A

RESEARCH PROJECT REPORT

ON

A STUDY OF WHY STUDENTS ARE NOT CLEAR ABOUT THEIR CAREER

By
Mr. Vivek Gupta

Submitted to

Savitribai Phule Pune University

in partial fulfillment of

Bachelors of Business Administration (BBA)

Academic Session 2019-2020

Under the Guidance of

Prof. JASPEET PATIL

Progressive Education Society’s

MODERN COLLEGE OF ARTS, SCIENCE AND COMMERCE

Business Administration Campus, Pune 05

 CERTIFICATE

This is to inform that VIVEK GUPTA has successfully completed his Reasearch
Methodology Project towards partial fulfillment of TY BBA

Prof. JASMEET PATIL Prof. (Dr.)

 ACKNOWLEDGEMENT

I would like to express my gratitude towards Prof. Dr. M. D. Alandikar

Sir (Vice- Principal, Business Administration Campus of Modern
College of Arts science & Commerce, Pune 05) & Prof. Lawly Das
(HOD, BBA). Also I would like to thank Prof. JASMEET PATIL for
her timely suggestions and guidance and for sharing her valuable
knowledge with us during completion of the project. Finally, I would
like to express my gratitude towards my beloved family and friends for
their endless support, co-operation and encouragement.

NAME: VIVEK GUPTA

ROLL NO: 31150

PLACE: PUNE

DATE
INDEX
TITLES PAGE NO.

Chapter 1: Executive Summary

Chapter 2: Introduction
Chapter 3: RM Primary Data,
Secondary Data
Chapter 4:Literature Review
Chapter 5:Analysis And
Interpretation
Chapter 6:Findings
Chapter 7: Suggestions And
Recommendations
Chapter 8:Wibliography
Chapter 9: Annexure
CHAPTER 1:
EXECUTIVE SUMMARY:
 OBJECTIVES:
1. To make people aware about sports and physical activities.
2. Lifestyle regarding health and fitness.
3. Need of physical and mental health.
4. Promote healthy lifestyle.
5. To take balance diet.

 SCOPE OF STUDY:
Scope of study is limited only for 5 years:

1. 2014-2015
2. 2015-2016
3. 2016-2017
4. 2017-2018
5. 2018-2019

 LIMITATIONS:
1. Data used is acquired from secondary resources; hence has certain
limitations.
2. Data in the reports is assumed to be true.
3. Confidential data is not provided and allowed to use.
CHAPTER 2:
INTRODUCTION:
This research is done for the purpose to find out that even after choosing the career
of own choice students are not able to get into the right direction. Students get
stuck in their profession and they start with something and end up doing
something.
The time has passed when parents used to decide the future of their child and put
them into the course which parent wants their child to pursue. But now the scenario
is totally different. Students select their choice of interest. But then to they are
doing the same thing which earlier used to happen. Is this their mistake? No there
might be some problem because of which they are not getting clarity.
This research is conducted for the purpose to find out what is the main problem
and how to overcome it. I have collected all the primary as well as secondary data
to find the main cause behind this situation.
The main reason to choose this topic is due to the students diverting careers again
and again. This research main motive is to find best ways to consult students and
make changes so that they can get clear image about their career related issues and
what measures should they take to overcome those.
This research is done for the purpose to find out that even after choosing the career
of own choice students are not able to get into the right direction. Students get
stuck in their profession and they start with something and end up doing
something.
CHAPTER 3:
RESEARCH METHODOLOGY-PRIMARY DATA AND
SECONDARY DATA:

1. PRIMARY DATA:
Primary data is data that is collected by a researcher from first-hand
sources, using methods like surveys, interviews, or experiments. It is
collected with the research project in mind, directly from primary sources.
The term is used in contrast with the term secondary data. Secondary data
is data gathered from studies, surveys, or experiments that have been run by
other people or for other research.
Typically, a researcher will begin a project by working with secondary data.
This allows time to formulate questions and gain an understanding of the
issues being dealt with before the more costly and time consuming operation
of collecting primary data.

ADVANTAGES OF PRIMARY DATA:

• The primary data are original and relevant to the topic of the research study
so the degree of accuracy is very high.
• Primary data is that it can be collected from a number of ways like
interviews, telephone surveys, focus groups etc. It can be also collected
across the national borders through emails and posts. It can include a large
population and wide geographical coverage.
• Moreover, primary data is current and it can better give a realistic view to
the researcher about the topic under consideration.
• Reliability of primary data is very high because these are collected by the
concerned and reliable party.

DISADVANTAGES OF PRIMARY DATA:

• For collection of primary data where interview is to be conducted the

coverage is limited and for wider coverage a more number of researchers are
required.
 • A lot of time and efforts are required for data collection. By the time the
data collected, analyzed and report is ready the problem of the research
becomes very serious or out dated. So the purpose of the research may be
defeated
. • It has design problems like how to design the surveys. The questions must
be simple to understand and respond.
• Some respondents do not give timely responses. Sometimes, the
respondents may give fake, socially acceptable and sweet answers and try to
cover up the realities.
• With more people, time and efforts involvement the cost of the data
collection goes high. The importance of the research may go down.
• In some primary data collection methods there is no control over the data
collection. Incomplete questionnaire always give a negative impact on
research.
• Trained persons are required for data collection. In experienced person in
data collection may give inadequate data of the research.

2.SECONDARY DATA:
Secondary data are the data collected by a party not related to the research study
but collected these data for some other purpose and at different time in the past. If
the researcher uses these data then these become secondary data for the current
users. These may be available in written, typed or in electronic forms. A variety of
secondary information sources is available to the researcher gathering data on an
industry, potential product applications and the market place. Secondary data is
also used to gain initial insight into the research problem. Secondary data is
classified in terms of its source – either internal or external. Internal, or in-house
data, is secondary information acquired within the organization where research is
being carried out. External secondary data is obtained from outside sources. There
are various advantages and disadvantages of using secondary data.
ADVANTAGES OF SECONDARY DATA:

• The primary advantage of secondary data is that it is cheaper and faster to access.
• Secondly, it provides a way to access the work of the best scholars all over the
world.
• Thirdly, secondary data gives a frame of mind to the researcher that in which
direction he/she should go for the specific research.
• Fourthly secondary data save time, efforts and money and add to the value of the
research study.

DISADVANTAGES OF SECONDARY DATA:

• The data collected by the third party may not be a reliable party so the reliability
and accuracy of data go down.
• Data collected in one location may not be suitable for the other one due variable
environmental factor.
• With the passage of time the data becomes obsolete and very old
• Secondary data collected can distort the results of the research. For using
secondary data a special care is required to amend or modify for use.
• Secondary data can also raise issues of authenticity and copyright.

METHODS OF RESEARCH:

(a)Questionnaire:
Questionnaire is a set of questions has been prepared to ask a number of questions
and collect answers from respondents relating to the research topic. A number of
questions usually in printed or electronic form are to be answered by the
individuals. The forms often have blank spaces in which the answers can be
written. Sets of such forms are distributed to groups and the answers are collected
relating to research topic. A questionnaire is a series of questions asked to
individuals to obtain statistically useful information about a given topic. When
properly constructed and responsibly administered, questionnaires become a vital
instrument by which statements can be made about specific groups or people or
entire populations. Inappropriate questions, incorrect ordering of questions,
incorrect scaling, or bad questionnaire format can make the survey valueless, as it
may not accurately reflect the 11 views and opinions of the participants. A useful
method for checking a questionnaire and making sure it is accurately capturing the
intended information is to pretest among a smaller subset of target respondents. In
(b) Telephone, Mobile Phone and Facsimile:
Telephone and other devices can be used for collecting data verbally and written
on fax from respondents located away from the researcher and having these
facilities plus the researcher having their contact numbers. Use of interviewers
encourages sample persons to respond, leading to higher response rates.
Interviewers can increase comprehension of questions by answering respondents'
questions. It is fairly cost efficient, depending on local call charge structure. It is
good for large national or international respondents and gives wider coverage. It
cannot be used for non-audio information (graphics, demonstrations, taste/smell
samples) this instrument is not suitable for the respondents where the telephone
facility is not available.

(c) Mail:
For collection of data from the respondents who are located at a long distance and
do not have any communication facility. They can be contacted through mailed
questionnaire. Only thing is required that the researcher should have the postal
addresses of the respondents. The questionnaire may be handed to the respondents
or mailed to them, but in all cases they are returned to the researcher via mail. The
cost involved is very less but no clarification can be given to the respondents if
required. The interviewer must be very efficient and tactful to get the accurate and
relevant data from the informants. Interviews like personal interview/depth
interview or telephone interview can be conducted as per the need of the study.

(1) Advantages:
Advantages of interview are following:
• In this method information can be gathered from illiterate people too.
• There are no chances of non-response as the interviewer personally collects data.
• The collected data is very reliable since the interviewer tactfully collects the data
by cross examining the responders.

(2) Disadvantages:
• The major disadvantages of interview are:
• There is a chance of bias.
• The informants may not answer some personal questions.
• It is a time-consuming process.
• Money and manpower requirements are very high.
• Some time the interviewers are involved in pressurising respondents to share their
personal information.
(3)Research Methods:
For collection of primary data for this research work survey and observation
methods have been used. Experimental method is not found suitable for this study
because the topic is a theoretical topic and there is no need to have experiments.
These two methods are explained below:

(a)Survey Method:
Survey is used to collect quantitative information about items in a population.
Surveys are used in different areas for collecting the data even in public and
private sectors. A survey may be conducted in the field by the researcher. The
respondents are contacted by the research person personally, telephonically or
through mail. This method takes a lot of time, efforts and money but the data
collected are of high accuracy, current and relevant to the topic.

(b) Observation Method:

Observation is a complex research method because it often requires the researcher
to play a number of roles and to use a number of techniques; including her/his five
senses, to collect data. The observer puts himself in the actual situation and watch
carefully. On the basis of 14 his knowledge, skills and experience he collects the
data without contacting the respondents. The results of observation entirely depend
on the talents of the researcher. This method can be used only by expert persons in
the research.

5. Sampling:
(a) Introduction:
The research is a systematic study to examine or investigate the issue or problem
and find out the relevant information for solution. For study data are to be collected
from the respondents. It is not possible to collect data from everyone of the
population. Population is a very large number of persons or objects or items which
is not feasible to manage. A population is a group of individuals, persons, objects,
or items from which samples are taken for measurement. For research purpose a
part of the population is to be selected. Sampling is the process in which a
representative part of a population for the purpose of determining parameters or
characteristics of the whole population is selected.
SOURCE OF DATA USED IN RESEARCH:
Primary Data Used:
Questionnaire is used in primary data collection method. All the questions are
related to the topic arranged in a systematic way.

Secondary Data Used:

Sources from internet, various websites are being searched for collecting secondary
data. Youtube source is also used to find the data.
CHAPTER4:
LITERATURE REVIEW:

The aim of a literature review is to show particular reader that researcher have
read, and have a good grasp of, the main published work concerning a particular
topic or question in specific field. This work may be in any format, including
online sources. It may be a separate assignment, or one of the introductory sections
of a report, dissertation or thesis. In the latter cases in particular, the review will be
guided by research objective or by the issue or thesis researcher are arguing and
will provide the framework for researchers’ further work. It is very important to
note that review should not be simply a description of what others have published
in the form of a set of summaries, but should take the form of a : 20 : critical
discussion, showing insight and an awareness of differing arguments, theories and
approaches. It should be a synthesis and analysis of the relevant published work,
linked at all times to your own purpose and rationale.

IMPORTANCE OF LITERATURE REVIEW:

• To define and limit of the research

• To place your study in an historical perspective

• To avoid unnecessary duplication

• To evaluate promising research methods

• To relate your findings to previous knowledge and suggest further research A

good literature review, therefore, is critical of what has been written, identifies
areas of controversy, raises questions and identifies areas which need further
research.
My Literature Review On The Given Topic:
Too many graduates are mismatched to their jobs. What's going wrong?

Advice about the art of interview preparation and how to craft the perfect CV isn’t
enough to put every student on a path to a career they want. About one in three
graduates end up being “mismatched” to the jobs they find after leaving
university, research by Universities UK suggests. These mismatched graduates
face poorer prospects and lower earnings than their peers who embark on careers
that are a better fit for the knowledge and skills they have acquired through three or
four years of study. It suggests that traditional careers advice isn’t working.

Are students taking the wrong courses?

The problem isn’t necessarily that too many students are taking the wrong course.
There is little evidence that graduates are studying the “wrong” subjects, according
to the UUK research, since most are on courses that offer subject knowledge and
employability skills that are very much in demand.

Instead, students need better careers advice that will help them define their skills
and attributes – and understand how these match different career
options. Students also need help finding out which skills they’ll need to break into
certain industries – particularly in sectors that aren’t good at diversifying their
recruitment, or when they have no family or social network of contacts to call on
for help and advice.

Politicians complain of a skills gap, but graduates face an “experience gap” – with
many employers preferring to recruit young people who have spent a couple of
years in the workplace rather than raw recruitments from university. Yet graduates
have often picked up at university many of the soft skills that employers are
looking for in more experienced recruits – they just don’t know it yet.

How can universities help?

To help graduates find the right jobs for them, lots of universities are
experimenting with new ways to make their careers advice more accessible and
meaningful.
Graduates have often picked up the soft skills that employers are looking for – they
just don’t know it yet

At the University of Kent, students can use an online Careers Explorer service to
match their skills to career options, and a work-study scheme that provides
bursaries for work experience. Students at the University of Dundee can
take employability modules in parallel with their academic work, including online
and personal career planning sessions. Queen Mary’s QConsult programme,
meanwhile, turns students into advisers on “mini consultancy projects” for small
businesses and charities in London.

At Norwich University of the Arts, we are gamifying careers support. We’ve

developed a careers card game called Profile, which provides students with a deck
of cards in which half describe skills and attributes, and the other half describe
workplace scenarios which require different tactics to resolve them.

Students are asked to match skills cards to the scenarios – and think about how that
applies to them and the best approach to overcome practical problems. It makes
them aware of the skills they already have, and the ones they’ll need in the
workplace.

As Profile wears the clothes of a game, it’s a level playing field for participants
regardless of their background. It is an activity which is safe, bounded by rules,
and allows for a type of self-evaluation that is otherwise fraught with difficulty.

With the help of government funding to support skills development, our next step
is to turn Profile into a virtual reality experience – giving students a VR contact
with the workplace where real access is limited by cost, geography or competition
for work experience placements.

This is the practical end of the mounting policy debate about graduate
employability and value-for-money in higher education: how can universities
support their students towards the right careers?

We should measure our success as universities by the extent to which we help

students develop their talents and skills to a point where they are able to access
industries and careers that will be fulfilling. Enabling students to play a winning
hand after graduation is time and effort well spent.
CHAPTER 5:
ANALYSIS AND INTERPRETATION:
CHAPTER 6:

Findings:

From the data collected from primary sources as well as secondary sources shows
that even though students pursue their interest career they are not able to fit in that
career wholly. 52% of the sample has adopted a course differently for sharpening
their skills, while 48% of sample size have not adopted a course to sharpen their
skills as they are not aware of their talents. Almost 80% of the sample size is
getting affected due to the increasing competition. Some fight to come first in the
completion while some find new career options to overcome it. Very less amount
of sample size believe their guts feeling and follow it while others makes decision
on the basis of the situation necessary at that time. As due to this students may
make wrong decisions and may not feel satisfied after a particular. If they listen to
their gut feeling they may be able to sustain on a particular decision for longer
duration as it is the inner voice which is suggesting us to take decision.

According to the data collected from the questionnaire tells that students are
willing to take a risk with the career and comfort zone but when the situation arises
we see opposite of it. So it is not the valid answer given by the sample. Most of the
sample size indulge their time in learning new skills and on their hobbies of some
on entertainment and gaming.

Almost 55%of the population going to their own business instead of opting for
job. So this can generate inexperience among the students related to particular field
of which they are going to start business.

95%of the sample size their parents support them in their interest so it cannot be a
issue not supporting family member for choosing the wrong career path.

90% of the population is happy about what they are doing. So there is no such
issue that they are on the wrong path.

70% of students are in the commerce, 6%in science, 8%in engineering, and 17% in
the others. So almost all of them are in whichever field they have chosen.
CHAPTER 7:

Suggestions And Recommendations:

According to the data found out from primary as well as secondary sources we
come to a conclusion that students are well aware of the career they have chosen
but what is lacking is the guidance. They should be given right guidance at right
time. The syllabus is not up to the mark so that they would be able to enhance their
skills and find out their inner potential. All the syllabus is theoretical and they are
unable to get the practical knowledge which they should be given to test
themselves. When these students by taking only theoretical knowledge come into
the practical world cannot sustain in one place. They start changing their goals and
careers and find the best place for them. Even though they are feeling happy for
choosing the field of their choice, after a particular time they feel they are in the
wrong lane and try to find best one for them. Syllabus should be changed and must
be more practical oriented and less theoretical. This would help students to get
polish and help enter the competitive and practical world, this would also not waste
their time in choosing the right career.

In today’s era students face more problems related to mind stability and also health
ailments due to the unhealthy eating and sleeping habbits. Students should practice
eating more healthy food and for mind stability they should practice yoga,
meditation as well as exercise.
CHAPTER 8:

Webliography:

1. Shodhganga.com
2. The guardian.com
CHAPTER 9:

ANNEXURE: