I.

COURSE TITLE : TOUR 3 – TOURISM PLANNING AND DEVELOPMENT

II. COURSE DESCRIPTION : This course is designed to enable the students review, analyzed, and application of concepts, strategies, techniques, and approaches
associated with destination tourism planning and development and management. Emphasis is on integrated and sustainable tourism planning
and development models at global, national, regional, and local community levels.

III . CREDIT UNITS : THREE (3)

IV. GENERAL OBJECTIVES : At the end of the course, the students are expected to:

1. To identify and evaluate the critical, social, cultural, political, environmental, & economic impacts of tourism policy, planning
and development;
2. To identify tourism development policies and practices in both developed and developing countries;
3. To identify principles, processes and techniques for preparing local,regional & national tourism plans;
4. To understand the importance of community participation in tourism planning;
5. To explore the roles of different skateholders in tourism development;
6. To discuss how principles of sustainability can be applied to tourism in the context of wider social participation and
consultation.

CRITERIA FOR EVALUATION : Requirements - 40%

Quizzes - 40%
Term Exam - 20%
100%
Time Allot. Specific Objectives Content Outline Activities Evaluative
Measure
Prelim At the end of the course the students should be able to: I. General Introduction
A. Some Definitions
 To summarize the major influences on both ends of tourism B. Primary Elements of International Lecture Quiz
experience and emphasizes the strategic position of the inter- Tourism Oral
diary companies, C. Tourism Costs & Benefits
 To identify the preliminary conclusions now be made about the
nature of international tourism and it’s role within the development
of the Third World, II. Place of tourism in Development
 To evaluate the costs and benefits of tourism, A. Political Economy Approach Lecture Quiz
 To briefly examine two interralated subjects, B. The Organization of International
 To determine the three main branches of the industry-hotels,airlines Tourism Reporting Oral
and tour companies, C. The Structure of Third World Economics
 To discuss the distribution of tourist industry expenditure, D. The Enclave Model Seat-Work
 To examine the enclave model of tourism in a peripheral economy, E. Functional Approach
 To debate thus returns to the overall role of tourism in development F. A Case Study Assignment
and raises the possibility of alternatives, such as the encouragement
of industries with lower social costs, III. Significance of Tourism in India
A. Economic Benefit
 To discuss the benefits of tourism and to whom do these benefits accrue, B. The Multiple Effect
 To identify the major economic benefit in promoting the tourism industry C. Development of Infrastracture Lecture Quiz
has therefore tended to be the earning of foreign exchange, D. Regional Development
 To discuss the major direct effect of tourism relates to the employment, E. Effects of Employment Reporting Oral
 To examine the declaration of manila on World Tourism, F. Tourism & Economic Value of Cultural
Resources Exam
G. Tourism And International Understanding
H. Manila Declaration on World Tourism

Time Allot. Specific Objectives Content Outline Activities Evaluative

Measure
Midterm
 Discuss the growth and development of tourism that has IV. Socio-Economic Dimensions of Tourism
been associated with several idealistic notions concerning A. Ideals and Realities Reporting Oral
it’s contribution to society and subsequent experience has B. Social Impacts of Tourism
shown tourism, C. Tourist-host Encounters Lecture Quiz
 Examine the social impacts of tourism, D. Economic Impacts of Tourism
 Discuss tourism as foreign exchange earner,

 Examine the well-documented tourism debate in Tanzania V. Tourism’s Economic Contributions

before listing some of the main economic criteria found in the develop- A. General Debate on Tourism &
ment studies literature, Economic Development Reporting Quiz
 Identify the factors governing tourism’s economic impact, B. A Case Study
 Discuss the economic costs of tourism C. Economic Analysis Lecture Exam
 Explain the tourism exchange earnings, D. Economic Costs of Tourism
 Examine the exchange earnings from tourism and from exports E. Economics of Tourism Survey Oral
of major commodities, F. Index Number of Tourism Earnings
 Examine the tourism earnings and invisible exports, and of Exports Seat-work
 Identify the factors affecting tourism earnings, G. Tourism Earnings and of Export Invisibles
H. Share of India in World Tourism Receipts
I. Foreign Tourism Receipts for Some Major Assignment
Countries
J. Factors Affecting Tourism Earnings
K. Earnings from Domestic Tourism
L. Duration of Travel & Tours
M. Total Spending by Domestic Tourists
N. Tax Revenue to the Government
O. Employment Generation
P. Tourism and Development of Local Economy

Time Allot. Specific Objectives Content Outline Activities Evaluative

Measure
Semi-Final At the end of the course the students should VI. Tourism: Contributions in Social Fields
be able to: A. Social Impact of Tourism
 Identify the social impact of tourism B. Income Creation and Employment Lecture
 Examine the typical pattern of tourist expenditure & expen- Generation Effects of Tourism Oral
diture break-down of tourists, C. Employment Generation Effect Reporting Quiz
 Compare the statement of expenditure breakdown of tourist D. Revenue Yielding Effect
 In India and under different surveys
 Compare the statement of expenditure breakdown of tourist
In J&K state under different surveys VII. A New Approach to Indian & International Assignment
 Examine the income creation of tourism Tourism
 Evaluate the gross receipts from tourism for the year 1970-1979 A. A New Approach to International Lecture Oral
 Examine the survey of gross receipts from tourism in Jammu Tourism
& Kashmir State for the year 1980-81, B. A New Approach to Indian Tourism Quiz
 Identify the impact of employment generation in different sectors
of tourism industry, VIII. Tourism Infrastracture
 Examine the modes of transportation used by International A. Modes of Transport Used by Interna-
Tourist to India tional Tourists to India Exam
 Identify the factors influencing the choice of a particular B. Different Modes of Transport vis-à-vis
mode of payment Tourist Preferences Lecture Oral
 Examine the foreign exchange earnings of Indian railways through C. Factors Influencing the Choice of Quiz
sale of indrail passes a Particular Mode of Transport Reporting Assignment
D. Airways Out Campus
E. Railway Activity
F. Roadways
G. Waterways

Time Allot. Specific Objectives Content Outline Activities Evaluative

Measure

Final At the end of the course the students should XI. Role of Travel Agencies
be able to: A. Performance of Travel Agents
 Identify the roles of travel agencies in the tourism B. Travel Agents in India Lecture Assignment
Industry C. Need for Better Services Oral
 To determine some ways to have a better services, D. Performance of Some Major Quiz
 Evaluate the performance of some major travel agents Travel Agents in India Seat-work
In India E. Problems & suggestions
 Examine the plan outlay of tourism F. Government Policy & Tourism
 Identify the factors governing levels of demand X. Demand & Supply in Tourism
 Examine the table of Tourism & African holiday A. Factors Governing Levels of Demand
destinations B. Spatial Characteristics of Demand
 To identify the spatial characteristics of demand C. Tourist Typologies Lecture Assignment
 To evaluate the behavioral characteristics of tourist D. Decision to Travel Reporting Oral
 To cross examine the demand-supply in case of different E. Supply of Tourist Facilities Case Study Quiz
tourist facilities F. A Case Study
G. Demand & Supply Pattern-A Cross
Examination
H. Cross-Examination of Demand-Supply
In Case of Different Facilities
 Examine the evolution of International Tourist Traffic
In Member Countries XI. Tourism Development Profile in Europe
 Examine the evolution of tourist traffic between European A. Evolution of International Tourist Traffic Survey Quiz
member countries in Member Countries Lecture Exam
 Examine the evolution of tourist traffic between the United B. Evolution of tourist traffic between the Reporting Oral
States and European member countries United States & European member countries
 Compare the evolution of International & Domestic tourism C. Economic Importance of International Tourism
In member countries D. Government Policy: Action & Intervention
 To identify the economic performance of International Tourism E. Development of Tourism: Action on Supply
 To examine the development of tourism F. Marketing of Tourism-Action on Demand

References:

TOURISM-Economic & Social Development

By: Pushpinder S. Gill

Prepared by:

Ms. Karen Jo G. Mansjur

HRM Instructor

Reviewed by:

Ms. Angelica Omlas

Dean-College of Business Education