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In isolation the NPV number doesn't mean much but put in right context then it is one of the
best method to evaluate project returns. In this article we will cover -
1. Payback Period
2. Internal Rate of Return
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3. Profitability Index
4. Net Present Value
Apart from the Payback period method which is an additive method, rest of the methods are
based on Discounted Cash Flow technique. Even though cash flow can be calculated based on
the nature of the project, for the simplicity of the article we are assuming that all the expected
cash flows are realized at the end of the year.
Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting
investment projects. They take into consideration both –
1. Timing of the expected cash flows – stockholders of Stores Mart have higher preference for
cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the
industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive,
time intensive, or both. Stores Mart shareholders have preference for diversified projects
investment rather than prospective high income from a single capital intensive project.
KEY WORDS ::
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Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project
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To overcome such scenarios managers at Stores Mart needs to not only know the financial
aspect of project management but also needs to have tools to integrate them into part of the
project development and monitoring plan.
If the risk component is high in the industry then we should go for a higher hurdle rate /
discount rate of 20%.
In theory if the required rate of return or discount rate is chosen correctly by finance managers
at Stores Mart, then the stock price of the Stores Mart should change by same amount of the
NPV. In real world we know that share price also reflects various other factors that can be
related to both macro and micro environment.
In the same vein – accepting the project with zero NPV should result in stagnant share price.
Finance managers use discount rates as a measure of risk components in the project execution
process.
SENSITIVITY ANALYSIS
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Project selection is often a far more complex decision than just choosing it based on the NPV
number. Finance managers at Stores Mart should conduct a sensitivity analysis to better
understand not only the inherent risk of the projects but also how those risks can be either
factored in or mitigated during the project execution. Sensitivity analysis helps in –
What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often
have several different components such as land, machinery, building, and other equipment.
What are the key aspects of the projects that need to be monitored, refined, and retuned for
continuous delivery of projected cash flows.
Independent projects have independent cash flows – As explained in the marketing project –
though the project may look independent but in reality it is not as the brand awareness project
can be closely associated with the spending on sales promotions and product specific
advertising.
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