Visual

ONE-PAGE LEAN STARTUP: A Problem Solving Canvas for Open Problem Finding & Solving
Problem Space
Solution Space
ITENN
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
ONE-PAGE LEAN STARTUP (4 Improvement/Disruption Questions)
Problem Space
What system to improve/disrupt?
Solution Space
The 4 Disruption Questions
 Why improve/disrupt system?
 What system to improve/disrupt?
 What system to improve/disrupt to?
 How best to improve/disrupt system?
ITENN
ONE-PAGE LEAN STARTUP FOR SYSTEM IMPROVEMENT/DISRUPTION
Problem Space
What system to improve/disrupt?
Solution Space
What How What Why
system best to system improve/disrupt
to improve/disrupt? improve/disrupt to improve/disrupt system?
system? to?
Present System Process/Strategy Future System Goal/Vision/Mission
ITENN Short Term
 Medium Term
 Long Term
Constraints/Trade-offs
ONE-PAGE LEAN STARTUP FOR CUSTOMER EXPERIENCE IMPROVEMENT/DISRUPTION
Problem Space
What customer experience to improve/disrupt?
Solution Space
What How What Why
customer experience best to customer experience improve/disrupt
to improve/disrupt to customer experience?
improve/disrupt? customer experience? improve/disrupt to?
Present Customer XP Process/Strategy Future Customer XP Goal/Vision/Mission
ITENN Short Term
 Medium Term
 Long Term
ONE-PAGE LEAN STARTUP FOR CUSTOMER EXPERIENCE IMPROVEMENT/DISRUPTION
(Systematic Checklist)
Problem Space
What customer experience to improve/disrupt?
Solution Space
What How What Why
customer experience best to customer experience improve/disrupt
to improve/disrupt to customer experience?
improve/disrupt? customer experience? improve/disrupt to?
Present Customer XP Process/Strategy Future Customer XP Goal/Vision/Mission
 Customer Ecosystem  Customer Develop- ITENN Customer Ecosystem  Shared Value
(Market/Segment) ment (Market/Segment)  Profit
 Job To Be Done/  Business Model  Job To Be Done/  Revenue (Streams)
Goal/Workflow Mapping/Inno’ Goal/Workflow  Cost (Structure)
 Tool or Means  Lean Startup (Agile)  Tool or Means  Delight (+)
(Product/Service/  Trends (PESTLIED) (Product/Service/  Pain (-)
Brand/Bus. Model/  Competitive Strat. Brand/Bus. Model/  Ideal Final Result
Bus. Ecosystem)  Disruptive Innova- Bus. Ecosystem) (IFR)
 Outcome/Result tion Strategy  Outcome/Result  Ultimate Leap of
 Customer Experi-  Blue Ocean Strategy  Customer Experi- Faith (LoF)
ence  Creative Strategy ence  Other Success
(Delight/Pain)  TRIZ; CPS; ToC; VDD (Delight/Pain) Criteria (Metrics)
ONE-PAGE LEAN STARTUP FOR BUSINESS MODEL IMPROVEMENT/DISRUPTION
Problem Space
What business model to improve/disrupt?
Solution Space
What How What Why
business model best to business model improve/disrupt
to improve/disrupt to business model?
improve/disrupt? business model? improve/disrupt to?
Present Bus. Model Process/Strategy Future Bus. Model Goal/Vision/Mission
ITENN Short Term
 Medium Term
 Long Term
ONE-PAGE LEAN STARTUP FOR BUSINESS MODEL IMPROVEMENT/DISRUPTION
(Annotated)
Problem Space
What business model to improve/disrupt?
Solution Space
What How What Why
business model best to business model improve/disrupt
to improve/disrupt to business model?
improve/disrupt? business model? improve/disrupt to?
Present Bus. Model Process/Strategy Future Bus. Model Goal/Vision/Mission

 Customer Develop- ITENN Short Term
ment  Medium Term
 Business Model  Long Term
Mapping/Inno’
 Lean Startup (Agile)
 Trends (PESTLIED)
 Competitive Strat.
 Disruptive Innova-
tion Strategy
 Blue Ocean Strategy
 Creative Strategy
 TRIZ; CPS; ToC; VDD
ONE-PAGE LEAN STARTUP (4 Bus. Disruption Questions)
Problem Space
What system (product/service; brand; business model; ecosystem) to disrupt?
Solution Space
ITENN
The 4 Business Disruption Questions
 Why disrupt system (product/service; brand; business model; ecosystem)?
 What system (product/service; brand; business model; ecosystem) to disrupt?
 What system (product/service; brand; business model; ecosystem) to disrupt to?
 How best to disrupt system (product/service; brand; business model; ecosystem)?
ONE-PAGE LEAN STARTUP (The 2 Mantras)
Problem Space
“Get Out Of The Building”
ITENN
Solution Space
“Build-Measure-Learn”
ONE-PAGE LEAN STARTUP: A Problem Solving Canvas for Open Problem Finding & Solving
Problem Space
CUSTOMER TRADE-OFF DISCOVERY, DIAGNOSIS, AND VALIDATION
ITENN
Solution Space
AGILE PRODUCT/SERVICE (Ecosystem/Business Model) INNOVATION
ONE-PAGE LEAN STARTUP (Ries’s LS Methodology)  Past  Present  Future
CUSTOMER/CLIENT: ………………………………………………………………………………… Date:……………………………………

PAIN/PROBLEM/TRADE-OFF/GOAL/NEED/JOB: ………………………………………………………………………………………………………………………
Unique Summary and Visual Model of Eric Ries’s Book, “The Lean Startup”
MEANS (TOOL: What? How? Resources: People/Culture-Process/Strategy-Product/Service)

(Iteratively Develop Natural, Planned, and/or Disruptive Customer Ecosystem)
END
(Value/
 STEER: “BUILD-MEASURE-LEARN” VALIDATED LEARNING LOOP
Why?)
- Leap (Big Problem; Vision/Hypotheses/Value (Proposition))
 SHARED
- Test (Criteria for Problem; Minimum Viable Product(MVP))
DREAM/
- Measure (Actionable Metrics for Customer Growth)
- Pivot (or Persevere)
ITENN VISION
(Strategy/Business Model/Customer Ecosystem) - Start
- Define
 ACCELERATE: LAUNCH-SCALE - Learn
- Experiment
- Batch (Size/Version; Time/Cycle) Elimination of
- Grow (Engines of Customer Growth) Big Urgent
- Adapt (Adaptive Org./5 Whys) Market
- Innovate (Disruptive Inno.) Problems
(BUMPs)
ONE-PAGE LEAN STARTUP (Lean Startup Journey)  Past  Present  Future

PAIN/PROBLEM/TRADE-OFF/GOAL/NEED/JOB: …………………………………………………………………………………………………………
4 Phases of a Successful Lean Startup or Business Model Cycle

(The Lean Startup Journey: Evolutionary Hypotheses vs. Reality)
Customer Experience, Happiness, or Value
Fault (Line) SHARED

DREAM/
VISION:
= Delight/Pain
ITENN
Traditional/Hypothetical Ecosystem Demand
Ideal Final
Result
(Market, Industry, Enterprise, or Technology) (IFR)
Requirements
for
Insanely Great
Chasm Customer
(Traction; Tipping Point; Experience
Product-Market Fit)
Time
Infancy Growth Maturity Renewal
(Prototype) (Optimize) (Scale) (Renew)
Angel Funding Seed Funding Venture Funding

(Up to $100,000) ($100,000-$1M) ($1M-$5M)
“VISIONARY” ONE-PAGE LEAN STARTUP  Past  Present  Future

PAIN/PROBLEM/TRADE-OFF/GOAL/NEED/JOB: …………………………………………………………………………………………………………
INTERNAL/EXTERNAL MEANS (TOOL) END

(Resources: People/Culture-Process/Strategy-Product/Service) (Value)
SHARED
DREAM/
VISION
ITENN
Prototype (Build) - Measure Learn
ONE-PAGE LEAN STARTUP (Perf. Management)  Past  Present  Future
CUSTOMER TRADE-OFF DASHBOARD

(Aspiration Map)
ITENN
ECOSYSTEM DASHBOARD
(SEMPORCES Dashboard/
Business DNA Map/
MegaMarketing Model)
ONE-PAGE LEAN STARTUP  Past  Present  Future
CUSTOMER PERSONA, TRADE-OFF, AND PAIN

CUSTOMER TRADE-OFF DASHBOARD
Hypotheses/Scenario/Story
ECOSYSTEM DASHBOARD
PRODUCT CUSTOMER GROWTH VALUE CREATION
(VALUE PROPOSITION) (MARKET) (VISION/EXPERIENCE/PROFIT)
Hypotheses/Scenario/Story Hypotheses/Scenario/Story Hypotheses/Scenario/Story
ITENN
ONE-PAGE LEAN STARTUP  Past  Present  Future
Problem Space
(Established/Unestablished)
ITENN
Solution Space
(Established/Unestablished)
4 APPLICATIONS OF THE TOOL OF ONE-PAGE LEAN STARTUP
Open Problem Finding & Solving: What way or domain is your focus?
“SOLUTION SPACE” (Product) Established Solution Unestablished Solution

(Established Product/Service/ (Unestablished Product/
“PROBLEM SPACE” (Market) Tool/Technology) Service/Tool)
Established Problem ESTABLISHED BUSINESS ESTABLISHED PROBLEM
(Established Market/BUMP/Job/  Established Market (Problem) (Market) SEARCHING FOR
 Established Solution UNESTABLISHED SOLUTION
Need)
(Product/Service/Technology) (Product/Service/Technology)
(+): Market Predictability
1 2
ITENNWH
“Six Sigma Way”/“Red Ocean Way”/ “Harvard Business School (HBS)
”Business Planning Way” Way”/“Market Planning Way”
Unestablished Problem ESTABLISHED SOLUTION Classic LEAN STARTUP

(Unestablished Market/BUMP/Job/ (Product/Service/Technology)  Unestablished Problem
SEARCHING FOR UNESTABLISHED (Market)
Need)
PROBLEM (Market)  Unestablished Solution
(Product/Service/Technology)
3 4
“MIT University Way”/ “Stanford University (SU) Way”/
“Product (Technology) Planning “Lean Startup Way”/
Way” “Blue Ocean Way”/
“Business Model Way”
(-): Product Risk
SHARE WITH COLLEAGUES. Creative Commons License. VDD University for Lean Startup Project Management
Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
WHAT IS A SOLUTION?
Vision; Leap Of Faith; ‘Hallucination’
A Solution or Scientific Law

Is
An Unfalsifiable
ITENNWH
Hypothesis,
An Unfalsifiable Value Proposition,
Or
An Unfalsifiable Strategy
WHAT IS A HYPOTHESIS?
Testable and Falsifiable Speculation (‘Guesstimate’)
A Hypothesis, Proposal, or Plan

Is
A Speculation ITENNWH
or ‘Guesstimate’
That is
Unestablished
But
Testable And Falsifiable
WHAT IS A FACT?
Evidence or Consensus Reality: Past and Present
A Fact
Is Established in Physical Reality
And
ITENNWH
Can Independently Be Confirmed

To Exist
By a Consensus of Diverse Minds
WE NEED YOUR HELP
GIANT Leap of Faith
Our Vision
Is For
TheITENNWH
Tool Of
“One-Page Lean Startup”
To Reach 2 Billion Innovators in 5 Years
Thanks For Helping Us Achieve That Vision
SHARE WITH 9 COLLEAGUES. VDD University for Lean Startup Project Management
WE NEED YOUR HELP
What Do You Consider As

Obstacles or Constraints For
TheITENNWH
Tool Of
To Reach 2 Billion Innovators in 5 Years?
Thanks
WE NEED YOUR HELP
What Are
Your Ideas and Suggestions
For
ITENNWH
Improving The Tool Of
Join Us At
VDD University for Lean Startup Project Management

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ONE-PAGE LEAN STARTUP: A Problem Solving Canvas for Open Problem Finding & Solving

Present Bus. Model Process/Strategy Future Bus. Model Goal/Vision/Mission

CUSTOMER/CLIENT: ………………………………………………………………………………… Date:……………………………………

MEANS (TOOL: What? How? Resources: People/Culture-Process/Strategy-Product/Service)

CUSTOMER/CLIENT: ………………………………………………………………………………… Date:……………………………………

4 Phases of a Successful Lean Startup or Business Model Cycle

Fault (Line) SHARED

Angel Funding Seed Funding Venture Funding

CUSTOMER/CLIENT: ………………………………………………………………………………… Date:……………………………………

INTERNAL/EXTERNAL MEANS (TOOL) END

Prototype (Build) - Measure Learn

CUSTOMER TRADE-OFF DASHBOARD

CUSTOMER PERSONA, TRADE-OFF, AND PAIN

“SOLUTION SPACE” (Product) Established Solution Unestablished Solution

Unestablished Problem ESTABLISHED SOLUTION Classic LEAN STARTUP

(-): Product Risk

A Solution or Scientific Law

A Hypothesis, Proposal, or Plan

Can Independently Be Confirmed

Thanks For Helping Us Achieve That Vision

What Do You Consider As

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