Ngoc-Phu, Nguyen

linkedin.com/in/ngocphu-nguyen
ngocphu.nguyen2807@gmail.com
+6583556359

Education
NANYANG TECHNOLOGICAL UNIVERSITY Singapore
MASTER OF MASS COMMUNICATION 2019 - Anticipated 2020
Relevant Modules: • Media Management • Convergent New Media • Communication Technology & Society
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY Vietnam
BACHELOR OF COMMUNICATION (Graduated With High Distinction) 2013 - 2016
Relevant Modules: • Communication Strategy & Planning • Client Management • Art Direction • Copywriting

Work
OGILVY Vietnam Advertising, Marketing Communications & Public Relations Agency HQ in New York
ACCOUNT EXECUTIVE 2016 - 2018
Key Clients: Nestlé MILO (retainer), Unilever Dove, Saigon Export Beer
•Worked closely with Account Director, Senior Planner and Creative Team to consult and implement MARCOM services & solutions
for 3 clients (campaign development, commercial content production, event management)
•Liased as a link to assist communication and collaboration among clients, internal, external stakeholders (partnered Digital/PR
agencies) via organizing weekly updates, meetings and reports; thus MILO increased 2016-2018 incentives for the agency
•Managed the creative and led the production of campaigns/contents/events which required consolidating proposals;
drafting schedule, budget, production plans; and foremost implementing these plans
•Examined clients’ competitors by consolidating primary research findings from partnered agencies and conducting secondary
research to produce quaterly competitor reviews for clients and stakeholders
•Coached 3 interns as their direct supervisor via conducting induction and review sessions on a daily basis, leading 2 of them
to arrive at official positions at the agency
☆Award-Winning Works☆
「Nestlé MILO Activ Vietnam Campaign」APAC Effie Bronze Award 2018
•Facilitated the campaign’s development with the aim to increase MILO’s brand relevancy and advocate for youth sports by
raising awareness on the importance of sports, and sponsoring sports events/equipments in schools
•Managed the creative and led the production of the campaign’s contents which in 4 months raised >19 million awareness and
encouraged >3 million kids to participate in the brand’s grassroots activities
•Initiated and led the award submission by working closely with Senior Planner to produce case study write-up and video
「Nestlé MILO Champions Video」Spikes Asia Film Finalist 2017
•Nestlé MILO Activ Vietnam’s launching video

State-Of-The-Art Work
「Nestlé MILO Champsquad」The First Digital Fitness & Tracker For Kids In Vietnam 2017
•Project-managed the commercial launch and worked closely with Technical Team to adapt the global app into local user interface
•Tackled first month’s low sales by suggesting to simplify the user interface and to feature promotions on e-commerce sites,
resulted in meeting set client’s KPI on schedule

iFOCUS MEDIA Vietnam Production House

PRODUCTION ASSISTANT 2015 - 2016
Key Clients: Nescafé, PNJ Jewelry, AQUA Appliances
•Facilitated the production process of 7 commercials from script/storyboard to shooting and post-production

Individual Awards
OGILVY FELLOWSHIP June 2016
Winner of the fellowship and being offered the full-time position of Account Executive at Ogilvy Vietnam
VIETNAM YOUNG SPIKES August 2016
Silver Prize, Integrated Communications Category awarded by AIM Academy, under authorization of Spikes Asia
Other Projects
OGILVY NEXT CHAPTER: ANALYTICAL REPORT July 2019
•Analyzed Ogilvy Next Chapter, the historic transformation initated by HQ in New York, and its implications for Vietnam office with
a global and local synosis from an insider’s point of view
•Demonstrated that the adaptation encountered constraints considering market differences, and how enhancing organizational
communication could have helped to tackle the constraints
WEBSITE AIRD’ART May 2016
•Created a sample digital space for an ideal arts center with web copy and key visuals created by 5 team members to demonstrate
the potential of arts centers for local community

Languages BILINGUAL Vietnamese mother-tounge & English IELTS Band 8.0

LOWER INTERMEDIATE Mandarin Chinese

TechSkills Microsoft Office, Keynote & Pages

Interests •Foreign Languages: self-learning foreign languages through online tutorials, movies and music
•Museum & Arts: exploring exhibitions/museums and collating online art posts
•Dancing: organzied and performed dance acts as a group @ RMIT Dance Club
•Coaching: mentored fellow peers on ‘Marketing Principles’ @ RMIT Student Learning Academic Mentor

Referrals Tra My, Nguyen Associate Business Partner, Ogilvy Vietnam

tramy.nguyen@ogilvy.com +84 905 822 873
Jose Benedicto Meija, Galinato Creative Director, Ogilvy Vietnam
bj.galinato@ogilvy.com +84 903 036 354