penetration of its products in rural India while changing lives and boosting incomes. What is Project Shakti..? Train female entrepreneurs who live in rural India, and sells products of HLL to the village market while supporting the independence of women
Social aspect Business aspect
States covered by project shakti How it works How it works.. • The recruitment of a Shakti Entrepreneur or Shakti Amma (SA) begins with the executives of HUL identifying the uncovered village.
• The representative of the company meets the Panchayat and the
village head and identify the woman who they believe will be suitable as a SA.
• After training she is asked to put up Rs 20,000 as investment
which is used to buy products for selling. The products are then sold door-to-door or through petty shops at home.
• On an average a Shakti Amma makes a 10% margin on the
products she sells. Pricing and Packaging Sachets and small packs of premium products. Price doesn’t exceed Rs.5 per sachet. Lux at Rs.5, Lifebuoy at Rs.2, Surf Excel sachet at Rs.1.50, Pond's Talc at Rs.5, Pepsodent toothpaste at Rs. 5, Fair & Lovely Skin Cream at Rs.5, Pond's Cold Cream at Rs.5, Brooke Bond Taaza tea at Rs.5. Products sold through Project Shakti Distribution It is the combination of the 3 ways: Door to door selling (11% margin on sales) Sells from own home (11% margin on sales) Retailers (3% margin) averages sales : Rs. 10,000 - Rs. 15,000/month, profit - Rs.1,000 per month Why shakti..? It was a competitive advantage for HLL
Carrying and Forwarding Agents
Bigger portion of India’s population lives in villages.
Promotional Strategy
Promotion through demonstration of products at Haat
Bazaar
Star sellers were made-up for lack of audio-visual
Shakti Vani Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment. Shakti Entrepreneur It helps women in rural India set up small businesses as direct-to-consumer retailers
works to improve the quality of life in rural India
a way out of poverty as well as creating a crucial new
distribution channel for Unilever products iShakti Community Portal The Internet-based rural information service, launched in Andhra Pradesh
It has been developed to provide
information and services to meet rural needs in various fields and women's empowerment. Future Plans Project Shakti plans to extend to the states of West Bengal, Punjab and Rajasthan.
To bring in partners involved in agriculture , health,
insurance, and education to catalyze overall Rural Development. Conclusion It is all about enabling families to live with dignity and in better health & hygiene, education of the children and an overall betterment in living standards