What is Data visualization

Data visualization is the use of visual

representations
• to explore data,
• make sense of data, and
• communicate data.
It enables decision makers to see analytics presented
visually, so they can grasp difficult concepts or identify
new patterns.
With interactive visualization, you can take the concept
a step further by using technology to drill down into
charts and graphs for more detail, interactively changing
what data you see and how it’s processed.
What is Data visualization
Few common myths about data visualization.

• Myth #1: We visualize data because some people are visual learners.
• Myth #2: We visualize data for people who have difficulty understanding numbers
• Myth #3: We visualize data to grab people’s attention with eye catching but inevitably less
informative displays
• Myth #4: The best data visualizers are those who have been trained in graphic arts.
• Myth #5: Graphics provide the best means of telling stories contained in data
Why should we do Data visualization?
• Because of the way the human brain processes information,
 Vision is by far our dominant sense. We have evolved to perform many data sensing and processing
tasks visually
 using charts or graphs to visualize large amounts of complex data is easier than poring over
spreadsheets or reports.

• Data visualization is a quick, easy way to convey concepts in a universal manner – and you
can experiment with different scenarios by making slight adjustments.

• “Data visualization is going to change the way our analysts work with data. They’re going to be expected to respond to issues more rapidly. And
they’ll need to be able to dig for more insights – look at data differently, more imaginatively. Data visualization will promote that creative data
exploration.”
--Simon Samuel, Head of Customer Value Modeling for a large bank in the UK
Why should we do Data visualization?
Data visualization helps us process data faster known as “picture
superiority effect”
Why should we do Data visualization?

Visual data processing

provides optimal support for
the following:
• Seeing the big picture
• Easily and rapidly comparing
values
Why should we do Data visualization?

Visual data processing provides

optimal support for the following:
• Seeing the big picture
• Easily and rapidly comparing values
• Seeing patterns among values
• Comparing patterns
Bad graphs are everywhere

Few examples of bad graphs

Showing Data to storytelling with data
Showing Data to storytelling with data
Showing Data to storytelling with data