Documente Academic
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Background
- You must select a real organization for this, not a fictional one, and the issue or decision
under investigation must also be real. You are expected to gather primary research from the
organization.
- You have to carry out research that addresses an issue facing an organization or analyses a
decision to be made by an organization.
- You must also produce a research proposal that can be used as a primary planning document
and be presented in terms of an action plan.
- Your title is very important. Your title has to give focus and direction and must be framed
as a question.
- You must produce a written report that does not exceed 2,000 words.
- Bear in mind that some organizations fail to provide data, which may undermine the quality
of your report. So before you start, make sure that you will be able to obtain the necessary
data from the chosen organization.
Your Research project has two parts that you MUST hand in:
It is the primary planning documents – and will give your research project overall
direction
The written report, which follows the research proposal, is the second part of the
internally assessed research project.
Format
Here are some of the possible business techniques used in the past:
However, given the maximum word limit of 2,000 words you cannot choose more than 4
tools at an absolute maximum.
More is certainly not better – you lose marks for going over the word limit and for including
extraneous material.
You need to consider what forms of presentation you will want to use. Some common types
are set out below.
You must source every piece of data you include. This is critical; you will lose marks if you
do not. You could also be accused of plagiarism if you do not source all the data.
c. Writing the report
The IB expects you to have created more than one draft of the Business Report. This is to
show that you have modified your work as you go along.
A complete Business Report format is set out below and we have indicated the parts that you
would be expected to complete.
1. Title Page
2. Acknowledgements
3. Contents Page
4. Executive Summary (Abstract)
5. Introduction
6. Research Question
7. Procedure or Method
8. Main Results or Findings
9. Analysis & Evaluation (Discussion)
10. Conclusion & Recommendation
11. Date & Signature
12. Bibliography & References
13. Appendices
The following are the general requirements made by the IB, you must make sure that you
have met these:
- Page numbering
- Word limit
- Authenticity
- Teacher guidance
Assessment Criteria
There are nine assessment criteria for the research project.
Research question should be forward looking rather than descriptive and should require the student to
make recommendations for future action
Includes rationale for study and the areas of the syllabus to be covered
Should include possible sources of information, whom does the student approach
(organization/individual) and the methods to be used to collect and analyze data and the reason for
choosing them.
Anticipating the problems likely to be faced and how does the student propose attempting to solve
these problems
The research question should be answered here. Look at the causes, effects and solutions and consider
the needs of the company.
- Ideas should be integrated well and the issues discussed should have logical and
coherent order
Must develop a detailed breakdown of the themes outlined earlier. It should be clearly organized.
The discussion should be well referenced and there should be evidence of interpretation of findings.
Criteria E - Conclusions
- Conclusion
Conclusions have to be consistent with the evidence presented and directly address the research
question.
The conclusion must answer the question set initially and relate to the objectives set.
- No omissions
The conclusion should link together with everything that has been discovered. DO NOT worry if you
feel you are repeating yourself: when you conclude you do summarize the points already made.The
recommendations must be based on the evidence shown.
Criteria F – Recommendations
Recommendations should look into the future and should suggest what can be done. Draw heavily on
primary and secondary research collected, as recommendations must be backed up with evidence.
- Consistent
Criteria G – Structure
- The project work should be within the word limit. The title question should be
answered.
1. Research proposal
2. Action Plan
3. Executive Summary
4. Introduction
5. Main results and findings
6. Analysis
7. Conclusion(s)
8. Recommendation
9. Appendices
10. Bibliography
Criteria H – Presentation
These must be detailed, well referenced throughout and well organized. Each part of this has to be
clearly numbered and used at one point in the analysis.
- No surplus materials
Background
The SL internal assessment is a written commentary that allows students to demonstrate the
application of business management tools, techniques and theories to a real business issue or
problem.
Students must select a real issue or problem, not a fictional one, and must produce a
commentary with a title presented as a question.
• Your commentary must refer directly to a single business organization, but you may
consider industry-wide issues that impact on that organization.
• Your commentary must be based on primary and/or secondary data, selected for its
suitability, depth and breadth.
• Your commentary must not exceed more than 1,500 words . A word count must be
included as part of the commentary.
• You must attach three to five supporting documents from which the majority of the
information for the commentary has been obtained. Any additional sources, such as
textbooks, class notes and DVDs/videos, must be referenced, but will NOT be
accepted as supporting documents.
The commentary must be based on primary and/or secondary data, selected for its suitability,
depth and breadth.
All supporting documents and additional sources must be fully referenced and included in
bibliography
- How will the introduction of pay per view for Times online be profitable?
- How can company “x” solve the dispute with its employees?
There are seven assessment criteria for the written commentary.
They have to be written a maximum of two years before the submission of the written
commentary. It is also recommended that the students do not use the same supporting
documents as other students in the school.
- responses to questionnaires
- transcripts of interviews and discussions with focus groups
- results of surveys.
The selection of your documents is very important. To achieve the highest level of each
assessment criterion, it is strongly recommended that the supporting documents present a
range of ideas and views.
Example: economies of scale, mergers and acquisitions, distribution chains, the marketing
mix and the external environment.
Criteria C – Choice and analysis of data and integration of ideas
Students should also ensure their research project adheres to the following points:
The findings have to be analysed in such a manner that their relevance to the question is
clearly established taking into account business theory and using, as far as possible, business
tools and techniques.
Criteria D – Conclusion
− The title question must be answered, based on the analysis of the findings and, in
particular, on the analysis of the supporting documents.
− The conclusion should not introduce ideas or judgments that have not been
discussed in previous sections of the commentary.
Criteria E – Evaluation
Criteria F – Structure
− The commentary should be within the word limit. The title question should be
answered.
− General accepted format is given below:
Format
Criteria G – Presentation
− If the student refers to sources of any type, these should be referenced through the
use of footnotes.