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INTRODUCTION 1
COVER SHEET 2
STATEMENT OF PURPOSE (MISSION STATEMENT) 3
THE BUSINESS 4
Legal Structure 4
MARKETING 8
Target Market 8
Competition 8
Methods of Distribution 9
Advertising 9
Pricing 9
Product Design (Packaging) 10
Timing of Market Entry 10
Location
Industry Trends
FINANCIAL DOCUMENTS
REFERENCES
The BO & LC's “lumpia” company manage by Winalyn Octiva together with her members
they introducing “lumpia” in the city of Valencia, this is a well-known traditional food here on
Philippines but also in other countries. Our “lumpia” is nutritious food, crispy and tasty and
definitely rich in fiber, vitamins A, B and C.
1
COVER SHEET
Lumpia Company
097-5251-9095
Octiva, Winalyn President
P-2 Laligan, Valencia City, Bukidnon
Caldito, Jeralyn
Paluhan Buyog, Banlag Bukidnon
Bayer, Erwin
P-9 Paluhan Laligan, Valencia City, Bukidnon
August, 2018
2
STATEMENT OF PURPOSE (MISSION STATEMENT)
The mission of BO & LC's company is to share what we made to taste of traditional,
hand-made of filipino. We served this not for just famousity but actually we sailing for this, to
maintain our product who made from our Filipino ancestor, In order for that cannot be fade.
3
THE BUSINESS
B.O & LC's company offered “lumpia” for just 3 pesos only it is located in Valencia City,
Bukidnon. Our product sales by online we have a webpage named B.O LC's “lumpia” company
and we delivered our products using delivery vehicles and display. Our “lumpia” is a savory and
nutritious food. Because it is made of fresh vegetables that will contains your body healthy it is
also served as viand to all people who want to buy an eat this, Except for those babies who will
not digest in their tummy. In B.O LC's company our “lumpia” is one of the most common dishes
found in any kind of gathering celebration, that can also relieved hungriness.
Legal Structure
Business License No: 10020
City: Valencia
Product or Services
The raw materials of our “lumpia” are grounded meat, oil, vegetables, such as potatoes,
carrots, spices and “lumpia” wrapper, our raw materials came from our supplier named Jefferson
Bonao her market place was located at Valencia farmers market, we buy it whole sale so we can
be able to get a discount.
Location
The B.O LC's company are located in the specific places of the Philippine area where in
located at Valencia city, Bukidnon, Iligan, Davao, Zamboanga, Cebu, and Manila. We must
choose to build our company on that places where in many people gathered on that places and
many people will buy our product. We offered to the chosen places in front of the schools malls
and markets that can able to sales our products. The squared of our companies in every places
where in we locate our buildings, by 120 square meter for the lot and 100 square meter for the
parking lot.
Management
We as the Manager of B.O LC's company handle by Winalyn Octiva,Together with her
company members are Mary Ann Lachica, Jeralyn Caldito, Erwin Bayer. Winalyn Octiva she
graduate by the degree of Hotel Restaurant and Management at SJHSLI in the S.Y 2011-2012.
But now she studies as Bachelor of Science and Information Technology at SJHSLI. Mary Ann
Lachica a professional person finish with licenses of Bachelor of Business management major in
marketing Hotel Restaurant and Management. Jeralyn Caldito Graduated by the degree of
business administration. Erwin Bayer Graduated by the degree of Hotel Restaurant and
Management. The employer's that we able to employs are must be Graduate by degree and a high
school level that have more experience ability to do work and responsible, reliable enough to
his/her work.
7
MARKETING
Target Market
Our “lumpia” in B.O&L.C's “Lumpia” Company is a savory and nutritious food is
definitely rich in fiber, vitamins A, B and C.to serve in any kind of celebration, that we are not
unbiased to those who want to buy and eat this. This is a good for all people, professional or
unprofessional. In B.O &LC's “Lumpia” Company we still happy for our product even we are
stress to operate our company but we still fight to be more progressive of our product.
Competition
Name of the company 3M's & AY Company NBT & CG's Company
Items A B
Methods of Distribution
B.O LC's company must choose for marketing distribution, and delivered. Our basic
marketing strategy is to work with customers on a once on one basic to ensure their supply needs
are being met and help develop unique marketing for each of theme. We intend to prioritize
customers service and make it a key component of our marketing programs. We believe that
providing our customers with what they want it is the key to repeat business and positive words
of mouth advertising. Because we want to develop working relationship with our customers. For
our delivery service, B.O LCs company will operate two delivery trucks with third vehicles for
special deliveries between scheduled delivery days. deliveries will be made Monday through
Friday, and will be strategically routed to minimize travel time and fuel cost while maximizing
production.
Advertising
Our product is Affordable, savory and healthy so what are you waiting for just buy now for
3 pesos only you will satisfied for our “lumpia”.
Pricing
B.O LCs company sale our “lumpia” product for just 3 pesos for 1 and 50 pesos for pack's
so that our customers will not regret also we want that our customers will satisfied for just 3
pesos only, and we want that customers that can't afford for the high price can buy it that’s why
we decided to low our prices.
10
Location
The B.O LC's company are located in the specific places of the Philippine area where in
located at Valencia city, Bukidnon, Iligan, Davao, Zamboanga, Cebu, and Manila. We must
choose to build our company on that places where in many people gathered on that places and
many people will buy our product. We offered to the chosen places in front of the schools malls
and markets that can able to sales our products. The squared of our companies in every places
where in we locate our buildings, by 120 square meter for the lot and 100 square meter for the
parking lot.
Industrial trends
Our company deals with a delicious and a good taste. Our product “lumpia” are good for all
who wants to buy and to eat this kind of food.
FINANCIAL DOCUMENTS
a.) The equipment’s that we will needs in our company are cooking tools and delivery
vehicles.
b.) The way we train of our workers if they show a good job in every position we will
giving allowance for total of 700.00 per week in every workers.
2.) In BO & LC's company must be accomplish above goal will be 77, 500 back up
statement.
d.) The equipment will result in a 65℅ increase in production, and 35℅ decrease in unit test
cost, a net profit increase sufficient to repay the loan and interest with 3 years with a profit
margin of 15℅.
Inventory purchase
Cash out for items for resale/services--------------15,000.00
Variable purchase
Advertising------------------------------------------------10,000.00
Freight-----------------------------------------------------5,000.00
Packaging cost-------------------------------------------
Parts & supplies-----------------------------------------5,500.00
Sales salaries---------------------------------------------5,500.00
Misc. Direct expenses-------------------------------------
Total direct expenses--------------------------------------------------------------------41,000.00
Licenses or permits----------------------------------4,000.00
Office salaries-----------------------------------------9,000.00
Rent expenses----------------------------------------5,000.00
Utilities--------------------------------------------------5,000.00
Misc. Indirect expenses----------------------------6,500.00
Total indirect expenses-------------------------------------------------------------------29,500.00
Assets (long term purchases)
-Cash to be paid in current period--------------107,500.00
Owner equity
-Cash to be withdrawn by owner--------------------12,000.00
WINALYN T.OCTIVA
P-2 Laligan,Valencia City,Bukidnon
Mobile no.