Secretariat’s World

Everest Diaries
Platinum Souvenir
2019 Media Kit
The Everest
The Everest is a Weight for Age Thoroughbred horse
race, organized by the Australian Turf Club. It is run at
Randwick Racecourse over 1,200 metres on turf in
Sydney, Australia. Run

With a prize purse of A$14 million, it is the richest race

in Australia and the richest turf race in the world.

Held October, it is the feature race of the Everest Spring

Carnival.

There are 12 slot holders. Each slot holder ‘buys’ a slot

in the starting gate for a then unspecified horse. The slot
holder then has the right to race, lease, contract or share
a starter, or sell their place in the gate.

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Our Secretariat’s
World Story
Started in 2017, Secretariat’s World spotlights
the drama and the enduring glory of iconic
racing the world over, through exclusive heart-
warming interviews with extraordinary
horsemen who share never-before-told stories
about the legendary horses which compete in
these races.

Secretariat’s World seeks to reset the balance

between the worlds of Intellect & Emotion,
Science & Art and Travel & Lingering Moments,
one racing story at a time….

Although Secretariat’s World looks at the world

of iconic racing as a whole, through its distinct
bouquets of independent magazine miniseries,
focused on iconic races, it celebrates the stories
of the people and brands who have dedicated
their lives to that winning moment.

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Our Everest Diaries
Brand Philosophy
Through beautiful & immersive stories in
long form, extensive & intimate interviews
and earnest conversations with The Everest’s
slot holders and the extraordinary people
behind their legendary runners, we celebrate
the world’s richest race on turf.

Everest Diaries is committed to spotlighting

the drama and the enduring glory of The
Everest, both as a journey and the endgame,
gratifying those cavernously passionate
about thoroughbred racing the world over.

With racing being such a popular and social

sport in Australia, Everest Diaries also
provides recommendations on staying
racing-fashion relevant for the biggest
fashion-on-turf event of the year.

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 - Exclusive Inspirational Interviews with Everest Slot
Holders and their Everest runners’ Connections

- Aspirational Everest Day Fashion and Lifestyle

Editorial Pages

- Inglis Ready-2-Race Sale Preview and Interview with

a) most successful 2018 vendors, b) top buyers and c)
the biggest vendors of 2019 edition of the sale

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Why Advertise In The 2019
Everest Diaries Platinum
Souvenir
❖ Join the 3rd Everest Raceday Celebrations in an
Ambiance of Real Engagement, Interest & Joy

❖ Influence Affluent & Inspiring Owners, Breeders,

Trainers, Bloodstock Agents and Syndicate Principals
Based In Australia, New Zealand, Hong Kong,
Singapore, Philippines, Japan and MEA

❖ Associate your brand with the Icons of Australian &

Global racing

❖ Share your Brand Philosophy with an audience

characterised by cavernous passion, ideals and
ambition

❖ Showcase your legacy

Profile of an Owner,
Breeder or Syndicate
Principal who reads
Everest Diaries
The average Everest Diaries’ reader
profile is as follows:

❖ Net worth - A$ 3.5 million (average)

❖ Value of Primary residence - A$ 1

million (average)

❖ Annual Expenditure on Equine

Services excl Stud Fees - A$ 500,000

❖ Annual Expenditure Stud Fees - A$

500,000 – A1.5 million (average)

❖ Annual Expenditure on Equine

Services incl Feed & Fencing - A$
500,000

❖ Annual Bloodstock Purchases - A$ 8.5

million (average)

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Distribution
Breakdown by
Demographics (Print)
7, 000 VIP copies will be distributed as
follows:

❖ VIP copies to Everest slot holders and Everest

runners’ connections (2017, 2018 and 2019) –
3600 copies

❖ Leading Owners, Trainers & Jockeys based in

Australia, New Zealand, Hong Kong, Singapore,
Philippines, Japan and MEA – 2400 copies

❖ Leading Blood Stock Agents, Racing Managers,

Syndicate Principals based in Australia, New
Zealand, Hong Kong, Singapore, Philippines,
Japan and MEA – 1200 copies

❖ Star Hotels (VIP suites) – 500 copies

❖ VIP Racegoers On Request – 5000 copies

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Circulation
Breakdown by
Country (Print)
7, 000 VIP copies will be distributed as
follows:

❖ Australia – 3600 copies

❖ Hong Kong – 1200 copies

❖ Singapore, Philippines, Japan – 1200 copies

❖ New Zealand – 500 copies

❖ Middle East – 500 copies

Additionally 28,000 digital copies are also

circulated via direct email on request and
through social media promotion.

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2019 Everest Diaries
Platinum Souvenir
Commercials

The 2019 Everest Diaries Platinum Souvenir,

presented in its own VIP gift box, will be an 80+
page, luxury, platinum embossed, visually
arresting coffee-table magazine. The limited
advertising opportunities are outlined below:
❖ OBC – A$ 2,000.
❖ Inside Front Cover - A$ 1,500
❖ IBC – A$ 1,000
❖ Premium DPS – A$ 1,500
❖ Inside DPS – A$ 1,200
❖ Inside Full Page Colour – A$ 700
Note

o Agency commission 15%.

o Advertising Material To Be Supplied By Advertiser

2019 Ready2Race
Sale Supplement
Commercials
This high-quality supplement will be made
available to readers along with the 2020 Everest
Diaries Platinum Souvenir.
❖ OBC – A$ 1,500
❖ Inside Front Cover - A$ 900
❖ IBC – A$ 700
❖ Inside Full Page Colour – A$ 500
Benefits
o Full Page colour advertisement
o 1,000-word advertorial/ interview
o Full Page colour advertisement in the Everest
Diaries Epsom Derby Day Preview (Digital)
 Ten Furlongs (Journeys To
The Dubai World Cup 2019) The Impact

Dubai World Cup Gold

Editorial Creds Souvenir (2018) Secretariat's World

Dubai World Cup Gold

Souvenir (2017) The Everest Diaries

Secretariat’s World
| P | +44 (0203) 286 8458 | E| pr@secretariatsworld.com | A | P O Box 124609, Dubai, UAE | W | www.secretariatsworld.com
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