Chhattisgarh Institute of Mgt. Education and Research | Bilaspur (C.G.

)
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MIDSEM ASSIGNMENT

Programme: MBA Code : MGT-P-01-SD /DM Total Marks : 600 Qualifying Marks : 50 marks per question

Instructions : 1. Write in CAPITAL Letters your name , class and subject on your Assignment Sheets.
2. Please keep your answers within the prescribed word limit of 500 words per question.
3. Use ONLY plane sheets for answering the questions.
4. Call 09303091999 OR 09300001711 for any explanations.
5. All the questions are compulsory
6. Assignments submitted after 11th November 2010 shall not be accepted for evaluation.
7. Marks obtained in this assignment shall be included in final assessments.
8. All questions carry 100 marks each .

Questions No. 1. Define Accountancy . Express your views about Double Entry System with elaborated illustrations.
OR
What are different types of information that you may decipher through Profit and Loss Accounts ?

Questions No. 2. Elaborate in detail the Importance of Computers in modern day living . Explain the procedure of making
a Powerpoint presentation .
OR
What are the basic functions that a PC can perform for you. Give details about the components of MS
Office ?

Questions No. 3. How important is to communicate for human beings ? Elaborate the process of communication giving
suitable example .
OR
What are barriers in the process of communication ? How do we receive feedback in an indirect
communication ?

Questions No. 4. Explain in detail the characteristics of Demand Curve . Do ‘diamond products’ follow the law of demand
? Explain .
OR
Define the discipline of Managerial Economics ? Discuss its nature and scope .

Questions No. 5. Consider SAMSUNG LED TVs as your model product and answer following questions :
1. What is the Market Segment that your product caters to ?
2. Discuss competition for your product .
3. Elaborate the elements of Marketing Mix for your product. .
OR
Design a product or services targeted for youth of Bilaspur to be launched by December 2010 using
following frame :
1. What is the product /service ?
2. How will you create awareness about it and ask people to buy / subscribe to it ?
3. Will you yourself become a customer of that product ? defend your answer in detail .

Questions No. 6. Give an account of Evolution of Management thoughts , discussing them in proper detail. .
OR
Ramesh Poddar , MBA Finance from Mumbai University had lost 9 months searching for a good job in
finance area. He has been selected at a couple of places but he left as he did not like the behaviour of
his colleague and/or seniors . His friend Shalini got him a job in a real estate firm. Ramesh discovers that
Shalini was actually a bar dancer . Shalini never asked a favour in return , yet Ramesh wants to leave
the job . How would you react if you were Ramesh Poddar? What will be the process of rational
decision making for you ?

CIIMER Business School , Karbala Road, Bilaspur (C.G.) Ph. 07752-417110

www.ciimer.in | ciimer.india@gmail.com
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 Chhattisgarh Institute of Mgt. Education and Research | Bilaspur (C.G.)
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MIDSEM ASSIGNMENT

Subject: CASE STUDY Code : MGT-CS-2010

Programme: MBA/BBA Code : MGT-P-01-SD & MGT-P-04-SD
Total Marks : 100 Qualifying Marks : 55

Instructions : 1. Write in CAPITAL Letters your name , class and subject on your Assignment Sheets.
2. Please keep your answers within the prescribed word limit.
3. Use ONLY plane sheets for answering the questions.
4. Call 09303091999 OR 09300001011 for any explanations.
5. All the questions are compulsory
th
6. Assignments submitted after 11 November 2010 shall not be accepted for evaluation.
7. Marks obtained in this assignment shall be included in final assessments.
8. Presentations of assignments shall be done between 11 th and 19th November 2010.

CASE TEXT
Coca-Cola is the largest private sector employer in Africa, with more than 60,000 employees. It has operated in
Africa for more than 75 years and over the last five years has invested more than $600 million in new plants,
updated equipments and employee training. Africa has been a profitable region for the company with continuous
increase in revenues as well as unit case volume. But this rate of growth is threatened by the prevalence of
AIDS/HIV crisis in the continent. The company has launched several initiatives to educate, protect and curb the
crisis for its employees, in turn helping the economic growth of the whole region. Through partnerships and
collaborations several innovative programs have been institutionalized. The prevention and education within the
company cascade down, contributing to the health and development of the whole community.

The innovative approach that Coca-Cola adopted was to leverage its core competencies of marketing and brand
building to educate and create awareness amongst the employees and the community. It further capitalized on
its seamless logistics system for education by distributing informational materials and for prevention by
distributing condoms as a part of its various programs. These when combined with its synergistic partnership
with NGOs and other agencies, created a success formula that is worth emulating for other organizations. The
workplace and community outreach programs began for the company’s 12,000 employees. The success of the
initiatives triggered the expansion of these programs to all 60,000 bottling employees. Coca-Coal provides
comprehensive HIV/AIDS coverage for the 60,000 associates as well as their spouses and children totaling to
more than 300,000 people. Realizing that stigma and denial are the biggest obstacle in handling the AIDS/HIV
crisis, the workplace is used as a key education site to create awareness and obliterate this stigma attached to
the disease. These workplace education programs focus on behavioral changes that are sustainable. Through
awareness and prevention programs; community involvement; treatment, care and support; encouraging to live
positively and monitoring and evaluation, the company ensures the well-being of its employees. A clear policy
describing the company’s position and practices on HIV/AIDS is communicated to each employee. Local
HIV/AIDS committees meet regularly and involve internal and external experts to provide information and
insights on HIV/AIDS. Additionally, peer educators are trained and monthly prevention and awareness
campaigns are conducted to ‘market’ the importance of prevention and cure. An HIV/AIDS information library
containing video tapes, audio cassettes and notice boards has been created in Cote d’Ivoire. Employees are
encouraged to take these educational materials home to share with their families. Free and confidential
voluntary counseling and testing and free condoms at the workplace are other ways the company is contributing
toward the health of its employees. The voluntary counseling is instituted through a confidential coupon system
to access the health facilities. The voluntary counseling is extended to other sexually transmitted diseases in
addition to HIV/AIDS.

The company’s community outreach programs involve employees on a voluntary basis

with company’s support and sponsorship. Reaching employees in their homes serve to reinforce the message
that is disseminated through the education programs. In addition to providing the information, the company also
creates an environment that is conducive to openness and acceptance and encourages employees to think and
live positively. The Network of African People (NAP+) are the technical advisers to these programs and provide
psychosocial counseling to handle denial, stigma and discrimination associated with HIV/AIDS. The involvement
of the senior management also helps in wiping off the stigma from the disease. On testing days, the heads of the
plants and their families are first in line to provide encouragement and support to the employees. Through
extensive research, the company identified three pan-African partners with similar aims and skills to help the

CIIMER Business School , Karbala Road, Bilaspur (C.G.) Ph. 07752-417110

www.ciimer.in | ciimer.india@gmail.com
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 Chhattisgarh Institute of Mgt. Education and Research | Bilaspur (C.G.)
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MIDSEM ASSIGNMENT

company fight against HIV/AIDS. These partners are Dance4Life, the Africa Network for Children Orphaned and
at Risk (ANCHOR) and the African Broadcast Media Partnership. The company also works closely with its bottlers
to replicate its programs at their site, covering a portion of the cost of implementation.

To gauge the impact of these programs, data is collected from key locations through internal reports that track
antiretroviral uptake, number of voluntary counseling coupons redeemed, mortality statistics, condoms
distributed etc. Behavioral information is gathered through ‘Knowledge, Attitudes, and Practices’ survey. The
results are widely shared and fed back to improve the design and implementation of the programs. The success
of the programs initiated by Coca-Cola is loud and clear. Encouraging the employees to learn and act in an
environment that is supportive, professional and reliable has made a difference in the lives of the employees and
their families, the broader community as well as the business of the company. All employees have passed
through fundamental awareness-raising educational programs as well as refresher courses and activities.
Additionally more than half of the bottlers have established partnerships with local NGOs for education and
treatment programs. Sixty percent of bottlers’ employees have now completed the education, prevention and
awareness programs, with most of the others having made significant progress towards completion. The metrics
on use of antiretroviral, taking HIV test at plant sites and the breadth of involvement of bottling p artners are on
an upward spiral. The company has in turn benefited in terms of increased productivity, lowered absenteeism
and turnover and a general sense of well-being amongst its employees.

QUESTIONS / TASKS :

1. Suggest a suitable title to the case given ? (Word Limit :10 , Marks : 10)

2. What was the key issues discussed in the case ? Give your point of view for each such issue.
(Word Limit :500 , Marks : 30)

3. Whether the HIV/AIDS preventive component is a part of Corporate Plan or a simple way of fulfilling
their Corporate Social Responsibility ? (Word Limit :500 , Marks : 30)

4. Do you think , such a similar strategy can be worked out in India as well ? Defend your answer in detail .
(Word Limit :200 , Marks : 20)

5. Write an abstract of the case ? (Word Limit :100 , Marks : 10)

CIIMER Business School , Karbala Road, Bilaspur (C.G.) Ph. 07752-417110

www.ciimer.in | ciimer.india@gmail.com
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