I.

Executive Summary

COMPANY NAME: ABACADA Clothing Store

“ABACADA’’, a synecdoche for Filipino alphabet. Naming it next to our clothing line
is a great privilege; through this we want to show our outmost patriotism to our country and
besides we want to make full use of Abaca fibers which are abundant here in the
Philippines to bring back the flourishing of authentic Filipiniana ethnicity fashion with the
twist of 21st century fashion trends to fellow Filipino through our uniquely designed apparels.
COMPANY PROFILE:
ABAKADA is a neighborhood clothing store that will be located in a centralized area
between a residential neighborhood and a busy business district in downtown Manggahan
General Trias, Cavite. We conducted our feasibility researches and market survey then we
came up to the conclusion that Manggahan, General Trias, Cavite is of great topography for
us to launch our clothing store. (View Location for reference)
We are in the clothing store business to make profits at the same time to give our
customers value for their money and time. We want to give people who patronize our
clothing as well as the prospect clients of our store (boutique) the opportunity to choose
from a wide range of uniquely designed clothing. 21st trendy modern clothes with a touch of
Filipiniana ethnicity culture fashion at cost friendly prices.
We are aware that there are several small clothing stores and chains of clothing
stores all around General Trias, Cavite, which is why we spent time and resources to
conduct our feasibility studies and market survey so as to enable us locate the business in
an area that will support the growth of the business and also for us to be able to counter
competitive strategies of our business rivals that will help us to be one step ahead of them.
We ensured that our shop is easy to locate and convenient to our target market. We
will also ensure that our customer care is second to none because we will give you best of
service we can proffer.
We know that our customers are the reason why we are in business which is why we
are extending our market online through making a website to get them satisfied and get
what they are looking for at their own convenience without visiting our physical clothing
store.
COMPANY LOGO:

Our business logo depicts minimalist approach design. It is composed of lower case and
upper case letter of the same font. The highlight of our logo is a “Pinoy” man wearing
“salakot” that symbolizes that our apparels are proudly Filipino made and with a nationalistic
theme.
TAGLINE: “Every strand is a masterpiece”: The tagline speaks for the quality and the
aesthetic of our brand brings and that we ensure to launch to our customers. We want to
break the stigma of our fellow Filipino looking down to our very own locally made apparels
that appeal to them as low quality. We will make sure our clothing line is an exception and
that nothing beats local.
LOCATION:
NATURE OF PRODUCT:
Abacada (Clothing Store)
Fashion have evolved into a powerful way of expressing one self and as a Filipino,
we found out that through Abacada we can show proudly and make a stand to represent
our culture.
Abacada is a clothing store that offers high quality, eye-catching exquisite designs of
traditional clothing. The store would present the Bomerong a barong inspired jacket that
stood out as a fashion statement, Pinoy ako unisex shirts, Modern Filipiniana Dresses,
Embroidered Pants and the elegant and modern designed Polo Barong. Aside from having
that Filipino ethnicity fashion that suites in the contemporary time, the unique pieces of
Abacada will also be materialized by authentic abaca fibers that can be found here in the
Philippines.
It is indeed true that Abacada is the home of traditional Filipino prints and weaves
that are perfect for being relevant to the millennials, to the fashion conscious and to
everyone.