GROFERS

Abhaya sharma (02)

Ajinkya salukhe(04)
Priyansha
pareek (3
6)
Aakash sharma (01)
Alok yadav (05)
Anuj shah (08)
 ABOUT THE STARTUP

Grofers is an online grocery delivery service in

india. It was founded in december 2013. It is
based out of gurugram.
The term GROPHERS is a short form for grocery
gofers. Customers use the mobile application
to order grocery online. It is currently
operating in 20 cities across india.

Founder: saurabh Headquarters:

f
kumar, Gurugram,
Albinder dhindsa india
Type of business: Revenue: Parent: grofers
private RS. 750 crores international pte ltd.
CORE BUSINESS
IDEA: 90 minutes delivery
Option to select delivery time and location
M-commerce(Cashless Payment)
Easy doorstep availability
User friendly application
People waste their time and energy
going to grocery stores, searching for ON DEMAND GROCERY DELIVERY
the items on the shopping list, APPLICATION
waiting in long ques, carry those
heavy stuff and reach back home.
This application gives the comfort to
the people to sit back at their
homes, ordering everything through
demand , selecting the delivery time
and location, etc
 STRATEGIC TIEUPS:
Yes bank tied up with groffers
to deliever cash at the
doorsteps that allowed
customers to get cash up to Rs
2000 when they order the
grocery items from grofers
online.(yes bank.in )
Freecharge tied up with
grofers as service provider Patanjali tied up with grofers on
to help consumers go 16 january to sale patanjali
cashless for their purchases products online.(news 18.com)
across categories like
groceries, food and
vegetables, beauty and
wellness, baby care,
electronics and appliances,
home and office needs
among many others
 Grofers – Investors
Fun
ding
S.
Dat Funding Round No. of Investors Money Raised Lead Investors
No.
e

Mar
16, S. No. Investor Name
1 3 ₹4B SoftBank
201 Series E
8 1 Tiger Global
Oct
25, 2 Soft Bank
2 1 ₹960M Grofers International
201 Series D
7
Nov 3 Yuri Milner
26,
3 5 $120M SoftBank
201 Series C
5 4 Grofers International

Apr
14,
4 2 $35M Sequoia Capital
201 Series B 5 Roeding Ventures
5
Feb
Sequoia Capital,
26,
5 2 $10M Tiger Global 6 Cyric Roeding
201 Series A Management
5
Dec 7 Sequoia Capital
8,
6 1 $500K —
201 Seed Round
4
Rationale behind selecting that particular VC
for that start up
•Gurugram-headquartered Grofers was founded in 2013 by IIT graduates Albinder Dhindsa and
Saurabh Kumar.
•Grofers raised $61.6 Mn (INR 400 Cr) in series E funding led by SoftBank.
•Series E round fund will be invested in building private labels and supply chain improvements.
•Softbank chose to fund Grofers because:
•Change in business model and shutting down of operations in some unprofitable cities.
•Grofers is now focused on establishing its foothold in Delhi/NCR by investing in its supply
chain and technology
•The business grew 10 times since 2015 thus showing growth potential
•The largest market share in the online grocery segment.
•Morgan Stanley expects online food and grocery segment to become the fastest-growing
segment, with CAGR of 141% by 2020 and contributing $15 Bn, or 12.5%, of overall online
retail sales.
•Entry of giants like Amazon into the online grocery retail space by name of Amazon Now
 LEADERSHIP

•Founders:
1.Albinder Dhindsa(CEO)
2.Saurabh Kumar(COO)
The duo met during their MBA, post which
•Founders:
Albinder
1.Albinder Dhindsa worked for
Dhindsa(CEO) ClickZomato.
to add text It
2.Saurabh Kumar(COO)
was
The duo metafter three
during their years
MBA, post thatDhindsa
which Albinder theyworked
started the
for Zomato.
was after three years that they started the online grocery delivery service, Grofers.
It

online
•Chief Financial grocery
Officer: Manojdelivery
•Chief Technical Officer: Jacob Singh
Rathi service, Grofers.
•Chief Financial Officer: Manoj Rathi
•Chief Technical Officer: Jacob Singh
Source:https://yourstory.com/2014/05/albinder-dhindsa-grofers/

Source:https://yourstory.com/2014/05/al
binder-dhindsa-grofers/
 BUSINESS MODEL

Target marketPeople
Targetwho want doorstep who want doorstep delivery of
marketPeople
delivery of grocery
grocery products.
products.
USPSpecial
USPSpecial emphasis
emphasis on on customer satisfaction and
customer satisfaction
Tie ups with various Merchants
speedy
anddelivery
speedy delivery and Retailers.
Grofers app and website create a
bigger customer base for these
merchants
Merchants offer discounts to the
Grofers for increased demand for
their goods .
Promotion Campaign
•Local e-commerce company ‘Grofers’
launched its first brand campaign in India with
an aim to establish it as a destination for
grocery and home needs on the digital platform
creating brand visibility.
•The campaign is called ‘We Get it’
•Grofers has launched a new type of service
that demanded a great effort to convince
customers on understanding its concept and
using it. The company has also launched a
mobile app and they are active on Facebook
and Twitter.
•Grofers brand lucrative discounts include 15%
cashback per transaction, 25% cashback on
daily items.
THANKYOU