Moi

1. Ethical development of neuromarketing requires protection of the research subjects,

responsible business-to-business advertising, and accurate representation of the state of the
art of the technology to the public

2. Many of the traditional tools of marketing such as focus groups and polls rely upon nuanced
interpretations of human psychology to draw conclusions about consumer behaviour and
then use that information to inform marketing decisions.

3. Special ethics review should be a minimum standard for neuromarketing research that
either involves or targets vulnerable populations. Among the individuals that would fall
under this umbrella are persons (or family members of persons) with neurological disease or
psychological disorders, children, and other members of legally protected groups.

4. In academic and medical research centers, subjects volunteering to participate in

neuroimaging-based studies are protected by Institutional Review Board guidelines, which
can include strict experimental guidelines because most imaging technologies are
considered to be FDA-regulated medical devices.

5. Even thornier than the issue of subject protection is the notion that advanced technology in
the neurosciences, in particular fMRI, might allow invasion of the inner sanctum of private
thought. It bears repeating that such a breach is not possible today and may or may not be
technically achieved in the future

Ankit

6. Music exerts strong influence on the cognitive processes of attention and on the emotional processes of
evaluation subsequently, on the attributes of the products
7. Music determines in our organism direct or reflex reactions, which are transient functional reactions that
characterize an emotion at the moment in which musical excitement acts, and indirect reactions, which is when
the musical excitement acts on the psychic representation of musical emotions.
8. The emotional and rhythmic characteristics of the music also influences by causing different emotional states
that will affect the perceived perception of the brand, for example, provoking a state of positive humor with the
use of cheerful music
9. Neuromarketing registers different indicators whose analysis allows to measure criteria such as emotional
engagement, retention, purchase intention, novelty, knowledge and attention. The most widespread are those
non-invasive techniques related to readings of brain activity such as electroencephalogram (EGG), positron
emission tomography (PET), magnetic resonance imaging (fMRI) or magnetoencephalography (MEG) that allows
to register brain activity during the stimulus
10. Through the use of eye-tracking can be recorded automated behaviors such as pupil visual tracking and dilation
of the pupil, informs about the route of the gaze, the heatmaps, areas of interest and the time of attention spent
by individuals at a point providing information about the attention, interest and engagement caused.
11. The dermoelectric response, or Galvanic Skin Response (GSR), records the electrodermal activity or skin
conductance sensitive to increased activity or emotional arousal.
12. Specific effects of music can directly reflect on the brand and the product that have also been proposed: through
the feelings of the spectators and the provoked emotions that will be directly linked to the stimuli through
associative conditioning
Shivam
13. A third-party certification can assure consumers that their rights are being protected as part
of the research and in case of neuromarketing these certifications are called NeuroStandards
1.0 and 2.0
14. NeuroStandards 1.0 was basically a academic peer review that evaluated the methods of a
number of neuromarketing firms
15. The key success of NeuroStadards 2.0 was to provide evidence for the value of
neurosciences using the methods that both passed the academic threshold for rigor ad used
markers of effectiveness that industry groups care about
16. Neuroscience provides real predictive power may mean that neuromarketing firms will have
more incentive to track those markers in a rigorous manner rather than to make claims
about the novelty and uniqueness if their own measures