MICHAEL FERDY.

BBusComm
Agency Function : Total 9 years+ in Advertising and Communication
Level of Experience : Director
Salary Expectation : Negotiable

ferdy.mike@gmail.com +62813 1645 8008 /MichaelFerdy

RESUME
PROFESSIONAL SUMMARY

Business professional with 9 years of experience in sales & marketing with a demonstrated history of working
in the advertising industry. Skilled in business strategy, advertising, and people management. Strong
marketing profession with a Bachelor degree with 3.7 GPA, focused in International Business and Economic
from Monash University.

With my achievements and write-up from agency where I served before, specifically for my strong attention
to detail, ability in business management and strategy; customer engagement; sales and advertising budget
management; project leadership management; contract negotiation and presentation skills, I believe I could
be a valuable asset to your company.

HIGHLIGHTS

In addition to standard management leadership functions, I also able organizing multiple priorities
simultaneously, from proactively account prospect targeting to marketing plan execution in organized
fashion by working closely with cross-functional teams and external partners, conveying the objective based
on analyzed data in timely and cost-effectively.

Below are the area on what I capable of;

 Packaging Design  TVC Production  Premium Production
 Below-The-Line Creative Concept  Social Media  Merchandising
 Above-The-Line Creative ConceptArea ofExpertise
Digital & Offset Production

KEY SKILLS

 Identifying commercial opportunities with negotiation and closing skills.

 Delivering complex technical solutions for key clients in the most efficient and understandable manner.
 Strong on result orientation, focus in commitment and self-accountability to execute and driven result.
 Ability to think strategically about complex challenges, leading to thoughtful recommendation and
challenges.
 Excellent written, verbal and presentation skills for senior-level presentations.
 Work well with internal, part of media, production partners, or potential and current customers.

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PROFESSIONAL EXPERIENCES
Feb 2015 - Current Achievement

PMG Asia  Turning around challenged and underperforming account

PT PMG Integrasi Komunikasi programs through strategic implementation by building better,
- competent and uncorrupted partner relationship portfolio.
Sr. Account Director
-  Outstanding record of revenue generation and client service.
Handling: Managing client (Hewlett Packard, GlaxoSmithKline, Google Play,
Merchandising – Mobil Exxon and Sanofi) portfolio with business size of US$
Hewlett Packard 400,000 (FY18 Q3, and running), in the area of Print and Premium
Management, Branding and Merchandising.
Printing & Premium -
GlaxoSmithKline, Sanofi, MOBIL,  Drive meaningful cost savings to our client’s marketing spend to
Google Play, Unilever & 3M enable marketers to do more with less.

 Delivered an improve bottom line results through reduced

sourcing costs and agreed rates for other services.

 Giving a dramatic simplification by offering service integrator that

serves as a one stop shop, a single point of contact that can
coordinate across Business Units, brands and teams.

Key Responsibilities
 To develop and improve sales and marketing strategies to
increase sales and revenue performance.

 Managing budget, sales forecast & PnL of the company to grow

profitably.

 Foreseeing opportunities and formulating plans to manage and

exploit them to drive/ extend the business.

Oct 2014 – Jan 2015 Key Responsibilities

 Organize, sync and maintain the development from regional to
Lowe Indonesia local marketing campaign, include online and offline
PT Citra Lintas Indonesia communication.
-
Account Director  Ensuring the concept proposal’s presentation is on-time,
- professional look, engaging, persuasive and within the
Handling: budget allocated.
360 Integrated Campaign -
Lifebuoy, Pepsodent, De’Koffie,  Continually learning, evaluating and implementing new marketing
MyTea communications.

 Preserve client’s campaign communication objective and

manifesto, by supervising agency’s output for art direction, key
visual, copywriting and activation output.

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 Feb 2012 – Sep 2014 Key Responsibilities
 Identify, establish, grow, retain and optimize strategic Key
TheLabs Indonesia Account / brand partnerships.
PT Desain Laboratorium Utama
-  Demonstrated experience in managing a portfolio of partners to
Managing Director achieve product objectives.
-
 Interpreting client situation, goals and information into strategic
List of Clienteles: brand concepts and rationales and assist them to attain those
Click This -> View Portfolio objectives with the most applicable strategic and solutions.

 Ensuring that the creative function operates in the most efficient

and profitable manner.

 Consistently maintaining the high quality creative standard and

production.

Dec 2009 – Jan 2012 Key Resposibilities

BrandCare International Pte Ltd  Grow the company by numerous new brands.
(Malaysia & Singapore Based)
-  Developing new business relationships, generate and negotiate
Business Development Manager new sources of sales.
(MY, SG & ID)
-  Define and follow up of annual targets and objectives to ensure
Handling: our team meet the sales forecast quota monthly, by determining
Drinho, Unicharm, Pokka, Meiji, and analyzing the new opportunities needs.
JacknJill, Cadbury, Ayamas, Avian
Paints  Develop and implement strategies for new solutions and services.
 Forecast long and short-range market potential in the Asia Pacific
(Singapore, Malaysia, & Indonesia)

ACEDEMIC QUALIFICATIONS
Highest Education 2nd Highest Education

Level Bachelor Degree Level Diploma

Field Business & Commerce Field Business
Major Int’l Business & Economics Major Business Administration
GPA 3.7 out of 4 Grade 70.6%
University Monash University University Sunway University Malaysia
Graduated On November 2009 Graduated On July 2005

* Other Supporting Documents : Available Upon Request

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