09/03/19 MARK5006 Integrated Marketing Communications | Oxford Brookes Reading

Lists

MARK5006 Integrated Marketing View Online

Communications
(Semester 1)

Admap. (n.d.). Retrieved from

http://oxfordbrookes.idm.oclc.org/login?url=https://www.warc.com/

Allagui, I. (2018). Advertising in MENA goes digital (Vol. 124). London: Routledge.

Bartunek, J. M., & McKenzie, J. (Eds.). (2018). Academic practitioner relationships:

developments, complexities and opportunities (Vol. 18). London: Routledge, Taylor &
Francis Group.

Bryant, A., & Mawer, C. (2016). The TV brand builders: how to win audiences and influence
viewers. London: KoganPage.

Busch, O. (2016). Programmatic advertising: the successful transformation to automated,

data-driven marketing in real-time. (O. Busch, Ed.) (Vol. Management for professionals).
Cham: Springer. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=877254

Canter, A. (2018). Fifteen years: a branded content story : a collection of thought

provoking essays from leading branded content experts. (G. Turzynski, Ed.). London:
Branded Content Marketing Association (BCMA).

Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and
integrating online marketing (Fifth edition). London: Routledge, Taylor & Francis Group.
Retrieved from
http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=nlebk&AN=1496981&site=ehost-live

Chun, M. (2018). The art of branded entertainment. (P. J. Pereira, Ed.). London: Peter
Owens. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&scope=site&db=nlebk&db=nlabk&AN=1823612

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing
communications (Eighth edition, Global edition). Harlow, England: Pearson.

Coombs, W. T., Falkheimer, J., Heide, M., & Young, P. (Eds.). (2016). Strategic
communication, social media and democracy: the challenge of the digital naturals (Vol.
Routledge new directions in public relations and communication research). London:
Routledge. Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do

1/5
09/03/19 MARK5006 Integrated Marketing Communications | Oxford Brookes Reading
Lists

cID=3570218

Copley, P. (2014). Marketing communications management: analysis, planning,

implementation (Second edition). Los Angeles: SAGE.

Dahl, S. (2018). Social media marketing: theories & applications (Second edition). London ;
Los Angeles: SAGE Publications.

Dahlén, Micael, & Lange, Fredrik. (2010). Marketing communications: a brand narrative
approach. Chichester: John Wiley.

Dz
̌
amic
́
, L., & Kirby, J. (2018). The definitive guide to strategic content marketing: perspectives,
issues, challenges and solutions. London: Kogan Page Ltd.

Eagle, L., Dahl, S., Czarnecka, B., & Lloyd, J. (2015). Marketing communications. London:
Routledge. Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do
cID=1775367

Fill, C., & Turnbull, S. (2016). Marketing communications: discovery, creation and
conversations (Seventh edition). Harlow, England: Pearson.

Fill, Chris. (2013). Marketing communications: brands, experiences and participation (Sixth
edition). Harlow: Pearson. Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do
cID=5136785

Frick, T., & Eyler-Werve, K. (2015). Return on engagement: content strategy and web
design techniques for digital marketing (Second edition). New York: Focal Press, Taylor &
Francis Group.

Hackley, C. E., & Hackley, R. A. (2018). Advertising & promotion (Fourth edition). Los
Angeles: SAGE.

Halligan, B., & Shah, D. (2014). Inbound marketing: attract, engage, and delight customers
online (Revised and updated second edition). Hoboken, New Jersey: Wiley. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?dire
ct=true&scope=site&db=nlebk&db=nlabk&AN=827490

Hardy, J., MacRury, I., & Powell, H. (Eds.). (2018). The advertising handbook (Fourth
edition). London: Routledge. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781315
558646

Heaton, J. (2016). Content marketing in a week. London: John Murray Learning.

International Journal of Advertising. (n.d.). Retrieved from

2/5
09/03/19 MARK5006 Integrated Marketing Communications | Oxford Brookes Reading
Lists

http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=edspub&AN=edp36293&site=pfi-live

Jefferson, S., & Tanton, S. (2015). Valuable content marketing: how to make quality
content your key to success (2nd edition). London: KoganPage.

Journal of Advertising  (pre-1986). (n.d.). Retrieved from

http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=edspub&AN=edp128538&site=pfi-live

Journal of Advertising Research. (n.d.). Retrieved from

http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=edspub&AN=edp38864&site=pfi-live

Journal of Advertising: (n.d.). Retrieved from

http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=edspub&AN=edp1809869&site=pfi-live

Journal of Marketing Communications. (n.d.). Retrieved from

http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=edspub&AN=edp41431&site=pfi-live

Journal of Personal Selling & Sales Management: (n.d.). Retrieved from

http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct
=true&db=edspub&AN=edp42043&site=pfi-live

Juska, J. M. (2018). Integrated marketing communication: advertising and promotion in a

digital world. New York, NY: Routledge.

Kelley, L. D., Sheehan, K., & Jugenheimer, D. W. (2015a). Advertising media planning: a
brand management approach (Fourth edition). New York: Routledge.

Kelley, L. D., Sheehan, K., & Jugenheimer, D. W. (2015b). Advertising media workbook and
sourcebook (Fourth edition). New York: Routledge. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=http://www.dawsonera.com/depp/reader/prot
ected/external/AbstractView/S9781315713908

Klaus Fog, Christian Budtz, Philip Munch, & Stephen Blanchette. (2010). Storytelling:
branding in practice (Second edition). London: Springer-Verlag. Retrieved from
https://www-dawsonera-com.oxfordbrookes.idm.oclc.org/abstract/9783540883494

Kleine-Kalmer, B. (2016). Brand page attachment: an empirical study on Facebook users’

attachment to brand pages (Vol. Innovatives Markenmanagement). Wiesbaden: Springer
Science and Business Media. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=890199

Lieb, R. (2012). Content marketing: think like a publisher : how to use content to market
online and in social media. Indianapolis, Ind: Que.

Lieb, R. (2017). Content - the atomic particle of marketing: the definitive guide to content
marketing strategy. London: KoganPage.

3/5
09/03/19 MARK5006 Integrated Marketing Communications | Oxford Brookes Reading
Lists

Lovell, D. (2017). Native advertising: the essential guide. London, United Kingdom: Kogan
Page.

Melo, P., & Machado, C. (Eds.). (2018). Management and technological challenges in the
digital age. Boca Raton, FL: CRC Press, Taylor & Francis Group. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781351
238922

Motion, J., Heath, R. L., & Leitch, S. (2016). Social media and public relations: fake friends
and powerful publics (Vol. Routledge new directions in public relations and communication
research). London: Routledge. Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do
cID=4098101

Orgad, S. (2005). Storytelling online: talking breast cancer on the Internet (Vol. Digital
formations). New York: Peter Lang.

Pelsmacker, Patrick de, Geuens, Maggie, & Bergh, Joeri van den. (2013). Marketing
communications: a European perspective (5th edition). Harlow, England: Pearson.
Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do
cID=5248220

Pickton, D., & Broderick, A. (2005). Integrated marketing communications (2nd ed).
Harlow: Financial Times Prentice Hall. Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do
cID=5136973

Sanborn, F. W., & Harris, R. J. (2019). A cognitive psychology of mass communication

(Seventh edition). New York, NY: Routledge.

Siegert, G. (2015). Handbook of media branding. (G. Siegert, K. Förster, S. M.

Chan-Olmsted, & M. Ots, Eds.). Cham: Springer. Retrieved from
https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=820331

Smith, P. R., & Zook, Z. (2011). Marketing communications: integrating offline and online
with social media (5th ed). London: Kogan Page. Retrieved from
http://catdir.loc.gov/catdir/enhancements/fy1201/2010045798-t.html

Smith, P. R., & Zook, Z. (2016). Marketing communications: offline and online integration,
engagement and analytics (Sixth edition). London: KoganPage.

Snow, S., & Lazauskas, J. (2018). The storytelling edge: how to transform your business,
stop screaming into the void, and make people love you. Hoboken, New Jersey: John Wiley
& Sons, Inc.

Tindall, N. T. J., & Hutchins, A. (Eds.). (2016). Public relations and participatory culture:
fandom, social media and community engagement (Vol. Routledge new directions in public
relations and communication research). London: Routledge. Retrieved from
https://www-dawsonera-com.oxfordbrookes.idm.oclc.org/abstract/9781315766201

4/5
09/03/19 MARK5006 Integrated Marketing Communications | Oxford Brookes Reading
Lists

Tuten, T. L., & Solomon, M. R. (2018). Social media marketing (3rd edition). Los Angeles:
Sage.

Van Looy, A. (2016). Social media management: technologies and strategies for creating
business value (Vol. Springer texts in business and economics). Cham: Springer.

Warc - Advertising best practice, evidence and insights | warc.com. (n.d.). Retrieved from
http://www.warc.com.oxfordbrookes.idm.oclc.org/Home.aspx

Yoram Wind, & Catharine Hays. (2016). Beyond advertising: creating value through all
touchpoints. Hoboken, New Jersey: John Wiley & Sons, Inc. Retrieved from
https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?do
cID=4389006

Zackariasson, P., & Dymek, M. (2017). Video game marketing: a student textbook. London:
Routledge.

5/5