Brand Guidelines

Sports Corner Brand Guidelines scqatar.comVersion 1.0 info@scqatar.com.
©2014 Sports Corner
SPORTS CORNER
BRAND GUIDELINES
V1.0
Sports Corner Brand Guidelines Version 1.0 2
CONTENTS
01/ INTRODUCTION 3.18 Sporting Jerseys 6.7 DL Envelope

1.1 Introduction 3.19 Stadium Banner 6.8 DL Envelope Template
1.2 How To Use This Document 3.20 Vertical Flag 6.9 Business Card
3.21 Co-Branding 6.10 Business Card Template
02/ BRAND PHILOSOPHY 3.22 Co-Branding Placement 6.11 Notes
2.1 Brand Philosophy 3.23 Department Branding 6.12 Notes Template
2.2 Why a Strong Brand is Important 6.13 Folder
2.3 Our Purpose 04/ TYPOGRAPHY 6.14 Folder Template
2.4 Our Vision 4.1 Typography 6.15 Wallpaper
2.5 Our Mission 4.2 Introduction 6.16 Wallpaper Template
2.6 Our Strapline 4.3 Brand Fonts - Arabic 6.17 Email Signature
2.7 Our Commitment to Sport 4.4 Brand Fonts - Latin
2.8 Our Values 07/ RETAIL COLLATERAL
05/ BRAND COLOURS 7.1 Retail Collateral
03/ BRAND IDENTITY 5.1 Brand Colours 7.2 Introduction
3.1 Brand Identity 5.2 Introduction 7.3 Swing Ticket
3.2 Introduction 5.3 Primary Spectrum 7.4 Paper Purchase Bag
3.3 The Logo - Dual Language 5.4 Primary Spectrum Usage 7.5 Paper Purchase Bag - Promotional
3.4 The Logo - Arabic 5.5 Secondary Spectrums 7.6 Plastic Purchase Bag
3.5 The Logo - Latin 5.6 Promotional Spectrum 7.7 Plastic Purchase Bag - Promotional
3.6 The Sports Corner “Flux” 5.7 Primary Spectrum Use as a Background 7.8 Garment Hanger - Tops/Jackets
3.7 Logotype and Icon Relationship 5.8 Secondary Spectrum Use Within Typography 7.9 Garment Hanger - Shorts/Trousers
3.8 Logo Clearance 5.9 Spectrum Rules 7.10 Store Receipt
3.9 Icon Clearance 7.11 Gift Card
3.10 Minimum Sizes 06/ CORPORATE STATIONERY 7.12 Staff Uniforms
3.11 Colour Breakdowns 6.1 Corporate Stationery
3.12 Do’s & Dont’s 6.2 Introduction
3.14 Shopfront Logo Variations 6.3 Letterhead
3.15 Shopfront Signage Detail 6.4 Letterhead Template
3.16 Sponsorship 6.5 Compliment Slip
3.17 Sponsorship Placement 6.6 Compliment Slip Template
Sports Corner Brand Guidelines Version 1.0 3
CONTENTS (CONT.)
08/ POINT OF SALE MESSAGING 11.5 Seasonal Campaign Locations 15/ MARKETING MATERIAL
8.1 Point of Sale Messaging 11.6 Models 15.1 Marketing Material
8.2 Promotional 11.7 Products 15.2 Introduction
8.3 Product-Specific 11.8 Dont’s 15.3 DPS Advert
8.4 Sale 15.4 DPS Advert Template
8.5 Product Ticketing 12/ PRODUCT LABELLING 15.5 Single Page Advert
12.1 Product Labelling 15.6 Single Page Advert Template
09/ SENSORY EXPERIENCES 12.2 Introduction 15.7 Half Page Advert
9.1 Sensory Experiences 12.3 Sewn-In Labels 15.8 Half Page Advert Template
9.2 Instore Playlist 12.4 Working Examples 15.9 TV Advertising
9.3 Instore Scent 12.5 Buttons
16/ VEHICLE BRANDING
10/ INSTORE SIGNAGE 13/ BRAND WEBSITE 16.1 Vehicle Branding
10.1 Instore Signage 13.1 Brand Website 16.2 Car
10.2 Lifestyle Imagery 13.2 Introduction 16.3 Delivery Truck
10.3 High Level Departmental 13.3 Homepage 16.4 Coach
10.4 Mid Level Category 13.4 Range Pages 16.5 Bus
10.5 Cash Desk Back Wall 13.5 Product-Specific Pages 16.6 Pickup
10.6 Fitting Rooms 13.6 Text-Heavy Pages 16.7 Minivan
10.7 Entrance Signage 13.7 Store Location Pages
10.8 Directory 13.8 Tablets 17/ APPROVAL PROCESS
10.9 Bathroom Signage 13.9 Smartphones 17.1 Approval Process
10.10 Finishes Schedule Summary 17.2 Information
14/ SOCIAL MEDIA
11/ BRAND PHOTOGRAPHY 14.1 Social Media
11.1 Brand Photography 14.2 Introduction
11.2 Overall Look and Feel 14.3 Facebook Profile
11.3 Hero Imagery 14.4 Twitter Profile
11.4 Seasonal Campaigns 14.5 Third Party Icons
Sports Corner Brand Guidelines Version 1.0 1.1
SECTION 01
INTRODUCTION
INTRODUCTION
HOW TO USE THIS DOCUMENT
01 02 03
UNDERSTAND LEARN OUR IDENTIFY WHAT
OUR GOALS VISUAL TOOLS IS NEEDED
The strategy and messaging section provides The visual identity section starts with our logotype The visual tools and applications in these
key information regarding the strategy, messaging and then extends into the remaining parts of our guidelines are designed for a range of user types.
and values that drive us as a company. brand applications. Everyone should understand First, select the application you are creating and
the overarching visual system as well as the then identify the corresponding user level that is
specific part that applies to your division, required for that application type. The user
business unit, programme, etc. groups are outlined below.
• Sports Corner Staff

• Communications Professionals
• Web Developers & Printers
• Sign & Livery Manufacturers
SECTION 02
BRAND
PHILOSOPHY
BRAND PHILOSOPHY
WHY A STRONG BRAND IS IMPORTANT
Our brand is our company’s face to the world. This document was developed to help us work
together to build consistent, branded communications
At its heart lies our name and our logo, but that collectively build Sport Corner’s reputation in the
communities we serve. Using these guidelines will
our brand can do more than simply identify enable us to create materials that speak to specific
our company – it can also help to build an audiences while maintaining one, unified voice.
emotional bond between our customers Together, we can contribute to Sports Corner’s
reputation as a leader in sports retailing and
and our people. sports services in the GCC.
These guidelines are aimed at enlightening

Sports Corner’s staff and the graphic
elements show the correct application of
our branding aimed at general users, from
communications professionals, to design
agencies, manufacturers and printers.
BRAND PHILOSOPHY
OUR PURPOSE
We strive to give our customers the best service and provide

them with the best choices for their sports and fitness needs.
We believe that everyone should engage in sport to live a
healthier lifestyle. Living our Purpose means that across the
Sports Corner organisation, we are unified in our approach
and collaborative in our efforts to make a difference in the
lives of the people we touch.
BRAND PHILOSOPHY
OUR VISION
To build on our heritage that has made us one of the finest,

biggest and favored sporting retailers in Qatar since 1979.
Maintain and expand our premium presence, as one of the
best sporting retailers and sports service providers
across the GCC and ME.
BRAND PHILOSOPHY
OUR MISSION
Within 2 years, we seek to become one of the best sporting

retailers and sports service providers across the G.C.C., by growing
our retail network, providing quality products, continuous improvement
of customer service, staff development and an enjoyable
shopping experience.
BRAND PHILOSOPHY
OUR STRAPLINE
Our new identity redefines us a brand,

and promotes the notion that sport is
RE-DEFINED about redefining yourself.
It’s about transforming your mind,
body and lifestyle in order to achieve
personal goals. Our strapline reflects
our commitment to our customers,
and works both internally as a motto
and externally to support our values
and beliefs.
BRAND PHILOSOPHY
OUR COMMITMENT TO SPORT
As the leading sports retailer in Qatar, Our values represent our core beliefs.
we are committed to developing the skills They inform our decisions and guide
and potential of our customers by engaging our actions every day. This reflects our
them through regular sports activities and focus on serving the needs of our staff
events that will challenge them to enhance and our customers.
their fitness skills and lead a better lifestyle.
These are Sports Corner’s enduring values...
We strive to continuously raise the
benchmark for more innovative ways
to increase awareness and push everyone
to engage in sports as a lifestyle.
BRAND PHILOSOPHY
OUR VALUES
Proud of our heritage.

BRAND PHILOSOPHY
OUR VALUES
Encourage a healthy and fit lifestyle.

BRAND PHILOSOPHY
OUR VALUES
Equal opportunity to grow professionally.

BRAND PHILOSOPHY
OUR VALUES
Integrity, dignity and respect.

BRAND PHILOSOPHY
OUR VALUES
Safety of our customers,

consumers and staff members.
BRAND PHILOSOPHY
OUR VALUES
Customer delight.
SECTION 03
BRAND
IDENTITY
BRAND IDENTITY
INTRODUCTION
The following pages outline a few simple

rules about our brand identity. Please take
your time to understand how it is applied
so that it will always appear in a clear and
consistent way.
BRAND IDENTITY Please do not redraw. Use master logo

provided by Sports Corner marketing team.
THE LOGO — DUAL LANGUAGE
The Sports Corner logotype is the

most important element of our visual
identity. It is the visual embodiment
of the brand that people will instantly
come to recognise and associate with
excellence in sports.
This is our primary logo and should

be used in all cases. Exceptions are
given on the following pages.

THE LOGO — ARABIC
The logotype is also available in Arabic

for regional use. The single language
logotype has been carefully constructed
to appear visually similar to the dual
language logotype.
This logo should be used in all regional

cases where Latin text is not required.

THE LOGO — LATIN
The logotype is also available in Latin

for international use. The single language
logotype has been carefully constructed
to appear visually similar to both the dual
language and regional Arabic logotypes.
This logo should be used in all regional

cases where Arabic text is not required.

THE SPORTS CORNER “FLUX”
Our brand can also been seen as a

single icon. We call this marque the “Flux”.
It embodies speed, fluidity and movement
whilst being approachable and accessible
to everyone.
The Flux depicts the dynamic movement and

flow as performed in sports, whilst presenting
our brand as an all-encompassing sports retailer.
It is also the unique brand element used to

frame images and text in marketing collateral.
When used in this way, the Flux creates a
visual association to our all-encompassing
retail approach.
It symbolises a new era of Sports Corner.

An era of energy, passion and unrivalled
ambition.
BRAND IDENTITY
LOGOTYPE AND ICON RELATIONSHIP
Our logo has been made up from the

logotype and marque. We ask you not
to deconstruct, change or modify any
elements in the graphic.
BRAND IDENTITY
LOGO CLEARANCE
We’ve defined an exclusion zone that

stops other graphic elements interfering
with the Sports Corner logo. This ensures
the logo is always seen clearly across all
our marketing material.
The exclusion zone is based on the

interior shape of the marque and
must always be adhered to.
BRAND IDENTITY
ICON CLEARANCE
We’ve also defined an exclusion zone that

stops other graphic elements interfering
with the Sports Corner icon. This ensures
the icon is always seen clearly across all
our marketing material.
The exclusion zone is based on the

interior shape of the icon and must
always be adhered to.
BRAND IDENTITY
MINIMUM SIZES
The logotype should never be too

small to read. We’ve set a minimum
size of 40mm.
BRAND IDENTITY
COLOUR BREAKDOWNS
Dual Language Logo Arabic Logo Latin Logo

Our primary brand logo uses carefully RGB Gradient Logo
constructed gradients throughout the To be used in all on-screen applications
typography and icon. When using a

solid colour, it is very important that
the correct colour values are used. CMYK Gradient Logo
To be used in all print applications
Please ensure the correct colour

values are used for the application.
RGB Solid Blue Logo
To be used in on-screen applications where the
use of the RGB gradient logo is not possible
R:0 G:168 B:226
CMYK Solid Blue Logo

To be used on print applications where the
use of the CMYK gradient logo is not possible
C:73 M:16 Y:0 K:0
Pantone Blue Logo

To be used on print applications where
a specific brand colour is required
Coated: 2995C Uncloated: 2985U
Black Logo
To be used on print applications where
colour printing is not possible
RGB: 0,0,0 CMYK: 60,0,0,100
White Logo
To be used in both print and on-screen
applications over complicated backgrounds
R:0 G:0 B:0
BRAND IDENTITY
DO’S & DONT’S
It is crucial that our brand appears in the

correct manner, all the time. When using
the Sports Corner logo the following rules
should be adhered to at all times.
DO Use the gradient logo whenever possible. DO Use the solid blue logo in cases where printing DO Use the solid black logo in cases where printing
method does not allow spectrum logo to be used. method does not allow solid blue logo to be used.
DO Use the marque in isolation across branding. DO Place the white logo over dark backgrounds. DO Place the white logo over complex backgrounds.
BRAND IDENTITY
DO’S & DONT’S
As with any creative identity guidelines

there will be elements that are open
to interpretation. The Sports Corner
logotype operates around rules of
common sense and clarity.
So we ask you not to modify or

use our logo in any of these ways.
DO NOT Flip the text of the logo. DO NOT Recolour the logo. DO NOT Warp the logo.
DO NOT Rearrange elements of the logo. DO NOT Add effects to the logo. DO NOT Place the gradient logo over complex backgrounds.
BRAND IDENTITY
SHOPFRONT LOGO VARIATIONS
Retail units come in all shapes and sizes.

Please adhere to these shopfront signage
rules when developing a new site. 12 Parts
Mesh and wall

Mesh to be matched to white For shopfronts with limited height, divide the
RAL 9003. Diamond size approx: area horizontally into 12 parts. The logotype size
and placement is determined by allowing the
W40mm X H95mm. (Refer to Finishes iocn to sit centrally. Use the linear version
Schedule M1 for further details). of the brand logo in cases such as these.
Arabic text placed on left to balance the logo
Mesh to be matched to white

RAL 9003. (Refer to Finishes
Schedule P1 for further details).
14 Parts
For shopfronts with a generous height, divide the

area horizontally into 14 parts. The logotype size is
determined by allowing two clear segments under,
and one clear segment above the icon element.
Use the stacked brand logo in cases such as these.
BRAND IDENTITY
SHOPFRONT SIGNAGE DETAIL
Signage details
Internally lit LED ‘Xperse’
letters fixed to back wall.
Front face
colourmatched
Supplier details to RAL 9003
Bolton Signs
andrew.sutton@boltonsigns.co.uk
Depth 35mm
Side profile
colourmatched
to RAL 7043
BRAND IDENTITY
SPONSORSHIP
We love sport. And we support people

and organisations within it. There will be
numerous cases where Sports Corner Horizontal version
sponsor events, academies and
initiatives throughout the year.
Our sponsorship lockup has been

carefully constructed to ensure clarity PROUD SPONSOR OF
and ample space for the third party
logo to breath.
Please ensure these rules are

adhered to at all times. Stacked version Working Example
PROUD SPONSOR OF
BRAND IDENTITY
SPONSORSHIP PLACEMENT
Placement is everything. It is important

that the sponsorship lockup is placed in
a subtle manner. The graphic element
must not clutter, confuse or obstruct the
key message of the marketing piece.
PROUD SPONSOR OF
PROUD SPONSOR OF
BRAND IDENTITY
SPORTING JERSEYS
When sponsoring sporting teams,

it is important that the brand logo
is placed in a highly visible area.
There are three options for how the
logo can be placed on the front of the
sports shirt depending on the level of
emphasis required for the logo.
The back of the shirt, along with

any branding of the shorts, should Shirt Front Branding Option 1 Shirt Front Branding Option 2 Shirt Front Branding Option 3
be made in accordance to the
following examples.
Shirt Back Branding Option 1 Shirt Back Branding Option 2 Short Branding
BRAND IDENTITY
STADIUM BANNER
Pitch or courtside branding should

use the appropriate lockup for the
application. In this illustration, the
horizontal logo has been used as
it clearly fits the application.
BRAND IDENTITY
VERTICAL FLAG
Vertical flags are to use the dual

language logo set out in the following
manner. The primary spectrum is
to be used for this application.
BRAND IDENTITY
CO-BRANDING
Co-branding and partnerships with

secondary brands are to be only seen
using the following lockup.
Horizontal version
The rules set out in ‘Colour Breakdowns’

also apply to co-branding. Please refer
to this when applying co-branding
lockups to all brand collateral.
Stacked version Working Example

BRAND IDENTITY
CO-BRANDING PLACEMENT
It is important that the cobranding

lockup is placed in a subtle manner.
The graphic element must not clutter,
confuse or obstruct the key message
of the marketing piece.
BRAND IDENTITY
DEPARTMENT BRANDING
Sports Corner internal departments

(Marketing, Service & Maintainence etc.)
are to be only seen using the following
lockup. This ensures clarity and uniformity
across the entire brand.
The rules set out in ‘Colour Breakdowns’

also apply to department branding. Please
refer to this when applying department
branding to all brand collateral and
interior spaces.
Department branding logo to be

applied in blue vinyl direct to surface.
Please ensure logo has sufficient
stand-out against surface colour.
SECTION 04
TYPOGRAPHY
TYPOGRAPHY
INTRODUCTION
Typography is a powerful tool in the development

of a creative identity. Using a typeface consistently,
across both languages, makes us recognisable.
It pulls together communications and makes
them more distinctive. Designing within the
following rules ensures all our communications
are clear, consistant and on-brand.
TYPOGRAPHY
BRAND FONTS — ARABIC
Dinah
For Arabic text, we use Dinah Semibold
and Dinah Light in all uses; titles,
headlines and body text. You must
Semibold & Light

ensure you own a legitimate copy
and license of Dinah before using it.
‫أبتثجحخدذرزسش‬ ‫أبتثجحخدذرزسش‬
‫ص ض ط ظ ع غف ق ك ل م ن ه و ي‬ ‫صضطظعغفقكلمنهوي‬
١٢٣٤٥٦٧٨٩٠ ٪ : ، ‫ ؛‬- ‫؟‬ ١٢٣٤٥٦٧٨٩٠ ٪ : ، ‫ ؛‬- ‫؟‬
Free font
TYPOGRAPHY
BRAND FONTS — LATIN
Calibre Italic
For Latin text, we use Calibre Semibold
and Calibre Light in all uses; titles,
headlines and body text. You must
Semibold & Light

ensure you own a legitimate copy
and license of Calibre before using it.
Semibold Italic Light Italic

ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
0123456789!?:;-% 0123456789!?:;-%
Foundry Klim Type Foundry

Website klim.co.nz/retail-fonts/calibre
SECTION 05
BRAND
COLOURS
BRAND COLOURS
INTRODUCTION
To keep our brand fresh and exciting

we have created a range of dynamic brand
spectrums that can be used across all digital
and print collateral. The following pages
will show you how they can be used.
BRAND COLOURS This colourway graphic has been specifically drawn.

Please do not recreate. Use master artwork provided
PRIMARY SPECTRUM by the Sports Corner marketing team.
Our primary spectrum uses a dynamic

range of blue tones combined with
both soft and hard linear textures.
This spectrum should be used across
corporate collateral and main brand
messaging.
The primary spectrum can be used

within typography and as a background.
Please Note
White text is only to appear over
the primary spectrum.

PRIMARY SPECTRUM USAGE by the Sports Corner marketing team.
The spectrum should never be used

in its entirety. The graphic should be
cropped in a similar manner to that
shown here.

SECONDARY SPECTRUMS by the Sports Corner marketing team.
We have secondary spectrums that use

warmer tones with both soft and hard
linear textures. These spectrums should
only be used for promotions and special
offers. They are cropped in the same
manner as the primary spectrum.
The secondary spectrums can be

used within typography but not as
a background.
Please Note
Typography with secondary spectrums
within them should only be applied to
white or photographic backgrounds.
Visual examples of this can be seen
in ‘Marketing Material’.
Orange/Red Secondary Spectrum Yellow/Green Secondary Spectrum


PROMOTIONAL SPECTRUM by the Sports Corner marketing team.
We also have a promotional spectrum

that uses deep red tones. This spectrum
should only be used for sale messaging.
It is cropped in the same manner as the
primary and secondary spectrums.
Promotional Spectrum
BRAND COLOURS
PRIMARY SPECTRUM USE AS A BACKGROUND
The following example demonstrates

how to use the primary spectrum as a
background texture. Please follow this
approach when producing textural
graphics for any brand collateral.
BRAND
MESSAGE
Master Spectrum Master Spectrum Crop Final Graphic

Begin by viewing the spectrum in its entirety. Look for areas of the spectrum with flowing Once an area has been picked, crop the section.
shapes and a visually dynamic tonal range. This texture can now be applied to brand collateral.
Typography should always appear in white.
BRAND COLOURS
SECONDARY SPECTRUM USE WITHIN TYPOGRAPHY
The following example demonstrates

how to use the secondary spectrum as
a texture within typography. Please follow
this approach when producing textural
graphics for any brand collateral.
Master Spectrum Master Spectrum Crop Final Graphic

Begin by viewing the spectrum in its entirety. Place the typography over the spectrum. Once an area has been picked, crop the section
Look for areas of the spectrum with flowing within the typography. This graphic can now be
shapes and a visually dynamic tonal range. used across collateral.
BRAND COLOURS
SPECTRUM RULES
Please adhere to the following general rules

when working with the brand spectrums.
DO Crop the spectrum in the manner previously shown. DO Apply white text over the primary spectrum. DO Apply white text over the secondary spectrums.
DO NOT Use the spectrums together. DO NOT Apply coloured text over the spectrums. DO NOT Apply secondary spectrums within the logo.
SECTION 06
CORPORATE
STATIONERY
CORPORATE STATIONERY
INTRODUCTION
The following section brings all of the identity

elements together and shows how the system
is applied to printed corporate stationery and
digital media.
LETTERHEAD Lorem ipsum dolor sit amet consect
adipiscing elit. Aenean et bibendum
+974 - 4441 3733 erat. Donec at consectetur erat.
info@scqatar.com
scqatar.com
To Name Here From Sports Corner

Address Line 1 Address Line 1
The Sports Corner letterhead uses die Address Line 2
Address Line 3
Address Line 4
Address Line 2
Address Line 3
Address Line 4
cut corners taken from the brand marqe,
and a full bleed reverse featuring the
primary brand spectrum.
Varying crops of the primary can be used,

To Recipient Name
in turn creating a number of letterheads Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean et bibendum erat. Donec at consectetur
with different reverse graphics. erat. Aliquam nec nisi ut nulla viverra maximus at nec elit. Morbi ut mollis leo. Suspendisse quis lectus
lorem. Suspendisse accumsan dui a tortor semper iaculis. Aenean leo nisi, dictum nec risus eu, ornare
faucibus dui. Maecenas pulvinar ex eu pellentesque sagittis.
Vivamus semper nulla sit amet libero maximus condimentum. Nullam ullamcorper fringilla convallis.
Maecenas eget sollicitudin nunc, id lacinia magna. Sed et orci nisi. Suspendisse gravida diam sem, sed
fermentum orci fermentum sit amet. Maecenas malesuada vitae leo ut interdum. Vestibulum rhoncus,
ante ut scelerisque pellentesque, diam ipsum aliquet dui, nec imperdiet orci ex bibendum urna. Sed varius
pharetra nulla, sollicitudin faucibus mauris venenatis a. Integer id enim a tortor sodales hendrerit eu et
risus. Integer congue odio nisl, a pulvinar leo eleifend at. Aenean sed varius ligula. Morbi ultrices fringilla
turpis, malesuada scelerisque tortor viverra id. Integer lacinia lobortis sollicitudin. Class aptent taciti
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Morbi hendrerit, enim pretium ornare elementum, ante massa malesuada purus, gravida efficitur justo
ligula quis ex. Sed sed tortor tristique, venenatis velit eu, feugiat lorem. Suspendisse sit amet facilisis
magna. Ut sollicitudin lacus ligula, ut pulvinar ligula mollis eu. Nulla pharetra lectus arcu, aliquam
accumsan erat malesuada quis. Proin est augue, cursus in laoreet at, fringilla id elit. Curabitur faucibus,
erat a fringilla sagittis, nunc eros varius tortor, id porttitor ipsum sapien a dolor. Donec vitae nisi euismod,
porttitor ante vel, egestas mauris. Aliquam in tellus vel felis malesuada ornare at vitae neque. In nec porta
tortor.
Ut vel iaculis augue. Vivamus sed sodales mauris. Duis lacinia turpis quis pharetra facilisis. Morbi ac enim
nisl. Curabitur hendrerit lorem ac ligula feugiat sollicitudin sit amet nec nisi. Nam aliquet, tortor et varius
sollicitudin, sapien orci facilisis est, sit amet efficitur erat mauris et nisi. Duis vitae lacinia nibh, vel placerat
elit. Fusce tristique, ante id sodales tempus, mi dui efficitur sapien, vel hendrerit sapien mi a neque.
Yours
Sender Name
Position
Front Back
LETTERHEAD TEMPLATE Lorem ipsum dolor sit amet consect
+974 - 4441 3733 erat. Donec at consectetur erat.
info@scqatar.com
scqatar.com
To Name Here From Sports Corner

Address Line 1 Address Line 1
Trimmed Size 210x297mm Calibre Semibold
Italic
Address Line 2
Address Line 3
Address Line 4
Address Line 2
Address Line 3
Address Line 4
Calibre Light
8pt/10pt
10pt/12pt
Print CMYK
Stock Beckett Expression Radiance Calibre Light
Weight 118gsm Italic
10pt/12pt
Supplier GF Smith
Calibre Semibold
To Recipient Name
10pt/12pt
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean et bibendum erat. Donec at consectetur
erat. Aliquam nec nisi ut nulla viverra maximus at nec elit. Morbi ut mollis leo. Suspendisse quis lectus
Margin Width lorem. Suspendisse accumsan dui a tortor semper iaculis. Aenean leo nisi, dictum nec risus eu, ornare
10mm faucibus dui. Maecenas pulvinar ex eu pellentesque sagittis.
Vivamus semper nulla sit amet libero maximus condimentum. Nullam ullamcorper fringilla convallis.
Maecenas eget sollicitudin nunc, id lacinia magna. Sed et orci nisi. Suspendisse gravida diam sem, sed
Margin Width fermentum orci fermentum sit amet. Maecenas malesuada vitae leo ut interdum. Vestibulum rhoncus,
5mm Icon Width
ante ut scelerisque pellentesque, diam ipsum aliquet dui, nec imperdiet orci ex bibendum urna. Sed varius 95mm
pharetra nulla, sollicitudin faucibus mauris venenatis a. Integer id enim a tortor sodales hendrerit eu et
risus. Integer congue odio nisl, a pulvinar leo eleifend at. Aenean sed varius ligula. Morbi ultrices fringilla Icon to occupy
turpis, malesuada scelerisque tortor viverra id. Integer lacinia lobortis sollicitudin. Class aptent taciti centre four cells and
sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. vertically aligned
Calibre Light
10pt/12pt Morbi hendrerit, enim pretium ornare elementum, ante massa malesuada purus, gravida efficitur justo
ligula quis ex. Sed sed tortor tristique, venenatis velit eu, feugiat lorem. Suspendisse sit amet facilisis
magna. Ut sollicitudin lacus ligula, ut pulvinar ligula mollis eu. Nulla pharetra lectus arcu, aliquam
accumsan erat malesuada quis. Proin est augue, cursus in laoreet at, fringilla id elit. Curabitur faucibus,
erat a fringilla sagittis, nunc eros varius tortor, id porttitor ipsum sapien a dolor. Donec vitae nisi euismod,
porttitor ante vel, egestas mauris. Aliquam in tellus vel felis malesuada ornare at vitae neque. In nec porta
tortor.
Ut vel iaculis augue. Vivamus sed sodales mauris. Duis lacinia turpis quis pharetra facilisis. Morbi ac enim
nisl. Curabitur hendrerit lorem ac ligula feugiat sollicitudin sit amet nec nisi. Nam aliquet, tortor et varius
sollicitudin, sapien orci facilisis est, sit amet efficitur erat mauris et nisi. Duis vitae lacinia nibh, vel placerat
elit. Fusce tristique, ante id sodales tempus, mi dui efficitur sapien, vel hendrerit sapien mi a neque.
Yours
Cell Width
20mm
Calibre Semibold Sender Name

10pt/12pt Position
Logo Width
50mm
COMPLIMENT SLIP
The Sports Corner compliment slip uses

die cut corners taken from the brand
marqe, and a full bleed reverse featuring
the primary brand spectrum.
Varying crops of the primary can be used,

in turn creating a number of compliment +974 - 4441 3733
info@scqatar.com
Lorem ipsum dolor sit amet consect
erat. Donec at consectetur erat.
slips with different reverse graphics. scqatar.com
Front Back
COMPLIMENT SLIP TEMPLATE
Trimmed Size 210x99mm

Print CMYK
Stock Beckett Expression Radiance Calibre Light
Italic
Weight 118gsm 10pt/12pt
Supplier GF Smith
+974 - 4441 3733 Calibre Light Lorem ipsum dolor sit amet consect
info@scqatar.com 8pt/10pt erat. Donec at consectetur erat.
scqatar.com
Margin Width
10mm Icon Width
70mm
Margin Width Icon to occupy
5mm centre four cells and
vertically aligned
Cell Width
20mm
Logo Width
50mm
DL ENVELOPE
The Sports Corner envelope features

a full bleed printed interior using the
primary brand spectrum. The brand
marque is also used as a design detail
on the reverse.
To Name Here
Address Line 1
Address Line 2
Address Line 3
Address Line 4

Back Open
Front

Back Closed
DL ENVELOPE TEMPLATE
Folded Size 210x99mm

Print CMYK Interior printed
with primary brand
Stock Beckett Expression Radiance spectrum
Weight 118gsm
Supplier GF Smith
Margin Width
10mm
Margin Width
5mm
To Name Here
Cell Width Address Line 1
Address Line 2
20mm Address Line 3
Address Line 4
Calibre Light
Italic
10pt/12pt adipiscing elit. Aenean et bibendum
Logo Width
50mm
Icon Width
12mm
Icon to be
vertically aligned
Margin Width
10mm
Cell Width
20mm
Calibre Light Lorem ipsum dolor sit amet consect

8pt/10pt adipiscing elit. Aenean et bibendum
BUSINESS CARD
The Sports Corner business Single language - Latin Single language - Arabic Dual language
cards are duplexed. Single language
cards feature a full bleed printed
reverse using the primary brand
spectrum.
emaN eeyolpmE
noitisoP
moc.rataqcs@eman
,roolF dr3 - rewoT rassaQ lA 0000000000 00+
.yaB tseW ,029 :oN teertS 0000000000 00+
rataQ ,ahoD moc.rataqcs
Front Front Front
Employee Name emaN eeyolpmE Employee Name

Position noitisoP Position
name@scqatar.com moc.rataqcs@eman name@scqatar.com
+00 0000000000 Al Qassar Tower - 3rd Floor, ,roolF dr3 - rewoT rassaQ lA 0000000000 00+ +00 0000000000 Al Qassar Tower - 3rd Floor,
+00 0000000000 Street No: 920, West Bay. .yaB tseW ,029 :oN teertS 0000000000 00+ +00 0000000000 Street No: 920, West Bay.
scqatar.com Doha, Qatar rataQ ,ahoD moc.rataqcs scqatar.com Doha, Qatar
Back Back Back

BUSINESS CARD TEMPLATE
Trimmed Size 85x55mm

Print CMYK Margin Width
5mm
Stock Century Splendergel EW Margin Width
Weight 340gsm 3mm
Supplier Fedrigoni Calibre Semibold

Italic Employee Name
10pt/11pt Position
Cell Width
Two sheets of Century Splendergel 10mm name@scqatar.com
340gsm to be duplexed together, Calibre Light +00 0000000000 Al Qassar Tower - 3rd Floor,
Italic
making a final grammage of 680gsm. 10pt/11pt +00 0000000000
scqatar.com
Street No: 920, West Bay.
Doha, Qatar
Icon Width
40mm
Icon to occupy
Radius 20mm centre four cells and
vertically aligned
Logo Width
40mm
Margin Width
5mm
Margin Width
3mm
Dinah Two
10pt/11pt
emaN eeyolpmE
noitisoP
Cell Width
10mm moc.rataqcs@eman
Dinah Two ,roolF dr3 - rewoT rassaQ lA 0000000000 00+

10pt/11pt .yaB tseW ,029 :oN teertS 0000000000 00+
rataQ ,ahoD moc.rataqcs
Radius 20mm
NOTES
The Sports Corner block notes and

notepad use the primary spectrum and
brand marque. The CMYK single colour
logo is suitable for this application due
to cost and production methods.
Post-It note Cover Inside

NOTES TEMPLATE
Please Note
Due to the number of manufacturing
options availble, exact specifications have
not been given for this item. However the
following grid structure and layout should
be adhered to when developing branding
for these items.
Please liaise with supplier of this item

for further manufacturing details.
FOLDER
The Sports Corner folder uses the

primary spectrum and brand marque,
with the full logo placed on the spine.
Back Spine Front

FOLDER TEMPLATE
Please Note
Due to the number of manufacturing
options availble, exact specifications
have not been given for this item.
However the following grid structure
and layout should be adhered to when
developing branding for folders.

WALLPAPER
The Sports Corner digital use the

primary spectrum and brand marque.
Due to the large number of formats
available, exact specifications have
not been given for this item.
WALLPAPER TEMPLATE
Please ensure the correct resolution is

followed when exporting wallpapers for
use on screen:
Desktop
4:3 800x600 at 150ppi
17:10 1024x600 at 150ppi
16:9 1280x720 at 150ppi
Tablet
Apple iPad 2048×1536 at 150ppi
Samsung Galaxy 1024x600 at 150ppi
Kindle Fire 1024x600 at 150ppi
Smartphone
Apple 640×1136 at 150ppi
Samsung 1280×720 at 150ppi
This is only a guide, as all screen

resolutions are ever evolving. Please
check with end user requirements.
EMAIL SIGNATURE
New Message
To:
Email signatures are to be matched
to the following typographic markup. Cc:
Brand logo also to be embedded into Subject:
email signature. Signature:
Calibre Semibold Mohamed Omar

16pt Concept Manager
RGB: 0, 168, 226
Sports Corner
Al Qassar Tower -20th Floor
Calibre Light Street No: 920 West Bay, Doha, Qatar
16pt P.O.Box: 5508
RGB: 0, 168, 226
T: +974-44413733 / +974-44413796
F: +974-4-4414172
www.scqatar.com
Embedded logo
Calibre Light
12pt
RGB: 131, 131, 131
This e-mail and any attachments contain privileged and confidential information intended only for the use of the addressee(s). If you are not an
intended recipient of this e-mail, you are hereby notified that any dissemination, copying or use of information within it is strictly prohibited. If you
Calibre Light received this e-mail in error or without authorization, please notify us immediately by reply e-mail and delete the e-mail from your system. If you
12pt
RGB: 187, 187, 187 need any further assistance, please send a message to sportcnr@qatar.net.qa . Thank you in advance.
SECTION 07
RETAIL
COLLATERAL
RETAIL COLLATERAL
INTRODUCTION
Everything about the instore experience is

important to us. Even down to our ticketing
and small scale garment branding. Please
follow these rules when producing all
Sports Corner retail collateral.
RETAIL COLLATERAL
SWING TICKET
Ink
CMYK
Substrate
Top Ticket - GF Smith Cromatico Digital 200gsm
Second Ticket - Fedrigoni Splendorgel 190gsm
Extra Info
Metal blue eyelets
White cord used for swing ticket Product Name
e m a N t c u d o rP
Silver chain used for chain swing ticket M/M

Lorem ipsum dolor sit amet consectetur
adipiscing elit maecenas et interdum eros.
rutetcesnoc tema tis rolod muspi meroL

. s or e m u dr et n i t e s a n e c e a m t i l e g n i c s i p i d a
for future manufacturing details.
Chain Swing Ticket 40x60mm Cord Swing Ticket Top Ticket 55x85mm Second Ticket - Front 55x85mm Second Ticket - Reverse
RETAIL COLLATERAL
PAPER PURCHASE BAG
Ink
CMYK
Substrate
Fedrigoni Splendorgel
Extra White
Thickness
190gsm
Extra Info
Reinforced eyelets
White cord used for handle

Large Medium Small Side Panel

Cord Reference 340x450x150mm 390x360x130mm 280x370x110mm (All paper bags)
RETAIL COLLATERAL
PAPER PURCHASE BAG — PROMOTIONAL
Ink
CMYK
Substrate
Fedrigoni Splendorgel
Extra White
Thickness
190gsm
Extra Info
Reinforced eyelets
Red cord used for handle

Large Medium Small Side Panel

Cord Reference 340x450x150mm 390x360x130mm 280x370x110mm (All paper bags)
RETAIL COLLATERAL
PLASTIC PURCHASE BAG
Ink
Matte CMYK
Substrate
High-density polyethylene
Thickness
80 microns
Extra Info
Reinforced punched handles

Large Medium Small

550x450mm 380x500mm 280x400mm
RETAIL COLLATERAL
PLASTIC PURCHASE BAG — PROMOTIONAL
Ink
Matte CMYK
Substrate
High-density polyethylene
Thickness
80 microns
Extra Info
Reinforced punched handles

Large Medium Small

550x450mm 380x500mm 280x400mm
RETAIL COLLATERAL
GARMENT HANGER — TOPS/JACKETS
Garment hangers to be constructed

from wood and finished in matte white.
Brand icon to be printed in centre with
silver hooks.

RETAIL COLLATERAL
GARMENT HANGER — SHORTS/TROUSERS
Garment hangers to be constructed from

wood and finished in matte white. Brand
icon to be printed in centre with silver
hooks. Fixing clamps to be painted white.

RETAIL COLLATERAL
STORE RECEIPT
Store receipt to be back printed with

primary brand spectrum. Specific sizes
and print specifications to relative
to the units used instore.

Front Reverse
RETAIL COLLATERAL
GIFT CARD
Gift card to use rounded corners and

primary brand spectrum. Card holder
can have numerous variations including
GIFT CARD
GIFT
CARD
Dolor sit amet consectetur adipiscing elit. nullam a fring illa risus.
Praesent posuere tempus libero sit amet eleme ntum. Duis tempor
brand spectrum or campaign imagery. tincidunt. dolor sit amet consectetur adipiscing elit. Nullam a fring
raesent posuere tempus libero sit amet eleme ntum.

Reverse
Front
Open Gift Card Holder
Gift Card Holder - Cover Variations

RETAIL COLLATERAL
STAFF UNIFORMS
Casual Option Sport Option

Staff uniforms use neutral grey tones
combined with primary brand blue.
The styling is energetic, approachable TEAM
and informal. Employees have a choice MEMBER
of two options - Casual and Sport.
Each member to have a back printed
shirt and lanyard.
Please liaise with supplier of these

items for further manufacturing
details.
Short Sleeve Shirt (Front) Short Sleeve Shirt (Back)
Slim Fit Sport Bottoms Slim Fit Sport Bottoms
Mohamed
Women’s Veil Employee Lanyard Hooded Top (Optional) Long Sleeve Shirt (Optional) White Sport Footwear Blue Sport Footwear
SECTION 08
POINT OF SALE
MESSAGING
POINT OF SALE MESSAGING

PROMOTIONAL
Point of sale messaging to be

printed in the following sizes:
A4: 210x297mm
A3: 297x420mm
Please liaise with printer for artwork

output settings and requirements.

PRODUCT-SPECIFIC

A4: 210x297mm
A3: 297x420mm


SALE

A4: 210x297mm
A3: 297x420mm

20% OFF SHIRT HALF 2 FOR 1

ALL BOYS PRINTING PRICE GIRLS
SHIRTS SALE TEES VESTS

PRODUCT TICKETING
Shelf edge: 100x45mm

Freestanding Unit: 90x50mm
ADIDAS—
output settings and requirements. NIZZA LO
CLASSIC 78
BRAND—
0000
PRODUCT
NAME HERE
0000 SPEEDO—
ESSENTIAL
RASHVEST
0000
SECTION 09
SENSORY
EXPERIENCES
SENSORY EXPERIENCES
INSTORE PLAYLIST
Radio Songs Albums Artists Genres Playlists
This playlist is a selection of upbeat

dance / house music which invokes
Now Playing
a sense of activity, buzz, excitement
and motivation without being too Sports Corner
intrusive on the overall atmosphere.
A strong repetitive beat is key, and
there should be no clear vocals.
Instore Playlist
Abstract / distorted vocals which
add to the music is fine. Some of the Fuel the brand experience with
tracks should be edited. It’s standard these handpicked ambient tracks
for this sort of music to have longer
intros and outros. Cutting these tracks
Track Name Artist Name Album Duration Genre
down is often called a radio edit.
Turning - Original Mix Kruse & Nuernberg, Leftwing, Kody 5 Years OFF Recordings 6:57 House
The music should be played at a Diamond Days - Original Mix EgoKind Diamond Days 9:33 House
moderate volume in order to energise Reeves Andhim, Superflu Album 8:56 House
the shopper, but not overwhelm their Early Bird - Original Mix Joris Voorn Deetron’s Green Selection 4:32 House
shopping experience. Sleepless - Dear David Remix Cazzette, The High Sleepless feat. The High 6:59 House
Nigeria What? Debruit Spatio Temporel EP 3:53 House
All Sports Corner stores must play the Tristesse Kollectiv Turmstrasse Future Audio Presents 9:09 House
music list provided by Sports Corner. Jestrüpp - Joris Voorn Remix Paul Kalkbrenner, Joris Voorn X 7:12 House
No other music is to be played without Shwing Betoko Identity Crisis 7:38 House
prior permission.
You Were - Original Mix Leftwing, Kody You Were EP 6:29 House
Licensing Milkyway H.O.S.H, Solomun Trilogy 7:44 House
Copyright conditions and licensing will apply
to some, if not all, of the audio content supplied Zuckerberg Monkey Safari Happy Body Music 6:32 House
by Spotify and iTunes
SENSORY EXPERIENCES
INSTORE SCENT
Top Note
The top notes of the fragrance are
often the lighter floral or citrus hints.
For this, try using freshly cut grass
reminiscent of sports fields.
Heart / Middle
Middle notes should be a fresh hit.
The fragrance equivalent of a breath
of cool sea air. This represents
the post-workout high feeling of
achievement. It could take the
cent of menthol or eucalyptus.
Base Notes
Base notes are the heavier aspects
of the scent. Things like leather, and
smoke. The Sports Corner base note
could be maple wood. This wood is
used in store, so will have a visual link.
Softwoods are used in gymnasium
equipment.
SECTION 10
INSTORE
SIGNAGE
INSTORE SIGNAGE
LIFESTYLE IMAGERY
“Smart Light” display system supplied by

Kendu. Height is determined by dynamic
Single panel width: 1194mm

Refer to DWG1296.DT.004 Type A
Double panel width: 1794mm

Refer to DWG1296.DT.004 Type B
Supplier details
Jon Sojo
j.sojo@kendu.net
INSTORE SIGNAGE
HIGH LEVEL DEPARTMENTAL
Internally lit LED ‘Xperse’ letters.

Front face to match white RAL 9003.
Letter sides to match dark grey RAL
7043. Letter depth 35mm and to be
fixed to wooden beam
Signage supplier details

Bolton Signs
andrew.sutton@boltonsigns.co.uk
INSTORE SIGNAGE
MID LEVEL CATEGORY
Mid level signage is constructed from

a wooden panel with printed white
typography applied to the surface.
There are two sizes of wooden panel.

A perimeter panel of 590x120mm and
a mid floor panel measuring 400x100mm.
Maple Canadian Andante

(Reference T1 in Materials Schedule.)
Supplier details Perimeter Signage 590x120mm

Boen
Peter Minns
peter.minns@boen.co.uk

Mid Floor Signage 400x100mm

INSTORE SIGNAGE
CASH DESK BACK WALL
The cash desk branding consists of

a fret cut brand icon mounted in front
of an illuminated panel displaying the
primary brand icon. The fret cut icon
is to be painted white, as per the
exterior signage.
An option to have the back wall

graphic as an animated screen is
possible dependent on cost.

INSTORE SIGNAGE
FITTING ROOMS
Fitting room navigation text is to be

applied in white vinyl direct to wooden
surface of the fitting room door.

INSTORE SIGNAGE
ENTRANCE SIGNAGE
Store opening times, along with any additional

store information to be applied in white Approx 300mm
vinyl direct to glazing and placed to the
left hand side of the entrance doors.
Please liaise with supplier of this item Eye level

Approx 1500mm
450mm approx clearance 450mm approx clearance
from window edge from window edge
OPENING HOURS
MONDAY 00:00 — 00:00
TUESDAY 00:00 — 00:00
WEDNESDAY 00:00 — 00:00
Approx 1400mm
THURSDAY 00:00 — 00:00
FRIDAY 00:00 — 00:00
SATURDAY 00:00 — 00:00
SUNDAY 00:00 — 00:00
ACCEPTED PAYMENT METHODS
Graphic Setting Out Placement

INSTORE SIGNAGE
DIRECTORY
Store directory to adopt the design

detail of the brand icon with an
illuminated core.
Approx directory dimensions:

500x1500x100mm
01
WOMENSWEAR
ACCESSORIES
EQUIPMENT
G MENSWEAR
ACCESSORIES
EQUIPMENT
INSTORE SIGNAGE
BATHROOM SIGNAGE
Bathroom signage is to be applied

in white vinyl direct to wooden
surface of the bathroom door.

Eye level
Approx 1500mm
RETAIL COLLATERAL
FINISHES SCHEDULE SUMMARY
This is a summary of the finishes Timber Finishes

relating to the instore graphic items
Ref Area/Item Spec Additional Info Colour Supplier Details UK Price (ex shipping) Lead Time
detailed in this guidelines document.
T1 Floor Maple Canadian Andante Wood Boen £29.41 per square meter TBC by contractor
Please refer to Finishes Schedule Longstrip 3-Strip Peter Minns
document for full finishes details. Protect-Ultra
209x2200x14mm (L,W,H)
Tel: +44(0)800 6525280
+44(0) 1562 544160
Mail: peter.minns@boen.co.uk
Contractor to supply sample to
match for KKD. Sign off is this
reference sample is not to be used
Metal Finishes
M1 Large mesh for Diamond size approx: W40xH95mm White By contractor: N/A N/A
dynamic wrap Aluminium to be powercoated white, www.kasso.com.tr
RAL 9003 matt finish
Paint Finishes
P1 Full height perimeter wall RAL 7043 Dark Grey By contractor TBC by contractor N/A
SECTION 11
BRAND
PHOTOGRAPHY
BRAND PHOTOGRAPHY
OVERALL LOOK AND FEEL
The Sports Corner brand photography

should feel real and easy to relate to
by the customer. Dynamic, real-life
settings coupled with clean, clinical
product photography ensures the
brand stays fresh and engaging,
BRAND PHOTOGRAPHY
HERO IMAGERY
The main brand hero imagery is to

be shot in a clinical studio environment
in order to focus on the products as
much as possible.
BRAND PHOTOGRAPHY
SEASONAL CAMPAIGNS
Seasonal campaign shoots are

to be set in everyday environments.
Location-based seasonal shoots are
to be used to compliment the studio-
based hero campaigns.
BRAND PHOTOGRAPHY
SEASONAL CAMPAIGN LOCATIONS
Seasonal locations are to be selected

based on their relevance to real,
everyday environments. Seasonal
shoots can use a combination of
urban and court-based locations.
BRAND PHOTOGRAPHY
MODELS
It is important that Sports Corner

models fulfill a specific criteria.
The brand targets everyday people
and promotes a healthy, active lifestyle
through exercise and sport.
The models must be aspirational yet

easy for the customer to relate to.
BRAND PHOTOGRAPHY
PRODUCTS
Product photography must be Footwear Apparel Equipment/Accessories

consistent in its approach across
footwear, apparel and accessories.
Always photograph products on a
clean white background as not to
detract from the product itself.
Specific rules for shooting footwear: Specific rules for shooting apparel: Specific rules for shooting equipment and accessories:
• Always shoot the product perpendicular to the camera. • Always shoot the product perpendicular to the camera. • Always shoot the product perpendicular to the camera.
• Always show a side, underneath and top view. • Always shoot a close-up product detail image. • Always shoot a close-up product detail image.
• If possible, shoot the product whilst its being worn. • Ensure that any special features such as zips and fasteners
are photographed.
BRAND PHOTOGRAPHY
DONT’S
Models Locations Products

It is very important that whilst shooting
both campaigns and products, our brand
is consistent in its approach. Please do not
shoot or manipulate images in any of the
following ways.
DO NOT Use elite athletes that customers will not relate to. DO NOT Take sporting activities out of context. DO NOT Shoot products on an off-white or grey background.
DO NOT Use contrived groups or settings. DO NOT Photo manipulated models into a setting. DO NOT Add effects to product photography.
SECTION 12
PRODUCT
LABELLING
PRODUCT LABELLING
INTRODUCTION
The following pages outline how we brand

our product range. Please take your time to
understand how our marque is applied to
garments and accessories.
PRODUCT LABELLING
SEWN-IN LABELS
Sports Corner labels to adopt the shape

of the brand icon with curved opposing
corners. There are various sizes and
formats of labeling, which should follow
the given examples.
M/M M/M
M/M
Lorem ipsum dolor sit amet consectetur
adipiscing elit maecenas et interdum eros.
rutetcesnoc tema tis rolod muspi meroL
.sore mudretni te saneceam tile gnicsipida
PRODUCT LABELLING
WORKING EXAMPLES
The Sports Corner marque has

been carefully designed to work
successfully at small scale.
Here are some examples on how

the icon can be used to brand
a range of applications.

PRODUCT LABELLING
BUTTONS
The Sports Corner icon can be made

into garment buttons in order to give
individual products a bespoke quality.
A typographic treatment has been

assigned to round buttons due to
the space available to brand.

SECTION 13
BRAND
WEBSITE
BRAND WEBSITE
INTRODUCTION
Our online presence is very important to us.

The Sports Corner brand must appear consistent
across desktop, tablet and mobile devices.
The following pages outline how we connect
with our customers through these platforms.
BRAND WEBSITE
HOMEPAGE
http://www.scqatar.com/
Products Services Stores Enquiry Careers About Us Change Region
Search
Brands Football Casuals Sports Fitness
Training
Basketball
Cricket
Rugby
Running
Swimming
The Sports Corner homepage heroes Tennis

Indoor Games
a campaign or collection as its main Training Shirts Outdoor Games

Supporters
module whilst displaying new products TAKE YOUR RUN

TO THE LIMIT
as a secondary message. There are also Info Buy Now
modules for a brand blog and third party

brand campaigns. New Arrivals
Adidas Adidas Adidas Adidas
Supanova Red Sports Energy Boost 2 F50 Training
Glide Boost Peak Cap Training Shoes Football
Please Note 000.00
View Now
000.00
View Now
000.00
View Now
000.00
View Now
This is to be used as a visual reference.
Latest Blog Updates Sports Corner Video Blog

Posted at 15:36 on 01.1 2 .14
01.11.14 A DAY AT THE

LOREM IPSUM
DOLOR SIT AMET
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
ASPIRE ACADEMY
Suspendisse aliquam velit odio, at tincidunt...
Read More
PLAY VIDEO
01.10.14
LOREM IPSUM
DOLOR SIT AMET
Suspendisse aliquam velit odio, at tincidunt. Lorem ipsum
dolor sit amet, consectetur adipiscing elit suspendisse
aliquam velit odio, at tincidunt...
Read More
< Older Entries
01:34 06:23
Brands Sports Company Sign up to our newsletter!
Adidas Molten Training Outdoor Games Home

Reebok Wilson Basketball Supporters About Us
Asics Speedo Cricket About Qatar Connect with us!
Lotto Sports Art Rugby Useful Links
Body Shield Pro-Tec Running Contact Us
BH LP Swimming Privacy Policy
Soleus Outdoor Tech Tennis Terms of Us
Diadora Oakley Indoor Games Site Map 2014 Sports Corner. All Rights Reserved.
BRAND WEBSITE
RANGE PAGES
Search
FOOTBALL
Product range pages clearly display 89 PRODUCTS
products within a specific category. PRICE

Adidas
Copa Mundial
Adidas
Copa Mundial
Adidas
Copa Mundial
Adidas
Copa Mundial
An interactive filter modifies the results 0000 0000 0000 Samba Boots
000.000
Samba Boots
000.000
Samba Boots
000.000
Samba Boots
000.000
based on the customers preferences.

View Now View Now View Now View Now
GENDER
MENS WOMENS
A reset button acts to revert the BOYS GIRLS
collection back to its original settings. CATEGORY

APPAREL FOOTWEAR
ACCESSORIES
Please Note
Copa Mundial Copa Mundial Copa Mundial Copa Mundial
Samba Boots Samba Boots Samba Boots Samba Boots
000.000 000.000 000.000 000.000
This is to be used as a visual reference. COLOUR View Now View Now View Now View Now
RESET
000.000 000.000 000.000 000.000

000.000 000.000 000.000 000.000
< Previous Page Next Page >

BRAND WEBSITE
PRODUCT-SPECIFIC PAGES
Search
ADIDAS
COPA MUNDIAL
Product-specific pages display the SAMBA BOOTS
chosen product in a clear, informative Lorem ipsum dolor sit ame consectetur
manner. A selection of images are adipiscing elit. Suspendisse aliquam velit
odio, at tincidunt.
displayed which give the customer • Lorem ipsum dolor sit ame.
a full view of the product.

• Consectetur adipiscing elit.
• Suspendisse aliquam velit odio.
Related products are also featured

below this content.
View Fullscreen
< Go Back
Please Note
This is to be used as a visual reference. YOU MAY
ALSO LIKE
000.000 000.000 000.000 000.000
CUSTOMERS
ALSO VIEWED
000.000 000.000 000.000 000.000

BRAND WEBSITE
TEXT-HEAVY PAGES
Search
Text-heavy pages present extended

pieces of text in a clear, concise manner.
The brand marque and primary spectrum
is used as a header image for all brand
statements and messaging.
Please Note
MALLS ABOUT US
This is to be used as a visual reference. CITY CENTRE
Sports Corner is a sports retail company that was established in 1979 with the vision
LANDMARK to become one of the Qatar's best retailer and distributor of some of the world’s best
LAGOONA MALL sports brands.
VILLAGIO
Through our 17 sports and fitness stores across Qatar, we strive to give our customers
SHOWROOMS the best service and provide them with the best choices for their sports and fitness needs.
JAIDAH FLYOVER, DOHA We have a large portfolio of globally recognized sports and lifestyle brands such as; ADIDAS,
MARKHIYA Reebok, Lotto and ASICS. We possess exclusive state-of-the-art ADIDAS showrooms at the
SALWA ROAD shopping malls of City Centre, Landmark, Lagoona Mall and Villagio. Moreover, we have
added exclusive Fitness showrooms at Jaidah Flyover - Doha, Markhiya and Salwa Road.
Our philosophy is to provide our retail stores with globally known premium brands together
with a dedicated and consistent marketing campaign targeting the sports athletes and
enthusiasts throughout Qatar. Further to our commitment to sports, we develop the skills
and potential of our customers by engaging them through regular sports activities and
events that will challenge them to enhance their fitness skills and lead a better lifestyle.
Sports Corner has grown significantly over the last few years and is continuously
raising the benchmark for more innovative ways to increase awareness and push
everyone to engage in sports as a lifestyle.

BRAND WEBSITE
STORE LOCATION PAGES
Search
Store location pages feature an

embedded map with customised
navigation tools. Store opening times
and contact infomation are clearly
presented below this content.
Please Note
SPORTS CORNER,
Al Shaafi Street
Lorem ipsum dolor sit amet, consectetur adipiscing.

Vivamus ultrices nulla non sapien blandit suscipit.
Opening Hours Address

Monday 00:00 - 00:00 Al Shaafi Street
Tuesday 00:00 - 00:00 New Rayan -53
Wednesday 00:00 - 00:00 No: 989
Thursday 00:00 - 00:00
Friday 00:00 - 00:00 Contact
Saturday 00:00 - 00:00 Tel:+974-44813868
Sunday 00:00 - 00:00 Email: sportscorner@scqatar.com
< Go Back

BRAND WEBSITE
TABLETS
iPad 9:45 AM 100% iPad 9:45 AM 100%
Change Region Change Region
Pull down to refresh Pull down to refresh
Sports Corner tablet website moves the NAVIGATE NAVIGATE Search

topline navigation to a side bar system to
allow the customer to navigate the entire Products
product range. The customer can also Services
refresh the website by simply dragging Stores
down the homepage. Training Shirts Training Shirts Enquiry
TAKE YOUR RUN TAKE YOUR RUN Careers
TO THE LIMIT TO THE LIMIT About Us

Please Note Info Buy Now Info Buy Now
This is to be used as a visual reference. Brands

New Arrivals New Arrivals
Adidas Adidas Adidas Adidas Adidas Adidas Adidas Adidas
Football
Supanova Red Sports Energy Boost 2 F50 Training Supanova Red Sports Energy Boost 2 F50 Training
Glide Boost Peak Cap Training Shoes Football Glide Boost Peak Cap Training Shoes Football
000.00 000.00 000.00 000.00 000.00 000.00 000.00 000.00 Casuals
View Now View Now View Now View Now View Now View Now View Now View Now
Sports
Training
Basketball
Cricket
Latest Blog Updates Sports Corner Video Blog

Posted at 15:36 on 01.1 2 .14 Latest Blog Updates Sports Corner Video Blog
Posted at 15:36 on 01.1 2 .14 Rugby
01.11.14 A DAY AT THE 01.11.14 A DAY AT THE Running

LOREM IPSUM
DOLOR SIT AMET
ASPIRE ACADEMY LOREM IPSUM
DOLOR SIT AMET
ASPIRE ACADEMY Swimming
Suspendisse aliquam velit odio, at tincidunt... Suspendisse aliquam velit odio, at tincidunt...
Read More
PLAY VIDEO Read More
PLAY VIDEO Tennis
01.10.14 01.10.14
LOREM IPSUM LOREM IPSUM Indoor Games
DOLOR SIT AMET DOLOR SIT AMET
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse aliquam velit odio, at tincidunt. Lorem ipsum Suspendisse aliquam velit odio, at tincidunt. Lorem ipsum Outdoor Games
dolor sit amet, consectetur adipiscing elit suspendisse dolor sit amet, consectetur adipiscing elit suspendisse
aliquam velit odio, at tincidunt... aliquam velit odio, at tincidunt...
Read More Read More Supporters
< Older Entries < Older Entries
Fitness
01:34 06:23 01:34 06:23
Brands Sports Company Sign up to our newsletter! Brands Sports Company Sign up to our newsletter!
Adidas Molten Training Outdoor Games Home Adidas Molten Training Outdoor Games Home
Reebok Wilson Basketball Supporters About Us Reebok Wilson Basketball Supporters About Us
Asics Speedo Cricket About Qatar Connect with us! Asics Speedo Cricket About Qatar Connect with us!
Lotto Sports Art Rugby Useful Links Lotto Sports Art Rugby Useful Links
Body Shield Pro-Tec Running Contact Us Body Shield Pro-Tec Running Contact Us
BH LP Swimming Privacy Policy BH LP Swimming Privacy Policy
Soleus Outdoor Tech Tennis Terms of Us Soleus Outdoor Tech Tennis Terms of Us
Diadora Oakley Indoor Games Site Map 2014 Sports Corner. All Rights Reserved. Diadora Oakley Indoor Games Site Map 2014 Sports Corner. All Rights Reserved.
BRAND WEBSITE
SMARTPHONES
0:00 AM 0:00 AM
The Sports Corner mobile website uses
the same side bar system to allow the
customer to navigate the entire product Search
range, whilst collapsing the main content
into a single vertical column. This allows NAVIGATE
Products
the content to be read at small scale.
Services
Please Note
This is to be used as a visual reference. Training Shirts Training Shirts Stores
TAKE YOUR RUN TAKE YOUR RUN
TO THE LIMIT TO THE LIMIT Enquiry
Info Buy Now Info Buy Now
Careers
New Arrivals New Arrivals About Us

Adidas Adidas
Supanova Supanova
Glide Boost Glide Boost
000.00 000.00
View Now View Now Brands
Football
Casuals
Sports
Training
Basketball
Cricket
Rugby
SECTION 14
SOCIAL
MEDIA
SOCIAL MEDIA
INTRODUCTION
We must connect with our customer at every

online touchpoint. From Facebook to Instragram,
FourSquare to Twitter. We have set out rules
on how we appear to our customers across
these networks.
SOCIAL MEDIA
FACEBOOK PROFILE
https://www.facebook.com/sportscornerqatar
The Facebook profile header image

should always feature the latest Sports
Corner campaign. This ensures the
Facebook profile page is regularly
updated and engaging for the customer.
Due to the dimension and resolution,

the brand icon is to be used for the
profile picture.
The brand Facebook page should

integrate the Sports Corner Twitterfeed.
Please Note
SOCIAL MEDIA
TWITTER PROFILE
https://twitter.com/SportsCorner
The Twitter profile header image should

always feature the latest Sports Corner
campaign. This ensures the Twitter profile
page is regularly updated and engaging
for the customer.
Due to the dimension and resolution,

the brand icon is to be used for the
profile picture.
Please Note
SOCIAL MEDIA
THIRD PARTY ICONS
Where possible, ensure that third

party social media networks appear
using their relevant icon. These icons
should only appear in either white
or the Sports Corner brand blue.
SECTION 15
MARKETING
MATERIAL
MARKETING MATERIAL
INTRODUCTION
We have a 360 view of marketing. Whether we

appear to our customer online or offline, we make
sure they are informed and inspired. Please follow
these rules when setting our marketing campaigns.
MARKETING MATERIAL
DPS ADVERT
A Sports Corner double page spread

advert should feature a full bleed hero
image combined with a brand message
across the left hand page.
Where possible, the full colour logo

should be used.
Lorem ipsum dolor sit amet consect adipiscing elit. Aenean et bibendum erat. Donec at consectetur erat.
MARKETING MATERIAL
DPS ADVERT TEMPLATE
Please Note
Due to range of publications
dimensions available, this is to
be used as a visual reference.
LOREM
IPSUM
DOLOR
SIT AMET
MARKETING MATERIAL
SINGLE PAGE ADVERT
A Sports Corner single page spread

advert should feature a full bleed hero
image combined with a brand message
across the centre.

should be used.
Please be aware of keeping typography

clear of the centre gutter.
Lorem ipsum dolor sit amet consect adipiscing elit.

Aenean et bibendum erat. Donec at consectetur erat.
MARKETING MATERIAL
FULL PAGE ADVERT TEMPLATE
Please Note
LOREM IPSUM
DOLOR SIT AMET

MARKETING MATERIAL
HALF PAGE ADVERT
A Sports Corner half page spread advert

should feature a full bleed hero image
combined with a brand message across
the lower left hand section of the space.

should be used.

MARKETING MATERIAL
HALF PAGE ADVERT TEMPLATE
Please Note
LOREM IPSUM
DOLOR SIT AMET

MARKETING MATERIAL
TV ADVERTISING
The visual style of all Sports Corner

television advertising should follow
in-line with the branding contained
within this document.
All rules detailing on logo usage,

typography, and photographic 20% OFF
direction should be acknowledged
when applying the branding to
ALL BOYS
moving image. SHIRTS
SECTION 16
VEHICLE
BRANDING
VEHICLE BRANDING
CAR
Sports Corner cars should use a full

vehicle vinyl wrap using the primary
brand spectrum with brand logo set
in white.
Please liaise with the appointed

install team for specific cutter guides
and further details concerning this
graphic application.
VEHICLE BRANDING
DELIVERY TRUCK
Sports Corner delivery trucks should

use a full vehicle vinyl wrap using the
primary brand spectrum with brand
logo set in white.

VEHICLE BRANDING
COACH
Sports Corner coaches should use

a full vehicle vinyl wrap using the
logo set in white.

VEHICLE BRANDING
BUS
Sports Corner buses should use

logo set in white.

VEHICLE BRANDING
PICKUP
Sports Corner pickup should use

logo set in white.

VEHICLE BRANDING
MINIVAN
Sports Corner pickup should use

logo set in white.

SECTION 17
APPROVAL
PROCESS
APPROVAL PROCESS
INFORMATION
All future updates to be approved by the

Marketing Director prior to being including
within this Brand Guidelines document.
Software Required
Adobe Photoshop CC
Adobe Illustrator CC
Adobe InDesign CC
Please Note
This document is setup in 16:9 format. Please ensure all future versions
of this guidelines document are setup in the same ratio. The master document
can be obtained from the Sports Corner marketing team.
Mohamed Omar Mario Miquel
Concept Manager Marketing Manager
Sports Corner Sports Corner
mohamed.omar@scqatar.com mario@scqatar.com

Brand Guidelines

Încărcat de

Informații document

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Brand Guidelines

Încărcat de

Drepturi de autor:

Formate disponibile

Sports Corner Brand Guidelines scqatar.comVersion 1.0 info@scqatar.com.

©2014 Sports Corner

01/ INTRODUCTION 3.18 Sporting Jerseys 6.7 DL Envelope

• Sports Corner Staff

These guidelines are aimed at enlightening

We strive to give our customers the best service and provide

To build on our heritage that has made us one of the finest,

Within 2 years, we seek to become one of the best sporting

Our new identity redefines us a brand,

Proud of our heritage.

Encourage a healthy and fit lifestyle.

Equal opportunity to grow professionally.

Integrity, dignity and respect.

Safety of our customers,

The following pages outline a few simple

BRAND IDENTITY Please do not redraw. Use master logo

The Sports Corner logotype is the

This is our primary logo and should

BRAND IDENTITY Please do not redraw. Use master logo

The logotype is also available in Arabic

This logo should be used in all regional

BRAND IDENTITY Please do not redraw. Use master logo

The logotype is also available in Latin

This logo should be used in all regional

BRAND IDENTITY Please do not redraw. Use master logo

Our brand can also been seen as a

The Flux depicts the dynamic movement and

It is also the unique brand element used to

It symbolises a new era of Sports Corner.

Our logo has been made up from the

We’ve defined an exclusion zone that

The exclusion zone is based on the

We’ve also defined an exclusion zone that

The exclusion zone is based on the

The logotype should never be too

Dual Language Logo Arabic Logo Latin Logo

typography and icon. When using a

Please ensure the correct colour

CMYK Solid Blue Logo

Pantone Blue Logo

It is crucial that our brand appears in the

As with any creative identity guidelines

So we ask you not to modify or

Retail units come in all shapes and sizes.

Mesh and wall

Mesh to be matched to white

For shopfronts with a generous height, divide the

We love sport. And we support people

Our sponsorship lockup has been

Please ensure these rules are

Placement is everything. It is important

When sponsoring sporting teams,

The back of the shirt, along with

Pitch or courtside branding should

Vertical flags are to use the dual

Co-branding and partnerships with

The rules set out in ‘Colour Breakdowns’

Stacked version Working Example

It is important that the cobranding

Sports Corner internal departments

The rules set out in ‘Colour Breakdowns’

Department branding logo to be

Typography is a powerful tool in the development

Semibold & Light