of this chatbot is to
increase the customer support efficiency and to create a new revenue
channel by utilising the messaging platform so customers can top up their
credit or buy data package.

SUCCESS STORY

80%
of agent’s workload

30x
growth of the sales generated

60
features included

is reduced by the chatbot
 from the Chatbot between the
 in this Chatbot. From CS, 

after 8 months of deployment first month and the 8th month Marketing, to Sales.
 Kata.ai | AI-Powered Chatbot

AGENDA

01 Overview

02 Clients & Study Case

03 Chatbot Capability

04 Our Process

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

FAQ
Reducing Agents work by catering most asked
questions with existing format reply

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Small-Talk
Engage with your customers in a more
personal way to get more insight from them

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Survey/Lead Generator
Collecting customers basic information for
better audience profiling and to enrich the data

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Referral Engine
Our referral engine allows
your audience to invite their friends
and reward them with various incentives

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Shopping
Turn your chatbot into a profit centre!
You can now create a personalised and
seamless conversational shopping experience.
• Discovery

• Shipping

• Payment

• Order Tracker

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Promo & Event

Discovery
Let your customers know about your lates
promo and event throught the chatbot

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Agent Handover
You can always refer back to the CS Agents
for more sensitive issues or when the bot not
able to handle the inquiry to secure
customers experience

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Location Discovery
Helping customers to find nearest location of
your business such as restaurant, shops, ATM,
branch office, and many more

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Voucher
Redemption
You can also use the chatbot to blast vouchers
and get information on the conversion numbers
through their interaction in the chatbot

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 | AI-Powered Chatbot

Loyalty Card
Turn your chatbot into a digital membership channel
where they can access their card and check their
membership info anytime with the chatbot

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

 Kata.ai | AI-Powered Chatbot

AGENDA

01 Overview

02 Clients & Study Case

03 Chatbot Solution

04 Our Process

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

1 Integration
Deploy your chatbot in Twitter DM, FB
Messenger, LINE Chat, Telegram,
Application and Website (Both Mobile
and PC interface)
 2
Kata.ai | AI-Powered Chatbot
Conceptualization 

Deliverable It will need:
Bot Persona
Duration: 1 Week
(Estimated) Bot Conversation Map

Tech Epic & User Story

Technical Document


NL Training Material

Phase Deliverable UI / UX Design (if necessary)

All Kata.ai Enterprise Project is separated
to 2 distinct phases; Conceptualization &
Implementation. Each with specific
Implementation
It will use:
Deliverable(s) to ensure transparency, Deliverable Kata.ai Bot Engine
mitigate blocker and deliver result. Duration: 8 Weeks
Bot Interface

(Estimated)
Kata.ai Bot Studio (if necessary)


Kata.ai NL Studio (if necessary)


Kata.ai Bot Analytic


Kata.ai CMS (if necessary)

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA
 3
Kata.ai | AI-Powered Chatbot

Business Analyst
Project Manager

Non-Tech 

Division
Conversation Designer
UI / UX Designer

Team Composition
We are powered by high-quality talents. A Customer Success
group of People with extraordinary skillset
in respective working area who’ll be
dedicated only to handle your Bot Project
Machine Learning
Engineer Backend Engineer
Tech
Division

Web Engineer
QA Engineer

CONFIDENTIAL © 2018 PT. YESBOSS GROUP INDONESIA

Kata.ai | AI-Powered Chatbot

Kata Platform: Under the hood

Conversation Engine Natural Language Channel Management

Processing (NLP)

Test Management Deployment Management Analytics

Understanding Conversations
Humanizing Interactions
Let’s discuss our
collaboration

Contact: PT YesBoss Group Indonesia

Gisella | Business Development
 Grha Tirtadi Antasari
gisella@kata.ai | http://kata.ai Jln. Pangeran Antasari No.18a
Jakarta 12410, Indonesia
USERS
CONVERSATION

• Knowing most use conversation flow

• Most chatted intents
TRANSCRIPT

Conversation log
for each users
PROMO & EVENT

Add, Edit, Delete Promo

MESSAGE / VOUCHER

Blas your new information,

promo, or even voucher