COLOUR

Colour is vital to the Hexagon brand identity. Our corporate SECONDARY COLOURS:
colours should be applied in a consistent manner to maximise
Secondary colour schemes are used to support the Hexagon
brand recognition. This is evidenced on the next page.
primary colours. They can be used on solid blocks of colour,

PRIMARY COLOURS: typography and illustrations.

The Hexagon primary colour scheme is used in the logo and can
be used in solid blocks of colour and typography for all types
of communication. It should always have a presence within any
colour application, at any level.
Pantone 7578 Pantone 144 Pantone 7406
C0 M67 Y100 K0 C0 M51 Y100 K0 C0 M20 Y100 K2
R220 G107 B47 R237 G139 B0 R241 G196 B0
NOTE: Hexagon Blue is a part of the Pantone+ series. Visit HTML DC6B2F HTML ED8B00 HTML F1C400

pantone.com for the latest colour software update.

HEXAGON HEXAGON HEXAGON

BLUE LIGHT BLUE GREEN
Pantone 362 Pantone 564 Pantone 583
C78 M0 Y100 K2 C43 M0 Y23 K0 C21 M0 Y89 K0
R80 G158 B47 R134 G200 B188 R183 G191 B16
HTML 509E2F HTML 86C8BC HTML B7BF10

Pantone 7703 Pantone 630 Pantone 367

C83 M23 Y19 K0 C51 M6 Y14 K0 C30 M0 Y68 K0
Pantone Cool Gray 1 Pantone Cool Gray 11 Pantone Black
R0 G151 B186 R133 G205 B219 R165 G216 B103 C0 M0 Y0 K10 C0 M0 Y0 K80 C0 M0 Y0 K100
HTML 0097BA HTML 85CDDB HTML A5D867 R230 G230 B230 R84 G85 B89 R0 G0 B0
HTML E6E7E8 HTML 666666 HTML 000000

27 HEXAGON CORPORATE BRAND GUIDELINES | CORPORATE BRAND STRATEGY | BRAND ELEMENTS UPDATED | MARCH 2017
COLOUR TINTS
& COMBINATIONS
COLOUR TINTS: COLOUR COMBINATIONS:

It is recommended that when using tints of the primary and
secondary colour palettes, you use the increments shown
here, however, it is possible to use other tint values if others
are required.
The following colour combinations show how Hexagon’s primary
and secondary colours can be grouped to create balanced colour
palettes and complementary pairings.

Pantone 7703 Pantone 630 Pantone 367

75% 75% 75%

50% 50% 50%

Primary Colours
25% 25% 25%

Pantone 7578 Pantone 144 Pantone 7406

75% 75% 75%

50% 50% 50%
Secondary Colours / Warm Tones
25% 25% 25%

Pantone 362 Pantone 564 Pantone 583

75% 75% 75%

50% 50% 50%
25% 25% 25%
Secondary Colours / Cool Tones

It is not recommended to
use the Cool Gray colours
and black in tints.

28 HEXAGON CORPORATE BRAND GUIDELINES | CORPORATE BRAND STRATEGY | BRAND ELEMENTS UPDATED | MARCH 2017
COLOUR
FOR POWERPOINT
To avoid projector washout, please use the following colours for PowerPoint.

Pantone 7703 C Pantone 7709 C Pantone 362 C Pantone 7578 C Pantone 144 C Pantone 7408 C
C81 M15 Y14 K5 C60 M7 Y12 K1 C61 M2 Y97 K5 C2 M54 Y81 K3 C5 M53 Y100 K0 C3 M26 Y100 K0
R0 G129 B160 R78 G163 B182 R80 G158 B47 R216 G109 B53 R237 G139 B0 R248 G191 B0
HTML 0081A0 HTML 4EA3B6 HTML 509E2F HTML D86D35 HTML ED8B00 HTML F8BF00

29 HEXAGON CORPORATE BRAND GUIDELINES | CORPORATE BRAND STRATEGY | BRAND ELEMENTS UPDATED | MARCH 2017
PRIMARY
DIVISION COLOURS
Primary division colours can be used with the Hexagon primary
and secondary colour scheme. They can be used on solid blocks
of colour, typography and illustrations, as well as in tints.

MANUFACTURING INTELLIGENCE / GEOSPATIAL / AGRICULTURE /

SAFETY & INFRASTRUCTURE POSITIONING INTELLIGENCE

Pantone 7711 C Pantone 631 C Pantone 630 C Pantone 362 C Pantone 376 C
C79 M23 Y30 K0 C62 M4 Y16 K0 C51 M6 Y14 K0 C78 M0 Y100 K2 C55 M10 Y97 K2
R27 G152 B170 R80 G188 B209 R133 G205 B219 R80 G158 B47 R122 G175 B66
HTML 1B98AA HTML 50BCD1 HTML 85CDDB HTML 509E2F HTML 7FAF42

GEOSYSTEMS / MINING / PPM

Pantone 7700 C Pantone 7707 C Pantone 7703 C Pantone 375 C Pantone 367 C
C96 M64 Y31 K12 C83 M23 Y19 K40 C83 M23 Y19 K0 C48 M8 Y97 K0 C30 M0 Y68 K0
R1 G87 B125 R0 G96 B128 R0 G151 B186 R147 G187 B65 R165 G216 B103
HTML 01577D HTML 00667F HTML 0197BA HTML 93BB41 HTML A5D867

30 HEXAGON CORPORATE BRAND GUIDELINES | CORPORATE BRAND STRATEGY | BRAND ELEMENTS UPDATED | MARCH 2017
PAINT & RAL COLOURS/
BACKGROUND GRADIENT
PAINT & RAL COLORS: BACKGROUND GRADIENT:

The Hexagon corporate colours should be used on walls in office
spaces when possible. The paint and RAL colours below are
conversions of the primary colour palette Pantone numbers.
Using these colours will maintain a consistent brand presence
throughout different spaces across the globe.
The background gradient is used as a full-bleed texture
to add interest to materials such as brochures and
PowerPoint Presentations.
The gradient can be provided upon request by contacting
brand@hexagon.com.

HEXAGON HEXAGON HEXAGON HEXAGON LIGHT BLUE

BLUE LIGHT BLUE GREEN GREY GRADIENT

PAINT: PAINT: PAINT: PAINT:

BEHR, Blue Jewel BEHR, Shallow Sea BEHR, Tart Apple BEHR, Steam White
510B 520D 420B 750E

RAL: RAL: RAL: RAL:

5023 6027 6019 7035
C80 M40 Y10 K20 C60 M0 Y30 K0 C35 M0 Y40 K0 C5 M0 Y5 K20

31 HEXAGON CORPORATE BRAND GUIDELINES | CORPORATE BRAND STRATEGY | BRAND ELEMENTS UPDATED | MARCH 2017