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Risk Intelligence Challenge 2017

Ignite Your Start-up Identity
Risk Advisory 2017
Contents

Introduction X

Deloitte at a glance X

Risk Advisory X

Risk Intelligence Challenge 2017 X

• Competition Details X

• Contacts X

• Q&A X

Risk Advisory 2017 Risk Intelligence Challenge 2

Introduction
Co-Organizers

Singapore Management University Accounting Society

Risk Advisory 2017 Risk Intelligence Challenge 3

Deloitte at a glance

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 Deloitte invests in people of
diverse talents and
backgrounds and empowering
them to achieve more than
they can elsewhere.

Risk Advisory 2017 Risk Intelligence Challenge 5

Deloitte at a glance
About Deloitte

Risk Advisory 2017 Risk Intelligence Challenge 6

Deloitte at a glance
About Deloitte

Risk Advisory 2017 Risk Intelligence Challenge 7

SEA Risk Advisory

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About Deloitte Risk Advisory
Southeast Asia Practice

Deloitte SEA Risk Advisory

• Comprises of 10 geographies within

Southeast Asia region

• Total 20 risk partners with a staff size

of close to 600 risk practitioners

• Deloitte Risk Innovation Centre,

Cyber Risk SOCs, Risk Advisory
Delivery Centre

• Achieved revenue of USD43M in

FY16, with a growth of 22% from
prior year

Risk Advisory 2017 Risk Intelligence Challenge 9

 About Deloitte Risk Advisory
Southeast Asia Practice • Strategic and Reputational Risk
Corporate Governance
Strategic Risk
Crisis Management
Sustainability & Corporate Responsibility

• Regulatory Risk
Regulatory Strategy
Deloitte’s Risk Intelligent approach
Regulatory Compliance
Regulatory Response
Risk Intelligence is a dynamic approach to protect
and create business value amid uncertainty. This is • Financial Risk
increasingly vital for the survival and growth of Market & Credit Risk
businesses in today’s ever-changing and disruptive Capital Management & Treasury Risk
environment. Accounting & Financial Reporting Risk

• Operational Risk
With Risk Intelligence, Deloitte can enable business Internal Audit
performance and operational excellence in the Assurance
future economy. Enterprise Risk Management
Operational Risk & Transformation
One thing is clear: Risk Powers Performance. Technology & Data Risk

• Cyber Risk
Cyber Strategy
Cyber Security
Cyber Vigilance
Cyber Resilience
Risk Intelligence Challenge

Risk Advisory 2017 Risk Intelligence Challenge 11

Risk Intelligence Challenge
Overview

Nurture entrepreneurial efforts with risk RIC 2016 ASEAN RIC

management
Singapore semi-finals was held at Institute of ASEAN Finals concluded on 29th July 2016 with
Visit our RIC Facebook page for photos and Singapore Chartered Accountants (ISCA) teams from Indonesia, Malaysia, Philippines
information! House of Singapore on 6th March 2016. and Thailand in Singapore.

www.facebook.com/RiskIntelligenceChallenge Last year’s theme: Start-up, Risk and You’ Teams had the opportunity to undergo
focused on team’s business ideas, innovative specialized training and pitching experience
capabilities and risk management. through voting from Deloitte consultants.

Saw 100 over undergraduates in application ASEAN RIC might be held overseas this year.*
and shortlisted 8 teams from 36.

Risk Advisory 2017 Risk Intelligence Challenge 12

 Risk Intelligence Challenge 2017
Stages and Prizes
Why join RIC 2017? Here are the reasons why!

Competition  SGD $3000 for Singapore Champions

Stages  SGD $1500 for 1st Runner Up
 Fighting spot in the ASEAN RIC
 Overseas or local internship opportunity with
Deloitte SEA
SIGN UP PRELIM  Develop highly sought-after risk management
IN TEAMS OF 4 SUBIMISSION skillsets and entrepreneurial knowledge
12 FEB 2017 through training
 Learn more about the world of risk consulting
business through Deloitte’s perspectives
 An exclusive opportunity to network with Deloitte
risk professionals and industry experts
SEMI FINALS PRELIM
MAR 2017 RESULTS
27 FEB 2017

ASEAN FINALS RIC CHAMPIONS!

JULY 2017
Risk Advisory 2017 Risk Intelligence Challenge 13
Risk Intelligence Challenge 2017
Case Question

Case Question

Mobile, analytics, social media, cloud computing and big data, these new technology enablers
and disruptors are changing the way businesses work. What lessons can you learn from start-
ups in creating business value and stay ahead of your game?

Choose ONE of the case studies listed below and identify specific market challenges
(based on their reputation, regulatory and technological landscape) concerning these
start-ups presently. Provide insights on strategic and innovation decisions that could
potentially benefit these businesses to be resilient through these challenges and
improve on their successes.

Risk Advisory 2017 Risk Intelligence Challenge 14

 Risk Intelligence Challenge 2017
Case Question
Airbnb
Recently valued at $13 billion, Airbnb is an alternative solution for short-term home renters worldwide and become the
primary marketplace that offers a large range of accommodations globally. In Barcelona, one of Airbnb’s top five cities in
the world, the volume of annual travellers who used the company reached about 900,000 since 2008.

Despite the tremendous success, the company had met several debts before turning those into profits. In 2009, Airbnb
had insufficient funds for the company’s survival and risked bankruptcy. While this was subsequently rectified through
improving its aesthetic presentation and brand, this served as an imperative reminder for its founders in complement
creativity and art to their product’s appeal.

Airbnb has also provoked regulation deliberations that are commonly faced by stakeholders in the sharing economy
regarding housing protocols and protection of both hosts and consumers’ interests. Such circumstances remain as
obstacles for Airbnb to overcome. As a small-scale experiment in ‘airbed-surfing’ in its initial stages, Airbnb has come a
long way in the marketplace for accommodations but would still need to respond to rising real-time demands.

References
Oskam, J. (2016), " Airbnb: the future of networked hospitality businesses ", Journal of Tourism Futures Vol. 2 Iss 1 pp. 22
- 42
Kerr, D. (2015, July 14). San Francisco tightens 'Airbnb law' with new amendment. Retrieved from CNET:
https://www.cnet.com/news/san-francisco-board-of-supervisors-vote-on-airbnb/

Schneiderman, E. T. (2014). Airbnb in the city. New York: New York State Office of the Attorney General.

Risk Advisory 2017 Risk Intelligence Challenge 15

 Risk Intelligence Challenge 2017
Case Question
Uber
Uber, a ride sharing platform founded in 2009, is currently one of the world’s most valuable private start-up. Uber provides
connection between smartphone users through peer-to-peer transactions and has transformed into one of the significant
disruptors in taxicabs and car service companies. Their transportation network service has expanded over 66 countries
across the globe with many other companies trying to replicate its business model, a trend known as ‘Uberification’.

However, just last year, Uber had been plagued by negative media coverage as drivers had begun to congregate in several
cities such as San Francisco and New York to advocate for higher minimum wage. While certain settlements and programs
have been put into place, these unionization issues have cast a shadow over Uber’s image and business.

The taxi service has met with several regulatory concerns with criticisms on the company’s employees and culture, holding
their reputation at risk. Together with controversies dating back to 2014, Uber’s public image had been taken a hit with
lawsuits, privacy data and safety issues. While the start-up has certainly taken a permanent seat in the private transport
industry presently, recent increase of market share from competitors such as Grab and Lyft indicates much to learn for
Uber.

References
Fiegerman, S. (2016, November 28). Uber drivers to join protest for $15 minimum wage. Retrieved from CNN:
http://money.cnn.com/2016/11/28/technology/uber-drivers-minimum-wage-protest/
Monks, K. (2015, October 1). Can a company succeed with a toxic reputation? Retrieved from CNN:
http://edition.cnn.com/2014/12/01/business/success-toxic-rep/
Rogers, B. (2015). The Social Costs of Uber. Retrieved from The University of Chicago Law Review:
https://lawreview.uchicago.edu/page/social-costs-uber
The Economist. (2014, November 22). Uber risks a consumer backlash over its tough tactics. Retrieved from The
Economist: http://www.economist.com/news/business/21633833-uber-risks-consumer-backlash-over-its-tough-tactics-
uber-competitive
Risk Intelligence Challenge

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Risk Intelligence Challenge 2017
Submission

Jan
Preliminary Round
Feb
Submission
Submit case study Teams will need to
document (up to 5 submit to
pages) excluding riskintelligence.c@gmail.
appendices. com
Font: Times New By 12th February 2017,
Roman size 12 Monday, 2359 in order
to qualify for semi-finals.
Mar
Semi-final Round
6-8 teams will be
shortlisted. Teams will
receive mentorship and
training.
Case presentation with
details to be released at
a later date.

Risk Advisory 2017 Risk Intelligence Challenge 18

Risk Intelligence Challenge 2017
Possible Areas of Focus
Teams could assess the start-up of their choice in the following aspects, if applicable, but are not limited to:
01
Concept/Idea Development
• Sources of ideas and
creativity
• Demand and supply in the
market
• Effectuation and Causality
02
Feasibility Analysis
• Viability and
attractiveness
• Business opportunities
• Planning business models
03
Industry Research
• Competitive strategy
• Value creation
• Potential conflicts
Risk Advisory 2017
04
Marketing and Branding
• Entrepreneurial marketing
• Market segmentation
• Digital and social media
platforms
• Branding strategy
• Franchising
05
Financial Analysis
• Profit and Loss Statement
• Securing capital and venture
financing
• Budget projection
• Break-even analysis,
payback period
• Utilization of assets
• Government grants and
investors
Risk Intelligence Challenge 19
Risk Intelligence Challenge 2017
Judging Criteria

01
Start-up Challenges
• Identifying specific
challenges and complications
faced by the start-up based
on reputational, regulatory
and technological
infrastructures
04
Coherence in Report
• No spelling and grammatical
error
• Good usage of language and
proper sentence structures

02 05
Insights Assessment References
• Providing feasible and • Reliable sources and cited
scalable insights by appropriately
proposing strategic and • Accurate use of information
innovative decisions and
describing plan for
resilience and improvement

03
Market Analysis
• Evaluation of market,
industry size, maturity
and overall trends.
Outlook for major
competitions and
consumer demographics

Risk Advisory 2017 Risk Intelligence Challenge 20

Contacts
Deloitte Risk Advisory

Deloitte Risk Advisory Deloitte Risk Advisory

Deborah Chin Loh Seow Shi

dechin@deloitte.com seoloh@deloitte.com

Risk Advisory 2017 Risk Intelligence Challenge 21

Contacts
SMU Accounting Society

SMU Accounting Society SMU Accounting Society

Aaron Ashley Melissa Ngia Jin Lin

aaronpillay.2015@accountancy.smu.edu.sg melissangia.2015@accountancy.smu.edu.sg

Risk Advisory 2017 Risk Intelligence Challenge 22

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About Deloitte Southeast Asia

Deloitte Southeast Asia Ltd – a member firm of Deloitte Touche Tohmatsu Limited comprising Deloitte practices operating in Brunei,
Cambodia, Guam, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – was established to deliver
measurable value to the particular demands of increasingly intra-regional and fast growing companies and enterprises.

Comprising 290 partners and over 7,400 professionals in 25 office locations, the subsidiaries and affiliates of Deloitte Southeast Asia
Ltd combine their technical expertise and deep industry knowledge to deliver consistent high quality services to companies in the
region.

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About Deloitte Singapore

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