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2017

BCG & SWOT ANALYSIS


MARKETING AND LOGISTICS

ALEJANDRA RODRIGUEZ ROMERO


NICOLE GERENA GUIO
LAURA ARIAS SUAREZ
AMAZON SWOT ANALYSIS
STREGTHS WEAKNESSES
1. Amazon is recognized for being the world leader online retailer. 1. As Amazon offers free shipping to its customers, it is in the
2. Low-cost structure. Amazon doesn’t incur huge costs related to danger of losing its margins and hence, might not be able to
running physical retail outlets. optimize on costs.
3. Wide variety of merchandise. Amazon sells around 353.7 million 2. Easily imitable business model.
of various products in its Amazon.com Marketplace. 3. Limited penetration in developing markets. Amazon generates
4. Third party sellers. Amazon’s business model includes most of its revenues from developed countries.
accommodating third party sellers who are able to offer their own
merchandise on Amazon’s sites and whose products therefore
compete against Amazon’s.
5. Amazon enjoys top of the mind recall from consumers globally
and this recognition has helped it enter new markets.
6. Amazon use superior logistics and distribution systems

OPPORTUNITIES THREATS
1. Demand of products under its own brand instead of merely selling 1. Significant competition from local online retailers who are more
and stocking products made by its partners, this allows the agile and nimble when compared to its behemoth type of
company make profits in highly competitive E-commerce market. strategy.
2. Expansion of Amazon’s in the emerging markets, giving an 2. The products that Amazon sells tend to be bought as gifts,
advantage for the company in the online retailing market. especially at Christmas. This means that there is an element of
3. Possibilities of acquiring E-commerce companies to decrease the seasonality to the business. However, by trading in overseas
competition level. markets in different cultures such seasonality may not be
enduring.
3. Domestic (US-based) rivals unable to compete with Amazon in
the US, may entrench overseas and compete with them on
foreign fronts. Joint ventures, strategic alliances and mergers
could see Amazon losing its top position in some markets.
OPPORTUNITIES THREATS
5 Streghts – 2 Opportunities 4 Streghts – 1 Threats
As Amazon enjoys top of the mind recall from consumers globally The competition from local online retailers can be reduced by
STREGTHS

and one of the opportunities is stablish the brand, this can be Amazon’s business model that includes accommodating third party
helpfull to the new entrance of Amazon products into the market, sellers, this means that offering that service Amazon would be more
diversify compared to its competitors.
because it is recognized for its quality and easiness.

2 Weaknesses – 4 Opportunities 3 Weaknesses – 2 Threats


The entry of Amazon in developing countries is limitaded by the
Even if Amazon is an easily imitable business model, it has capacity seasonality to the business and it should take into account the
specificity of each country where they want to get in, tanking advantage
WEAKNESSES

to acquiring those posible local competitors and take advantage of


of those festive dates different to Christmas.
the specialized capacity of the other company.
3 Weaknesses – 3 Threats

The entry of new competitors in developing countries can be handled


by acquirings and mergers of the other companies.
AMAZON BCG ANALYSIS
INTRODUCTION GROWTH

The section of video on demand had some issues such as The segment of electronic items being sold at Amazon are
poor connectivity which has limited the growth of this in high demand, making this business unit a rising star for
segment, making it a question mark. the company as the market share in this domain is also
increasing with time.
The business units of Zappos has faced similar issues of
low growth and return on investment after Amazon’s The cloud computing segment has shown positive growth
acquisition of Zappos. prospects in the future, hinting at the product to become a
cash cow in future once a significant level of market share
is established.

AMAZON KINDLE (eBooks), AMAZON FRESH


MARKET GROWTH RATE

(Grocery Store)
DECAY MATURITY

Amazon mp3 has not been able to any solid financial gains Amazon has generated a great deal of cash through the sale
for amazon. The mp3 product doesn’t have a high market of its e-books, making them a cash cow for the company.
share and the industry is not growing.
Another product that is cash cow for Amazon is its audio
Pets.com going out of business. books which have also achieved significant sales.

Movie on demand has also generated high amount of cash


and holds a significant market share in the industry

IMDB, ALEXA, AUDIABLE.COM, CREATESPACE.

RELATIVE POSITION (MARKET SHARE)

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