ACKNOWLEDGEMENT

It is a great pleasure and privilege for us to present report entitled'' COSUMER

SATISFACTION TOWARDS DOMINO'S PIZZA AT MOGA we would like to express
our sincere gratitude to PROF. MISS SIMRANJEET KAUR who has very kindly
guided us for this project report . we extend our gratitude towards our institute
LALA LAJPAT RAI GROUP OF INSTITUTE OF ENGINEERING AND TECHNOLOGY
MOGA for helping us to successfully complete the project work.

DECLARATION
we are studying in L.L.R.I.E.T do here by declare that this project report tp ''a study
on consumer satisfaction towards domino's pizza at moga '' has been prepared by
us as part of the requirement of the bba programme of MRSPTU (batch of 2016-
2019) . our guide for the project report has been lect. miss simranjeet kaur

we futher declare that this project report has not been submitted earlier to any
other institute for the award of any degree of any degree or diploma

SIGNATURE

parminder 447 ,navreet

446,madhu 442,sukhvir

CHAPTER-4

DATA ANALYSIS AND INTERRETATION

TABLE 4.1 show the gender of respondents

gender no. of respondents percentage
male 7 70%
female 3 30%
total 10 100%
 no. of respondents
male female

30%

70%

INTERPRETATION :

total numbers of respondents are 10. out of 10 repondents 7 are male and 3 are
female

TABLE 4.2 show the age bracket of the respondent .

age no. of respondents percentage

10_ 20 0 0%
20_30 6 60%
30_40 3 30%
40_50 1 10%
total 10 100%
 no. of respondents
10_20 20_30 30_40 40_50

0%

10%

30%
60%

INTERPRETATION :
the figure indicates that the 6 respondents are under 20-30 year of age , 3
respondents are under 30-40 age and 1 respondents is under 40-50 age .their
age factor also influence their preception . this is demographic factor . here in
these majority respondents lies under 20-30

TABLE 4.3 SHOW THE OCCUPATION OF RESPONDENTS

occupatio no. of percentage
n responden
ts
students 9 90%
business 1 10%
man
service 0 0%
housewife 0 0%
any other 0 0%
total 10 100%
 no. of respondents
students business man service housewife any other
0%
0% 0%

10%

90%

INTERPRETATION:
this figure indicates that out of 10 respondents 9 respondents are students and 1
respondent is businessman .thus majority respondents are students with 90% .

TABLE 4.4 how many times you have visited domino's ?

particulers no. of percentage
responden
ts
one time 1 10%
two time 3 30%
three time 1 10%
more then 5 50%
three
total 10 100%
 no. of respondents
one time two time three time more then three

10%

50% 30%

10%

INTERPRETATION:
this figur indicates that out of 10 respondents 5 respondent visit domino's more
then three time ,3 respondents visit domino's two times , 1 respondent visit
domino's one time and 1 respondent visit domino's three time. here in these
most of respondents visit dominos more then three time with 50%

TABLE 4.5 do advertisement of domino's influence you ?

particulers no. of respondents percentage
yes 9 90%
no 1 10%
total 10 100%
 no. of respondents
yes no

10%

90%

INTERPRETATION :
this graph indicates that out of 10 respondents 9 respondents are influenced by
advertisement of domino's and 1 respondents are not influenced by
advertisement of domino's . most of respondents are influenced by
advertisement of domino's with 90%

TABLE 4.6 rate domino's for ''30 minutes nahi toh free'' compaign ?
particulers no. of respondents percentage
extremely satisfied 1 10%
satisfied 9 90%
neither sat nor 0 0%
disssatisfied
dissatisfied 0 0%
extremely dissatisfied 0 0%
total 10 100%
 no. of respondent
extremely satishfied satishfied
niether satishfied nor disatishfied dissatishfied
extremely dissatishfied

10%

90%

INTERPRETATION :
this figure describe the rate of domino's for its ''30 MINUTES NAHI TOH FREE''
compaign
out of 10 respondents being surveyed
. 9 respondents are satisfied with this compaign with 90%
. 1 respondent is extremely satisfied with compaign with 10%

TABLE 4.7 domino's always give value for money ?

particuler no. of respondent percentage
extremely 0 0%
satisfied
satisfied 8 80%
niether 1 10%
satisfied
nor
dissatisfie
d
dissatisfie 1 10%
d
extremely 0 0%
dissatisfie
d
total 10 100%
 no. of respondent
extremely satishfied satishfied
niether satishfied nor disatishfied dissatishfied
extremely dissatishfied

10% 10%

80%

INTERPRETATION :
this figure describe the satishfaction of value of money from domino's
out of 10 respondents being surveyed
.8 respondents are satisfied i.e.80%
. 1 respondent is extremely satisfied i.e.10%
.1 respondent is neither satisfied nor dissatisfied i.e.10%

TABLE 4.8 how would you rate your overall domino's pizza experience ?
particulers no. of percentage
responden
ts
excellent 1 10%
good 8 80%
average 1 10%
poor 0 0%
 no. of respondents
excellent good average poor

0%

10% 10%

80%

INTERPRETATION:
this figure describe the overall experience at domino's
out of 10 respondents being surveyed
. 8 respondents describe their overall experience as good i.e.80%
.1 respondent as excellent i.e. 10%
. 1 respondent as average i.e. 10%
TABLE 4.9 why did you decide to choose domino's pizza ?
particulers no. of percentage
responden
ts
product 4 40%
price 1 10%
service 5 50%
 no. of respondents
product price service

40%
50%

10%

INTERPRETATION :
this figure indicates that out of 10 respondents 5 respondents choose
domino's pizza for servise , 4 respondents choose domino's pizza for product
and 1 respondent choose domino's pizza for price. here most of respondent
decide to choose domino's pizza for their service with 50%
TABLE 4.10 are you satisfied with the prices by domino's ?
particuler no. of percentage
responden
ts
yes 8 80%
no 2 20%
total 10 100%
 no. of respondents
yes no

20%

80%

INTERPRETATION :
this figure describe the satisfaction with the prices by domino's
out of 10 respondents being surveyed
. 8 respondents are satisfied with price i.e.80%
2 respondents are not satisfied with price i.e.20%

TABLE 4.11 how would you rate the service of domino's pizza ?
particuler no. of percentage
responden
ts
good 7 70%
fair 2 20%
poor 0 0%
very poor 1 10%
total 10 100%
 no. of respodents
good fair poor very poor

0%
10%
20%

70%

INTERPRETATION :
this figure indicates the rate of services of domino's pizza
out of 10 respondents being surveyed
. 7 respondents describe services as good i.e. 70%
.2 respondents as fair i.e.20%
.1 respondent as very poor i.e.10%
TABLE 4.12 the food at domino's is hygienic ?
particuler no. of percentage
responden
ts
yes 10 100%
no 0 0%
 no. of respondents
yes no

0%

100%

INTERPRETATION :
in twelfth question ,we have assessed about the hygienic condition and we have
interpreted that 100% cutomers are happy about the hygiene there.
TABLE 4.13 would recommended domino's to other ?

particuler no. of percentage

responden
ts
definitely 3 30%
probably 3 30%
probably 0 0%
not
definitely 1 10%
not
not sure 3 30%
total 10 100%
 no. of respondents
definitely probably probably not definitely not not sure

30% 30%

10%
30%

0%

INTERPRETATION :
this figure indicates the recommedation of domino's to other
out of 10 respondents being surveyed
.3 respondents definitely recommended domino's to other
. 3 respondents probably recommended domino's to other
. 1 respondent definitely not
.3 respondents are not sure

TABLE 4.14 rate domino's for its quality of pizza out of 10 ?

rate no. of percentage

responden
ts
2_4 1 11%
4_6 1 11%
6_8 3 33%
8_10 4 45%
10% 100%
 no. of respondents
2_4 4_6 6_8 8_10

11%
45% 11%

33%

INTERPRETATION :
45% respondents rate between 8-10. 33% repondents rate between 6-8. 11% rate
between 4-6. 11% rate between 2-4.
TABLE 4.15 domino's staff is always able to provide information which you
required ?
particulers no. of percentage
responden
ts
strongly 4 40%
agree
agree 4 40%
neither 2 20%
agree nor
disagree
disagree 0 0%
strongly 0 0%
disagree
total 10 100%
 no. of respondents
strongly agree agree
neither agree nor disagree disagree
strongly disagree

0%

20%
40%

40%

INTERPRETATION :
this figure indicates that 40% respondents are strongly agree .40% respondents
are agree . 20% are neither agree nor disagree.

CHAPTER-5
5.1 FINDINGS :
1.70% respondents are male.30% respondents are female.
2. 60% respondents are under 20-30 ,30% respondents are under 30-40 and 10%
respondents are under 40-50
3.90% respondents are students .10% respondents are business man
4. 50% respondent visit domino's more then three, 30% respondents visit
domino's two time ,10% respondents visit domino's one time and 10% respodents
visit domino's three time.
5.90% respondents are influenced by advertisement of domino's and 10%
respondents are not influenced .
6.90% respondents are satisfied by ''30 minutes nahi toh free '' compaign of
domino's and 10% respondents are extremely satisfied with this compaign
7. 80% respondents are satisfied with value of money from domino's ,10%
respondents are neither satisfied nor dissatisfied and 10% respondents are
dissatisfied.
8.80% respondents rate their overall experience at domino's as good ,10%
respondents as excellent and 10% respondents as average.
9. 50% respondents choose domino's for service ,40% respondents choose for
product and 10% choose for price
10.80% respondents are satisfied with price by domino's and 20% respondents
are not satisfied.
11.70% respondents rate the service of domino's as good ,20% respondents as
fair and 10% respondents as very poor
12. 100% respondent are happy about the hygienic there .
13.30% respondents are definitely recommended domino's to other ,30%
respondents are probably,10% respondent are definitely not and 30%
respondents are not sure
14.45% respondents rate between 8-10 ,33% respondents rate between 6-8,11%
respondents rate between 4-6 and 11% respondents rate between 2-4
15.40% respondents are strongly agree that domino's staff able to
provide information which you required,40% respondents are agree and 20%
respondents are neither agree nor disagree
4.2 CONCLUSION :
consumer satisfaction is a key factor affecting a product's success . many
potentially revolutionary products have failed simply because of their inability to
build a healthy satisfaction about themselves in the customers mind
we conclude that mostly customers are satisfied from the domino's pizza but still
there are some customer that are not satisfied from domino's pizza

CHAPTER -6
6.1 SUGGESTION AND RECOMMENDATION
1.Domino‘s should introduce some new dishes to pull the customers.
2.Domino‘s should work out on the ambience more for satisfaction of
the customers.
3.Domino‘s should charge a little less to capture more market.
4.Domino‘s should improve his quality of the pizzas
to the new heights.
5.They should open more outlets in the overcrowded areas.
6.the domino's should reduce its chargers .
7. the domino's should provide good customers services and facility.

ANNEXURE
CHAPTER-1
BIBLOGRAPHY
website
. www.scribd.com
. www.dominos.co.in
. www.wikipedia.in

CHAPTER-2

DOMINOS QUESTIONNAIRE
Name :
Date:

please tick appropriate option to indicate your degree of satisfaction

Gender
(A) MALE (B) FEMALE

AGE GROUP

(a) 10 - 20 (b) 20 -30

(c) 30 -40 (d) 40 - 50

OCCUPATION

(a) Student (b) business

(c) service (d) housewife

(e) any other

Q:1 HOW MANY TIMES YOU HAVE VISITED DOMINO'S ?

(a) One time (b) Two time

(c) Three time (d) More than three time

Q:2 DO ADVERTISEMENT OF DOMINO'S INFLUENCE YOU ?

(a) Yes (b) No

Q:3 RATE DOMINO'S FOR ITS '' 30 MINUTES NAHI TOH FREE '' COMPAIGN ?

(a) Extremely satishfied (b) Satisfied

(c) niether satishfied nor dissatisfied

(d) Dissatisfied (e) Extremely

dissatisfied

Q:4 DOMINO'S ALWAYS GIVE VALUE FOR MONEY ?

(a) Extremely satisfied (b) satisfied

(c) niether satishfied nor disatisfied

(d) dissatisfied (e) Extremely
dissatisfied

Q:5 HOW WOULD YOU RATE YOUR OVERALL DOMINO'S PIZZA EXPERIENCE ?

(a) Excellent (b) good

(c) average (d) poor

Q:6 WHY DID YOU DECIDE TO CHOOSE DOMINO'S PIZZA ?

(a) Product (b)

price

(c) serivce

Q:7 ARE YOU SATISFIED WITH THE PRICES BY DOMINO'S ?

(a) Yes (b)

No

Q:8 HOW WOULD YOU RATE THE SERVICES OF DOMINO'S PIZZA ?

(a) Good (b) Fair

(c) Poor (d)

Very poor

Q:9 THE FOOD AT DOMINO'S IS HYGIENIC ?

(a) yes (b)

no

Q:10 WOULD RECOMMENDED DOMINO'S TO OTHER ?

(a) Definitely (b)

Probably

(c) Probably not (d) Definitely

not
(e) Not sure

Q:11 RATE DOMINO'S FOR ITS QUALITY OF PIZZA OUT OF 10

Q:12 DOMINO'S STAFF IS ALWAYS ABLE TO PROVIDE INFORMATION WHICH

YOU REQUIRED ?

(a) strongly agree (b)

agree

(c) neither agree nor disagree (d) disagree

(e)strongly disagree