BERLO’S MODEL OF

COMMUNICATION
GROUP 1 – HTRM1-1
 BERLO’S SMCR MODEL OF
COMMUNICATION
• In 1960 He postulated Sender-Message-Channel-
Receiver model of communication from Shannon
Weaver’s Model of Communication (1949)
• The mode focuses on encoding and decoding
which happens before sender sends the message
and before receiver receives the message.
 SOURCE Sender – source of message or the person who transmit
the information.

Communication • Is a factor that affects the communication process. It

Skills includes the skills to speak, present, read, write, etc.

Attitude • It creates the effect of the message.

• Knowledge on the subject makes the communicator

Knowledge send the message effectively

• Values, beliefs, laws, rules religion and many other social factors
Social System
affect the sender’s way of communicating the message

• Culture differences make messages different.

Culture
MESSAGE A Message is the substance or the information that is being
sent by the sender to the receiver.

Content • Is the thing that in the message.

Elements • Non Verbal things that tag along with the content.

• The way in which the message is conveyed to the

Treatment receiver

• The structure of the message or the way it has been structured

Structure
or arranged.

• Form in which the message is sent.

Code
 Is the medium used to send the message. In general
CHANNEL communication, the five senses of a human being is the
channel for the communication flow.

Hearing • We received the message through hearing.

Seeing • We perceive through seeing.

• Many of the non verbal communication happens from

Touching touching

Smelling • We collect information from smelling

Tasting • Taste also provides the information to be sent as a message

RECEIVER It is the person who gets the message sent in the process
by the Sender.

Communication • Is a factor that affects the communication process. It

Skills includes the skills to speak, present, read, write, etc.

Attitude • It creates the effect of the message.

• Knowledge on the subject makes the communicator

Knowledge send the message effectively

• Values, beliefs, laws, rules religion and many other social factors
Social System
affect the sender’s way of communicating the message

• Culture differences make messages different.

Culture
 WHY IS THE RECEIVER
AND THE SENDER HAS THE
SAME FACTORS?
 CRITICISMS OF BERLO’S SMCR
MODEL
• There is no concept of feedback, so the effect is not considered
• It is a linear model of communication, there is no two way communication
• Both of the people must be similar according to all the factors mentioned
above
THANK YOU FOR
LISTENING!