Introduction

It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of
meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a
fool – for love – for your dreams – for the adventure of being alive.
ORIAH MOUNTAIN DREAMER
The Campaigner personality is a true free spirit. They are often the life of the party, but unlike types in the Explorer Role
group, Campaigners are less interested in the sheer excitement and pleasure of the moment than they are in enjoying the
social and emotional connections they make with others. Charming, independent, energetic and compassionate, the 7%
of the population that they comprise can certainly be felt in any crowd.

You Can Change the World With Just an Idea

More than just sociable people-pleasers though, Campaigners, like all their Diplomat cousins, are shaped by their Intuitive
(N) quality, allowing them to read between the lines with curiosity and energy. They tend to see life as a big, complex
puzzle where everything is connected – but unlike Analyst personality types, who tend to see that puzzle as a series of
systemic machinations, Campaigners see it through a prism of emotion, compassion and mysticism, and are always
looking for a deeper meaning.

Campaigners are fiercely independent, and much more than stability and security, they crave creativity and freedom.
Many other types are likely to find these qualities irresistible, and if they’ve found a cause that sparks their imagination,
Campaigners will bring an energy that oftentimes thrusts them into the spotlight, held up by their peers as a leader and a
guru – but this isn’t always where independence-loving Campaigners want to be. Worse still if they find themselves beset
by the administrative tasks and routine maintenance that can accompany a leadership position. Campaigners’ self-esteem
is dependent on their ability to come up with original solutions, and they need to know that they have the freedom to be
innovative – they can quickly lose patience or become dejected if they get trapped in a boring role.

Don’t Lose That ’Little Spark of Madness’

Luckily, Campaigners know how to relax, and they are perfectly capable of switching from a passionate, driven idealist in
the workplace to that imaginative and enthusiastic free spirit on the dance floor, often with a suddenness that can surprise
even their closest friends. Being in the mix also gives them a chance to connect emotionally with others, giving them
cherished insight into what motivates their friends and colleagues. They believe that everyone should take the time to
recognize and express their feelings, and their empathy and sociability make that a natural conversation topic.

The Campaigner personality type needs to be careful, however – if they rely too much on their intuition, assume or
anticipate too much about a friend’s motivations, they can misread the signals and frustrate plans that a more
straightforward approach would have made simple. This kind of social stress is the bugbear that keeps harmony-focused
Diplomats awake at night. Campaigners are very emotional and sensitive, and when they step on someone’s toes, they
both feel it.

Campaigners will spend a lot of time exploring social relationships, feelings and ideas before they find something that
really rings true. But when they finally do find their place in the world, their imagination, empathy and courage are likely to
produce incredible results.
Strengths & Weaknesses

Campaigner Strengths

 Curious – When it comes to new ideas, Campaigners aren’t interested in brooding – they want to go out and
experience things, and don’t hesitate to step out of their comfort zones to do so. Campaigners are imaginative
and open-minded, seeing all things as part of a big, mysterious puzzle called life.

 Observant – Campaigners believe that there are no irrelevant actions, that every shift in sentiment, every move
and every idea is part of something bigger. To satisfy their curiosity, Campaigners try to notice all of these things,
and to never miss a moment.

 Energetic and Enthusiastic – As they observe, forming new connections and ideas, Campaigners won’t hold
their tongues – they’re excited about their findings, and share them with anyone who’ll listen. This infectious
enthusiasm has the dual benefit of giving Campaigners a chance to make more social connections, and of giving
them a new source of information and experience, as they fit their new friends’ opinions into their existing ideas.

 Excellent Communicators – It’s a good thing that Campaigners have such strong people skills, or they’d never
express these ideas. Campaigners enjoy both small talk and deep, meaningful conversations, which are just two
sides of the same coin for them, and are adept at steering conversations towards their desired subjects in ways
that feel completely natural and unforced.

 Know How to Relax – It’s not all “nature of the cosmos” discussions with Campaigners – people with this
personality type know that sometimes, nothing is as important as simply having fun and experiencing life’s joys.
That Intuitive trait lets Campaigners know that it’s time to shake things up, and these wild bursts of enthusiastic
energy can surprise even their closest friends.

 Very Popular and Friendly – All this adaptability and spontaneity comes together to form a person who is
approachable, interesting and exciting, with a cooperative and altruistic spirit and friendly, empathetic disposition.
Campaigners get along with pretty much everyone, and their circles of friends stretch far and wide.

Campaigner Weaknesses

 Poor Practical Skills – When it comes to conceiving ideas and starting projects, especially involving other
people, Campaigners have exceptional talent. Unfortunately their skill with upkeep, administration, and follow-
through on those projects struggles. Without more hands-on people to help push day-to-day things along,
Campaigners’ ideas are likely to remain just that – ideas.
 Find it Difficult to Focus – Campaigners are natural explorers of interpersonal connections and philosophy, but
this backfires when what needs to be done is that TPS report sitting right in front of them. It’s hard for
Campaigners to maintain interest as tasks drift towards routine, administrative matters, and away from broader
concepts.

 Overthink Things – Campaigners don’t take things at face value – they look for underlying motives in even the
simplest things. It’s not uncommon for Campaigners to lose a bit of sleep asking themselves why someone did
what they did, what it might mean, and what to do about it.

 Get Stressed Easily – All this overthinking isn’t just for their own benefit – Campaigners, especially Turbulent
ones, are very sensitive, and care deeply about others’ feelings. A consequence of their popularity is that others
often look to them for guidance and help, which takes time, and it’s easy to see why Campaigners sometimes get
overwhelmed, especially when they can’t say yes to every request.
  Highly Emotional – While emotional expression is healthy and natural, with Campaigners even viewing it as a
core part of their identity, it can come out strongly enough to cause problems for this personality type. Particularly
when under stress, criticism or conflict, Campaigners can experience emotional bursts that are counter-productive
at best.

 Independent to a Fault – Campaigners loathe being micromanaged and restrained by heavy-handed rules –
they want to be seen as highly independent masters of their own fates, even possessors of an altruistic wisdom
that goes beyond draconian law. The challenge for Campaigners is that they live in a world of checks and
balances, a pill they are not happy to swallow.

Romantic Relationships

When it comes to relationships, there’s hardly anyone around who is more excited than Campaigners to share with their
partners the bounty of ideas and eye-opening experiences that life has to offer. For people with the Campaigner
personality type, relationships are a joyous process of mutual exploration and imagination, a chance to connect with
another soul. Campaigners take their relationships seriously, and are known for their uninhibited and unshakeable
devotion to the people to whom they’ve committed their hearts.

Campaigners have the advantage of irresistible charm when it comes to attracting a partner – Campaigners’ warmth,
excitement and passion are simply alluring.
In the dating phase, if Campaigners can be said to tolerate such a formal process to begin with, they will show these
qualities by showering their new flames with affection, and will do everything they can to build a strong relationship by
demonstrating their devotion and reliability by whatever means available.

You Cannot Live Without a Fire

Long-distance relationships are quite common among Campaigners, as they view physical distance as just another idea,
no match for concepts like love. This gives them the chance to demonstrate their commitment, both by staying true
despite the physical separation, and with overtures of effort to surprise their partners, crossing that distance on a whim.
These are demonstrations of Campaigners’ mystery, idealism and deep emotion, and such efforts often keep the flames
of a relationship burning bright.

People with the Campaigner personality type express these ideals sexually as well, exploring the physical with
imagination and passion, viewing these times together as a chance to let their feelings for each other shine, sharing their
love and affection. Campaigners will willingly experiment with their partners, even early in a relationship, but they can also
be oddly perfectionistic, believing that these physical acts are a representation of their deeper love, and as such should
not be performed carelessly. This perfectionism is also a reflection of their sensitivity, their desire to not disappoint, and
Campaigners appreciate a well-placed compliment.

Not everyone can handle the excitement, occasional neediness, and emotional ups and downs that this philosophy
entails, whether long-distance or long-term, mystical or physical. Campaigners constantly explore new ideas and
improvements, fantasize about future possibilities – in dating, this tendency to look at potential rather than the present can
be self-defeating, and their spontaneity makes it harder to stay focused on their end goal of a long-term relationship. If
their partners aren’t able to reciprocate these acts of excitement and devotion, Campaigners will likely end up feeling
unhappy and misunderstood.
So, You Think You Know the Real Me?

Campaigners go all-in with their relationships, and if they fall apart despite their efforts, they can end up plagued with
questions about why the relationship failed and what they could have done differently – without a buoy, these thoughts
can crush Campaigners’ self-esteem as they sink into depression. It’s important for Campaigner personalities, as with
anyone, to remember that relationships are in all ways mutual – mutual interest, mutual growth, and mutual responsibility
– and they can’t be solely accountable.

After a trial like this, Campaigners may be reluctant to open up and commit, and it can take years for a partner to navigate
their bewildering depth and intensity, falsely believing that Campaigners’ enthusiasm and apparent openness means that
they wear everything on their sleeves. The reality is that Campaigners’ spontaneity, the seeming inconsistency and
erraticism the untrained eye sees, isn’t a product of flightiness or lack of depth, but the opposite – it is a drive to express
ideas about a mystical, all-encompassing energy, in the confines of a physical world, and underlying it all is the uniting
principle of love, expressed in many different ways, but unshakeable and infinite at its core.

Friendships
As friends, Campaigners are cheerful and supportive, always sharing and developing ideas, and staying open-minded,
taking in others’ thoughts and feelings. This warmth and sincerity makes people with the Campaigner personality type
masters of drawing people out of their shells, and as a result they tend to have a huge circle of friends.

As with other relationships, Campaigners view their friendships as opportunities to experience another angle of the
universe, and tend to imbue potential friendships with that weighty and idealistic quality.

An Exciting Adventure

More outgoing types will naturally gravitate towards them, but Campaigners will also go to great lengths and be
surprisingly persistent in their efforts to get to know more reserved personalities. Their ability to tune into others and speak
their language with that characteristic infectious enthusiasm helps them in this endeavor, and the allure of mystery that
reserved types, especially Introverted Intuitives, bring to the table will keep Campaigners intrigued for years. These
personality types may never be able to reciprocate the breadth of human interest that Campaigners present, but they do
appreciate Campaigners’ efforts.

But Campaigners’ interest in others can be a double-edged sword – this pure idealism comes with certain expectations,
and too often Campaigners hold their friends in an unrealistic light, expecting them to keep up with the constant flow of
ideas and experiences that they consider integral to life. Campaigners put their whole hearts into their friendships, and it
can come as a shock for them to find that their friends aren’t the flawless Titans that they believed them to be. Whether
it’s simple social fatigue or a focus on the physical and the practical instead of the mystical, people with the Campaigner
personality type can find themselves disappointed by what they see as a lack of substance beneath the surface.

Campaigners tend to get deeply involved in others’ lives, going to great lengths and efforts to be the selfless, caring and
supportive people they are, and all the while forget to take care of themselves. Both in terms of basic needs like financial
stability and rest, as well as more emotional needs like mutual understanding and reciprocation, Campaigner personalities
tend to give much more of themselves than most are even capable of giving back. This sort of imbalance isn’t sustainable,
as (seemingly) one-sided generosity often leads to criticism and resentment on both sides.

Making Life Spectacular

Luckily, Campaigners are open-minded and sincere enough in their friendships, and connect with and understand even
their acquaintances well enough, that they recognize that not everyone expresses themselves in the same ways, and that
that’s okay. Their sensitivity may make it too challenging to play with more critical and argumentative personalities, such
as strongly expressed Thinking (T) and Judging (J) types, but they do appreciate, even cherish, the company of most
anyone who appreciates theirs, and the adventures and experiences they have together are the stuff a good life is made
of.
Career Paths
“Can’t I fly helicopters AND be an oceanographer who writes songs and cooks?” It’s a big world out there – perhaps even
a little too big. Campaigners are fascinated by new ideas, both in terms of developments in fields they are already familiar
with, and when new subjects come along. The trick for people with the Campaigner personality type is to take advantage
of this quality, this wonder with the magnificent breadth and detail in the world, and to use it to propel themselves further
and deeper than others are willing or able to go.

If there’s a challenge Campaigners face when selecting a career, it isn’t that they lack talent or options or drive, it’s that
there are so many things out there that are just cool.

The Opening of a Door Can Be a Wonderfully Joyous Moment

Chief among Campaigners’ talents is their people skills, a quality that is even more valuable now than ever. Even in
traditional Analyst strongholds like engineering, systems analysis and the sciences, Campaigners’ ability to network and
match the communication styles of their audience means that even as they explore new challenges on their own, they will
be able to work with others, explore others’ perspectives and glean new insights into their projects. Much of modern
progress stems from incorporating other studies into typically disassociated fields, and no one is better equipped to merge
broad interests than talented, energetic and future-minded Campaigners.

And while Thinking types may be better at applying logic to systems and machines, people with the Campaigner
personality type are able to apply that same logic to human interactions and networks, using their exceptional social
perception to find out what makes people tick. This lends Campaigners a solid foothold in any human science or service,
from psychology, counseling and teaching to politics, diplomacy and detective work. All of these fields have another
important similarity: they are in constant development, shifting, presenting new angles and new approaches. It’s simply
not possible to be good in these fields and content with the way things are, and this is where Campaigners truly shine.

Too Many Bosses, Too Few Workers

Where Campaigners do not shine is in systems of strict regimentation and hierarchy, such as military service.
Campaigners thrive on the ability to question the status quo and explore the alternatives, and if this is a quality that is not
just unappreciated but actually frowned upon, this will not only make them unhappy, but it may even threaten their
emotional stability. Repetition, predictability, boredom… while some Sentinel types may appreciate predictability and clear
hierarchies, these are not selling points for Campaigners. People with the Campaigner personality type need to feel like
they’re pushing boundaries and exploring ideas, and should focus on interests and careers that encourage that.

Many more career options satisfy these needs, and not just the scientific ones – writing, journalism, acting and TV
reporting all give Campaigners a chance to explore something new every day and stir the pot a little while they’re at it. It
may come to pass though, that the best way forward for Campaigner personalities is to establish themselves as
entrepreneurs and consultants, blazing their own trails and taking on whatever project is most fascinating. So long as they
get to use their people skills, identify and achieve their own goals and inspire their colleagues and followers, Campaigners
will be happy.