TABLE OF SPECIFICATION

SCHOOL YEAR 2019 - 2020

GRADE: 11 SUBJECT: PRINCIPLES OF MARKETING GRADING PERIOD: SECOND DATE:

LEARNING COMPETENCIES NUMBER NUMBER PERCENTAGE ITEM Levels of Difficulty
OF DAYS OF NUMBERS EASY (60%) AVERAGE (30%) DIFFICULTY (10%) TOTAL
ITEMS Remembering Understanding Applying Analyzing Evaluation Creating
1 Define a product and differentiates the product, 5 4 8.06 1,4,35,36 2 2 4
services, and experiences.
2 Identify and describe the factors to consider 5 4 8.06 6,7,21,22 2 2 4
when setting prices and new product pricing
and its general pricing approaches.
3 Discuss the structure of distribution channels, 5 4 8.06 11,12,23,24 4 4
its functions, and the nature of supply chain
management.
4 Define and identify relevant promotional tools, 10 8 16.13 2,8,10,13, 4 4 8
namely, advertising, sales promotion, personal 14,20,25,26
selling, public relations, and direct marketing to
create awareness and persuade the target
market to buy the product or patronize the
service.
5 Explain the relationship between market 8 6 12.90 15,16,17,28, 2 2 2 6
analysis, planning, implementation, and control. 39,40
6 Analyze the company’s situation, market, and 7 6 11.29 29,30,31, 3 3 6
environment (the marketing audit and SWOT 32,33,34
Analysis).
7 Identify target market and positioning. 7 6 11.29 3,5,9,18 3 3 6
19,27
8 Explain the significance of the marketing mix to 5 4 8.06 37,38,41,42 2 2 4
motivate the potential market to buy product or
service (the marketing plan).
9 Integrate the marketing concepts and 5 4 8.06 43,44,45,46 4 4
techniques learned by preparing a marketing
plan.
10 Present a mini-marketing plan, orally and in 5 4 8.06 47,48,49,50 4 4
writing.
Total 62 50 100 11 15 4 9 3 8 50